Latest news with #AmyShah
Yahoo
6 days ago
- Entertainment
- Yahoo
Wellness Starts from Within: Activia Gut Glow-Up Campaign Marks New, Modern Chapter with Launch of Activia Proactive Yogurt and Product Refresh
Activia's got you — and your glow-up — covered with tips, tools, and tasty gut health support Activia launches the Gut Glow-Up campaign — a science-backed, modern movement designed to help people shine from the inside out, introducing the first-ever Gut Glow-Up Guru, Dr. Amy Shah to showcase the impact of putting your gut first — and the overall good it can do. An ode to its 20-year heritage, Activia is also making its big screen debut with a cameo in Disney's Freakier Friday film – celebrating the movie's modern twist with a limited-edition, Glow-Up Bag complete with everything needed for your own red carpet moment, including tickets to see Freakier Friday, in theaters August 8th. Activia is getting a glow-up of its own: revamped recipes with simpler ingredients, sleek new and modern packaging and the launch of Activia Proactive. The newest morning essential - Activia Proactive, is a thick and creamy yogurt with billions of live and active probiotics—plus 10g of protein and 3g of prebiotic fiber per serving to help feed the good bacteria in your gut. WHITE PLAINS, N.Y. and LOUISVILLE, Colo., July 31, 2025 /PRNewswire/ -- Activia, a trusted name in probiotic yogurt for more than 20 years, is entering a bold new era this summer—championing gut health as the foundation for feeling your best from the inside out. Activia has teamed up with nutritionist and wellness expert, Dr. Amy Shah, to introduce the Gut Glow-Up—a science-backed initiative designed to showcase the powerful impact of putting your gut first. Whether a night in with the girls or getting ready for your own red-carpet strut – your glow-up all begins in the gut. As part of the campaign, Activia is celebrating a glow-up of its own with revamped Activia probiotic yogurt cups recipes with simpler ingredients12, sleek new and modern packaging, and the launch of new Activia Proactive. With #GutHealth and #GutTok collecting more than 6 billion views on TikTok3, gut health has gone viral. Yet a recent Danone study found that half of Americans are unaware that the gut microbiome can impact gut health, and even more are unaware of how it may impact overall wellness — including immunity, mood, and sleep. Research has also shown 63% of Americans are looking for science-backed information as it relates to gut health.4 "We've seen an organic glow-up among Gen Z and Millennials in particular, who are embracing a healthier mind-and-body approach to wellness," said Derek Neeley, VP of Marketing, Gut Health at Danone North America. "As a premier probiotic yogurt brand that has been dedicated to educating and supporting consumers for more than two decades, we're energized by the growing awareness of gut health as a foundation for overall wellness. This momentum presents a unique opportunity to reintroduce Activia—cutting through the noise and helping people feel confident amid the trending conversation around gut health, while also connecting with a new generation discovering our brand for the first time." New Look, Same Gut-Health GoodnessAn ode to its 20-year heritage, Activia is making its big screen debut with a cameo in the upcoming Freakier Friday film this August. The reformulated Activia Probiotic Low Fat Yogurt features a new look, simpler ingredients and 25% less sugar per 4 oz serving** all while delivering the same great taste and science-backed benefits consumers know and love. Still powered by Activia's exclusive probiotic strain that survives the journey to the gut, the updated formula is rich and creamy, and packed with billions of live and active probiotics. Available in a variety of delicious fruit-forward and classic vanilla flavors, it's a gut-friendly staple made to support your day from the inside out. Glow-Up with Activia and Disney's Freakier FridayTo help fans kick off their own glow-up and celebrate the premiere of Disney's Freakier Friday, Activia is debuting a limited-edition, crystal ball inspired Glow-Up Bag that will help you see into a gut-healthy future — filled with everything needed to connect your inner gut health with your outer glow. Contents include a coupon for 14 days of Activia—because research shows consuming Activia twice a day for 2 weeks can help support your gut health***, a custom compact, sleep mask, jade roller and tickets to see Freakier Friday in a theater near you. Fans can claim their clutch for free at on Friday, Aug. 1 while supplies last, with a second drop happening on Friday, August 8. As part of its mission to make gut health more accessible and empowering, Activia has teamed up with renowned wellness expert, Dr. Amy Shah, to offer approachable, science-backed guidance to help people support their gut health and feel their best. Getting ready for her own red-carpet moment, Dr. Shah attended the world premiere of Freakier Friday in Los Angeles this month – Check out the action here. Together, Activia and Dr. Shah aim to cut through the clutter of wellness advice — making gut health feel modern, personal, and refreshingly easy to digest. "Wellness should feel empowering — not overwhelming. So many aspects of our overall health — energy, mood, digestion, even immunity — begin in the gut," said Dr. Amy Shah. "That's why I'm excited to partner with Activia to bring a fresh, modern approach to gut health — one that's rooted in science, grounded in real-life habits, and designed to spotlight the importance of inner health, not just outer glow." Introducing NEW Activia Proactive Meet your newest gut glow-up essential: Activia Proactive, a thick and creamy low fat yogurt with billions of live and active probiotics—plus 3g of prebiotic fiber per serving to help feed the good bacteria in your gut. As the newest addition to the Activia lineup, NEW Activia Proactive helps support gut health*** the Activia way—deliciously good and backed by 20 years of science—and also has: 10g of complete protein per 5.3oz serving 0g of added sugar* and no artificial sweeteners A good source of calcium and vitamin D to support strong bones 3g of prebiotic fiber to help feed the good bacteria in your gut Activia Proactive is available now in Vanilla, Strawberry, Mixed Berry, and Peach Mango in 4ct multipacks retailers nationwide for $4.69 MSRP. To find Activia Proactive at a store near you, visit Start glowing from within with tips, tricks and the latest from Activia! Follow the brand on Instagram and TikTok. *Not a low calorie food.** Reformulated Activia probiotic and fiber yogurts have at least 25% less sugar (8-9g total sugar per 4oz serving) than the previous formula (11-12g per 4oz).*** Enjoying Activia twice a day for two weeks as part of a balanced diet and healthy lifestyle may help reduce the frequency of minor digestive discomfort, which includes gas, bloating, rumbling, and abdominal discomfort. About Danone North America Danone North America is a purpose-driven company and an industry leader in the food and beverage category. As a Certified B Corporation®, Danone North America is committed to the creation of both economic and social value, while nurturing natural ecosystems through regenerative agriculture. Our strong portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee, Too Good & Co™, and YoCrunch®. With approximately 6,000 employees and 15 production locations across the U.S. and Canada, Danone North America's mission is to bring health through food to as many people as possible. For more information on Danone North America, visit About Disney's Freakier Friday: "Freakier Friday," the eagerly anticipated sequel to the Disney classic starring Jamie Lee Curtis and Lindsay Lohan, will be released in theaters nationwide August 8, 2025. In the film, Curtis and Lohan reprise their roles as Tess and Anna Coleman. The story picks up years after Tess (Curtis) and Anna (Lohan) endured an identity crisis. Anna now has a daughter of her own and a soon-to-be stepdaughter. As they navigate the myriad challenges that come when two families merge, Tess and Anna discover that lightning might indeed strike twice. "Freakier Friday" is directed by Nisha Ganatra, and the screenplay is by Jordan Weiss, with a story by Elyse Hollander and Jordan Weiss, based on the book "Freaky Friday" by Mary Rodgers. The film, which also stars Julia Butters, Sophia Hammons, Manny Jacinto, Maitreyi Ramakrishnan, Rosalind Chao, Chad Michael Murray, and Mark Harmon, is produced by Kristin Burr, p.g.a., Andrew Gunn, p.g.a., and Jamie Lee Curtis, with Ann Marie Sanderlin, Mario Iscovich, Nathan Kelly, and Lindsay Lohan serving as executive producers. Contact: Haley McDillhmcdill@ ______________________________ 1 Reformulated Activia probiotic and fiber yogurts have at least 25% less sugar (8-9g total sugar per 4oz serving) than the previous formula (11-12g per 4oz). 2 Recipe updates to cups do not include Zero Added Sugar cups. 3 4 Source: Cleveland Clinic, CRF View original content to download multimedia: SOURCE Danone North America
Cision Canada
09-07-2025
- Health
- Cision Canada
Metagenics®, a Pioneer in Functional Nutrition, Innovates its Gut Health Portfolio with NEW Proprietary 2-in-1 UltraFlora® Probiotic + Multivitamin
With the launch of its breakthrough gut health solution, Metagenics continues its legacy of education and expertise in the gut health and probiotics category ALISO VIEJO, Calif., July 9, 2025 /CNW/ -- For over 40 years, Metagenics ® – the #1 doctor recommended professional supplement brand★ – has been helping millions of people support their gut and whole-body health with its UltraFlora ® line of premium and powerful probiotics. Today, Metagenics introduces an exciting innovation within the portfolio: 2-in-1 UltraFlora Probiotic + Multivitamin. With just one capsule daily, it provides the 24-hour gut support of an UltraFlora Probiotic with the ease and essential nutrients of a daily multivitamin*. This timely innovation helps people streamline their supplement routines—tapping into a growing trend, with a recent survey showing that one in three people prefer a "keep it simple" approach to health. † Designed to boost whole-body health, energy, and vitality, this new supplement helps prime the gut for better nutrient absorption and delivers daily essential nutrients. Metagenics' proprietary UltraFlora Probiotic + Multivitamin features a targeted probiotic strain to optimize nutrient absorption along with seventeen high-potency nutrients (100% of Daily Value), including active forms of folate and vitamins, and easily absorbed minerals. Designed to start releasing good bacteria in as little as 30 minutes, it provides long-lasting, 24-hour gut support. Aligned with Metagenics' science-driven philosophy, all UltraFlora solutions are formulated with clinically studied, practitioner-grade strains and third-party tested for purity and potency*. "The UltraFlora Probiotics line has long been an industry secret that I and other healthcare providers have shared with patients to help optimize gut microbiome health," said Dr. Amy Shah, double board-certified M.D., nutrition specialist, and Metagenics brand expert. "Metagenics' new UltraFlora Probiotic + Multivitamin features a highly effective strain and impactful blend of minerals and vitamins that make it simple for people to start a daily routine that supports whole-body health for the long term." Sophie Rasmussen, Chief Marketing and Innovation Officer at Metagenics, said, "We're proud to continue to innovate and offer consumers this new, simple, and effective solution to support gut and whole-body health with UltraFlora Probiotic + Multivitamin." She adds, "In a growing, and often cluttered, category, we are committed to making it as easy as possible for consumers to look after their overall health. Thanks to the strength of our R&D team and long-term partnership with esteemed doctors and healthcare providers, we are able to bring high-quality, science-backed products to market, help people better understand gut health, and ultimately make a positive impact in their lives." Metagenics, a trusted go-to among doctors and healthcare providers, will debut its UltraFlora Probiotic + Multivitamin with educational social media content created by top healthcare experts, including Dr. Shah, who specialize in gut health and holistic wellness. About the UltraFlora Probiotics Line: "Listen to your gut feeling" is more than a saying. The gut impacts digestion, immune health, skin, energy, emotional well-being, and much more. It is the roadmap to whole-body health and wellness. Every UltraFlora Probiotic is formulated with clinically studied, practitioner-grade strains that begin releasing good bacteria within 30 minutes, providing long-lasting, 24-hour gut support*. Additional key gut health solutions in the UltraFlora line include: UltraFlora Complete Probiotic: This 9-in-1 multi-benefit daily probiotic supports digestion, immune health, energy, skin vitality, metabolism, and more. It features a proprietary blend of nine clinically researched probiotic strains to support whole-body health, plus energy-supportive nutrients (vitamins B1 and B2) and vitamin D for immune system support*. UltraFlora Complete Women's Probiotic: This 5-in-1 multi-benefit daily women's probiotic supports digestive, immune, urinary tract, and vaginal health, as well as emotional well-being, to keep the whole body and mind in balance. It is precision-crafted with five clinically researched probiotic strains tailored to a woman's needs*. UltraFlora Balance Probiotic: For those just getting started with probiotics, UltraFlora Balance is the ideal daily probiotic to support and balance gut health—specifically digestive and immune function—for whole-body well-being. One capsule—free of fillers, preservatives, and sugar—is equivalent to 12 servings of yogurt or 15 bottles of kombucha*. The UltraFlora line — including the new UltraFlora Probiotic + Multivitamin — is now available for purchase at About Metagenics: With a heritage of breakthrough science, innovative products, unsurpassed quality, practitioner education, and dedicated partnerships, Metagenics has become one of the most trusted health and wellness brands worldwide. For over 40 years, Metagenics has delivered high-quality, science-based nutritional supplements, medical foods, and lifestyle programs to support healthcare practitioners in their efforts to help patients achieve their health and wellness goals. With a focus on global impact, groundbreaking research, and sustainable innovation through B Corp certification, Metagenics aims to make personalized health solutions accessible to all. For more information, visit and follow the brand on Instagram, Facebook, and LinkedIn. ★ Based on 2024 study data from independent US survey showing which professional supplement brands are most recommended or sold by healthcare professionals. Professional-grade supplements are those typically sold through HCPs. * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Yahoo
01-05-2025
- Health
- Yahoo
Metagenics® Launches HerWellness™ Line, Offering a Natural Approach to Hormone Balance for Every Life Stage
New Survey Findings Show Hormonal Health Continues to be Challenging for Women to Navigate, Despite Increased Category Attention ALISO VIEJO, Calif., May 1, 2025 /PRNewswire/ -- On a mission to break the stigma around discussing women's hormone changes, Metagenics® – the #1 doctor recommended professional supplement brand★ – reveals new survey findings showing hormonal balancing continues to come with limited understanding, despite increased interest in the topic. While most American women say they understand how hormone imbalances can affect their health, nearly 7 in 101 remain unsure where to start in proactively addressing any gaps. To provide a science-backed starting point, Metagenics introduces the HerWellness™ line – a clinically studied line designed to promote hormone balance naturally. Featuring four innovations and one established best-seller, the range provides support for every stage of a woman's hormone journey, from period relief to perimenopause and menopause. "Women's hormones are always in a dynamic state, and when they are in flux, it can be challenging to know where to turn," said Dr. Amy Shah, double board-certified M.D., nutrition specialist, and Metagenics brand expert. "There's been so much conversation lately around women's hormones, which is why I'm so pleased to be working with Metagenics, a brand that is trusted by over 50,000 healthcare providers, to introduce its new HerWellness line." Staying true to Metagenics' DNA of an integrative approach, the HerWellness line provides relief and whole-body support by treating the root cause of hormone imbalance, not just its symptoms – ultimately helping women get back to feeling like their best selves. About the HerWellness Line:Led by a female scientist, Metagenics developed a proprietary Healthy Hormones™ blend, featured in all new products. It combines scientifically proven botanicals, including saffron and green tea extract, with activated Vitamin B6 to promote hormone balance naturally. Additional hardworking ingredients include licorice extract to support gastrointestinal health, chromium picolinate to help enhance metabolic health and body composition while reducing cravings, and magnesium bisglycinate for added muscle function support. The adaptogen holy basil is also featured to help lower cortisol and support resilience. These ingredients work together to provide benefits such as mood improvement, better sleep quality, a calmer state of mind, and support in regulating estrogen metabolism. "Metagenics has a rich history of supporting women's health for more than 40 years, through science-backed and clinically proven natural supplements. Launching a range of products specifically designed to help women's hormonal health and balance at every age and stage is a natural step for Metagenics," said Sophie Rasmussen, Chief Marketing and Innovation Officer at Metagenics. Rasmussen continued, "We believe our aim is to empower women who want to be proactive about their health, and help them live a happier, healthier life." She concluded, "Our HerWellness range is rooted in our history of functional medicine and scientific legacy. It is formulated with the highest quality ingredients that are clinically researched and rigorously tested." The line includes: New HerWellness Naturally Balanced provides multi-symptom relief for five of the most common hormonal symptoms: bloating, poor sleep quality, mood swings, food cravings, and metabolism issues. With ingredients backed by 16 clinical studies, women experienced less bloating in two weeks2, a calmer state of mind in four weeks3, and reduced cravings in eight weeks4. New HerWellness Recharge Overnight enhances the body's natural ability to rejuvenate and support deep restorative sleep and muscle relaxation so women can wake up refreshed, with greater mental focus and improved clarity. Formulated with highly absorbable magnesium bisglycinate and the Ayurvedic adaptogen holy basil, it helps support cell rejuvenation. New HerWellness Rapid Stress Relief helps promote emotional regulation as part of a non-drowsy formulation. Available in a soft-chew format, women experienced alleviated irritability and a sense of calm within one hour of taking5. New HerWellness Rapid Period Relief is a fast-acting solution that's naturally derived and drug-free. Formulated with plant-based, pain-relieving Turmeric and Boswellia actives, it helps women stay energized and provides effective relief for period-related discomfort. HerWellness Estrovera – an established best-seller within the Metagenics portfolio – helps relieve common discomforts associated with perimenopause and menopause, like hot flashes and night sweats. It features ERr 731®, a plant-based ingredient clinically proven to relieve 12 of the most common symptoms of perimenopause and menopause by up to 83% in four weeks or less6. Additional Survey Findings: Metagenics uncovered key insights7 into how women are navigating hormonal imbalance and where they're turning for guidance: Feeling Uncertain: 73% of women feel uninformed or unsupported on perimenopause and menopause, with 40% particularly uncertain about perimenopause. Jumping on Social Trends: Nearly 2 in 3 women have tried at least one social media trend to address hormone-related symptoms, and yet over half didn't notice a difference or found the trend they tried to be ineffective. Turning to Trusted Sources: When it comes to learning about how to balance their hormones, women turn to their doctors most (83%), followed by friends and family (62%) for information they deem trustworthy. Availability and More Information:Just in time for Women's Health Month, the HerWellness line is now available for purchase at Today through June 30th, shoppers can save $10 on HerWellness Naturally Balanced with the one-time code 10OFFHWNB† and $5 off HerWellness Recharge Overnight with the one-time code 5OFFHWRO†† (both with free shipping). About Metagenics:With a heritage of breakthrough science, innovative products, unsurpassed quality, practitioner education, and dedicated partnerships, Metagenics has become one of the most trusted health and wellness brands worldwide. For over 40 years, Metagenics has delivered high-quality, science-based nutritional supplements, medical foods, and lifestyle programs to support healthcare practitioners in their efforts to help patients achieve their health and wellness goals. With a focus on global impact, groundbreaking research, and sustainable innovation through B Corp certification, Metagenics aims to make personalized health solutions accessible to all. For more information, visit and follow the brand on Instagram, Facebook, and LinkedIn. ★ Based on 2024 study data from independent US survey showing which professional supplement brands are most recommended or sold by healthcare professionals. Professional-grade supplements are those typically sold through HCPs.1 This study of 1,000 American women aged 30 to 55 was commissioned by Metagenics and conducted by Talker Research. The study took place between Mar. 10 and Mar. 14, 2025.2 Based on a clinical study with gastrointestinal dyspepsia patients3 Based on a clinical study with healthy adults self-reporting low mood4 Based on a clinical study with adults with atypical depression5 Based on a clinical study with subjects with moderate levels of stress6 Survey conducted online by Metagenics March 2023 with 424 women currently or previously taking Estrovera7 This study of 1,000 American women aged 30 to 55 was commissioned by Metagenics and conducted by Talker Research. The study took place between Mar. 10 and Mar. 14, 2025. †10OFFHWNB is a one-time use code with a maximum discount of $10 off the purchase of HerWellness Naturally Balanced that can be used on a phone-in or online order from Offer valid May 1, 2025, 12:00 AM PT through June 30, 2025, 11:59 PM PT; cannot combine with any other offers. †† 5OFFHWRO is a one-time use code with a maximum discount of $5 off the purchase of HerWellness Recharge Overnight that can be used on a phone-in or online order from Offer valid May 1, 2025, 12:00 AM PT through June 30, 2025, 11:59 PM PT; cannot combine with any other offers. Free shipping on any purchase containing HerWellness Naturally Balanced, HerWellness Recharge Overnight, HerWellness Estrovera, HerWellness Rapid Stress Relief or HerWellness Rapid Period Relief from valid through June 30, 2025. No code required. View original content to download multimedia: SOURCE Metagenics, Inc. Sign in to access your portfolio
