Latest news with #AndyRoss
Associated Press
4 days ago
- Automotive
- Associated Press
American Rebel CEO to Perform at Bristol Dragway and American Rebel Light Beer to be Featured at Trackside Bar and Beer Garden
PATRIOTISM MEETS HORSEPOWER: ANDY ROSS TO IGNITE BRISTOL DRAGWAY WITH ELECTRIFYING PERFORMANCE! NASHVILLE, TN, June 06, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ('American Rebel' or the 'Company'), creator of American Rebel Beer ( ) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( ), is excited to report that American Rebel CEO Andy Ross will perform at the Super Grip NHRA Thunder Valley Nationals Saturday, June 7, on the Midway Stage from 1:45 to 2:45 pm. As the NHRA drivers, crews and support staff roar into Bristol Dragway, fans will experience more than just the thunder of 12,000-horsepower nitro-burning machines – they'll witness a high-octane, all-American performance by Andy Ross, the voice of freedom and patriotic music. Known for his unapologetic, freedom-fueled anthems, Andy Ross will take the stage on Saturday afternoon from 1:45 to 2:45 PM, delivering a powerful, adrenaline-pumping set that celebrates the American spirit, hard work, and unwavering patriotism. His music, infused with themes of liberty, grit, and the American dream, perfectly complements the intensity and passion of NHRA drag racing. Andy Ross, a longtime supporter of motorsports and American values, shared his excitement about performing at Thunder Valley Nationals: 'Bristol Dragway is legendary – it's where raw power meets pure American grit. The energy, the fans, the roar of the engines – it's everything I love about this country. I can't wait to bring the music and the spirit of American Rebel Light to this incredible event! We're really playing to our audience at NHRA races – race fans are very patriotic, and they love our beer and if they give me the microphone, I'm happy to spread the word!' 'There's nothing more American than horsepower, freedom, and American Rebel Light,' said Todd Porter, President of American Rebel Beverage. 'I'm honored to bring American Rebel Light to the heart of Thunder Valley, where fans live and breathe the red, white, and blue!' Meet Andy Ross & NHRA Stars Following his high-energy performance, Andy Ross will join Tony Stewart, Matt Hagan and other NHRA drivers for an exclusive autograph session in the Guest Welcome Tent on the Midway, giving fans the chance to meet their favorite racing legends up close. A Legacy of Speed: The History of Bristol Dragway Since its opening in 1965, Bristol Dragway has been a pillar of American motorsports, earning its legendary nickname, Thunder Valley, due to the way nitro-powered engines echo between the surrounding hills. Originally built for $1 million, the track quickly became a premier destination for drag racing, hosting the NHRA Spring Nationals in its early years. Over time, it evolved into a world-class facility, undergoing a $18 million renovation in 1996 that expanded seating, improved pit areas, and raised the track level by 15 feet. Bristol Dragway has seen historic moments, including the Winston Showdown in 2000, where Funny Cars and Top Fuelers competed head-to-head in a non-points exhibition. The Thunder Valley Nationals were officially born in 2001, cementing Bristol's place as a must-visit venue for NHRA fans. Experience American Rebel Light at Thunder Valley Fans can enjoy American Rebel Light at all concession locations selling beer at Thunder Valley, making it easy to grab a cold one while taking in the thrill of NHRA racing. Want the ultimate experience? Join us at the American Rebel Light Trackside Bar and the American Rebel Beer Garden, where you can raise a cold Tall Boy and toast to horsepower and freedom with American Rebel Light 16 oz cans. Whether cheering from the grandstands or kicking back in the beer garden, this is the ultimate place to fuel up on patriotism and good times! Event Details: For tickets and event details, visit Bristol Motor Speedway or follow Andy Ross (@andyrossrebel) on social media for updates. About American Rebel Light Beer American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida and Indiana and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on our social media platforms (@americanrebelbeer). Produced in partnership with AlcSource, American Rebel Light Beer is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer. For more information, visit About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit and For investor information, visit Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story Media Inquiries: Matt Sheldon [email protected] 917-280-7329 American Rebel Holdings, Inc. [email protected] [email protected] American Rebel Beverages, LLC Todd Porter, President [email protected] Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment
Yahoo
4 days ago
- Automotive
- Yahoo
American Rebel CEO to Perform at Bristol Dragway and American Rebel Light Beer to be Featured at Trackside Bar and Beer Garden
American Rebel Holdings, Inc PATRIOTISM MEETS HORSEPOWER: ANDY ROSS TO IGNITE BRISTOL DRAGWAY WITH ELECTRIFYING PERFORMANCE! NASHVILLE, TN, June 06, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( is excited to report that American Rebel CEO Andy Ross will perform at the Super Grip NHRA Thunder Valley Nationals Saturday, June 7, on the Midway Stage from 1:45 to 2:45 pm. As the NHRA drivers, crews and support staff roar into Bristol Dragway, fans will experience more than just the thunder of 12,000-horsepower nitro-burning machines – they'll witness a high-octane, all-American performance by Andy Ross, the voice of freedom and patriotic music. Known for his unapologetic, freedom-fueled anthems, Andy Ross will take the stage on Saturday afternoon from 1:45 to 2:45 PM, delivering a powerful, adrenaline-pumping set that celebrates the American spirit, hard work, and unwavering patriotism. His music, infused with themes of liberty, grit, and the American dream, perfectly complements the intensity and passion of NHRA drag racing. Andy Ross, a longtime supporter of motorsports and American values, shared his excitement about performing at Thunder Valley Nationals: "Bristol Dragway is legendary – it's where raw power meets pure American grit. The energy, the fans, the roar of the engines – it's everything I love about this country. I can't wait to bring the music and the spirit of American Rebel Light to this incredible event! We're really playing to our audience at NHRA races – race fans are very patriotic, and they love our beer and if they give me the microphone, I'm happy to spread the word!" "There's nothing more American than horsepower, freedom, and American Rebel Light," said Todd Porter, President of American Rebel Beverage. "I'm honored to bring American Rebel Light to the heart of Thunder Valley, where fans live and breathe the red, white, and blue!" Meet Andy Ross & NHRA Stars Following his high-energy performance, Andy Ross will join Tony Stewart, Matt Hagan and other NHRA drivers for an exclusive autograph session in the Guest Welcome Tent on the Midway, giving fans the chance to meet their favorite racing legends up close. A Legacy of Speed: The History of Bristol Dragway Since its opening in 1965, Bristol Dragway has been a pillar of American motorsports, earning its legendary nickname, Thunder Valley, due to the way nitro-powered engines echo between the surrounding hills. Originally built for $1 million, the track quickly became a premier destination for drag racing, hosting the NHRA Spring Nationals in its early years. Over time, it evolved into a world-class facility, undergoing a $18 million renovation in 1996 that expanded seating, improved pit areas, and raised the track level by 15 Dragway has seen historic moments, including the Winston Showdown in 2000, where Funny Cars and Top Fuelers competed head-to-head in a non-points exhibition. The Thunder Valley Nationals were officially born in 2001, cementing Bristol's place as a must-visit venue for NHRA fans. Experience American Rebel Light at Thunder Valley Fans can enjoy American Rebel Light at all concession locations selling beer at Thunder Valley, making it easy to grab a cold one while taking in the thrill of NHRA racing. Want the ultimate experience? Join us at the American Rebel Light Trackside Bar and the American Rebel Beer Garden, where you can raise a cold Tall Boy and toast to horsepower and freedom with American Rebel Light 16 oz cans. Whether cheering from the grandstands or kicking back in the beer garden, this is the ultimate place to fuel up on patriotism and good times! Event Details: Location: Bristol Dragway, Bristol, TN Date: Saturday, June 7, 2025 Performance Time: 1:45 to 2:45 PM Autograph Session: Immediately following the performance Where to Enjoy American Rebel Light: Available at all beer-selling concession locations + Trackside Bar & Beer Garden For tickets and event details, visit Bristol Motor Speedway or follow Andy Ross (@andyrossrebel) on social media for updates. About American Rebel Light Beer American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida and Indiana and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on our social media platforms (@americanrebelbeer). Produced in partnership with AlcSource, American Rebel Light Beer is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer. For more information, visit About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit and For investor information, visit Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story Media Inquiries:Matt SheldonMatt@ American Rebel Holdings, American Rebel Beverages, LLCTodd Porter, Presidenttporter@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings, IncError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
5 days ago
- Business
- Yahoo
American Rebel Light Beer Completes Production Run to Meet Surging National Customer and Consumer Demand
American Rebel Holdings, IncNASHVILLE, TN, June 05, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( proudly reports that American Rebel Premium Light Lager Beer ('Rebel Light') American Rebel Light Beer, America's Patriotic Beer, continues to see surging consumer and customer demand driven by its strategic presence at major events and iconic establishments in Nashville, motorsports partnerships, and music sponsorships. This rising demand has led to the completion of another production run, with additional runs planned throughout the year to support expanding retail placements, distributor partnerships, and new market entries. 'American Rebel Holdings and American Rebel Light Beer remain committed to supporting military events, motorsports, and music festivals—bringing Americans together under one shared belief: Good beer, great moments, and unwavering patriotism.' Andy Ross, CEO – American Rebel Holdings. 'We are experiencing unstoppable momentum. Motorsports, music, and Nashville's patriotic culture are fueling our expansion. With more production runs planned, retail growth accelerating, and new distributors coming on board, American Rebel Light Beer is quickly becoming a dominant force in the market. Our continued partnership with AlcSource and City Brewing ensures we can scale at speed and meet the growing demand nationwide." Strategic Positioned for Continued Growth & Market Expansion Production Scaling Success – American Rebel Light Beer recently completed another production run to meet increasing consumer and retail demand. The company is well-positioned to scale rapidly thanks to its key partnerships with AlcSource and City Brewing, with the ability for production capacity of up to 2M+ annual cases. American Rebel Light Beer is brewed in LaCrosse, Wisconsin, using 100% natural ingredients for a refreshing, better-for-you domestic light lager with 100 calories, 3.2 carbs, and 4.3% ABV per 12oz serving. Recent Retail Expansion Announcement - American Rebel Light Beer to expand into 62 Total Wine & More locations across seven states, further cementing its presence in the U.S. market. This strategic retail placement reinforces the brand's rapid growth, fueled by increasing consumer demand, patriotic branding, and key distributor partnerships. As America's Patriotic Beer, American Rebel Light Beer continues its mission to bring high-quality domestic light lager to new audiences through music, motorsports, and retail expansion. For the full press release, visit: American Rebel Light Beer Expands into Total Wine & More. Todd Porter, President of American Rebel Beverages, emphasized the beer's meteoric rise. "I believe that American Rebel Beer will be the fastest-growing beer in U.S. history. I've been in the beverage industry for much of my professional life, and I've never seen consumers so aligned with a beverage brand. American Rebel Light Beer delivers a refreshing, all-natural taste that stands out in the domestic light beer market. With no corn, rice, or added sweeteners, it's a clean, crisp lager that resonates with consumers looking for a high-quality, better-for-you beer option." Nashville Momentum – American Rebel Light Beer continues to thrive in high-profile venues, offering millions of visitors and locals a true American beer Andy Ross often refers to Nashville as the heartbeat of America, embodying the nation's spirit of resilience and tradition. The American Rebel Light Beer's epic launch at Kid Rock's Big Ass Honky Tonk ( on Broadway packed the American Rebel Light Beer Suite, as fans enjoyed music by legendary Broadway icon John Stone ( with a special appearance by Ross its launch, American Rebel Light Beer has secured premier Nashville accounts and is now an official sponsor of the summer-long Loser's (Midtown) Parking Lot Concert Series, further solidifying its presence in Music City's vibrant scene and ensuring that visitors experience the beer as part of their Nashville experience. For information on Loser's Parking Lot Concert Series visit Loser's Original Motorsports Impact – Key partnerships with TSR Nitro Racing and the NHRA have connected the brand with influential distributors and retail accounts at the track, proving that beer and motorsports are a proven winning Andy Ross, presented by American Rebel Beer will be performing this weekend on Saturday June 6th at the Super Grip NHRA Thunder Valley Nationals in Bristol, Ross is scheduled to perform at the American Rebel Light Virginia NHRA Nationals at North Dinwiddle, VA on June 20 – 22. In addition to being the title sponsor American Rebel Light Beer will also be the primary sponsor for the Tony Stewart Top Fuel Dragster and the Matt Hagan Funny Car. Event & Music Partnerships – Sponsorship of Loser's Midtown Parking Lot Concert Series, CMA Fest, and other major events further solidifies American Rebel's presence in entertainment-driven consumer Announcement: American Rebel Light Beer Joins Week of the Eagles Celebration Honoring the 250th Birthday of the U.S. Army at Fort Campbell, KYAmerican Rebel Light Beer, America's Patriotic Beer, is proud to be a key sponsor of the Week of the Eagles celebration at Fort Campbell, honoring the 250th Birthday of the U.S. Army. This special event brings together the soldiers of the 101st Airborne Division, veterans, and patriotic Americans to pay tribute to the legacy, sacrifice, and strength of our nation's Saturday June 14th, 2025, American Rebel CEO Andy Ross, a passionate advocate for American values and patriotism, will headline the Week of the Eagles Concert, delivering a performance that embodies the spirit of freedom and patriotic rock and roll. His presence reinforces American Rebel's deep commitment to honoring the men and women who serve and celebrating the traditions that make our country event is free and open to the public, welcoming soldiers, veterans, and civilians to honor the legacy of the 101st Airborne Division and the 250th Birthday of the U.S. Army. About American Rebel Light Beer American Rebel Light is more than just a beer—it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida and Indiana and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on our social media platforms. Produced in partnership with AlcSource, American Rebel Light Beer ( is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer For more information, visit About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer.. The Company also designs and produces branded apparel and accessories. To learn more, visit and For investor information, visit Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story Media Inquiries:Matt SheldonMatt@ American Rebel Holdings, American Rebel Beverages, LLCTodd Porter, Presidenttporter@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, continued scheduled placements in Total Wine & More locations, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings, IncError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
21-05-2025
- Automotive
- Yahoo
American Rebel CEO Andy Ross to Rock Coca-Cola 600 Weekend with Multiple High-Energy Concerts
American Rebel Holdings, TN, May 21, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer ( and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( announces that American Rebel CEO Andy Ross will perform multiple concerts for thousands of race fans during the Coca-Cola 600 Weekend at the Charlotte Motor Speedway ( May 22 - 25. Festivities will begin Thursday, May 22 as Andy Ross will headline the THOR Camper Appreciation Party, performing for campers throughout the sold out 2700 campsite facility. Driver appearances will kick off each stop of the THOR Camper Appreciation Party, followed by a 30-minute set by Andy Ross. The party begins at the Camping World Racing Resort Log Cabin at 6 pm, followed by the Turn 4 Campground at 7, the Turn 1 Campground at 8 and the final stop at 9 at the Legendary Infield Campground. Saturday, May 24, Andy will perform a 90-minute set at Iron Thunder Saloon & Grill at 2:30 pm, prior to the running of the NASCAR Infinity Series BetMGM 300. The concert at Iron Thunder Saloon & Grill will be a collaboration with Speedway Harley-Davidson, bringing together race fans and Harley enthusiasts and getting everyone pumped up for the NASCAR Infinity Series BetMGM 300. Closing out the weekend, Andy will perform a 90-minute set at the BetMGM Speed Street Stage starting at 2 pm, getting everyone ready for the Coca-Cola 600. The BetMGM Speed Street Stage will be a center for entertainment all weekend as Smash Mouth will appear on the BetMGM Speed Street Stage on Saturday night along with driver appearances, merchandise, games and prizes all weekend long. 'I can't wait to get back to Charlotte,' said Andy Ross. 'Our concert at the American Rebel Light NHRA 4-Wide Nationals was a blast and Rebel Light was the #1 selling beer over that weekend in terms of number of beers sold and dollar volume. The midway was packed and everyone had a great time. Race fans will be ready to explode right before the Coca-Cola 600; and we'll work hard to get them ready for the race each time we play. Each concert will be great, so if you're a camper, come see us Thursday night. All are welcome Saturday at the Iron Thunder/Speedway Harley-Davidson concert and then everyone coming to the Coca-Cola 600 should be there early for our 2 pm concert on the BetMGM Speed Street Stage.' The Andy Ross concerts at Charlotte Motor Speedway during the Coca-Cola 600 weekend will keep American Rebel Light Beer top of mind and highly visible to build on the initial awareness created at the American Rebel Light NHRA 4-Wide Nationals April 25 – 27 at Charlotte Motor Speedway. The Iron Thunder Saloon & Grill is located at 10023 Weddington Road Extension in Concord, right next to Speedway Harley-Davidson. About American Rebel Light: American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida and Indiana and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit or Produced in partnership with AlcSource, American Rebel Light Beer ( is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. American Rebel Light is all natural, crisp, and clean with a bold taste and a lighter feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit and For investor information, visit American Rebel Holdings, American Rebel Beverages, LLCTodd Porter, Presidenttporter@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of a launch parties and concerts, actual launch timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Company Contact:tporter@ Media Contact:Matt SheldonMatt@ For more details on American Rebel Light Beer and upcoming events, visit or follow @AmericanRebelBeer on social media. Attachment American Rebel Holdings, Inc.
Yahoo
06-05-2025
- Business
- Yahoo
American Rebel Light Beer Expands into Florida with North Florida Sales Distribution Agreement
As American Rebel Beverage continues its rapid growth, the brand remains steadfast in its commitment to supporting patriotic values and celebrating the American spirit. Since its launch in September 2024, American Rebel Light Beer has earned loyal consumers across Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Indiana, Mississippi and now Florida – proving that there's nothing more American than great beer and a good time. 'We're very excited to be expanding into Florda,' said American Rebel CEO Andy Ross. 'American Rebel Beer sponsored the Scag Pro Superstar Shootout this past February at the Bradenton Motorsports Park and I've done television interviews in Tampa, West Palm Beach and Miami and performed in Florida several times. Look out Florida, America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer is coming. Florida is going to be a strong state for us and I couldn't be more proud to get to work with the great team at North Florida Sales.' North Florida Sales has long been recognized for its dedication to delivering quality beverages while building lasting partnerships with retailers and consumers. With an extensive network and a passion for serving their communities, they will help bring American Rebel Light Beer to even more bars, restaurants, and stores across Florida. Gentry Pelham, President and Owner of North Florida Sales, echoed that enthusiasm, stating: "North Florida Sales is extremely excited for the opportunity to partner up with American Rebel. We can't wait to introduce this amazing product to the Jacksonville, St. Augustine, and Lake City markets." 'We believe in the American dream – hard work, perseverance, and celebrating the freedoms that make this country great,' said Todd Porter, President of American Rebel Beverage. 'Partnering with North Florida Sales allows us to share that spirit with more people in Florida. Their commitment to excellence, combined with their deep-rooted relationships in the market, makes them the perfect ally in our mission to expand American Rebel's presence nationwide.' Nashville, TN, May 06, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer ( ) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( ), is proud to announce its newest distribution agreement with North Florida Sales ( ), a premier beverage distributor serving the Northeast Florida market. This collaboration and expansion into Florida is another bold step in American Rebel's mission to bring high-quality, American-made beer to hardworking, freedom-loving patriots across the Sunshine State. Story Continues American Rebel Light is a proudly American-made premium domestic light lager, delivering a crisp, clean, and bold taste with a lighter feel. Crafted with all-natural ingredients and NO added sweeteners like corn or rice, it offers a refreshing balance of flavor with 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving. Whether it's a backyard barbecue, a tailgate, or a weekend at the racetrack, American Rebel Light is brewed for the bold, the free, and the proud. For more information about American Rebel Light and its new distribution agremeent with North Florida Sales, follow us on social media @AmericanRebelBeer or on the web at About American Rebel Light American Rebel Light isn't just a beer – it's a statement. A toast to freedom, a salute to hard-working Americans, and a bold declaration of our patriotic values. As America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer, Produced in partnership with AlcSource, American Rebel Light Beer ( is a premium domestic light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer. American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information follow American Rebel Beer on all social media platforms (@americanrebelbeer). About North Florida Sales North Florida Sales (NFS) is a locally owned and operated company and covers all or part of 11 counties in Florida. These counties include Duval, Nassau, St. John's, Putnam, Clay, Bradford, Union, Baker, Columbia, Hamilton and Suwannee. Started in 1995, NFS strives to be a leader in sales and service in the beverage industry in Jacksonville and Lake City, FL. NFS's mission is to provide the highest quality customer service on a consistent basis, while ensuring the availability of the freshest and cleanest product possible. For more information on North Florida Sales, go to About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit and For investor information, visit American Rebel Holdings, Inc. info@ ir@ Media Contact: Matt Sheldon Matt@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our strategic planning, marketing outreach efforts, actual placement timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment
