3 days ago
Is this £26 body wash worth the money?
What's the story?
In 2018, West End performers Ed Currie and Andy Coxon, unable to find a product powerful enough to deal with the sweat of their intense physical work, created AKT The Deodorant Balm, a potent natural product. Their focus was on being plastic-free and gender-neutral – and The Body Wash Concentrate, AKT's newest launch, claims to follow the same ethos.
Why should I buy?
Triple-strength concentration means you only need a pea-sized amount, and there's less water waste. The aluminium tube is recyclable and, instead of a typical plastic cap that can't be recycled, AKT's is aluminium and so helps reduce the amount of plastic entering our ecosystems. The packaging is chic, too, and the formula super-hydrating.
Why shouldn't I buy?
It's expensive and we have no idea where the ingredients are sourced from, or how sustainably they are farmed, since AKT couldn't tell us at the time of going to press.
The extra mile
AKT is working towards its B Corp certification, and planting trees with a search engine that helps restore biodiversity hotspots. The brand also has a key you can buy (The Assistant, £11) that saves waste by squeezing out those last few precious drops of body wash.
Made in
Hampshire, near Portsmouth.
Made from
Squalane, calendula oil, aloe vera and vitamin E.
Journey
Sea freight (for the aluminium packaging).
