Latest news with #UAE50
Al Etihad
21-05-2025
- Business
- Al Etihad
Value of UAE's top 50 brands rises to $88.5 billion with focus on innovation, sustainability
22 May 2025 02:10 AMEINAH ALZEYOUDI (ABU DHABI)The UAE's leading brands are powering a dynamic shift in the nation's economy, as new data from consultancy firm Brand Finance reveals significant growth across multiple sectors, with a sharp focus on innovation, sustainability, and strategic value of the country's top 50 brands has reached a total of $88.5 billion, marking a 22% increase year on year, according to Brand Finance's latest UAE 50 report released on the way is ADNOC, which has maintained its position as the most valuable brand in the country for the seventh year in a a Brand Strength Index (BSI) score of 87.9 out of 100 and a brand value that has increased by 25% to $19 billion, ADNOC is not only at the forefront of the energy industry but is also establishing a standard for technology and telecommunications giant e& (previously Etisalat) saw an astounding 701% gain in brand value with $15.3 billion, making it the fastest-growing brand in the brand's three-year transformation plan, which strengthened its identity and increased its global footprint, is directly responsible for its explosive surge, which saw it jump nine spots to second collaborations with Manchester City Football Club and the Formula 1 Etihad Airways Abu Dhabi Grand Prix are noteworthy achievements."The UAE's leading brands are showing what's possible when ambition meets purpose," said Andrew Campbell, Managing Director of Brand Finance Middle companies are not only increasing in value, but also influencing entire industries, as evidenced by ADNOC's innovative work in AI and energy, e&'s daring transition into a major global tech player, and Emirates' ongoing aviation excellence.'What stands out is how they're combining innovation, strategic vision, and a genuine commitment to delivering for their customers and communities. It's a powerful reflection of the UAE's dynamic and forward-looking economy,' Campbell the strongest brands by BSI score, Emirates leads with 86.0, followed closely by e& (85.0), and Emaar (83.7).Emaar's brand value grew 58% to $4 billion, fuelled by continued real estate excellence and strong financial a 30% increase in brand value to $564 million, PureHealth Group continues to dominate the healthcare industry. With a 78% profit gain and a 58% revenue increase in 2024, PureHealth is solidifying its position as the top integrated healthcare platform in the area. Among brands ranked in the UAE 50, ADNOC has been recognised as the brand with the highest sustainability perceptions in the environmental and governance (ESG) categories, while Majid Al Futtaim leads in social sustainability perceptions. Source: Aletihad - Abu Dhabi
Arabian Business
21-05-2025
- Business
- Arabian Business
UAE brands surge 22% to $88.5bn with ADNOC, e& leading transformation
The combined brand value of the UAE's top 50 companies has jumped 22 per cent year-on-year to reach $88.5 billion, according to the latest Brand Finance UAE 50 report released today. The annual ranking highlights the growing strength and global influence of the UAE's corporate champions, with energy, telecoms, aviation, and real estate brands leading the charge. ADNOC remains UAE's most valuable brand State energy powerhouse ADNOC has maintained its position as the country's most valuable brand for the seventh consecutive year, with its brand value rising 25 per cent to $19 billion. The company also earned the highest Brand Strength Index (BSI) score in the UAE at 87.9/100, driven by a string of strategic initiatives under CEO Dr. Sultan Al Jaber, including the launch of XRG, major global energy investments, and the industry-first use of artificial intelligence. Telecoms-to-tech conglomerate e& achieved a staggering 701 per cent increase in brand value to $15.3 billion, climbing nine places to become the UAE's second most valuable brand. This historic leap makes e& not only the fastest-growing brand in the UAE and the Middle East, but also globally. The transformation follows a bold three-year rebranding strategy that unified the legacy Etisalat identity under a single e& brand. Global partnerships, including a 15-year deal with Manchester City FC and a founding sponsorship of the Formula 1 Etihad Airways Abu Dhabi Grand Prix, have amplified its global reach and visibility. Andrew Campbell, Managing Director, Brand Finance Middle East, said: 'The UAE's leading brands are showing what's possible when ambition meets purpose. From ADNOC's cutting-edge work in AI and energy, to e&'s bold transformation into a global tech player, and Emirates' continued excellence in aviation – these brands are not just growing in value, they're shaping industries.' 'What stands out is how they're combining innovation, strategic vision, and a genuine commitment to delivering for their customers and communities. It's a powerful reflection of the UAE's dynamic and forward-looking economy,' he added. PureHealth Group a leading integrated healthcare platform in the region also saw its brand value rise 30 per cent to $564 million, retaining its title as the UAE's most valuable healthcare brand. Financial performance has strengthened its profile, with revenue climbing 58 per cent to AED 25.8 billion and net profit up 78 per cent to AED 1.7 billion in 2024. Emirates, e&, and Emaar top brand strength rankings In terms of brand strength, Emirates remains the strongest brand in the country with a BSI score of 86.0/100, reflecting the airline's global reputation for excellence. e& followed with a BSI of 85.0/100 and an AAA rating, further solidifying its market position after the completion of its brand transition. Emaar, one of the region's largest and most prominent real estate developers, ranked third with a BSI of 83.7/100 and an AAA-rating. The developer's brand value rose 58 per cent to $4.0 billion, backed by solid financials and a portfolio of iconic developments across the UAE and beyond. This year's report also introduced rankings on sustainability perceptions. ADNOC led in environmental and governance perceptions, while Majid Al Futtaim topped social sustainability, reflecting growing stakeholder focus on ESG performance as a core brand value. Each year, Brand Finance evaluates more than 6,000 brands worldwide and publishes over 100 rankings by sector and country. The UAE's top 50 of 2025 report
