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Travel Daily News
5 days ago
- Business
- Travel Daily News
Tru by Hilton expands global reach with over 300 open hotels
Tru by Hilton unveils a refreshed prototype, enhancing guest comfort and flexibility, while celebrating global expansion and surpassing 300 hotels worldwide. MCLEAN, VA. – Tru by Hilton, Hilton's game-changing midscale brand, is unveiling a refreshed prototype – featuring purposeful updates designed to enhance comfort, flexibility and the overall guest experience. Since launching in 2016, the brand has seen rapid growth and momentum, boasting more than 300 hotels globally with recent brand debuts in Vietnam, Chile and Colombia. This expanding global reach offers more opportunity for travelers to enjoy Tru's consistent, high value stay experience while demonstrating how the brand continues to redefine expectations of a midscale hotel. 'Over the past eight years, Tru by Hilton has grown from a bold idea into a beloved brand that resonates with owners and guests around the globe,' said Andrew Harp, brand leader, Tru by Hilton. 'Our journey has been defined by rapid growth, continuous innovation and a commitment to delivering a stay that's simple, spirited and smart. We're excited to continue expanding our presence around the world and to welcome even more travelers to experience the Tru difference.' With a strong foundation in place, Tru by Hilton has quickly established itself as a leader in the midscale category and has been recognized for its guest satisfaction. As the brand continues to grow, it's also evolving to meet the changing needs of today's travelers, building on its reputation for reliability, affordability and spirited hospitality. A Refreshed Prototype Designed for Today's Traveler Tru by Hilton is introducing a refreshed prototype that brings thoughtful design enhancements to guest rooms, public spaces and guest floors. Grounded in feedback from guests, owners and hotel teams, the updates are designed to elevate comfort, flexibility and overall satisfaction, all while maintaining the approachable style and value Tru is known for. In guest rooms, updates include a re-designed mobile rolling desk that offers a large, versatile surface for working, dining or relaxing. Improved lighting and updated furnishings throughout the rooms help create a warmer, more welcoming atmosphere. The new roller shade system design for window treatments now offers an intuitive solution for guests while minimizing maintenance labor, downtime and cost versus the previous design. The lobby now features new soft seating and high-back chairs, giving guests more ways to relax or connect. A redesigned media wall brings Tru's signature lobby games front and center, encouraging spontaneous play and interaction. On every guest floor, the addition of a heat. & cool. station near the elevator gives travelers easy access to microwaves, ice machines and water bottle refill stations, an intuitive update inspired by recurring guest and operator feedback. 'This prototype refresh reflects how we're listening, both to our guests and our owners,' said Harp. 'Every update is rooted in real-world feedback, from added in-room flexibility to smart, efficient touches that improve operations. As we look to the future, we're focused on evolving the Tru experience in ways that drive loyalty, deliver value and set the brand up for long-term growth.' Expanding the Tru Footprint Worldwide As Tru by Hilton celebrates the opening of its 300th hotel, the brand is continuing its strategic growth around the world. From distribution throughout the U.S. to major international cities, Tru is proving its versatility and cross-generational appeal across a diverse range of markets. Recent and upcoming highlights include: U.S.: Tru by Hilton Houston Downtown Convention Center : Opened March 2025 A dual-brand property that pairs Tru by Hilton with Home2 Suites by Hilton, this hotel offers guests a flexible stay experience and prime location across from the Toyota Center. : Opened March 2025 A dual-brand property that pairs Tru by Hilton with Home2 Suites by Hilton, this hotel offers guests a flexible stay experience and prime location across from the Toyota Center. Vietnam: Tru by Hilton Hanoi Station : Opened April 2025 One of the brand's first properties in Vietnam, this hotel places guests near Hanoi's Old Quarter and major transit hubs, bringing Tru's modern approach to one of South East Asia's most dynamic capitals. : Opened April 2025 One of the brand's first properties in Vietnam, this hotel places guests near Hanoi's Old Quarter and major transit hubs, bringing Tru's modern approach to one of South East Asia's most dynamic capitals. Canada: Tru by Hilton Montreal Centre-Ville : Opening Summer 2025 This upcoming property marks a milestone for Tru in Canada, introducing the brand's fresh design and value-driven offering to the heart of downtown Montreal. : Opening Summer 2025 This upcoming property marks a milestone for Tru in Canada, introducing the brand's fresh design and value-driven offering to the heart of downtown Montreal. Mexico: Tru by Hilton Saltillo: Opening Summer 2025 Expanding Tru's presence in Mexico, this property sits in one of the country's growing industrial hubs, offering easy access to cultural attractions and manufacturing corridors. While the 300th hotel marks an exciting milestone, Tru by Hilton is just getting started. With more openings on the horizon, a refreshed prototype designed for today's traveler and growing demand across the globe, the brand is poised to continue delivering the consistency guests count on with the spirited experience they love.
Yahoo
21-05-2025
- Business
- Yahoo
Hilton's Tru brand updates prototype amid expansion
This story was originally published on Hotel Dive. To receive daily news and insights, subscribe to our free daily Hotel Dive newsletter. Tru by Hilton launched a refreshed prototype in a bid to enhance guest comfort and flexibility as the midscale brand continues to expand globally, according to a Hilton release published Tuesday. Tru by Hilton has opened more than 300 hotels globally since its launch in 2016. The brand is seeking to expand in both primary and fast-growing secondary and tertiary markets in the U.S. and internationally, Brand Leader Andrew Harp told Hotel Dive. The new design brings enhancements to guest rooms, public spaces and guest floors that are 'rooted in real-world feedback' from guests, owners and hotel teams, according to Harp. Guest rooms in the refreshed Tru prototype feature a redesigned mobile rolling desk intended to offer space for working or dining, as well as improved lighting and updated furnishings to create a 'warmer, more welcoming atmosphere,' according to Hilton. A new roller shade system for window treatments also minimizes maintenance labor and downtime compared to the previous design, the company said. A revamped lobby features soft seating and high-back chairs, as well as a media wall with lobby games. Meanwhile, the brand has added a 'heat and cool' station near the elevator offering microwaves, ice machines and water-bottle refilling in response to guest and operator feedback. Harp said Hilton is 'focused on evolving the Tru experience in ways that drive loyalty, deliver value and set the brand up for long-term growth.' 'We're seeing strong demand from travelers seeking a vibrant, value-minded and practical hotel stay,' Harp told Hotel Dive, adding that the brand's global expansion has been driven by markets with a 'rising middle class.' Tru's flexible model, Harp noted, will allow the brand to expand further in both primary and fast-growing secondary and tertiary markets. Tru currently has 175 additional hotels in development, according to Hilton's website. In March, the brand opened Tru by Hilton Houston Downtown Convention Center, a dual-flag property with Home2Suites across from Houston's Toyota Center. Hilton has more than 100 dual-brand properties under development, as of a March announcement. The Tru by Hilton and Home2Suites pairing is the most common, per the company.
Hospitality Net
21-05-2025
- Business
- Hospitality Net
Tru by Hilton Introduces Meaningful Prototype Changes, Expands Global Reach with Over 300 Open Hotels
MCLEAN, Va. – Tru by Hilton, Hilton's (NYSE: HLT) game-changing midscale brand, is unveiling a refreshed prototype—featuring purposeful updates designed to enhance comfort, flexibility and the overall guest experience. Since launching in 2016, the brand has seen rapid growth and momentum, boasting more than 300 hotels globally with recent brand debuts in Vietnam, Chile and Colombia. This expanding global reach offers more opportunity for travelers to enjoy Tru's consistent, high value stay experience while demonstrating how the brand continues to redefine expectations of a midscale hotel. Over the past eight years, Tru by Hilton has grown from a bold idea into a beloved brand that resonates with owners and guests around the globe. Our journey has been defined by rapid growth, continuous innovation and a commitment to delivering a stay that's simple, spirited and smart. We're excited to continue expanding our presence around the world and to welcome even more travelers to experience the Tru difference. Andrew Harp, Brand Leader, Tru by Hilton With a strong foundation in place, Tru by Hilton has quickly established itself as a leader in the midscale category and has been recognized for its guest satisfaction. As the brand continues to grow, it's also evolving to meet the changing needs of today's travelers, building on its reputation for reliability, affordability and spirited hospitality. A Refreshed Prototype Designed for Today's Traveler Tru by Hilton is introducing a refreshed prototype that brings thoughtful design enhancements to guest rooms, public spaces and guest floors. Grounded in feedback from guests, owners and hotel teams, the updates are designed to elevate comfort, flexibility and overall satisfaction, all while maintaining the approachable style and value Tru is known for. In guest rooms, updates include a re-designed mobile rolling desk that offers a large, versatile surface for working, dining or relaxing. Improved lighting and updated furnishings throughout the rooms help create a warmer, more welcoming atmosphere. The new roller shade system design for window treatments now offers an intuitive solution for guests while minimizing maintenance labor, downtime and cost versus the previous design. The lobby now features new soft seating and high-back chairs, giving guests more ways to relax or connect. A redesigned media wall brings Tru's signature lobby games front and center, encouraging spontaneous play and interaction. On every guest floor, the addition of a heat. & cool. station near the elevator gives travelers easy access to microwaves, ice machines and water bottle refill stations, an intuitive update inspired by recurring guest and operator feedback. 'This prototype refresh reflects how we're listening, both to our guests and our owners,' said Harp. 'Every update is rooted in real-world feedback, from added in-room flexibility to smart, efficient touches that improve operations. As we look to the future, we're focused on evolving the Tru experience in ways that drive loyalty, deliver value and set the brand up for long-term growth.' Hilton shared this video fly-through of the new design with current and prospective owners. Expanding the Tru Footprint Worldwide As Tru by Hilton celebrates the opening of its 300th hotel, the brand is continuing its strategic growth around the world. From distribution throughout the U.S. to major international cities, Tru is proving its versatility and cross-generational appeal across a diverse range of markets. Recent and upcoming highlights include: U.S.: Tru by Hilton Houston Downtown Convention Center: Opened March 2025 A dual-brand property that pairs Tru by Hilton with Home2 Suites by Hilton, this hotel offers guests a flexible stay experience and prime location across from the Toyota Center. A dual-brand property that pairs Tru by Hilton with Home2 Suites by Hilton, this hotel offers guests a flexible stay experience and prime location across from the Toyota Center. Vietnam: Tru by Hilton Hanoi Station: Opened April 2025 One of the brand's first properties in Vietnam, this hotel places guests near Hanoi's Old Quarter and major transit hubs, bringing Tru's modern approach to one of South East Asia's most dynamic capitals. One of the brand's first properties in Vietnam, this hotel places guests near Hanoi's Old Quarter and major transit hubs, bringing Tru's modern approach to one of South East Asia's most dynamic capitals. Canada: Tru by Hilton Montreal Centre-Ville: Opening Summer 2025 This upcoming property marks a milestone for Tru in Canada, introducing the brand's fresh design and value-driven offering to the heart of downtown Montreal. This upcoming property marks a milestone for Tru in Canada, introducing the brand's fresh design and value-driven offering to the heart of downtown Montreal. Mexico: Tru by Hilton Saltillo: Opening Summer 2025 Expanding Tru's presence in Mexico, this property sits in one of the country's growing industrial hubs, offering easy access to cultural attractions and manufacturing corridors. While the 300th hotel marks an exciting milestone, Tru by Hilton is just getting started. With more openings on the horizon, a refreshed prototype designed for today's traveler and growing demand across the globe, the brand is poised to continue delivering the consistency guests count on with the spirited experience they love. For more information about Tru by Hilton, visit About Hilton Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube. Kadrie Lamin Hilton View source
