Latest news with #AndyYuan
The South African
4 days ago
- Automotive
- The South African
SOUEAST Unveils New Chapter in Egypt, Strengthening African Market Presence
SOUEAST launched four new models in Egypt, marking a significant expansion in the African market. The event, themed 'Ease Your Life', was held at Cairo's iconic landmark – Alamain Boulevard North Square, showcasing the brand's commitment to elevating users' automotive consumption experience with innovative concepts. SOUEAST: Reborn in 2024, expanding globally with urban-focused vehicles. With a presence in over 30 countries and regions, the automaker has established more than 144 sales and service networks worldwide. SOUEAST targets the urban premium market with its '6+2+1' product matrix: 6 urban SUVs; 2 urban sedans; 1 lifestyle pickup truck. Covering segments from B to D-class, the lineup includes both fuel and hybrid powertrains, with pure electric models planned for the future. This diversified portfolio ensures tailored solutions for diverse markets and customer needs. The launch featured four new models: The flagship smart luxury SUV S09, urban intelligent C-segment SUV S07, urban stylish C-segment SUV S06 and compact urban SUV S05, covering almost all segments of the SUV market. These vehicles are designed to meet the diverse needs of drivers, offering a blend of style, comfort, and advanced technology. The S09, with its luxurious features and robust performance, is tailored for those seeking a premium driving experience. The S07 and S06, on the other hand, cater to the urban youth with their intelligent features and stylish designs. The S05, with its compact and agile body, is ideal for city commuters, providing versatile mobility for both urban roads and narrow alleys. At the launch event, Andy Yuan, Assistant President of SOUEAST International, stated: 'SOUEAST's vision is enabling more youth around the world to have an EASE urban mobility experience.' He further emphasised SOUEAST Motor's strong confidence in the Egyptian market. According to the plan, SOUEAST and its partner will engage in comprehensive collaboration across market operations, customer service, branding, and channel development to deliver an integrated user experience. By 2025, SOUEAST aims to establish 15 sales outlets and 5 after-sales service centres in Egypt. Additionally, two new CKD models will be introduced between 2026 and 2027. SOUEAST has recently entered North African markets, including Morocco and Libya. Its latest launch in Egypt marks a major breakthrough in the brand's strategic expansion across Africa. With this continued market growth, SOUEAST is poised to open a new chapter in its global development.
Business Upturn
01-07-2025
- Automotive
- Business Upturn
SOUEAST Officially Enters Morocco, Launching New Journey in North African Market
CASABLANCA, Morocco, July 01, 2025 (GLOBE NEWSWIRE) — SOUEAST announced its official entry into the Morocco market, marking the launch of its North African strategy and a major breakthrough in its global expansion. It will offer EASE urban mobility experiences to Moroccan and even North African consumers. (Image 1: SOUEAST Launched in Morocco) At the launch event, Assistant President of SOUEAST International, Mr. Andy Yuan introduced SOUEAST's development strategy. Since its 2024 brand renewal, SOUEAST has rapidly expanded, aiming to enter over 60 countries and regions, with 300 networks in 2025. 'We will plan a diversified product lineup of '6 SUVs + 2 sedans + 1 pickup,' meeting the diverse needs of global users.' He added. EASE YOUR LIFE: A new way of intelligent connected mobility SOUEAST focuses on global urban youth, aiming to co-create an effortless urban mobility experience through vehicles that merge fashion aesthetics with intelligent technology. This vision resonates with Moroccan youth and builds a solid brand connection. Diverse Product Portfolio，Precise Market Coverage For its entry into Morocco, SOUEAST introduces core urban SUVs. The S09, the Smart Premium D-Class SUV, caters to urban elites with its exceptional design, intelligent driving, and luxurious features, embodying the brand's high standards. （Image 2: SOUEAST S09） The S07, the Urban Intelligent C-Class SUV, balances practicality and style. It provides 12.3-inch connected screens for the dashboard and electronic 6-way adjustable driver seat with memory and full ADAS, offering convenience and safety. S06 DM, the Hybrid Urban Stylish C-Class SUV, combining sporty aesthetics with hybrid technology, delivers an 114 km pure electric range and a combined range of over 1,000 km when fully fueled, meeting the daily commuting needs of Moroccan youth. M-Automotive, the leading automotive distributor in Morocco, is the only company to have won the 'Best Service Quality' title for two consecutive years (2024-2025) and ranks among Morocco´s top 30 companies. The company plans to cooperate with SOUEAST and establish three directly operated stores by 2025, including one 4S store and two urban showrooms, and aims to expand the network to 13 outlets by 2027. To deeply root itself in the Morocco, SOUEAST will construct an end-to-end service network, strengthen collaboration with local partners, and accelerate market integration through localized strategies. Additionally, SOUEAST is set to enter the Egypt market this July, further expanding its footprint across Africa. Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash
