Latest news with #AndreyDvoychenkov
Mid East Info
22-05-2025
- Business
- Mid East Info
NIQ Unveils Consumer Tech Industry Trends 2025 Report for UAE and KSA region - Middle East Business News and Information
The report explains the driving growth in home entertainment, smartphones, health tech, and workspace tech In the UAE, premium purchases are being boosted overall by higher-income expatriates returning from Russia and foreign tourists to the UAE buying portable tech to take home with them Saudi Arabia's growth in gaming PCs and accessories will continue, driven by the social adoption of e-sports in the country Saudia Arabia (KSA) and the United Arab Emirates (UAE) are priority markets for premium smartphones, TVs, and laptops UAE/KSA, 22 May 2025: NielsenIQ (NIQ), a leading consumer intelligence company, released a Consumer Tech Industry Trends 2025 report, forecasting global Consumer Tech & Durables sales to reach $1.29 trillion – driven by emerging markets, replacement cycles, and premium innovation – in the year ahead. Emerging markets such as the Middle East are leading to global growth. Top 2025 Tech Trends: Strong economic sentiment in specific countries within the Middle East & Africa (MEA) in 2025 will continue to drive the region's overall demand for consumer technology. In 2025, brands selling into the Middle East & Africa must navigate fragmented consumer profiles and a crowded retail landscape. Success will depend on clear brand differentiation and tailored product ranges that balance price and functionality across diverse markets. Staying informed on global consumer trends is also essential, as MEA consumers rapidly close the gap in trend adoption. The 2025 forecast for regional sales of total Consumer Tech & Durables in MEA is USD 68B with 2% growth rate. The Revenue share of phones equipped with an AI processor, by region in MEA, is 32% of total sales In smartphones, foldables are a small segment, but volume demand is growing fast within Egypt and Saudi Arabia. 'Manufacturers and retailers should focus on creating solutions that address real-world challenges and elevate the consumer experience. This involves leveraging cutting-edge technologies to offer products that are not only high-quality but also user-friendly and impactful' , says Andrey Dvoychenkov, NielsenIQ General Manager APP. 'By doing so, they can build stronger connections with consumers who are increasingly seeking products that align with their values and enhance their daily lives.' On another note, we know that the tech demand is increasing across generations, but it is much more vocal in Gen Z (source: Consumer Outlook report 2024). To understand the differences between Gen Z (age 18-27) and Gen X (age 44-59), let's review a few numbers: 48% of Gen Z regularly uses a wearable device that autonomously tracks and learns their behavior. This number is only 31% for Gen X. In another point, 46% of Gen Z leverages AI in their mobile devices to automate and speed up their everyday decisions whereas it is only 34% for Gen X. As we see significant adoption of new technologies for younger generation, the demand and early adoption of any new technology or trend will be driven by Gen Z. Why These Trends Matter for 2025 NIQ's Consumer Tech Industry Trends 2025 report equips businesses with a forward-looking roadmap to unlock category growth, target evolving personas, and drive revenue through data-backed innovation. Download the full report to explore consumer tech's most promising sectors and strategic imperatives.
Campaign ME
20-03-2025
- Business
- Campaign ME
Consumers in UAE, KSA consider value for money over mainstream brands, report reveals
NielsenIQ, a consumer intelligence company, has announced a recap of the FMCG and Tech and Durable (T&D) sector under State of the Nation 2024 revealing insights on GCC shoppers, with key insights into consumer behaviour in the UAE and KSA. The report reveals that 2024 proved that the Middle East continues to be a hub for growth, populated by a resilient people with the willingness to push on amid global tensions and economic uncertain. In 2024, 72 per cent of UAE shoppers claimed they would pay more for quality products as they care about quality. Whereas, KSA consumers were skewed towards mainstream brands, and they looked for promotion of their brand choice. The report also revealed that in both markets, consumers prefer to complete their purchases through the established organised retail channel; however, they are becoming more trusting of alternative channels in their search for better deals. Andrey Dvoychenkov, NielsenIQ APP Cluster Leader, said: ''Our recent State of the Nation highlights how the FMCG and T&D sectors in the Middle East evolved throughout 2024, with consumers spending their money with purpose as investments.' The report finds that traditional retail channels, consisting of small, independent outlets, contributes a quarter of revenues generated in KSA and has grown by 1.7 per cent. The same channel has grown by almost 10 per cent in the UAE. E-commerce growth for FMCG is at 46 per cent for KSA and 29 per cent for UAE. This gives consumers more choices in terms of shopping destinations and allows suppliers to improve the distribution of their products. In the T&D space, a similar dynamic is emerging, where the online channel consistently contributes more than 25 per cent of total revenues across the UAE and KSA, achieving growth figures that surpass those of the brick-and-mortar stores. Regarding the T&D sector, the report claims that premium brands generated more than 40 per cent of revenue in Saudi Arabia and more than 55 per cent in the UAE, fastest growing across 3 segments. However, value brands in this space have a new-found focus on entry-level brands from both suppliers and consumers, who have realised more than 10 per cent gains year on year across both markets, the report reveals. 'They [consumers] are willing to pay more for quality while they don't give up choosing value for money on certain essential needs. Looking ahead to 2025, a breakout product could emerge, but success will demand bold innovation, strategic agility, and a deep understanding of shifting consumer behaviors,' said Dvoychenkov. This indicates that while consumers of T&D products are parting ways with their hard-earned incomes for premium goods, they are constantly considering finding similar value from a more economical offering.
