Latest news with #Anatom
The Star
14-07-2025
- Business
- The Star
FORM MEETS FRESHNESS
What makes the Rado Anatom so compelling? It begins with the design. When first unveiled in 1983, the Anatom was boldly ahead of its time, yet true to Rado's signature aesthetic. Four decades on, its modern reinterpretation brings a fresh, contemporary edge that has captivated audiences worldwide. One glance is enough to understand why – like the original, these models stand out instantly, even in a crowd. The Anatom's iconic appeal goes far beyond its looks. Now, in perfect harmony with the spirit of summer, Rado unveils three vibrant new editions of this celebrated timepiece. The Rado Anatom in lemon yellow. As with every Rado Anatom, these new models offer exceptional comfort – their ergonomic design sits effortlessly on the wrist. The flowing contours not only enhance wearability but also give the Anatom its unmistakable visual identity. True to Rado's ethos, design goes hand in hand with advanced materials. The case is crafted from the brand's latest high-tech ceramic, paired with an edge-to-edge sapphire crystal that mirrors the anatomical lines behind the watch's name. This season, the Anatom arrives in vivid, summery shades – lemon yellow, grapefruit red and lime green – inspired by these favourite fruits and designed to lift the mood year-round. The Rado Anatom in grapefruit red. Each new Rado Anatom features a polished black high-tech ceramic bezel and a cylindrical sapphire crystal with bevelled edges – metallised in black and anti-reflective on the inside. The case middle is made of sandblasted black PVD coated stainless steel. The stainless steel case back is fitted with a sapphire crystal. Inside beats the Rado calibre R766 – a mechanical movement with a Nivachron antimagnetic hairspring, adjusted in five positions and offering a 72-hour power reserve. The iconic moving anchor appears below 12 o'clock, with a date window at 6 o'clock and rhodium-coloured hands coated in white Super-Lumi-Nova. Water resistance is rated at 5 bar (50 metres). The lemon-yellow model dazzles with a black-to-yellow gradient dial and a matching fluorine rubber (FKM) strap – a burst of sunlight, whether at work or by the sea. The lime-green version evokes summer foliage and fresh optimism – with a black-to-lime gradient dial and coordinating strap, it's made to stand out. The lime-green model evokes fresh optimism. There's a simple joy in a summer breakfast under the sun – especially the moment a grapefruit is sliced open to reveal its vivid red interior. That striking hue inspires the Anatom with a black-to-grapefruit red gradient dial and a perfectly matched rubber strap. Each strap – in yellow, green or red – is flexible, odourless and highly resistant to wear, UV rays, and harsh chemicals. Paired with a high-tech ceramic bezel and sapphire crystal, the result is a watch that's as resilient as it is refined. These colourful new Anatom models showcase Rado's mastery of materials and its ergonomic design expertise – bright, modern and made to captivate a new generation. Rado Boutiques are located at Pavilion Kuala Lumpur, Suria KLCC, The Exchange TRX, IOI City Mall, Gurney Plaza, Suria Sabah and KB Mall.
Khaleej Times
04-07-2025
- Entertainment
- Khaleej Times
Watch review: Rado's new Anatom is just in time for summer
When you think of Rado, you don't just think of watches; you think of a brand that reimagined what a watch could be made of. Decades ago, while most of the industry obsessed over shapes and complications, Rado practised the alchemy of materials. After pioneering ceramic on the wrist, the brand pushed boundaries again, mastering sapphire crystal, perfecting high-tech ceramic, and creating plasma-treated ceramic, a breakthrough that gave ceramic the lustre of metal without compromising its lightweight, scratch-resistant properties. With these innovations, Rado wasn't just building watches; it was shaping the future of how time should feel on the wrist. The Anatom is one of the most significant chapters in that story. First launched in 1983, it was revolutionary in its design — bold, ergonomic, and unapologetically different. Its curved form followed the wrist's natural line, promising comfort that felt almost personal. Now, Rado brings that same spirit back, dressed in bright, lively colours for a new season. This summer, the Anatom returns in three vibrant new versions, each hue capturing a fragment of the season. The lemon-yellow model radiates like midday sun, its black-to-yellow gradient dial glowing with warmth and energy. Paired with a matching rubber strap, it's a shot of summer that feels at home from beach to boardroom. The lime-green version channels the freshness of sunlit grass and new leaves, its dial and strap alive with a spirit that's subtle, spirited, and uplifting. And then there's the grapefruit red — bold and juicy, like the first slice of fruit on a summer morning. Its rich dial and matching strap strike the perfect balance between playfulness and drama. At a glance, they're unmistakably Anatom, with those smooth, flowing lines and sharp geometry that stand out across a room. But up close, there's a depth to them that comes from Rado's mastery of materials. The case is sculpted from the brand's newest high-tech ceramic, making it sleek, strong, and surprisingly light. A polished black ceramic bezel frames the curved sapphire crystal, bevelled and treated to reduce glare, yet blending seamlessly into the design with a fluid, almost liquid grace. Inside, the R766 automatic movement ticks with the calm assurance of something finely tuned. Its antimagnetic Nivachron hairspring keeps it steady through daily wear. With 72 hours of power reserve and fine adjustments in five positions, it's the kind of mechanical workhorse you can trust to be refined enough to admire through the sapphire crystal caseback, yet reliable enough to disappear into daily use. Each dial fades from black at the edges to a vivid centre hue, drawing the eye inward. The effect is dramatic, especially when paired with rhodium-coated hands that glow softly with Super-LumiNova. A date window at six o'clock sits discreetly, never breaking the balance. All about character Then there's the strap, made from durable fluorine rubber and designed to hug the wrist with a flexibility that quickly becomes second nature. And yet, whether in yellow, green, or red, it holds its own with bold, unmistakable character. Rado's legacy of material innovation is undisputed, but with the new Anatom models, that expertise is channelled into something more immediate — watches that feel as good as they look, with comfort, colour, and craftsmanship coming together. More than just seasonal designs, these new versions are reminders that a watch can still resonate beyond function. The Anatom is made to stay with you – versatile, expressive, and ready to go wherever the season takes you.
Yahoo
09-06-2025
- Business
- Yahoo
Rado Unveils Bold New Anatom Models in Vibrant Summer Shades
A fresh evolution of Rado's design icon LENGNAU, Switzerland, June 9, 2025 /PRNewswire/ -- Rado is celebrating the summer season with the launch of three striking new versions of its iconic Anatom timepiece, now available worldwide and on Originally launched in 1983, the Anatom was well ahead of its time—pioneering ergonomic design while remaining true to Rado's distinct aesthetic language. Forty years later, the updated, upgraded Anatom delivers a bold new look with a striking contemporary flair that has already sparked enthusiastic global response. Now presented in vivid seasonal tones—lemon yellow, grapefruit red, and lime green—the new models offer a fresh take on this design icon, while continuing Rado's legacy of material innovation, Swiss precision, and unmistakable comfort on the wrist. A Fusion of Color and Innovation Each new Anatom model features: A polished black high-tech ceramic bezel and sculpted sapphire crystal that follows the natural curve of the wrist A sandblasted stainless steel case middle with black PVD coating, and a transparent sapphire case back An automatic Rado caliber R766 movement with a 72-hour power reserve and antimagnetic Nivachron™ hairspring A gradient dial transitioning from black to vibrant color, paired with bold, color-matched FKM rubber straps Each of the straps—whether in yellow, green, or red—is flexible, odorless, and remarkably resistant to wear and tear, UV radiation, and a wide range of acids and solvents. Thanks to this brilliant bold strap combined with the high-tech ceramic bezel and sapphire crystal, the watch is as durable as it is beautiful and comfortable. Rado's high-tech ceramic is lightweight, scratch-resistant, hypoallergenic, and adapts to the wearer's body temperature—ensuring lasting comfort and reliable performance in any environment. Model Highlights All three models are water-resistant to 5 bar (50 meters) and feature rhodium-colored hands and indexes with white Super-LumiNova®, a date display at 6 o'clock, and Rado's signature moving anchor symbol below 12. Bright, playful, and unmistakably Rado, these new additions to the Anatom collection reflect the brand's legacy of material innovation and modern Swiss design—ready to turn heads this summer and beyond. Now available at select retailers and View original content to download multimedia: SOURCE The Swatch Group (U.S.) Inc. - Rado Division Sign in to access your portfolio
