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Campaign ME
23-05-2025
- Business
- Campaign ME
Aramco, ADNOC, stc, e&, QNB, Emirates, ROSHN top brand rankings in 2025
Aramco has retained the top spot on the list of the Middle East's most valuable brands, while e& has emerged as the world's fastest-growing brand, with its value soaring 701 per cent to $15.3bn after consolidating the brand architecture under a unified identity. The rankings were shared in the latest Brand Finance Middle East 150 2025 report, which reflects impressive brand value growth across the Middle East region, establishing Saudi Arabia and the UAE as regional leaders. For the sixth consecutive year, Aramco – which touts brand value at $41.7bn – retained its position as the most valuable brand in the Middle East. ADNOC, which has seen its value rise 25 per cent year-on-year to $19bn has also retained its position as the region's second most valuable for the sixth consecutive year, representing more than 300 per cent growth since 2017. e& ascended 22 positions to become the fourth most valuable among brands in the regional rankings. and is the first among Middle Eastern brands to be recognised as the world's fastest growing in terms of value, following a 701 per cent year-on-year increase in brand value to $15.3bn. Andrew Campbell, Managing Director, Brand Finance Middle East, said, 'As the Middle East continues to evolve economically and brand-wise, the region's leading brands are positioning themselves for long-term growth. The push towards digital transformation, sustainability, and economic diversification will further solidify the region's position as a global leader in innovation and development.' ROSHN Group, Saudi Arabia's leading multi-asset real estate developer and a Public Investment Fund (PIF) company, has been crowned as Saudi Arabia's most valuable of real estate brands at a value topping $1bn. 'We are proud to see ROSHN crowned as the strongest of real estate brands in the Kingdom—an accomplishment achieved in less than five years,' said Ghada Alrumayan, Group Chief Marketing and Communications Officer at ROSHN Group. 'This milestone reflects the success of our expansion strategy and new brand launch, embodying our clear vision and rapid growth as we reinforce the Group's real estate leadership in Saudi Arabia. This recognition is a result of the growing trust in our brand and the added value we deliver, setting new benchmarks across the real estate sector. We will continue to build on this success to further cement ROSHN's position as a model of excellence and leadership, shaping the future of the industry in line with Saudi Vision 2030 and its goals to enhance quality of life and diversify the national economy across sectors,' Alrumayan added. The region's telecommunications sector also stood out, with stc achieving a significant milestone of becoming the strongest brand in the region, while holding its position as the third most valuable brand in the region in 2025, Meanwhile, QNB – which witnessed its value rise 11 per cent year-on-year to $9.4bn retained its position as the region's fifth most valuable of brands, and ranked as the third strongest in the Middle East, reinforcing its position as a financial powerhouse. Emirates was ranked the sixth most valuable and the fourth strongest in the Middle East, reflecting the airline's consistent performance and premium positioning in the global aviation sector. All in all, Saudi Arabia and the UAE accounted for 81 per cent of the region's total brand value, with Saudi Arabia's brands valued at $112.4bn and the UAE's brands valued at $86bn. The rankings include top brands from 10 countries: Saudi Arabia, UAE, Qatar, Kuwait, Egypt, Oman, Bahrain, Jordan, Iraq, and Lebanon, highlighting the expansive and evolving brands landscape within the region.
Egypt Today
22-05-2025
- Business
- Egypt Today
Strong performance by banking, tobacco sectors raises Egypt's top 10 most valuable brands' worth to $3.3B
According to the latest Egypt 10 2025 ranking by Brand Finance, the total value of Egypt's top 10 most valuable brands has reached $3.3 billion. The impressive growth is largely attributed to strong performances in the banking and tobacco sectors, particularly by the National Bank of Egypt and Nakhla. For the third year in a row, National Bank of Egypt (NBE) remains the nation's most valuable brand. Its brand value has risen by 9 percent, reaching $717 million. This growth is attributed to the bank's focus on high-yield savings products, which are benefitting from higher interest rates, as well as its strategic push towards digital banking and sustainable financial practices. Nakhla has shown the most impressive growth among Egypt's top brands, seeing its value soar by 32 percent to $418 million. The tobacco brand's success is largely attributed to its diverse product offerings that align with consumer preferences and the expanding global demand for hookah tobacco. Nakhla has solidified its position in Egypt while also increasing exports across several international markets, significantly boosting both revenue and brand value. CIB (Commercial International Bank) maintained its place as one of the country's strongest brands, with a 3 percent growth, bringing its brand value to $351 million. CIB's strong consumer trust and its consistent Brand Strength Index (BSI) score of 77.6/100 and AA+ rating reflect its reputation as a top choice for Egyptians seeking reliability in financial services. Andrew Campbell, Managing Director of Brand Finance Middle East, offered insight into the changes shaping Egypt's brand landscape - 'The growth we're seeing among Egypt's top brands this year really shows how the game is changing. It's not just about strong numbers anymore – it's about having a clear direction, staying flexible, and genuinely connecting with people. The brands that are listening, adapting, and staying relevant are the ones coming out on top.'
Al Etihad
21-05-2025
- Business
- Al Etihad
Value of UAE's top 50 brands rises to $88.5 billion with focus on innovation, sustainability
22 May 2025 02:10 AMEINAH ALZEYOUDI (ABU DHABI)The UAE's leading brands are powering a dynamic shift in the nation's economy, as new data from consultancy firm Brand Finance reveals significant growth across multiple sectors, with a sharp focus on innovation, sustainability, and strategic value of the country's top 50 brands has reached a total of $88.5 billion, marking a 22% increase year on year, according to Brand Finance's latest UAE 50 report released on the way is ADNOC, which has maintained its position as the most valuable brand in the country for the seventh year in a a Brand Strength Index (BSI) score of 87.9 out of 100 and a brand value that has increased by 25% to $19 billion, ADNOC is not only at the forefront of the energy industry but is also establishing a standard for technology and telecommunications giant e& (previously Etisalat) saw an astounding 701% gain in brand value with $15.3 billion, making it the fastest-growing brand in the brand's three-year transformation plan, which strengthened its identity and increased its global footprint, is directly responsible for its explosive surge, which saw it jump nine spots to second collaborations with Manchester City Football Club and the Formula 1 Etihad Airways Abu Dhabi Grand Prix are noteworthy achievements."The UAE's leading brands are showing what's possible when ambition meets purpose," said Andrew Campbell, Managing Director of Brand Finance Middle companies are not only increasing in value, but also influencing entire industries, as evidenced by ADNOC's innovative work in AI and energy, e&'s daring transition into a major global tech player, and Emirates' ongoing aviation excellence.'What stands out is how they're combining innovation, strategic vision, and a genuine commitment to delivering for their customers and communities. It's a powerful reflection of the UAE's dynamic and forward-looking economy,' Campbell the strongest brands by BSI score, Emirates leads with 86.0, followed closely by e& (85.0), and Emaar (83.7).Emaar's brand value grew 58% to $4 billion, fuelled by continued real estate excellence and strong financial a 30% increase in brand value to $564 million, PureHealth Group continues to dominate the healthcare industry. With a 78% profit gain and a 58% revenue increase in 2024, PureHealth is solidifying its position as the top integrated healthcare platform in the area. Among brands ranked in the UAE 50, ADNOC has been recognised as the brand with the highest sustainability perceptions in the environmental and governance (ESG) categories, while Majid Al Futtaim leads in social sustainability perceptions. Source: Aletihad - Abu Dhabi
The Independent
15-05-2025
- The Independent
Former police officer who amassed ‘treasure trove' of weapons jailed
A former police officer who had extreme far right views and stashed a 'treasure trove' of weapons inside his home has been jailed for more than five years. Andrew Campbell, 42, had amassed a collection of potentially deadly modified firearms, as well as crossbows, knives, batons and knuckle dusters, Nottingham Crown Court heard on Thursday. The former officer, who was dismissed from Nottinghamshire Police in April 2017 for gross misconduct, was jailed for five years and 10 months for possession of an air rifle and a sound moderator without a certificate and two counts of possessing a prohibited weapon, in relation to CO2 powered revolvers, by Judge Nirmal Shant KC. Campbell's home in Nottingham Road, Toton, and a storage unit connected to him were searched in January, and a 'treasure trove' of weapons were discovered, prosecutor Anwar Nashashibi told the court. These included 11 air rifles, one of which was found in his storage unit, and CO2 powered and imitation firearms, some of which had been modified to increase their power. Mr Nashashibi said the search also turned up a baton in the living room, whips and other contact weapons in the dining room and a metal cosh on the stairs, as well as a box of batons and sticks and a box of catapults in his bedroom. He also had collected, in boxes on an open shelf, metal and pointed missiles and darts, while arrows and a knuckle duster were also found in the property. Two crossbows were found hidden in a wardrobe, with Mr Nashashibi clarifying that while they were not illegal to keep in the property, they would be if they were taken outside and were 'obviously highly dangerous'. He said: 'In short, this was a large number of weapons in boxes, in cupboards, and simply laying all around the house. 'The weapons look like real guns and aren't marketed as paintball guns, they were marketed for training and self-defence use. 'The weapons used with pointed projectiles would have lethal capacity and could have been highly dangerous.' He said Campbell's interest in the weapons was 'their capacity to injure, not paintballing'. After his arrest, Campbell told police he used the air rifles to shoot rats and as target practice in his garden and that he never took them out of the property. But Mr Nashashibi said messages Campbell had sent to others indicated threats to use them against intruders, and also suggested he had 'extreme' far right views, including references to using the weapons, which he had heavily modified, on Muslims and pro-Palestine supporters. A search of his devices also uncovered videos he had sent in September 2023 of him testing weapons by firing them into a bucket of towels and boasting that the pellet went through two layers of folded cloth. There was also evidence of Campbell, who has a diagnosis of autism, dismantling guns and testing them post-modification and making videos explaining the process, as well as a photo of him wearing a gun in a holster. Defending Campbell, who appeared for sentencing via video link from HMP Nottingham, where he sat in a room writing in a notepad and wearing a beaded necklace with a cross on it, barrister Jonathan Duffy said he had a 'fascination' with the weapons. He said Campbell owned a collection of many different types of firearms and had written and published books about them. Mr Duffy said: 'He possessed a lot weapons, they were held as part of a wider collection and weren't held with any criminal intention.' Two other counts on the indictment faced by Campbell, of collection of information contrary to the Terrorism Act 2000, were ordered to lie on file. Judge Shant said she had put those counts 'completely out of my mind' as she sentenced Campbell. She said that he had been 'reckless' by storing the dangerous weapons in 'insecure' locations inside his home. She said: 'This isn't a case where there was minimal risk of death or harm or a distress caused. The weapons looked real and are frightening.' Of his extreme views, Judge Shant said: 'This is a case where what you say makes for disturbing reading, but you cannot and will not be punished for your views. 'You are someone of good character, it is clear you should have and did know that possessing these weapons with the power you added to it was highly illegal.'
BBC News
15-05-2025
- BBC News
Sacked Nottinghamshire PC jailed over "treasure trove" of weapons
A former policeman has been jailed for almost six years after counter-terrorism officers seized a haul of Nazi memorabilia and more than 100 Campbell admitted possessing three illegal guns and a silencer that matched bullets found in searches at his home and a lock-up in denied sending grossly offences messages about kidnapping and mutilating a woman he met through a different job. Detectives say Campbell was a 'dangerous extremist', who changed his name after being sacked from the Nottinghamshire force in 2017. Campbell was arrested by officers from Counter Terrorism East Midlands who searched his property at Nottingham Road in Toton in January Insp Christopher Brett, who led the investigation, said they found a "treasure trove" of knives, knuckle-dusters, extendable batons, and lethal home-made Brett said they also seized boxes from a rented lock-up, containing weapons along with Swastikas and "disturbing" Nazi literature and memorabilia."We see the building blocks of someone who could well be a future risk to society", he added. Nottingham Crown Court heard that Campbell had many more firearms that could be considered prosecution said he used a "loophole" for guns that can also fire paintballs, and only admitted charges over weapons where illegal ammunition had been recovered pointed home-made steel and resin bullets, and Campbell also owned moulds for making the court heard he was interested "not only in their power but in their capacity to injure". Videos were recovered showing Campbell testing modified firearms by shooting into boxes and buckets stuffed with towels, the court heard. Campbell's devices contained a photo of a gun alongside a message from him saying Pro-Palestine demonstrators "need some of this".In another message, he insulted Muslim people and wrote "knock knock, bang bang".He also sent messages about owning potentially deadly firearms, saying "the government would rather you got stabbed in a home invasion". Campbell first made headlines after being dismissed from Nottinghamshire Police in April 2017, when he was known as Graeme Thornhill.A gross misconduct hearing found he used excessive and disproportionate force against an erratic driver who was taking his young son to Thornhill sprayed the father's face with CS gas and struck him with a baton but denied it was a racially-motivated attack. On Thursday, Campbell denied further charges of possessing flick or gravity knives, and sending two grossly offensive messages.A previous court hearing was told Campbell sent two WhatsApp posts about how he would kidnap, starve and mutilate a woman he will appear before magistrates to face those charges at a later date. Campbell, 42, denied two further offences of possessing documents useful to a terrorist. Those charges relate to manuals for making lethal weapons at prosecution agreed not to proceed with those terrorism offences, but Det Insp Brett says he posed a "really significant danger"."Ultimately my teams and I are focussed on making sure we stop future terrorist attacks," he said."The people who move towards those attacks and complete them have trodden very similar pathways in the past so it's really important to take people off the streets before they get to that point". In mitigation, Jonathan Duffy KC said Campbell no longer held these extremist views and was "ashamed".He said Campbell was a collector with a special interest in weapons and was Campbell to five years and 10 months in prison, Judge Nirmal Shant KC said his white supremacist views were "abhorrent".But she added he was legally entitled to hold those views and they were not reflected in the sentencing. Det Insp Brett says the fact Campbell used to be a police officer was also a serious concern."It is really challenging to those of us who are police officers. Rightfully we are held and hold ourselves to a high standard," he said."So there is part of me that is glad to be able to make sure we can address these individuals who have stepped away from that and brought disrespect to our profession as well."But also it is about that core mission of making sure we are protecting people in the future".
