Latest news with #AmyWebb
CNBC
22-05-2025
- Business
- CNBC
How early days of Starlink, Amazon satellite work revealed key lesson about business risk and the future
Future Today Strategy Group Founder and CEO Amy Webb joins CNBC's Julia Boorstin at the 2025 CNBC CEO Council Summit to discuss what it means to be a futurist and how businesses need to stay adaptable to succeed during uncertain times.
Forbes
08-05-2025
- Health
- Forbes
What Progress In Extended Reality Means For The Future Of Health Tech
Dani Mariano, President of Razorfish. When I think about my own personal investments in smart health technology, I think about my Samsung Galaxy Ring. I love having the ability to see my sleep and energy scores and my stress levels, and the natural next frontier for me is to connect my ring data with my medical data. Based on what I saw at CES in January, health tech on a larger scale is becoming very real. Over the past decade, I've kept a close eye on the fascinating developments in extended reality (XR), which encompasses virtual reality, augmented reality and mixed reality. While on the CES show floor, I wore glasses with navigation systems and interactive capabilities built in (and they were far more comfortable than bulky headsets). I saw haptic devices that enhance every sense but smell, but I'm sure ones with 'smell-o-vision' will be incorporated before we know it. Even being in the presence of the Las Vegas Sphere reminded me of what was possible: The future will be immersive, generative and connected. Historically, XR's complexity and cost have held it back, but the market is pushing forward, forecasted to reach $1.6 trillion by 2032. This technology has a lot of potential, as XR is being used in entertainment, education and vocational training. It also has immense potential in health and wellness technology, where experiences can ultimately change consumers' lives. My agency has consumer technology clients with products in this space, and we also have healthcare clients. Part of our role is to advise them on emerging technology like XR and how they can apply it to the experiences they're creating for consumers. Integrating personal health management into your day-to-day life, rather than considering it solely at routine checkups or appointments, is the future that XR is poised to enable. Through headsets, glasses, haptic devices and other wearables, this technology can track health data, changes and progress in greater detail, making the experience interactive and multisensory, and turning data into actionable recommendations. Being more hands-on with their health can give people the knowledge and motivation to be stronger, more vocal advocates for themselves, with the potential to reduce healthcare costs and ultimately improve health outcomes. At SXSW in March, futurist Amy Webb spoke of innovation moving so fast that what's new this morning is old by this afternoon. She previously predicted that more accurate health data is poised to bring breakthroughs such as personalized medication and healthcare plans. But the promise of technology like AI and XR, alongside individual health data collection, can be difficult to forecast. The intersection of XR and health tech presents significant opportunities but also challenges in data privacy. As the technology evolves and adoption grows, more user data is being collected than ever. It makes sense that some consumers may be more hesitant than others to share their information, making it crucial for brands to handle it responsibly to maintain their trust. It's clear that this technology has the potential to inspire positive health advocacy and a proactive approach to personal wellness. But you must ensure you hear these privacy concerns and allow them to guide your progress. While so much of the focus is on the technology and its capabilities, don't forget the person behind every data point. Prioritizing empathy and understanding within each application of XR can ensure you're not only entertaining but also educating and empowering people throughout their health advocacy journeys. This isn't just about developing better devices with the ability to track more health checks—it means intuitive, human-centric experiences that directly match users' needs. One progressive step is to train users on the health technology they're using, whether it be wearables or other devices, to understand their capabilities and limitations. This step can more accurately set expectations and also ensure users aren't being put at risk by wrongfully assuming a device will monitor them for a particular condition. As close as we might be to an XR breakthrough, many hurdles lie ahead. XR has come a long way, as a Gartner study from 2022 revealed that 55% of respondents were currently deploying XR in their organizations, and of those who hadn't, 43% were in the planning or development stage. However, obstacles still remain regarding price and convenience, with opportunities for further improvement. Healthcare is also an industry with heavy regulatory enforcement and ethical considerations. In addition, we can't ignore the digital divide these advancements create, where equity and accessibility generate barriers preventing people from benefiting from this health tech innovation. This opportunity to transform health and wellness experiences with XR is one that companies must carefully navigate, and you must steer yourself in a direction that benefits users and patients first. But one thing is clear: This technology has the potential to enhance human experiences in meaningful ways and reshape the future of health advocacy. I'm excited about the possibilities to empower people to be more proactive in their personal health journeys with tech at their fingertips, and how XR can make those experiences even more immersive, captivating and valuable. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Globe and Mail
01-05-2025
- Business
- Globe and Mail
The Shoelace Revolution: Why Google's "Simple" Robot Breakthrough Could Change Everything
In what might be one of the most underappreciated technological breakthroughs of our time, Alphabet 's Google DeepMind has accomplished something deceptively difficult -- teaching a robot to tie shoelaces. During her highly anticipated annual trends presentation at South by Southwest (SXSW) in Austin, Texas, Amy Webb -- founder and CEO of Future Today Strategy Group -- highlighted this achievement as a pivotal moment in robotics history. While it might seem mundane compared to flashier AI developments, Webb insists this breakthrough is "hard to overestimate" in its importance and serves as "a huge harbinger of what's to come." Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue » The challenge of shoelace-tying illustrates perfectly why robotics has struggled with tasks humans find simple. As Webb explains in the video interview with Motley Fool analyst Rex Moore below, the process requires sensing and managing tension in specific ways, finessing materials with different properties, and executing movements that typically require lived experience. This breakthrough has significant implications for the growing field of soft robotics, which Nick Bartlett, foresight director at Future Today Strategy Group, notes has been a critical area of investment for companies like Amazon. The e-commerce giant has long sought robots capable of gently but securely grasping varied items in warehouses, a seemingly simple task that has proven remarkably challenging. The development of both improved grasping mechanisms and the AI to control them could transform industries from manufacturing to healthcare, potentially creating enormous investment opportunities as the technology matures. Watch our full interview below to hear Webb and Bartlett discuss the far-reaching implications of this shoelace breakthrough and how it connects to broader trends in robotics, artificial intelligence, and human-machine interaction. As investors increasingly look beyond the AI hype cycle toward tangible applications, understanding these pivotal but easily overlooked milestones could provide crucial insight into which technologies -- and companies -- are truly positioned for long-term success. A full transcript follows the video. Transcript: Rex Moore: At the end you mentioned an "ah-ha" moment or a very pivotal moment for us as humans. It was actually a robot tying a shoe. Why is that? Amy Webb: So this is crazy to think about because it's something that we do. We both have kids and, you know, like teach your kid how to tie a shoe. It takes a little bit of time, but they they all learn how to do it. Robots have never learned how to tie shoes. And part of the reason is it requires, you have to be able to sense and feel, tension in a particular way. You have to be able to finesse the laces. It's soft, but also hard. It's it's a shockingly difficult thing that without the lived experience, it's hard to learn how to do that. So Google DeepMind like Google, built a robot that is now capable of tying shoes and AI, and it's a it's not a great not let's let's put it that way. It's not like the world's greatest lace laces situation, but, it is such a breakthrough in the field of robotics. It's hard to overestimate just how important it was. And it's a huge harbinger of what's to come. Nick Bartlett: And tangentially to that, you know, if you think about it flowing off of that soft robotics and thinking about the the robot's ability to grasp those laces gently enough to be able to tie them, but also firmly enough to make the knot. That's been a huge area that a lot of companies have been looking to invest in. And you think about Amazon has been playing in this space for ages because they would love to be able to just send a robot down the aisle and just pick and grasp random kind of oddly shaped things, but not break them. So imagine if, you know, the robot tried to pick up my glasses. It really only has one speed. Most of the time it's crush. You know? So, there's a lot of great investment and a lot of great work being done right now in soft robotics. And not only just teaching the robot how to grasp, you know, with some variability, like a human can, but also creating a physical grasping mechanism that is soft to the touch and kind of can mold and conform. Where to invest $1,000 right now When our analyst team has a stock tip, it can pay to listen. After all, Stock Advisor's total average return is 880%* — a market-crushing outperformance compared to 161% for the S&P 500. They just revealed what they believe are the 10 best stocks for investors to buy right now, available when you join Stock Advisor. See the stocks » *Stock Advisor returns as of April 28, 2025
Forbes
09-04-2025
- Science
- Forbes
Beyond The Tech Supercycle: Socio-Cultural Drivers As Strategy Multipliers
Cropped shot of computer programmers working on new code We are deep in a technology supercycle—a period of rapid, relentless acceleration that will eventually tip toward transformation or disruption. But for now, it's all forward motion. Full throttle. Fueled by the convergence of AI, biotech and sensor technology, this moment is not about incremental change. It's about seismic, society-shaping transformation. If you're searching for historical parallels, think of the internet boom of the 1990s or post-war industrial growth in Japan. But even those had warning signs. This wave is arriving faster, hitting harder and leaving less room for slow adaptation. Futurist Amy Webb and the team at the Future Today Strategy Group recently released a comprehensive report tracking hundreds of converging tech trends. It's dense, thorough, a little unnerving – but an essential read. The report doesn't just map the future. It highlights how that future is already taking shape, often without our awareness. This is where it gets more uncomfortable. Many leaders are still operating with the mindset: 'We'll deal with it when we get there.' But what if the bridge you're counting on to get from now to next has already disappeared? What if you're standing at the edge of a chasm? Artificial General Intelligence (AGI) is advancing faster than most institutions or leaders can process. These systems won't just enhance workflows—they'll rewire entire industries, redefine roles and shift core relationships between people and machines. At SXSW 2025 in Austin, Webb gave a talk that felt more like a wake-up call. She walked through some of the most unsettling innovations already underway: multi-agent systems that work without human input, AI models speaking to each other in unknown languages—what she called 'droid speak'—and the convergence of biology and technology in ways we once thought were science fiction. Still not unsettled? Consider this: we now have commercial computers made using living human neurons. Webb called them 'the first living machines.' This is no longer just artificial intelligence. It's living intelligence. AI systems that may soon be organic, or at the very least, deeply integrated with human nervous systems and tissue. The implications aren't just technical—they're societal, ethical and deeply human. The speed of change is thrilling. But it also raises a sobering question: are we actually ready for what's already arrived? These aren't speculative futures. They're here—just unevenly distributed. And they're not just technological shifts. They are convergent changes across society, technology and culture. We can't view this as a purely tech-driven phenomenon. In reality, technology and society are in a continuous feedback loop. Consider how the pandemic accelerated remote work through tools like Zoom and Teams. But it was changing human expectations around autonomy, mental health and flexibility that reshaped those same tools in return. Features like asynchronous collaboration and well-being integrations weren't just technical upgrades—they were human responses baked into design. We're not just reacting to change anymore. We're co-creating it. And yet, most leadership teams still aren't seeing the full ecosystem. Leadership today isn't about prediction. It's about preparation—not just technologically - but structurally, culturally and behaviorally. Most organizations are still working from static strategic plans that stretch five years into the future. They're beautifully designed and thoroughly approved—but quickly irrelevant. In fast-moving environments, frequent strategy revisions (often triggered by market or tech shifts) can be mistaken for agility. But more often, they signal misalignment or a fundamental disconnect from how the world is actually changing. When the plan keeps changing, trust erodes. People don't just lose faith in the strategy—they start questioning leadership's ability to deliver at all. In this environment, strategy can't be a fixed document. It has to be a living system. It should evolve with weak signals, cultural shifts and emergent behavior—both inside and outside the organization. Think chaos theory: a butterfly flaps its wings in Brazil, and a tornado hits Texas. Now swap that for a viral TikTok video that reshapes consumer sentiment overnight. Or a single Gen Z activist redefining a brand with one viral post. Dynamic strategy needs more than financial modeling or AI fluency. It also requires cultural insight and purpose/values alignment. Unilever, for instance, links its strategy directly to sustainability and social impact—not just to appear progressive, but because modern relevance demands ethical clarity. And it's performance-driven by design. As their charter puts it, 'Ringing the alarm and setting long-term ambitions isn't good enough anymore. Now is the time to focus on delivering impact by making sustainability progress integral to business performance.' Resilience, trust, and cultural relevance are now core competitive advantages. Tech fluency alone isn't enough—and over-indexing on it leaves organizations exposed. Strategy doesn't live in PowerPoint decks. It lives in the daily decisions made by people across your organization. And yet Gallup reports that only about three in 10 leaders and managers say they have discussed with each team member how changes in their organization will affect them specifically. That's not a communications issue—it's a listening issue. Your company is shaped more by Reddit threads, Glassdoor reviews, and TikTok trends than by executive roundtables. If you're not listening across those platforms, you're not listening to reality. Leaders need real-time feedback loops. complex difficult task or question un business, problem concept Host open forums. Run anonymous pulse checks. Conduct digital ethnography. Invite dissent, reward curiosity and make it safe for truth to travel upward. Invest as much in cultural adaptability and intelligence as you do in technology upgrades—and listen to voices beyond the tech echo chamber. In a conversation with me, Piyush Gupta, the ex-CEO of DBS Bank and an early pioneer of AI in banking, spoke directly to this convergence. DBS didn't just hire data scientists. They brought in anthropologists and ethnographers, because understanding culture is just as critical as understanding code. The lesson for leaders? If your innovation strategy doesn't include human insight, it's incomplete. Technology may drive the future; but culture determines whether you can actually arrive there. In a world this volatile, planning alone is no longer sufficient. Simulation must become a core capability. Red teaming, scenario planning, and design fiction—once used by military or innovation labs—now belong in every leadership toolkit. Modern simulation includes: In a recent leadership session I facilitated, we used appreciative inquiry to explore what success could look like a decade from now. I posed a question known as The Oracle Prompt: 'It's the year 2035. Your organization is thriving. What happened between now and then to make it possible?' That one question unlocked an entirely new go-to-market strategy. But more importantly, it aligned the team around a vision that felt both bold and attainable. It shifted the conversation from fear to foresight. Simulation builds instinct and muscle memory. It allows leaders to practice for change before it becomes real. Sun Tzu once said, 'Appear at points which the enemy must hasten to defend.' Today, the threat isn't your competitor. It's inertia. It's the change you chose not to prepare for. Ask yourself: If you're unsure about more than two, you may be reacting to change instead of leading it. Too many organizations are waiting for the future to become clear before taking action. That's a dangerous delay. Leadership now means moving ahead of what's obvious. Acting on signals before they're mainstream. Leaping, even when the bridge isn't there yet. Wayne Gretzky famously said, 'Skate to where the puck is going.' But in this cycle, that's no longer enough. You need to skate to where others haven't even imagined the puck could go. Because the future won't announce itself. It won't arrive with a roadmap. It will reward those who are already there—ready to adapt, ready to lead, and ready to align technology with what makes us human. So don't wait for a supercycle to appear or for a bridge to conveniently show up. Build your capacity to leap.
