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Naf Naf partially acquired by the Beaumanoir Group
Naf Naf partially acquired by the Beaumanoir Group

Fashion Network

time07-08-2025

  • Business
  • Fashion Network

Naf Naf partially acquired by the Beaumanoir Group

The verdict is in: the Beaumanoir Group has won a partial takeover of the Naf Naf brand, which was placed in receivership on May company had fallen into receivership despite the efforts of its Turkish supplier Migiboy Tekstil to get it back on its feet. On Thursday, August 7, the Bobigny Commercial Court ruled on the five takeover bids submitted, validating the label's fifth owner in eight years as Naf Naf thus avoids total liquidation. Although five candidates were vying for the takeover of the women's ready-to-wear brand, the main rivalry was between the Beaumanoir group and Amoniss, owner of Pimkie. The two groups had already battled last June over the partial takeover of the women's ready-to-wear brand Jennyfer, which was in receivership. In the end, the Beaumanoir group won the bid. "A solid financial situation" Beaumanoir's bid seemed more solid than its opponent. In addition to retaining jobs and stores, the group undertook to take over the Naf Naf brand and around 300 of the 600 or so employees currently employed by the brand, according to the same document, as well as 12 of the 102 existing stores, but to operate them under its own brands. As part of the deal, Groupe Beaumanoir is taking over 55 employees and offering outplacement to 253 of them. The decision to dismiss Amoniss was taken by the court, as the group had been "under a safeguard plan since October 2024" and was therefore "financially fragile", whereas Groupe Beaumanoir was in a "solid financial position", the court ruled, citing "positive shareholders' equity of 365 million euros" and "cash of 187 million euros". "A considerable social waste" The Sud trade union had reported on the takeover offers made for Naf Naf. The Amoniss company wanted to retain the brand by taking over 165 out of 521 jobs, plus 20 employees at head office, as well as 34 out of 101 stores. The partial takeover of Naf Naf by Beaumanoir is a decision that the Sud trade union is content with. "We obviously cannot be satisfied with the social break-up that the end of the brand, created in 1973, will entail, but we can only approve the choice of this takeover offer, which our union has clearly supported from the outset", states the company's minority union in a press release, in line with their opinion on the takeover by Beaumanoir for the past five years. Indeed, the company's recent buyer had already come out in favour of a takeover of Naf Naf in 2020, and had been rejected in favour of the SY International group. Two insolvency proceedings have since taken place. The Sud union also highlighted the "shameful absence" of public authorities "throughout the company's agony". For its part, the CFDT, the company's other trade union, considers that a takeover by Beaumanoir does not constitute a "genuine takeover offer, as it does not maintain Naf Naf's identity and provides for the takeover of a very limited number of stores and employees". In a press release issued on July 23, the union expressed its unfavourable opinion of both takeover bids, pointing to a "considerable social mess".

Naf Naf partially acquired by the Beaumanoir Group
Naf Naf partially acquired by the Beaumanoir Group

Fashion Network

time07-08-2025

  • Business
  • Fashion Network

Naf Naf partially acquired by the Beaumanoir Group

The verdict is in: the Beaumanoir Group has won a partial takeover of the Naf Naf brand, which was placed in receivership on May company had fallen into receivership despite the efforts of its Turkish supplier Migiboy Tekstil to get it back on its feet. On Thursday, August 7, the Bobigny Commercial Court ruled on the five takeover bids submitted, validating the label's fifth owner in eight years as Naf Naf thus avoids total liquidation. Although five candidates were vying for the takeover of the women's ready-to-wear brand, the main rivalry was between the Beaumanoir group and Amoniss, owner of Pimkie. The two groups had already battled last June over the partial takeover of the women's ready-to-wear brand Jennyfer, which was in receivership. In the end, the Beaumanoir group won the bid. "A solid financial situation" Beaumanoir's bid seemed more solid than its opponent. In addition to retaining jobs and stores, the group undertook to take over the Naf Naf brand and around 300 of the 600 or so employees currently employed by the brand, according to the same document, as well as 12 of the 102 existing stores, but to operate them under its own brands. As part of the deal, Groupe Beaumanoir is taking over 55 employees and offering outplacement to 253 of them. The decision to dismiss Amoniss was taken by the court, as the group had been "under a safeguard plan since October 2024" and was therefore "financially fragile", whereas Groupe Beaumanoir was in a "solid financial position", the court ruled, citing "positive shareholders' equity of 365 million euros" and "cash of 187 million euros". "A considerable social waste" The Sud trade union had reported on the takeover offers made for Naf Naf. The Amoniss company wanted to retain the brand by taking over 165 out of 521 jobs, plus 20 employees at head office, as well as 34 out of 101 stores. The partial takeover of Naf Naf by Beaumanoir is a decision that the Sud trade union is content with. "We obviously cannot be satisfied with the social break-up that the end of the brand, created in 1973, will entail, but we can only approve the choice of this takeover offer, which our union has clearly supported from the outset", states the company's minority union in a press release, in line with their opinion on the takeover by Beaumanoir for the past five years. Indeed, the company's recent buyer had already come out in favour of a takeover of Naf Naf in 2020, and had been rejected in favour of the SY International group. Two insolvency proceedings have since taken place. The Sud union also highlighted the "shameful absence" of public authorities "throughout the company's agony". For its part, the CFDT, the company's other trade union, considers that a takeover by Beaumanoir does not constitute a "genuine takeover offer, as it does not maintain Naf Naf's identity and provides for the takeover of a very limited number of stores and employees". In a press release issued on July 23, the union expressed its unfavourable opinion of both takeover bids, pointing to a "considerable social mess".

Naf Naf partially acquired by the Beaumanoir Group
Naf Naf partially acquired by the Beaumanoir Group

Fashion Network

time07-08-2025

  • Business
  • Fashion Network

Naf Naf partially acquired by the Beaumanoir Group

The verdict is in: the Beaumanoir Group has won a partial takeover of the Naf Naf brand, which was placed in receivership on May company had fallen into receivership despite the efforts of its Turkish supplier Migiboy Tekstil to get it back on its feet. On Thursday, August 7, the Bobigny Commercial Court ruled on the five takeover bids submitted, validating the label's fifth owner in eight years as Naf Naf thus avoids total liquidation. Although five candidates were vying for the takeover of the women's ready-to-wear brand, the main rivalry was between the Beaumanoir group and Amoniss, owner of Pimkie. The two groups had already battled last June over the partial takeover of the women's ready-to-wear brand Jennyfer, which was in receivership. In the end, the Beaumanoir group won the bid. "A solid financial situation" Beaumanoir's bid seemed more solid than its opponent. In addition to retaining jobs and stores, the group undertook to take over the Naf Naf brand and around 300 of the 600 or so employees currently employed by the brand, according to the same document, as well as 12 of the 102 existing stores, but to operate them under its own brands. As part of the deal, Groupe Beaumanoir is taking over 55 employees and offering outplacement to 253 of them. The decision to dismiss Amoniss was taken by the court, as the group had been "under a safeguard plan since October 2024" and was therefore "financially fragile", whereas Groupe Beaumanoir was in a "solid financial position", the court ruled, citing "positive shareholders' equity of 365 million euros" and "cash of 187 million euros". "A considerable social waste" The Sud trade union had reported on the takeover offers made for Naf Naf. The Amoniss company wanted to retain the brand by taking over 165 out of 521 jobs, plus 20 employees at head office, as well as 34 out of 101 stores. The partial takeover of Naf Naf by Beaumanoir is a decision that the Sud trade union is content with. "We obviously cannot be satisfied with the social break-up that the end of the brand, created in 1973, will entail, but we can only approve the choice of this takeover offer, which our union has clearly supported from the outset", states the company's minority union in a press release, in line with their opinion on the takeover by Beaumanoir for the past five years. Indeed, the company's recent buyer had already come out in favour of a takeover of Naf Naf in 2020, and had been rejected in favour of the SY International group. Two insolvency proceedings have since taken place. The Sud union also highlighted the "shameful absence" of public authorities "throughout the company's agony". For its part, the CFDT, the company's other trade union, considers that a takeover by Beaumanoir does not constitute a "genuine takeover offer, as it does not maintain Naf Naf's identity and provides for the takeover of a very limited number of stores and employees". In a press release issued on July 23, the union expressed its unfavourable opinion of both takeover bids, pointing to a "considerable social mess".

France: Naf Naf partially acquired by Groupe Beaumanoir
France: Naf Naf partially acquired by Groupe Beaumanoir

Fashion United

time07-08-2025

  • Business
  • Fashion United

France: Naf Naf partially acquired by Groupe Beaumanoir

Iconic 1990s womenswear brand Naf Naf, which was in receivership, has been partially acquired by Groupe Beaumanoir (Caroll, Bonobo, Cache Cache, Morgan, Sarenza, etc.). The acquisition was confirmed on Thursday in a court decision seen by AFP. Groupe Beaumanoir has proposed to retain around 300 of the brand's current 600 employees, according to the same document. The group will also take over 12 of the existing 102 shops, but will operate them under its own brands. Naf Naf was placed in receivership last May due to "cash flow difficulties", as noted by the Bobigny Commercial Court (Seine-Saint-Denis) in its decision. Of the five bidders, two had seriously positioned themselves to partially take over Naf Naf: the Amoniss group, owner of Pimkie; and Groupe Beaumanoir. Amoniss proposed to take over 185 employees and redeploy 26, according to the decision. On Thursday, the court rejected Amoniss' offer. This was due to Amoniss being "under a safeguard plan since October 2024". This presented a "financial fragility", while Groupe Beaumanoir enjoys a "solid financial situation". The court detailed this as "positive equity of 365 million euros" and "cash of 187 million euros". Specifically, Groupe Beaumanoir is taking over 55 employees and offering redeployment to 253 of them. The brand has been in difficulty for several years and has undergone three successive receiverships. In June 2024, after a previous receivership, Turkish buyer Migiboy Tekstil committed to saving 90 percent of jobs and keeping around one hundred shops. At the time, the company offered more than 1.5 million euros to take over the French brand. In doing so, the Turkish company saved 521 out of 586 jobs and around one hundred shops in France. It also took over the subsidiaries in Spain, Italy and Belgium. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@

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