2 days ago
- Entertainment
- Muscat Daily
Oman pavilion at Expo 2025 Oska captivates thousands everyday
Muscat – Oman's pavilion at World Expo 2025 in Osaka, Japan has witnessed overwhelming response from international visitors since its opening on April 13 with over 5,000 to 6,000 people visiting daily.
Located in the 'Saving Lives' zone of the expo, which is dedicated to sustainability, the pavilion presents Oman through the theme 'Water, Land and People'. The design connects these core elements that define Oman's identity and sustainable future with a blend of audiovisual storytelling and sensory experiences.
Speaking to Muscat Daily from Japan, Amjad Nasser al Jadidi, Operations Manager of Oman's pavilion, said, 'The response has been incredible. The curiosity and queues never stop; visitors are genuinely curious about Oman beyond the stereotypical image of deserts and oil.'
The pavilion features a captivating pre-show and main audiovisual experience that connects the core elements of water, land and people through powerful storytelling. Visitors then explore 'Water Corridor', a glass-covered simulation of Oman's traditional irrigation system (aflaj) and a wadi area, an open-air space reflecting the sultanate's natural landscapes.
The sensory experience continues with scented bubbles infused with frankincense, locally curated Omani music and a pavilion-exclusive café menu. 'Our café offers signature drinks inspired by Omani flavours like cardamom, rose and clove,' said Jadidi. 'One unique item – Omani Halwa Mochi – merges Japanese and Omani traditions.'
Screens throughout the pavilion share rich content on Oman's culture, tourism and investment opportunities. According to Jadidi, many Japanese visitors are surprised to learn about Oman's lush green mountains, pristine beaches and diverse culinary traditions.
'We're achieving our goal of reshaping perceptions and promoting the true essence of Oman. With its immersive design and cultural fusion, the pavilion is not only winning praise but also making lasting impressions of Oman on the global map.'
