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Puma taps Adidas CIO for COO role, streamlines responsibilities
Puma taps Adidas CIO for COO role, streamlines responsibilities

Yahoo

time01-08-2025

  • Business
  • Yahoo

Puma taps Adidas CIO for COO role, streamlines responsibilities

This story was originally published on CIO Dive. To receive daily news and insights, subscribe to our free daily CIO Dive newsletter. Dive Brief: Former Adidas CIO Andreas Hubert will become Puma's COO effective Sept. 1, the fashion brand said Thursday. Hubert will join the management board and lead the company's newly united global sourcing operations, including IT, sustainability and logistics. 'With his extensive background in IT, sourcing, and supply chain management, he brings the perfect combination of strategic insight and operational excellence,' Puma CEO Arthur Hoeld said in the announcement. 'His deep industry experience and expertise will be instrumental in optimizing Puma's global operations, driving digital transformation, and strengthening the resilience of our supply chain as we enter our next phase of growth.' Hubert wrapped up his four-year stint as group CIO at Adidas in June after holding several leadership positions across his 20-year career at the fashion brand. The executive has also held board seats at two companies and was a consultant at Boston Consulting Group, according to Hubert's LinkedIn. Dive Insight: CIOs, now known for their business savvy, are key enablers for enterprises as IT innovations drive growth and unlock efficiencies. Puma's choice to tap a former CIO for its COO role reflects tech's elevated C-suite role. The appointment comes as Puma tries to position itself for sustainable, long-term growth. In March, the company unveiled its evolved brand identity as part of its largest global marketing campaign to date. Puma welcomed a new CEO and president of North America the following month. The company's strategic revamp also coincides with ongoing market volatility. Puma was one of more than 80 brands that cosigned a letter to President Donald Trump urging the White House to consider tariff exemptions for footwear, Retail Dive reported in May. In its latest earnings report Thursday, Puma said sectorwide and company-specific challenges are contributing to muted brand momentum and a lowered outlook for 2025. The company paired back capital expenditure plans in response. Recommended Reading Where AI fits in the Sam's Club tech portfolio Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Puma Poaches Adidas Veteran Andreas Hubert For Chief Operating Officer Role
Puma Poaches Adidas Veteran Andreas Hubert For Chief Operating Officer Role

Yahoo

time31-07-2025

  • Business
  • Yahoo

Puma Poaches Adidas Veteran Andreas Hubert For Chief Operating Officer Role

Puma has named Adidas veteran Andreas Hubert as its new chief operating officer, effective Sept. 1. Hubert will also become part of Puma's management board, that will then consist of five members. The company said Hubert will be in charge of Puma's global sourcing operations, including sustainability and product development, IT and logistics. Plus, with this new board position, Puma is shifting its sourcing, IT and logistics under the COO, in order to streamline responsibilities across the leadership team and organization. Previously, sourcing was the responsibility of the chief product officer, IT the responsibility of the CFO and logistics was part of the CEO resort, Puma noted. More from WWD Alison Hahn, Sephora's Head of Makeup and Fragrance, to Retire Puma Has New Blind-Box 'Fantastic Four' Sneakers - but No One Has Seen Them Yet Salehe Bembury Reveals New Colorways for Tyrese Haliburton's Puma Sneaker Arthur Hoeld, who joined Puma from Adidas in April as CEO, said in a statement that he is 'delighted' to welcome Hubert to the company. 'With his extensive background in IT, sourcing, and supply chain management, he brings the perfect combination of strategic insight and operational excellence,' Hoeld said. 'His deep industry experience and expertise will be instrumental in optimizing Puma's global operations, driving digital transformation, and strengthening the resilience of our supply chain as we enter our next phase of growth.' Hubert joins Puma after 20 years at Adidas. He joined the athletic company in 2005 and held several leadership roles. While at Adidas, Hubert was based in Hong Kong for 12 years, where he worked in various sourcing positions including senior vice president of global sourcing. Hubert most recently served as chief information officer at Adidas from Feb. 2021 through June 2025. 'I'm honored to join Puma as chief operating officer at such a pivotal time for the company,' Hubert added. 'Puma is an iconic brand with tremendous potential, and I look forward to working closely with the leadership team to strengthen our operational backbone, accelerate digital innovation, and enhance supply chain agility. Together, we will build a more resilient, customer-centric, and future-ready organization.' The move comes just days after Puma surprised local markets when it released preliminary second-quarter results that were below expectations and then slashed its outlook for the full year. Between April and June, Puma sales fell by 2 percent, in currency adjusted terms, to 1.94 billion euros. This meant that over the first half of 2025, the brand's sales decreased by 1 percent, in currency adjusted terms, compared to the same period last year. So far in 2025, Puma sales have totaled 4.02 billion euros. Best of WWD All the Retailers That Nike Left and Then Went Back Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos] Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Puma appoints former Adidas manager Andreas Hubert as COO
Puma appoints former Adidas manager Andreas Hubert as COO

Fashion United

time31-07-2025

  • Business
  • Fashion United

Puma appoints former Adidas manager Andreas Hubert as COO

The German sportswear company Puma SE is expanding its management board. On Thursday, the company announced the appointment of Andreas Hubert as chief operating officer (COO). The 49-year-old will assume the newly created position on September 1. With Hubert's arrival, the group's management board will expand from four to five members. In his future role as COO, he will assume responsibility for "global sourcing, including sustainability and product development, as well as IT and logistics". This will redistribute responsibilities within the management board. "Previously, the chief product officer was responsible for sourcing, the CFO for IT and the CEO for logistics," the company explained. The new arrangement will "better align responsibilities within the management team and the organisation". Hubert's two decades at Adidas Hubert joins from rival Adidas, where he spent 20 years and held various management positions. Most recently, he served as chief information officer until June of this year. He was "responsible for the company's technology strategy, systems, applications and IT services for more than four years," Puma stated. Puma CEO Arthur Hoeld, who himself has a long history at Adidas, explained the personnel decision. "I am very pleased to welcome Andreas as the new chief operating officer at Puma," he said in a statement. "With his extensive experience in IT, sourcing and supply chain management, he brings the perfect combination of strategic understanding and operational expertise. His deep knowledge of our industry and his expertise will be instrumental in optimising Puma's global processes, driving digital transformation and strengthening the resilience of our supply chain as Puma embarks on its next phase of growth." This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@

Puma names former Adidas executive Andreas Hubert as COO
Puma names former Adidas executive Andreas Hubert as COO

Fashion Network

time31-07-2025

  • Business
  • Fashion Network

Puma names former Adidas executive Andreas Hubert as COO

By Reuters Puma announced on Thursday the appointment of Andreas Hubert, former chief information officer at Adidas, as its new chief operating officer, effective September 1. The move expands Puma's management board to five members. Hubert will oversee Puma's global sourcing operations, assuming responsibilities that were previously shared between the company's chief product officer, chief financial officer, and chief executive officer. Puma's current CEO, Arne Freundt, was also formerly a senior executive at Adidas before joining the German sportswear company, which has faced increasing competitive pressure in recent quarters. © Thomson Reuters 2025 All rights reserved.

Puma names former Adidas executive Andreas Hubert as COO
Puma names former Adidas executive Andreas Hubert as COO

Fashion Network

time31-07-2025

  • Business
  • Fashion Network

Puma names former Adidas executive Andreas Hubert as COO

Puma announced on Thursday the appointment of Andreas Hubert, former chief information officer at Adidas, as its new chief operating officer, effective September 1. The move expands Puma's management board to five members. Hubert will oversee Puma's global sourcing operations, assuming responsibilities that were previously shared between the company's chief product officer, chief financial officer, and chief executive officer. Puma's current CEO, Arne Freundt, was also formerly a senior executive at Adidas before joining the German sportswear company, which has faced increasing competitive pressure in recent quarters.

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