Value of UAE's top 50 brands rises to $88.5 billion with focus on innovation, sustainability
22 May 2025 02:10
AMEINAH ALZEYOUDI (ABU DHABI)The UAE's leading brands are powering a dynamic shift in the nation's economy, as new data from consultancy firm Brand Finance reveals significant growth across multiple sectors, with a sharp focus on innovation, sustainability, and strategic transformation.The value of the country's top 50 brands has reached a total of $88.5 billion, marking a 22% increase year on year, according to Brand Finance's latest UAE 50 report released on Wednesday.Leading the way is ADNOC, which has maintained its position as the most valuable brand in the country for the seventh year in a row.With a Brand Strength Index (BSI) score of 87.9 out of 100 and a brand value that has increased by 25% to $19 billion, ADNOC is not only at the forefront of the energy industry but is also establishing a standard for innovation.The technology and telecommunications giant e& (previously Etisalat) saw an astounding 701% gain in brand value with $15.3 billion, making it the fastest-growing brand in the world.The brand's three-year transformation plan, which strengthened its identity and increased its global footprint, is directly responsible for its explosive surge, which saw it jump nine spots to second place.Long-standing collaborations with Manchester City Football Club and the Formula 1 Etihad Airways Abu Dhabi Grand Prix are noteworthy achievements."The UAE's leading brands are showing what's possible when ambition meets purpose," said Andrew Campbell, Managing Director of Brand Finance Middle East.These companies are not only increasing in value, but also influencing entire industries, as evidenced by ADNOC's innovative work in AI and energy, e&'s daring transition into a major global tech player, and Emirates' ongoing aviation excellence.'What stands out is how they're combining innovation, strategic vision, and a genuine commitment to delivering for their customers and communities. It's a powerful reflection of the UAE's dynamic and forward-looking economy,' Campbell said.Among the strongest brands by BSI score, Emirates leads with 86.0, followed closely by e& (85.0), and Emaar (83.7).Emaar's brand value grew 58% to $4 billion, fuelled by continued real estate excellence and strong financial performance.With a 30% increase in brand value to $564 million, PureHealth Group continues to dominate the healthcare industry. With a 78% profit gain and a 58% revenue increase in 2024, PureHealth is solidifying its position as the top integrated healthcare platform in the area.
Among brands ranked in the UAE 50, ADNOC has been recognised as the brand with the highest sustainability perceptions in the environmental and governance (ESG) categories, while Majid Al Futtaim leads in social sustainability perceptions.
Source: Aletihad - Abu Dhabi
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Web Release
7 hours ago
- Web Release
Burjeel Holdings to Operate and Manage ADNOC's New State-of-the-art Das Hospital
Burjeel Holdings PLC, a leading super-specialty healthcare provider in the MENA region, listed on the Abu Dhabi Securities Exchange, has signed a contract to operate and manage ADNOC's Das Hospital at Das Island. This agreement supports ADNOC's commitment to strengthening emergency preparedness, improving healthcare accessibility, and promoting community wellbeing at Das Island. The new Das Hospital is designed to serve as the primary healthcare and emergency response hub for Das Island residents. With its advanced infrastructure and comprehensive range of services, the facility will provide round-the-clock care for ADNOC's workforce, residents, and emergency medical cases arising from nearby locations. Dr. Ghuwaya Al Neyadi, SVP, Group Medical & Wellbeing, ADNOC, said: 'Through this partnership with Burjeel Holdings, ADNOC's state-of-the-art Das Hospital will provide access to top-tier healthcare and emergency services for our employees, reinforcing our Energy for Wellbeing strategy. Our people are our most important asset and ADNOC will continue to prioritize their wellbeing and foster a healthy working environment.' Burjeel Holdings will oversee all clinical and administrative functions of the hospital. The facility includes a broad range of outpatient specialties—such as general surgery, internal medicine, family medicine, occupational health, ENT, dental, ophthalmology, and cardiac and pulmonary unit. It also houses a fully equipped emergency department with a minor operating room, licensed pharmacies, and a dedicated blood bank. John Sunil, Group CEO of Burjeel Holdings, said: 'We are proud to strengthen our partnership with ADNOC through the management of the new Das Hospital. This initiative reflects our continued commitment to extending advanced, high-quality healthcare to strategic and remote locations. Burjeel Holdings remains dedicated to clinical excellence, innovation, and agile operations in support of ADNOC's vision for a safer and healthier future.' Inpatient care is supported by 23 beds across male and female quarantine and critical care units, with the capability to manage both acute and chronic cases. The facility is further supported by advanced diagnostic imaging including X-ray, CT scan, and ultrasound, along with a dedicated physiotherapy and rehabilitation unit. Purpose-built for resilience and emergency responsiveness, the hospital includes a decontamination unit, ambulance bays, and a helipad to support medical evacuations from Das Island. Tele-consultation and tele-counselling services, vaccination programs, and health education initiatives will further enhance access and continuity of care. The Das Hospital builds upon the foundation of the former Das Medical Center, significantly enhancing healthcare provision on the island. With the integration of inpatient facilities, advanced diagnostic capabilities, and surgical services, the new hospital ushers in a new era of comprehensive, high-quality care for the Das community. It will also serve as the first responder for medical emergencies while supporting preventive and rehabilitative care aligned with ADNOC's occupational health guidelines. The new contract builds on Burjeel Holdings' long-standing partnership with ADNOC, which includes the successful operation and management of Al Dhannah Hospital, one of the largest healthcare facilities in the Al Dhafra region. The hospital will operate as part of an integrated care network, supported by the Group's advanced facilities, including its flagship unit, Burjeel Medical City. Burjeel Holdings' network is equipped with state-of-the-art medical technologies and specialized expertise to manage complex cases across a broad spectrum, including trauma, organ transplantation, women's health, pediatrics, orthopedics, spine surgery, and neurosciences, ensuring continuity of care from remote to tertiary-level settings.
Zawya
a day ago
- Zawya
AD Ports to jointly explore e-methanol bunkering, export facility in UAE
AD Ports Group has signed a collaboration agreement to undertake a feasibility study for the development of an e-methanol bunkering and export facility at Khalifa Port and Khalifa Economic Zones Abu Dhabi (KEZAD Group). The agreement was signed with the UAE's Masdar, the Netherlands' Advario and France's CMA CGM Group. The project will provide critical infrastructure to complete the supply value chain and bridge commercial e-methanol production with key off-takers, such as CMA CGM, the Abu Dhabi-listed AD Ports said in a statement. Saif Al Mazrouei, Chief Executive Officer- Ports Cluster, AD Ports Group, said the development of an e-methanol bunkering and export facility in Khalifa Port will support the growth of the shipping industry and contribute to the reduction of carbon emissions by promoting clean energy sources. Green hydrogen and its derivatives, such as e-methanol, are pivotal in decarbonising hard-to-abate sectors like shipping, said Dr Faye Al Hersh, Head of Green Hydrogen Business Development (UAE), Masdar. 'With over 80 percent of global trade transported by sea, fostering strategic partnerships is essential to establishing robust green hydrogen value chains and ensuring a more sustainable maritime industry,' Al Hersh said. Christine Cabau Woehrel, Executive Vice President for Assets and Operations, CMA CGM Group, said the company is accelerating the decarbonation of shipping by investing in low-carbon solutions, with a fleet of more than 153 vessels capable of using low-carbon energies and synthetic fuels such as e-methanol operational by 2029. The collaboration agreement follows a memorandum of understanding signed in 2023 between AD Ports Group and Masdar to explore the development of a green hydrogen hub within KEZAD. The new agreement aligns with the Abu Dhabi Low Carbon Hydrogen Policy and the UAE's National Hydrogen Strategy, which targets the scaling up of local hydrogen production to 1.4 million tonnes per annum by 2031 and 15 million tons per annum by 2050. (Writing by P Deol; Editing by Anoop Menon)
Zawya
a day ago
- Zawya
Burjeel Holdings to operate, manage ADNOC's Das Hospital
ABU DHABI - Burjeel Holdings has signed a contract to operate and manage ADNOC's Das Hospital at Das Island. This agreement supports ADNOC's commitment to strengthening emergency preparedness, improving healthcare accessibility, and promoting community wellbeing at Das Island. The new Das Hospital is designed to serve as the primary healthcare and emergency response hub for Das Island residents. With its advanced infrastructure and comprehensive range of services, the facility will provide round-the-clock care for ADNOC's workforce, residents, and emergency medical cases arising from nearby locations. Dr. Ghuwaya Al Neyadi, SVP, Group Medical & Wellbeing, ADNOC, said, 'Through this partnership with Burjeel Holdings, ADNOC's state-of-the-art Das Hospital will provide access to top-tier healthcare and emergency services for our employees, reinforcing our Energy for Wellbeing strategy. Our people are our most important asset and ADNOC will continue to prioritise their wellbeing and foster a healthy working environment." Burjeel Holdings will oversee all clinical and administrative functions of the hospital. The facility includes a broad range of outpatient specialties—such as general surgery, internal medicine, family medicine, occupational health, ENT, dental, ophthalmology, and cardiac and pulmonary unit. It also houses a fully equipped emergency department with a minor operating room, licensed pharmacies, and a dedicated blood bank. Inpatient care is supported by 23 beds across male and female quarantine and critical care units, with the capability to manage both acute and chronic cases. The facility is further supported by advanced diagnostic imaging including X-ray, CT scan, and ultrasound, along with a dedicated physiotherapy and rehabilitation unit.
