Latest news with #AndyRoss
Edinburgh Reporter
2 days ago
- Entertainment
- Edinburgh Reporter
Mary, Queen of Scots at Festival Theatre ⭐⭐
As a supporter of Scottish Ballet and aware of the preparation of this for a couple of years, I was very much looking forward to this production. As a long-standing member of the Mary Queen of Scots Society, doubly so. Considering the previous creations as part of their '5 in 5' programme, my expectations were especially high, perhaps too high. Sophie Laplane's choreography seemed rather inelegant though was slightly less fusty in the second half; there seemed to be an exploration of movements not specifically dance for the sake of it. Also, in the first half the music of Mikael Karlsson and Michael P Atkinson at times seemed to parody rather than honour Scottish tradition. And Soutra Gilmour's set and costumes seemed to miss a trick by employing a minimalist, nearly monochrome leitmotif; Renaissance sovereign residences were colourful places but here the French, English, & Scottish courts were depicted without that decoration. Of course, condensing a highly-eventful history into a theatrical production always involves difficult choices, but for me the most significant omission was the change in Mary's court after the murder of Rizzio but preceding Darnley's assassination. And Bothwell was completely absent! Really? Other notable elements which seemed unnecessary verging on the insulting were Elizabeth on stilts and the balloon representing Mary's son being labelled 'James' which marking was reprised when he appeared later in a Pierrot costume. Why depict him as a clown? I suppose the fool who kept being inserted was intended as an artistic link between the scenes but failed to enhance the narrative. However, as always, the execution by the dancers and musicians was world-class. Two (and a half) stars. In the foreground Grace Horler and Anna Williams as Proxy Mary and Elizsbeth. Credit Jess Shurte Charlotta Öfverholm as Older Elizabeth in Scottish Ballet's Mary, Queen of Scots. Credit Andy Ross Evan Loudon as Darnley(floor) and Javier Andreu as Rizzio in Scottish Ballet's Mary, Queen of Scots. Credit Andy Ross L to R Roseanna Leney, Anna Williams, Grace Horler and Harvey Littlefield in Scottish Ballet's Mary, Queen of Scots. Credit Andy Ross Scottish Ballet's Mary, Queen of Scots. Credit Andy Ross Like this: Like Related
Business Upturn
6 days ago
- Business
- Business Upturn
American Rebel Holdings, Inc. (NASDAQ: AREB) Announces Agreement with C&L Distributing, Minnesota's Leading Beer Distributor, Becomes Latest Top-Tier Partner for American Rebel Light Beer
America's Patriotic Beer – American Rebel Light Expands Distribution Across the Mid-Western USA into Minnesota Nashville, TN, Aug. 13, 2025 (GLOBE NEWSWIRE) — American Rebel Light Beer ( and American Rebel Beverages, a division of American Rebel Holdings, Inc. (NASDAQ: AREB) ( the fastest-growing patriotic lifestyle beer in the U.S., proudly announce their launch in Minnesota through a new distribution partnership with C&L Distributing, the largest beer distributor in central Minnesota. The partnership marks another major victory in American Rebel Light Beers rapid national expansion. From Nashville to the Nation: American Rebel Light Beer's Relentless Rise Continues In less than one year from its first production run—completed in Q3 2024—American Rebel Light Beer has stormed onto the scene, winning over some of the nation's most respected, top-tier beer distributors. This rapid-fire expansion is no accident—it's the product of a strategic offensive launched from our Nashville, Tennessee home base, pushing outward across the Southeastern U.S., the East Coast, and into critical Midwestern strongholds. The addition of Minnesota plants the American Rebel flag in our 13th state, with two more poised to join the ranks in the very near future. Every new territory is chosen with precision, ensuring we partner with distributors who not only deliver reach, but embody the same bold, unapologetic values that are displayed prominently and proudly on each can of American Rebel Light Beer. Our surge is powered by a high-impact rollout strategy that zeroes in on markets where our message resonates loudest, a boots-on-the-ground approach that forges real connections with consumers, and a relentless pursuit of excellence at retail. This isn't just growth—it's an American-made breakthrough that's rewriting the playbook for lifestyle beer brands. And in Minnesota, our newest alliance with C&L Distributing will only accelerate that momentum—uniting American Rebel Light Beer with a family-owned powerhouse that knows its market, commands respect and shares our patriotic business values. Minnesota becomes the 13th state in American Rebel's distribution footprint, with two additional states slated to launch in the very near future. The brand's momentum reflects a strategic rollout focused on high-affinity markets, grassroots engagement, and retail execution. C&L Distributing adds America's Fastest Growing Beer —Just in Time for NHRA Brainerd 'C&L Distributing is exactly the kind of partner we want riding with us—family-owned, battle-tested, and relentless in serving every retailer and watering hole across Minnesota,' said Andy Ross, CEO of American Rebel Holdings, Inc. 'Top Tier Distributors like C&L know this market like the back of their hand, and they share our unapologetic love of freedom, our pride in the Stars and Stripes, and our belief in the American way. We're proud to have them carrying America's Patriotic Beer—American Rebel Light—and together, we're ready to Rebel Up and take Minnesota by storm.' With a footprint that spans 35 counties and services more than 2,600 retailers from seven strategically located facilities, C&L Distributing ( stands as a market leader in Minnesota's beer and beverage industry. Headquartered in Sauk Rapids and proudly family-owned since its founding in 1983, C&L has been built over five generations on a foundation of integrity, consistency, and an unwavering commitment to its customers. Their reputation is the product of decades of executional excellence, award-winning customer service, and an unmatched understanding of retail dynamics. From small-town community bars to large-format national chains, C&L has cultivated deep, long-standing relationships that give them a decisive edge in reaching consumers where they live, work, and celebrate. Beyond beer, C&L's diverse portfolio is a testament to their market leadership. It features world-class brands like Anheuser-Busch InBev's full lineup, regional craft favorites, a robust selection of wines and spirits, and a growing range of non-alcoholic beverages—ensuring they deliver on every consumer occasion. For American Rebel Light Beer, partnering with C&L means more than just gaining a distributor—it means aligning with a company whose values and vision mirror our own. C&L's market expertise, proven track record, and dedication to long-term growth make them the ideal force to help establish and expand America's Patriotic Beer across Minnesota. The launch fires on all cylinders with American Rebel's full-throttle motorsports activation at the NHRA Nationals in Brainerd—where thousands of fans will raise a can, wave the flag, and experience America's Fastest Growing Beer firsthand. From on-site sampling and exclusive merchandise to high-visibility retail tie-ins, the brand will be front and center all weekend. Backed by C&L's unmatched distribution muscle, American Rebel Light Beer will hit shelves across the Brainerd Lakes region and beyond—driving trial, building loyalty, fueling repeat purchases and building lifetime patriotic customers. 'We don't plan on just showing up in Minnesota—we plan on taking over,' said Todd Porter, President of American Rebel Beverage. 'American Rebel Light Beer is America's Patriotic, God-Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer, and C&L Distributing has the horsepower to put us everywhere in Minnesota that beer drinkers' shop, gather, and celebrate. NHRA Brainerd is the perfect launchpad for us to plant the flag and never look back.' Minnesota Launch Highlights for American Rebel Light Beer American Rebel Light Beer's Minnesota debut is more than just another state launch—it's a strategic expansion designed for immediate market impact and long-term growth: Launch perfectly timed with the NHRA Nationals at Brainerd International Raceway, delivering instant brand exposure to thousands of motorsports fans. Strategic distribution partnership with C&L Distributing, servicing 2,600+ retailers across 35 counties from seven strategically located facilities. Retail penetration across grocery, convenience, and independent channels ensures rapid consumer access and brand trial. Expanded geographic reach into the Brainerd Lakes region and central Minnesota—markets known for high beer consumption and loyal repeat buyers. On-site sampling, event activations, and motorsports tie-ins designed to convert event exposure into long-term consumer adoption. Minnesota becomes the 13th state in American Rebel's distribution network, with two additional state launches on the near-term horizon. Why Minnesota Is another Strategic Win for American Rebel Light Beer High consumption market — Ranks #3 in beer consumption per capita in the U.S., averaging 28.5 gallons per person annually (source: World Population Review). Cultural alignment — Minnesota consumers resonate with American Rebel's patriotic, freedom-first brand identity. Strong retail infrastructure — High-volume sales channels and category-loyal consumers present a prime environment for rapid market share growth. Regional growth potential — Serves as a strategic entry point for deeper penetration into the Midwest. Motorsports synergy — NHRA Brainerd and other regional events create recurring touchpoints to deepen consumer engagement and drive sales velocity American Rebel Light Beer isn't just expanding—it's on a mission. With C&L Distributing powering our presence in Minnesota, America's Fastest Growing Beer is charging full throttle toward becoming the #1 domestic light beer in the country. We're claiming shelf space, winning high profile iconic bar placements, and converting casual drinkers into lifetime loyalists who share our unapologetic love for freedom, faith, country, and motorsports. From Nashville to the North, this is more than a launch – it's the latest victory in a nationwide takeover. And make no mistake: the American Rebel Light Beer flag will keep flying higher, state after state, until we're leading the category from coast to coast. About American Rebel Holdings, Inc. (NASDAQ: AREB) American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space. Learn more at American Rebel Beer Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story About American Rebel Light Beer American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi and now, Minnesota. For more information about the launch events and the availability of American Rebel Beer, please visit American Rebel Beer or follow us on social media platforms @AmericanRebelBeer. Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, it delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's brewed without added supplements and doesn't contain corn, rice, or other sweeteners typically found in mass-produced beers. Media Inquiries Matt Sheldon [email protected] 917-280-7329 Distribution Opportunities Todd PorterPresident, American Rebel Beverage [email protected]
Yahoo
6 days ago
- Business
- Yahoo
American Rebel Holdings, Inc. (NASDAQ: AREB) Announces Agreement with C&L Distributing, Minnesota's Leading Beer Distributor, Becomes Latest Top-Tier Partner for American Rebel Light Beer
American Rebel Holdings Inc America's Patriotic Beer - American Rebel Light Expands Distribution Across the Mid-Western USA into Minnesota Nashville, TN, Aug. 13, 2025 (GLOBE NEWSWIRE) -- American Rebel Light Beer ( and American Rebel Beverages, a division of American Rebel Holdings, Inc. (NASDAQ: AREB) ( the fastest-growing patriotic lifestyle beer in the U.S., proudly announce their launch in Minnesota through a new distribution partnership with C&L Distributing, the largest beer distributor in central Minnesota. The partnership marks another major victory in American Rebel Light Beers rapid national expansion. From Nashville to the Nation: American Rebel Light Beer's Relentless Rise Continues In less than one year from its first production run—completed in Q3 2024—American Rebel Light Beer has stormed onto the scene, winning over some of the nation's most respected, top-tier beer distributors. This rapid-fire expansion is no accident—it's the product of a strategic offensive launched from our Nashville, Tennessee home base, pushing outward across the Southeastern U.S., the East Coast, and into critical Midwestern strongholds. The addition of Minnesota plants the American Rebel flag in our 13th state, with two more poised to join the ranks in the very near future. Every new territory is chosen with precision, ensuring we partner with distributors who not only deliver reach, but embody the same bold, unapologetic values that are displayed prominently and proudly on each can of American Rebel Light Beer. Our surge is powered by a high-impact rollout strategy that zeroes in on markets where our message resonates loudest, a boots-on-the-ground approach that forges real connections with consumers, and a relentless pursuit of excellence at retail. This isn't just growth—it's an American-made breakthrough that's rewriting the playbook for lifestyle beer brands. And in Minnesota, our newest alliance with C&L Distributing will only accelerate that momentum—uniting American Rebel Light Beer with a family-owned powerhouse that knows its market, commands respect and shares our patriotic business values. Minnesota becomes the 13th state in American Rebel's distribution footprint, with two additional states slated to launch in the very near future. The brand's momentum reflects a strategic rollout focused on high-affinity markets, grassroots engagement, and retail execution. C&L Distributing adds America's Fastest Growing Beer —Just in Time for NHRA Brainerd 'C&L Distributing is exactly the kind of partner we want riding with us—family-owned, battle-tested, and relentless in serving every retailer and watering hole across Minnesota,' said Andy Ross, CEO of American Rebel Holdings, Inc. 'Top Tier Distributors like C&L know this market like the back of their hand, and they share our unapologetic love of freedom, our pride in the Stars and Stripes, and our belief in the American way. We're proud to have them carrying America's Patriotic Beer—American Rebel Light—and together, we're ready to Rebel Up and take Minnesota by storm.' With a footprint that spans 35 counties and services more than 2,600 retailers from seven strategically located facilities, C&L Distributing ( stands as a market leader in Minnesota's beer and beverage industry. Headquartered in Sauk Rapids and proudly family-owned since its founding in 1983, C&L has been built over five generations on a foundation of integrity, consistency, and an unwavering commitment to its customers. Their reputation is the product of decades of executional excellence, award-winning customer service, and an unmatched understanding of retail dynamics. From small-town community bars to large-format national chains, C&L has cultivated deep, long-standing relationships that give them a decisive edge in reaching consumers where they live, work, and celebrate. Beyond beer, C&L's diverse portfolio is a testament to their market leadership. It features world-class brands like Anheuser-Busch InBev's full lineup, regional craft favorites, a robust selection of wines and spirits, and a growing range of non-alcoholic beverages—ensuring they deliver on every consumer occasion. For American Rebel Light Beer, partnering with C&L means more than just gaining a distributor—it means aligning with a company whose values and vision mirror our own. C&L's market expertise, proven track record, and dedication to long-term growth make them the ideal force to help establish and expand America's Patriotic Beer across launch fires on all cylinders with American Rebel's full-throttle motorsports activation at the NHRA Nationals in Brainerd—where thousands of fans will raise a can, wave the flag, and experience America's Fastest Growing Beer firsthand. From on-site sampling and exclusive merchandise to high-visibility retail tie-ins, the brand will be front and center all weekend. Backed by C&L's unmatched distribution muscle, American Rebel Light Beer will hit shelves across the Brainerd Lakes region and beyond—driving trial, building loyalty, fueling repeat purchases and building lifetime patriotic customers. 'We don't plan on just showing up in Minnesota—we plan on taking over,' said Todd Porter, President of American Rebel Beverage. 'American Rebel Light Beer is America's Patriotic, God-Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer, and C&L Distributing has the horsepower to put us everywhere in Minnesota that beer drinkers' shop, gather, and celebrate. NHRA Brainerd is the perfect launchpad for us to plant the flag and never look back.' Minnesota Launch Highlights for American Rebel Light Beer American Rebel Light Beer's Minnesota debut is more than just another state launch—it's a strategic expansion designed for immediate market impact and long-term growth: Launch perfectly timed with the NHRA Nationals at Brainerd International Raceway, delivering instant brand exposure to thousands of motorsports fans. Strategic distribution partnership with C&L Distributing, servicing 2,600+ retailers across 35 counties from seven strategically located facilities. Retail penetration across grocery, convenience, and independent channels ensures rapid consumer access and brand trial. Expanded geographic reach into the Brainerd Lakes region and central Minnesota—markets known for high beer consumption and loyal repeat buyers. On-site sampling, event activations, and motorsports tie-ins designed to convert event exposure into long-term consumer adoption. Minnesota becomes the 13th state in American Rebel's distribution network, with two additional state launches on the near-term horizon. Why Minnesota Is another Strategic Win for American Rebel Light Beer High consumption market — Ranks #3 in beer consumption per capita in the U.S., averaging 28.5 gallons per person annually (source: World Population Review). Cultural alignment — Minnesota consumers resonate with American Rebel's patriotic, freedom-first brand identity. Strong retail infrastructure — High-volume sales channels and category-loyal consumers present a prime environment for rapid market share growth. Regional growth potential — Serves as a strategic entry point for deeper penetration into the Midwest. Motorsports synergy — NHRA Brainerd and other regional events create recurring touchpoints to deepen consumer engagement and drive sales velocity American Rebel Light Beer isn't just expanding—it's on a mission. With C&L Distributing powering our presence in Minnesota, America's Fastest Growing Beer is charging full throttle toward becoming the #1 domestic light beer in the country. We're claiming shelf space, winning high profile iconic bar placements, and converting casual drinkers into lifetime loyalists who share our unapologetic love for freedom, faith, country, and motorsports. From Nashville to the North, this is more than a launch - it's the latest victory in a nationwide takeover. And make no mistake: the American Rebel Light Beer flag will keep flying higher, state after state, until we're leading the category from coast to coast. About American Rebel Holdings, Inc. (NASDAQ: AREB) American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space. Learn more at American Rebel Beer Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story About American Rebel Light Beer American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi and now, Minnesota. For more information about the launch events and the availability of American Rebel Beer, please visit American Rebel Beer or follow us on social media platforms @AmericanRebelBeer. Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, it delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's brewed without added supplements and doesn't contain corn, rice, or other sweeteners typically found in mass-produced beers. Media Inquiries Matt SheldonMatt@ Distribution Opportunities Todd PorterPresident, American Rebel Beveragetporter@ Investor Relations ir@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts,' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended June 30, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings IncSign in to access your portfolio
Associated Press
08-08-2025
- Business
- Associated Press
American Rebel Light Beer is Delivering Powerful Sales Performance and Increasing Market Share Momentum at its Inaugural Debut at the Knoxville Nationals, Approximately 25,000 Fans Expected Saturday
Patriotic Lifestyle Brand Captures High-Speed Action and Deep Community Engagement to Reach Core Consumer Base with a 'Better-for-You' Light Lager Alternative American Rebel Holdings Inc. (NASDAQ: AREB) and American Rebel Light Beer are thrilled to introduce our latest Motorsports Sponsorship- Spencer Bayston's No. 14 Sprint Car Nashville, TN, Aug. 08, 2025 (GLOBE NEWSWIRE) -- [NASDAQ: AREB] — American Rebel Holdings, Inc., (NASDAQ: AREB), America's Patriotic Brand ( ) and the creator of American Rebel Light Beer ( ) and the country's fastest-growing patriotic lifestyle brand, is making a bold statement at the 2025 Knoxville Nationals with high-speed action on the track and strategic, grassroots engagement off it. The company is successfully leveraging its flagship sponsorship of a world-class motorsports event to connect with a core demographic of loyal, patriotic fans and solidify American Rebel Light as their beer of choice. 'American Rebel Light wasn't brewed to fit in—it was made to stand tall and take the lead. It's for the bold, the fast, the unapologetically patriotic. Hard-working Americans who love their country, love their freedom, and don't take orders from anyone. From dirt tracks to drag strips, from backyards to big stages—Rebel Light is the beer of race fans, music lovers, and freedom fighters. They don't ask for permission. They just Rebel Up. And now, they're demanding Rebel Light everywhere.' Andy Ross, CEO, American Rebel Holdings, Inc. 'Rebel Light is coming hard with aggressive expansion, top-tier distribution, and zero compromise. We're the fastest-growing beer in America—and if you believe in freedom, flavor, and flying your flag high, it's time to join the rebellion. Crack open a cold one and make your stand. This is your beer. This is your moment. This is Rebel Light.' American Rebel Light Beer Powers Spencer Bayston's No. 14 Car at Knoxville Nationals As the flagship sponsor of sprint car driver Spencer Bayston, American Rebel Light is front and center in one of the most iconic motorsports events in the country. Bayston, driving the American Rebel Light No. 14 car for Jason Meyers Racing, LLC, delivered a strong performance in last night's preliminary feature, finishing 7th overall in a stacked field of elite competitors. His consistent speed and aggressive driving have earned him a spot in Saturday's championship lineup, where he'll compete for a top finish under the American Rebel Light banner. The car's clean, bold design and unmistakable branding have made it one of the most photographed entries of the week, capturing attention from fans, media, and sponsors Rebel Light Beer Proudly Introduces Spencer Bayston's No. 14 Car, Dominating the Track at Knoxville Nationals Tonight's schedule at Knoxville Raceway includes the Hard Knox Qualifier, where drivers battle for final transfer spots into Saturday's A-Main. Saturday night marks the Knoxville Nationals Championship Feature, the crown jewel of sprint car racing, drawing over 25,000 fans and the sport's biggest names. American Rebel Light will be represented not only on the track but across the venue with signage and branded fan giveaways. American Rebel Light Beer: Fueling Race Fans and Patrons at the Legendary Dingus Lounge Beyond the track, American Rebel is proud to have a pivotal partnership with the legendary Dingus Lounge Dingus Lounge | Facebook ), a historic bar located directly across from Knoxville Raceway that is known as the 'unofficial headquarters for sprint car fans'. Throughout Nationals week, American Rebel Light is the featured promotional special, with branded swag, signage, and street team activations bringing the brand's patriotic vibe to life. This partnership reinforces American Rebel's commitment to supporting local businesses and connecting with the community that fuels the sport. 'This is what American Rebel is all about,' said Todd Porter, President of American Rebel Beverage. 'We're proud to support a talented driver - Spencer Bayson, a world-class team - Jason Meyers Racing, and a legendary racetrack - Knoxville — and thrilled to be across the street at Dingus, raising a can with the fans who make this sport great. Knoxville is Sprint Car country, and American Rebel Light belongs here.' Iowa Distribution Kickoff – Mahaska Bottling Company Mahaska Bottling Company is a 7th-generation, family-owned distributor headquartered in Oskaloosa, Iowa. Our partnership with Mahaska marks a major milestone in Midwest expansion, with Rebel Light Beer now available at Knoxville Raceway and Dingus Lounge, 'Iowa's Most Notorious Bar.' For consumers seeking a beer that aligns with their values and a healthier lifestyle, American Rebel Light is the clear answer. It is a Premium Domestic Light Lager that is all-natural, crisp, clean, and bold, brewed without added supplements and free of corn, rice, or other sweeteners typically found in mass-produced beers. At approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, it offers a high-quality, balanced option for those who love great beer but prefer a more balanced lifestyle. American Rebel Light Beer – Making Beer Healthy Again – and Better for You With approximately 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving, American Rebel Light Beer - America's Patriotic, God Fearing, Constitution Loving, National Anthem Signing, Stand Your Ground Beer - delivers a clean, all-natural domestic lager brewed without corn, rice, or added sweeteners. It's a better-for-you option that doesn't compromise on taste or identity. About American Rebel Holdings, Inc. (NASDAQ: AREB) American Rebel Holdings, Inc. is a patriotic lifestyle brand rooted in American values. Through its beverage division, the Company delivers bold, refreshing products that resonate with freedom-loving consumers nationwide. American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space. Learn more at Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story About American Rebel Light Beer American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi and Minnesota. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on social media platforms (@AmericanRebelBeer). American Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, it delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's brewed without added supplements and doesn't contain corn, rice, or other sweeteners typically found in mass-produced beers. Media Inquiries Matt Sheldon [email protected] 917-280-7329 American Rebel Beer Distribution Opportunities Todd Porter President, American Rebel Beverage [email protected] American Rebel Holding, Inc. Investor Relations [email protected] Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts,' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment
Yahoo
10-07-2025
- Business
- Yahoo
Award-Winning Producer Doug Grau to Spearhead Creation of American Rebel Productions, a New Content Arm of American Rebel Holdings, Inc.
NASHVILLE, TN, July 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ('American Rebel' or the 'Company'), the creator of American Rebel Beer ( and a leading designer and marketer of branded safes, personal security products, and patriotic apparel, today announced plans to expand its brand platform through the formation of a new wholly owned subsidiary, American Rebel Productions, LLC. As part of this strategic initiative, the Company has entered into a professional services agreement with Award-winning producer and music industry veteran Doug Grau, who will serve as a strategic advisor to CEO Andy Ross. Grau will assist in developing a business strategy for the new division, which will focus on content creation and brand storytelling aligned with the Company's patriotic mission. Upon formal establishment of the subsidiary, Grau is expected to serve as its initial President. Doug Grau, a veteran music industry executive and original co-founder of American Rebel Holdings, Inc., has played a key role in the Company's early brand development and creative direction. His longstanding collaboration with CEO Andy Ross helped shape the Company's identity as 'America's Patriotic Brand.' From Song to Brand: The Origin of American Rebel Grau and Ross have completed three albums together and have begun recording a fourth studio album. Ross's three released albums – You Ain't Seen Crazy Yet (2011), Cold Dead Hand (2013), and Time to Fight (2016) – benefited from Grau's 40+ years of music industry experience. The first completed track for Time to Fight was the single 'American Rebel,' a song that would become far more than just a title. The message and energy behind 'American Rebel' were immediately recognized as more than a song – it was a mission statement. That moment sparked the founding of American Rebel Holdings, Inc. in 2014, grounded in the belief that the song embodied the values, spirit, and lifestyle of a patriotic American brand. The company was built around that vision, transforming a powerful anthem into a multifaceted business rooted in patriotism and the unwavering belief in chasing the American dream. Grau and Ross recently completed a new video for Ross's single 'I Stand For You.' The video was filmed during Ross's recent concert celebrating the 250th birthday of the United States Army. Watch the video by clicking here. Doug Grau's Industry Legacy Grau brings over four decades of experience in entertainment and media. He spent 15 years at Warner Bros. Nashville (1983–1998), where he was instrumental in developing the careers of artists such as Travis Tritt, Little Texas, David Ball, Jeff Foxworthy, and Bill Engvall. He also produced the original Blue Collar Comedy Tour LIVE CD featuring Foxworthy, Engvall, Larry the Cable Guy, and Ron White. In 2002, Grau produced the video and audio recording of the Statler Bros. Farewell Concert, which aired nationally on PBS and earned an RIAA Gold DVD award. He later published Statler Bros: Random Memories in 2008, co-written by founding members Harold and Don Reid. In conjunction with this transition, Grau has agreed to officially step down from his current roles as President and Interim Principal Accounting Officer of American Rebel Holdings, Inc. As planned, Darin Fielding will assume the role of Principal Accounting Officer, and Corey Lambrecht, the Company's current Chief Operating Officer, will take on the additional role of President. These leadership changes are designed to align the Company's executive structure with its strategic growth initiatives and operational priorities. Expanding the Brand Through Content American Rebel Productions will be tasked with developing original content that amplifies the Company's patriotic identity and connects with its growing customer base. CEO Andy Ross emphasized the importance of this next phase: 'We've always believed in the power of storytelling to build loyalty around the American Rebel brand. This planned new venture will allow me to continue working directly with Doug to leverage his exceptional talent and decades of experience in content creation. Together, we'll amplify our message, elevate our brand, and ensure that everything we produce resonates deeply with our customers and reinforces the patriotic values at the heart of American Rebel.' Strategic Growth and Diversification The formation of American Rebel Productions reflects the Company's broader strategy to diversify its revenue streams and deepen customer engagement. By leveraging media and entertainment, American Rebel Holdings, Inc. aims to enhance brand visibility and support the growth of its core product lines, including American Rebel Light Beer, branded safes, and patriotic apparel. In addition, the Company will continue to pursue strategic licensing opportunities that align with its brand values and expand its reach into complementary markets. About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) is a designer, manufacturer, and marketer of branded safes, personal security and self-defense products, and patriotic apparel. The Company recently expanded into the beverage industry with the launch of American Rebel Light Beer. Learn more at For investor information, visit Watch the story behind American Rebel as told by CEO Andy Ross: The American Rebel Story Media Contact:Matt SheldonMatt@ Investor Relations: info@ ir@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
