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Travel + Leisure
11-06-2025
- Business
- Travel + Leisure
You Can Order Helicopters and Boats on Uber at This Iconic Italian Destination
Traveling up and down Italy's gorgeous Amalfi Coast is about to get a little more streamlined this summer. Uber announced that it is launching Uber Copter and Uber Boat in Sorrento, Italy, allowing visitors to use the app to travel by air, sea, or land throughout Southern Italy this summer. Starting June 25, reservations for the new services will be available to book through the Uber app within Italy. Uber will also expand its ground transportation options by launching Uber Reserve on the Amalfi Coast, which gives riders the ability to book rides in advance and beat the busy crowds at Salerno Airport. Uber Copter and Uber Boat will be limited to availability on summer weekends. Departing from an exclusive helipad in Sorrento, Uber Copter gives travelers the option to pre-book private, round-trip journeys to Capri by helicopter. The service allows groups of up to six people to travel in a dual-pilot helicopter for €250 (about $290) per person and includes door-to-door transportation to and from the helicopter. For travelers eager to head out to sea on the Amalfi Coast, Uber Boat allows users to book a private four-hour charter cruise for up to 12 people, including a personal skipper, snacks, and beverages. The boat will set sail from Sorrento Marina. 'At Uber, we strive to help our customers go anywhere, wherever they are travelling." Anabel Diaz, Uber's vice president of Europe, Middle East, and Africa mobility, said in a statement shared with Travel + Leisure . "Italy is fast becoming one of our most popular tourist destinations, with travelers turning to the Uber app to help make their holiday travel stress-free. This summer, we're adding a series of unforgettable experiences that will make travelling by land, sea or air more magical than ever before.' Passengers on the Uber Boat off the Amalfi Coast. According to Uber, more than 400,000 people used Uber in Italy last summer, and 60,000 people opened the app in the Amalfi Coast in just the last 12 months. Both Uber Copter and Uber Boat must be booked at least 48 hours in advance through Uber Reserve, and the seasonal offerings will run every Saturday and Sunday from July 26 to Aug. 24. The availability of the services will be subject to weather conditions. The Amalfi Coast is listed as a UNESCO World Heritage site and has become more and more popular as a summer destination over the years, but despite the crowds, it is still an enjoyable and stunning place to visit in Italy.
Local Italy
09-06-2025
- Business
- Local Italy
Uber to launch helicopter taxis on Italy's Amalfi Coast this summer
Uber Copter services will operate every weekend from July 26th to August 23rd, taking passengers from the seaside town of Sorrento to the island of Capri and back, Il Corriere della Sera newspaper reported on Sunday. Flights to Capri will depart at 9am every Saturday and Sunday, with return flights to Sorrento at 5pm, Uber said. The new service, which includes door-to-door transportation to and from the helipads, will be available for groups of up to six passengers, with round trips costing €250 per person. Customers will have to book at least 48 hours in advance via the Uber App, with bookings set to open on June 25th. Besides new helicopter rides, Uber will also offer new boat services for groups of up to 12 people between July 26th and August 24th. Uber Boat will take passengers from Sorrento's port to the picturesque cliffside town of Positano aboard stylish Gozzo 35 motorboats. All trips will be bookable via the Uber app, an Uber spokesperson told Il Corriere della Sera, which reported that the service would be provided free of charge this summer as part of a promotional offer trialled by Uber on the Seine last summer. No further details were available as of Monday regarding any conditions attached to the offer. An Uber Yacht experience introduced in Ibiza last year cost €1,600. The US multinational said the new services catered to a surge in demand for alternative mobility options on the Amalfi Coast – one of Italy's most popular holiday destinations thanks to its pastel-coloured fishing villages and famed beaches. In particular, the company cited the "record number of tourists" it anticipates will arrive this summer due to the recent opening of the Salerno Costa d'Amalfi Airport as a key reason for expanding into the region. 'Italy is fast becoming one of our most popular tourist destinations, with travellers turning to the Uber app to help make their holiday travel stress-free,' Anabel Diaz, vice president of Uber's EMEA Mobility, said. Thanks to sustained pressure from Italy's powerful taxi unions, the standard Uber ride-hailing service doesn't exist in Italy, while the luxury Uber Black service is available in a limited number of cities. However, following a 2022 agreement between Uber and Italy's largest taxi dispatcher, passengers in some parts of the country can now hail taxis using the Uber app.
NDTV
09-06-2025
- NDTV
Uber To Offer Helicopter Taxis In Italy's Amalfi Coast To Beat Traffic
People in Italy will be able to use helicopters this summer to get around the Southern part of the country, according to Uber. Travellers on Italy's iconic Amalfi Coast can reserve a private Uber Copter from July 26 to August 23 between Sorrento and Capri and avoid traffic. The booking for 'Uber Copter' can be done in just a few minutes using the Uber app; however, it should be done 48 hours in advance. The dual-pilot helicopter service will operate every Saturday and Sunday, with the per-head cost being around Rs24,450 (Euro 250). The helicopter will depart at 9:00am (local time) from Sorrento and return from Capri at 5:00pm (am). The journey includes door-to-door transportation to and from the helipad and is available for groups of up to six passengers. Uber is also launching Uber Boat in Italy between July 26 to August 24. The travellers will sail from Sorrento Marina on Italian Gozzo 35 boats, enjoying the breathtaking views of the coastline. Private charters are available for up to 12 people. As quoted by The Independent, Anabel Diaz, vice president, EMEA Mobility at Uber, said: "At Uber, we strive to help our customers go anywhere, wherever they are travelling. Italy is fast becoming one of our most popular tourist destinations, with travellers turning to the Uber app to help make their holiday travel stress-free. This summer, we're adding a series of unforgettable experiences that will make travelling by land, sea or air more magical than ever before." Tourism in Italy The Amalfi Coast will become more accessible this summer in the aftermath of the opening of its dedicated airport, Salerno Airport. The stunning stretch of coastline in southern Italy is known for its picturesque towns perched on cliffs, crystal-clear waters and stunning ocean views. Positano, Amalfi, and Ravello are just a few of the colourful towns that dot the coast.
The Independent
07-06-2025
- Business
- The Independent
Uber helicopter launched in Italy to help tourists avoid crowds
Uber will offer Helicopter and boat services in Italy this summer to help travellers avoid crowds. From July 26 to August 23, Uber Copter will operate between Sorrento and Capri every Saturday and Sunday, costing €250 per person, including door-to-door transportation to and from the helipad. Uber Boat will also launch in Italy, offering private charters for up to 12 people from Sorrento Marina on Italian Gozzo 35 boats, including a personal skipper and complimentary refreshments. The Amalfi Coast is expected to be very busy this summer due to the launch of international flights at Salerno Airport, leading to potential traffic and ferry congestion. Anabel Diaz, VP at Uber, stated that these new services aim to provide unforgettable travel experiences by land, sea, or air, responding to increased demand for Uber 's mobility services in Italy.
The Independent
05-02-2025
- Business
- The Independent
Uber Ski taxis hit the slopes for rides across Europe
With ski season usually comes the ungraceful lug of gear back to the chalet weighed down by boots, poles and boards. Now, Uber has launched a new service to accommodate ski equipment for 'hassle-free' journeys from the slopes of Europe 's most popular resorts. 'Uber Ski' vans equipped with ski and snowboard racks will ferry riders to and from more than 90 alpine destinations across seven countries from 4 February. The on-demand and reserve rides between transport hubs and pistes in Austria, Germany, France, Poland, Spain, Sweden and Switzerland are available now for hands-free travel home from aprés ski. Rides can be reserved up to 60 days in advance with fixed-price fares starting from €49 (£40.70) for up to five passengers. According to the transport operator, almost half a million international travellers opened the Uber app across popular European alpine destinations last winter. During the 2024 season demand from international customers for Uber services also 'more than doubled' in resorts including Courchevel, France and Gstaad in Switzerland, said Uber. The adapted vans were first piloted in Les Deux Alpes and l'Alpe D'Huez, with flat fare transfers available to 14 ski resorts in Austria and six in Germany. Example fares in France between Chambéry Airport and Méribel or Courchevel in Les 3 Vallées start from €100 (£83) for five passengers, with riders able to book a trip from 30 minutes up to 45 days in advance. Anabel Diaz, vice president of EMEA mobility at Uber, said: 'We're excited to bring Uber Ski to some of Europe's most popular winter destinations, making it easier than ever for skiers and snowboarders to get to the slopes. 'Whether you're heading off for a weekend in the mountains or catching a transfer from the airport, Uber Ski offers a seamless, affordable, and hassle-free way to travel with all your gear.' The ski transfers are Uber's latest service in a string of travel experiences created by the ride-hailing company. In 2024, Uber Boat launched a year-round water taxi option to transport tourists on-demand around the famed waterways of Venice. From September, it also became possible to on the Uber app. Available exclusively on the Uber app, tourists and locals in Cape Town can book a safari experience for a flat fee of $200 (£160), which will also include other perks such as transfers from the capital, breakfast and lunch.
