Latest news with #AmitSyngle
Time of India
30-05-2025
- Entertainment
- Time of India
Asian Paints' new campaign redefines the idea of home transformation
HighlightsAsian Paints has launched its latest corporate campaign 'Socha Bhi Nahi Hoga' - Beyond Your Imagination, to celebrate World Interiors Day 2025, emphasizing the creativity involved in designing beautiful homes. The campaign features a four-part ad series that follows a young couple renovating their home, showcasing the use of tools like the Colour with Asian Paints app and WhatsApp chatbot for personalized design solutions. Amit Syngle, Managing Director and Chief Executive Officer of Asian Paints, stated that the campaign aims to inspire homeowners to view their living spaces as canvases for self-expression, reinforcing the brand's philosophy that every home tells a unique story. Asian Paints, India's name in home aesthetics, has launched its latest corporate campaign ' Socha Bhi Nahi Hoga ' - Beyond Your Imagination, to mark World Interiors Day 2025 , highlighting the creativity and possibilities that come with designing a beautiful home. The campaign redefines how we look at colour, décor, and the very idea of home transformation . Through lighthearted storytelling and relatable moments, it effortlessly showcases how transforming a home can be both joyous and inspiring, making the entire journey feel intuitive, guided and full of unexpected possibilities. Rooted in the spirit of the brand's ethos of bringing joy to peoples' lives, the campaign demonstrates how Asian Paints supports homeowners at every step, offering hyper-personalised solutions whenever they feel stuck. It highlights the many ways homeowners can connect with the brand, whether through at-home consultations, online support, or expert guidance in stores, ensuring every home truly tells its unique story. The campaign is a four-part ad series showcasing simple, effective home improvement solutions. It follows a young couple as they renovate their home, turning ideas into reality. In the first film, the wife imagines a wall colour, only to be playfully countered by her husband, who uses the Colour with Asian Paints app to reveal the perfect shade. The tool helps them visualise walls in real time, making decisions easier and more confident. Today's consumers want colour combinations that reflect their unique personalities. The second film captures a playful debate between the couple over the perfect palette, resolved by an Asian Paints via a WhatsApp chatbot and in-store expert, who guide them to a choice that suits both their styles and space. Catering to design-savvy homeowners with global tastes, the third film sees the wife surprise her husband by recreating the charm of Italy—his favourite travel destination—using a Royale Play wall texture . As the expert walks them through the Royale Play catalogue, he leaves them stunned, remarking, 'Socha Bhi Nahi Hoga.' In the last film, the wife dreams of bringing Sabyasachi into their home, not just her wardrobe. Her skeptical husband is left speechless when the Asian Paints expert introduces the refined ' Sabyasachi for Nilaya ' collection. When the husband asks, 'Sabya?' In disbelief, the expert responds with a clever, 'Sachi,' closing the scene with a playful wordplay. Amit Syngle, managing director and chief executive officer, Asian Paints said, 'This campaign is about inspiring people to see their homes as a canvas for self-expression—where colour, texture and design come together in ways they may have never considered. True to our philosophy, Har Ghar Kuch Kehta Hai, we believe in helping people create homes that genuinely reflect their identity and tell a story that's unique to them. Through this series, we invite consumers to embark on a transformative journey with us.' Sukesh Nayak, chief creative officer, Ogilvy said, 'Think Asian Paints. Think wall paints. The two are synonymous. But what one doesn't think of is how big this universe of colours, designs, materials, textures really is. Or how innovative and advanced. It truly is beyond one's imagination. This is exactly what we brought to life in our 'Socha Bhi Nahi Hoga' campaign. The world of Asian Paints that lies beyond your imagination. And your dream home that's always within reach." Building on the spirit of World Interiors Day 2025, which celebrates emotive design, the Socha Bhi Nahi Hoga campaign positions Asian Paints as the trusted partner for homeowners—offering expert advice and seamless support to make painting easier, more enjoyable and stress-free, the brand stated in a press release.
Time of India
26-05-2025
- Business
- Time of India
Comorin Restaurant Launches in Mumbai: A New Culinary Destination, ET HospitalityWorld
Delhi NCR's Comorin restaurant offering creative regional Indian cuisine with an innovative beverage program, is set to open in Mumbai at Nilaya Anthology. Rohit Khattar, founder Chairman, EHV International, says 'We are delighted to announce the opening of Comorin Mumbai at Nilaya Anthology, an incredible design destination in Lower Parel. Comorin is a relaxed space that encourages communal dining and welcomes guests to drop in at any time for a meal, coffee, cocktails, and conversations. We hope Mumbai will embrace Comorin as warmly as Gurugram has.' Amit Syngle, CEO, Asian Paints, says 'With the launch of Comorin, we're proud to have one of the best hospitality brands housed within Nilaya Anthology. This addition to our offerings makes Anthology a destination for one more reason and completes the family of services at an already unique space in Mumbai. At Asian Paints, the customer is always at the heart of everything we create. Nilaya Anthology is an exceptional design experience and now with a food and beverage brand like Comorin residing here, Nilaya Anthology becomes a truly one-stop destination.' Advt Comorin is operated by EHV International, a part of the Old-World Hospitality group. The original concept was created by Rishiv Khattar , a director with the company, and designed by Russell Sage Studio, a leading London-based design practice. They collaborated again for Comorin, Mumbai, on a design that is intended to create a sense of journey as guests explore the restaurant and experience it through the day and till late night. With architectural design by Incubis Consultants, Comorin opens into The Orangery at Nilaya, making for an exceptional outdoor extension that is truly unique in the Dargan, brand chef, Comorin, has designed a menu of comfort dishes and unusual food combinations from across the country. The menu features some of Comorin's signature dishes as well as some new ones especially curated for Mumbai, said an EHV International International's head of bars and mixologist, Varun Sharma's bar will feature craft cocktails , including Comorin's trademark sous vide infusion counter. There shall be cocktails on tap, and a unique selection of house-made beverages and sodas, it of wines at EHV International, Kevin Rodrigues, aims to establish a unique and approachable wine program centred around accessibility and exploration. Featuring an impressive selection of over 50 diverse wines, all available by the glass, the program invites guests to embark on a personalised wine journey without the commitment of a full bottle. By , ETHospitalityWorld Join the community of 2M+ industry professionals Subscribe to our newsletter to get latest insights & analysis. Download ETHospitalityWorld App Get Realtime updates Save your favourite articles Scan to download App
Hindustan Times
23-05-2025
- Business
- Hindustan Times
Asian Paints launches its 22nd design forecast for homes in India for 2025
Each year, the Asian Paints ColourNext Colour and Material Intelligence forecast offers insights into potential design trends for the upcoming year, having tracked cultural, aesthetic, and material trends for over two decades. A product of a collaborative endeavour between experts of different creative disciplines, this unique perspective identifies a Colour of the Year, Wallpaper of the Year, and four key trend narratives, encapsulating the emotional, technological, and cultural forces shaping design. Asian Paints' ColourNext 2025 forecast, according to Managing Director and CEO Amit Syngle, aims to provide insights into potential colour and material trends in India through research and analysis. Syngle states that this unique report reflects cultural, emotional, and aesthetic shifts, with the 'Colour of the Year,' Cardinal, and four design directions intended to serve as a source of inspiration for designers and creators. He also emphasised the company's commitment to contributing to industry dialogue and innovation in design. The Victorians saw minimalism as a sign of poverty, and so they leaned heavily towards ornate furniture, dark wood, and intricate wallpapers. But the mid-20th century modernists rejected that in favour of sleek, minimalist lines and open spaces. Fast forward to the 1960s, and we see Andy Warhol turn the idea of 'fine art' on its head with his pop art aesthetic, elevating commercial graphics and mass culture into museum-worthy art. Just 30 years later, the same bright neons, animal prints, and kitsch were considered over-the-top, only to make a massive comeback in the Y2K revival movement we see today. What we see on the surface is a reflection of deeper undercurrents. The 1920s Art Deco movement reflected a post-war desire for luxury and optimism, while the 1950s Mid-Century Modern aesthetic emerged from a world recovering from war, craving simplicity and function. As the world exerts its will to shape us, we in turn, shape our surroundings in ways that comfort and invite, interest and challenge us. Closer to home, we're seeing this play out in our own lives post-pandemic, with maximalism making a return as we move away from stark minimalism to warmer, bolder, more expressive spaces that affirm life and invite participation. Clean, muted palettes give way to bold colours, intricate patterns, and layered textures. For 2025, according to Asian Paints' ColourNext forecast, the central theme leans towards authenticity—embracing complexity, feeling deeply, and 'expressing unapologetically.' Asian Paints' ColourNext 2025 forecast has identified 'Cardinal,' a rich, dusky shade, as its Colour of the Year. Rich in emotion, Cardinal is a complex shade that urges us to embrace the spectrum of our feelings. With a balance of depth and vibrancy, this dusky, soulful shade honours human complexity. It is a reminder to feel everything without judgement and to find beauty in raw, unfiltered authenticity. . Whether used in home décor, fashion or product design, the shade adds a layer of richness and introspection making spaces and objects feel personal. Asian Paints' ColourNext 2025 forecast unveils 'Spring Tune' as the wallpaper of the year. inspired by the traditional Indian courtyard aesthetic, Spring Tune reimagines heritage through a contemporary lens. The thoughtfully designed wallpaper features delicate floral motifs and warm hues, combining elements of nostalgia and contemporary minimalism. Balancing quiet elegance with a sense of serenity, Spring Tune transforms spaces into tranquil escapes, offering a visual and emotional retreat in an ever-evolving world. Beyond 'Cardinal' and 'Spring Tune', Asian Paints' ColourNext 2025 forecast presents four design narratives, which reflect broader cultural trends. In an era of digital saturation and algorithmic sameness, Feel More represents the growing desire for visceral, immersive experiences. The design direction embraces tactility, rich textures and colours that aim to evoke genuine emotion. Complex layers, colourful details and expressive forms create spaces that invite connection – offering sensory refuge in a world that feels detached. Feel More is a celebration of design that prioritizes individual expression over perceived perfection. As sustainability takes center stage, the ColourNext forecast report highlights Salt as an emerging biomaterial with immense design potential. Biodegradable, carbon-neutral and anti-bacterial, Salt's unique properties are attracting interest for use across industries – be it interior design, architecture or product innovation. The design narrative takes cue from Salt's crystalline textures, soft milky hues and iridescent blues offering a vision where design and materiality meet with environmental responsibility. Indian design is undergoing a quiet but powerful transformation – moving from cliched depictions to a more confident, globally relevant aesthetic. The ColourNext forecast captures this shift through the design direction India Everywhere. As rich craftmanship meets modern innovation, a new design language emerges, that is both radical and rooted. High contrast palettes, unexpected juxtapositions and details that subtly echo Indian heritage define this evolving identity. Luxury is no longer quiet, it demands attention. The ColourNext forecast explores this shift in Bad taste? – a design story that embraces unapologetic flamboyance, self-expression and maximalism. With changing social structures and the rise of a new consumer class, traditional ideas of luxury are being challenged and redefined. What was once dismissed as excess is now the new language of luxury – with gold accents, animal prints and statement pieces that celebrate individuality. Design and art often explore new ideas and challenge conventional norms. They can reflect personal and cultural narratives, offering different perspectives on both individual and collective identity. Design choices, whether in architecture, interiors, or product development, are influenced by societal values, technological advancements, and evolving aesthetic preferences. The ColourNext 2025 forecast identifies self-expression as a defining force in design, signalling a shift toward more personalised and expressive spaces and products. As India's leading authority in colour and material forecasting, Asian Paints ColourNext recognises this shift as a response to changing cultural dynamics, where individuality takes precedence over convention. In the year ahead, design is set to move beyond restraint, embracing personal story telling and an unapologetic sense of identity. Ultimately, design becomes more than just an aesthetic choice - it serves as a reflection of human experience, capturing the complexities, emotions and nuances of our lives.
Hindustan Times
15-05-2025
- General
- Hindustan Times
Beyond Walls and Colours: Project Udaan Inclusive Worlds for Neurodiverse Children
At Arpan Charitable Trust's vibrant school courtyard, a mural of a soaring butterfly catches the light, its wings outstretched in brilliant colour. This is more than public art — it's part of Project Udaan by Asian Paints St+art Care, a pioneering initiative that reimagines how children with neurodivergent needs interact with the world. Marking a milestone in the decade-long partnership between Asian Paints and St+art India Foundation, Project Udaan turns learning spaces into inclusive, multi-sensory environments that celebrate neurodiversity with empathy, creativity, and community involvement. We sat down with Amit Syngle, Managing Director and CEO of Asian Paints, to explore the deeper philosophy behind the project, how design can heal, and why Udaan is more than an initiative—it's a story of shared transformation. Q:Project Udaan goes beyond design—it touches lives. What moved you personally or as a leader to support such an emotionally resonant initiative? ''Project Udaan champions the idea that every child deserves a space where they feel understood, inspired, and free to express themselves in their own way,' Syngle begins. Reflecting on Asian Paints St+art Care's prior work in inclusive design, he adds, 'Our journey with St+art Care, a joint endeavour by Asian Paints and the St+art India Foundation, began at a paediatric hospital in Noida. We used art and colour to transform a space often seen as stressful and intimidating for children into one that feels warm, welcoming, and full of joy. Our second initiative was at a school for the visually impaired in Rajasthan, we used experiential textures to bring art to life for the students. These projects showed us that design, when done with empathy, can become a bridge that leads to expression and comfort.' Q:Colours, textures, and materials can become tools of healing and expression. How did you approach these elements with greater sensitivity for children with different sensory needs? 'The world of colours and textures is incredibly powerful, especially when working with children with neurodiversity,' he says. 'We explored how responsive visual and tactile cues could guide interaction. Every element was chosen to create a rhythm the children could connect with.' He emphasizes that the project focused not just on beauty, but on sensory regulation. 'Our aim was harmony— spaces that energize without overwhelming. The interplay of soft pastels, rhythmic textures, and tactile surfaces was carefully curated to address both ends of the sensory spectrum. That's the kind of thoughtful layering that makes Udaan unique.' Q:St+art Care is grounded in accessibility and belonging. What's your long-term vision for this initiative, especially in expanding inclusive design into underserved communities? 'We've been working with St+art India Foundation for almost a decade, built on a shared dream to make 'Art & Spaces Accessible for All',' Syngle reflects. 'Together, we've transformed more than 500 walls across over 20 cities. With Asian Paints St+art Care, we are deepening that mission—bringing light and joy into unconventional spaces not typically touched by art.' Through this vertical, we're turning everyday spaces from schools, shelters and clinics, into interactive, intuitive, inclusive environments. These become touchpoints of comfort and belonging. Our goal is to make art not just accessible, but functional – a medium that provides a sense of expression and grounding.' Q:Asian Paints' message 'Har Ghar Kuch Kehta Hai' speaks of personal stories. How does Udaan expand that message into the learning space? 'Our brand philosophy has always been that every home tells a story—Har Ghar Kuch Kehta Hai. Udaan is an extension of that. It carries that idea forward into the learning space, by telling the story of children who express themselves in unique ways—through touch, rhythm, colour, and pattern,' said Syngle. 'Every space reflects the people who inhabit it,' he continues. 'With Udaan, it's about celebrating the diversity of how children learn and grow within the school. These environments become safe havens—spaces that mirror their individuality and inner worlds. Through this initiative, we're saying: 'This space sees you.'' Project Udaan is more than an artistic intervention—it's a redefinition of inclusion, grounded in materiality, emotion, and co-creation. With the collaborative efforts of Asian Paints, St+art India Foundation, and partners like Arpan Charitable Trust and Access For ALL, this initiative challenges traditional notions of design to create spaces where every child is not just accommodated but celebrated. In a world shaped by uniformity, Project Udaan invites us to build with difference in mind—one joyful detail at a time.
India.com
15-05-2025
- Business
- India.com
Mukesh Ambani to gain Rs 100000000000 if he sells stock of..., profit will be...
Mukesh Ambani (File) New Delhi: Mukesh Ambani, India's richest man, is likely to make a massive Rs 10,000 crore profit on a Rs 500 crore investment. According to the reports, the investment was made at the height of the 2008 global financial crisis. In what stands as one of the most profitable stock market moves in recent times, Reliance Industries' investment in Asian Paints has surged to an impressive Rs 10,500 crore without counting dividends. In 2008, amid the global financial crisis and the collapse of Lehman Brothers that left markets in turmoil, Reliance Industries Limited acquired a 4.9 percent stake in Asian Paints through its investment arm, Ojasvi Trading. Today, for Reliance, that move is bearing fruit in the kind of numbers even private equity dreams are made of. According to an Economic Times report, RIL has revived plans to sell its entire 4.9% stake in Asian Paints, nearly two decades after buying in. The timing of this move is just as compelling as the investment itself. Over the last three years, the shares of Asian Paints have shed 25 percent, making it one of the worst-performing blue-chip stocks in that period. Its once-impregnable fortress is now under siege — notably from Birla Opus Paints, a new entrant backed by the Aditya Birla Group. Asian Paints' market share has fallen from 59% to 52% in FY25, according to Elara Securities. 'We strongly believe that as a brand we need to take calibrated action to ensure that we tackle the competition in a more sustainable way,' Asian Paints CEO Amit Syngle told investors recently. However, challenges persist. The company has reported subdued revenue growth for four consecutive quarters, attributing it to weak urban demand and an early Diwali. More worrisome is the pressure on margins—despite a decline in raw material costs, rising rebates and intensified competition have led to a year-on-year contraction in gross margins.
