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Capillary To Expand Global Loyalty Footprint With Kognitiv Deal
Capillary To Expand Global Loyalty Footprint With Kognitiv Deal

Barnama

time15-05-2025

  • Business
  • Barnama

Capillary To Expand Global Loyalty Footprint With Kognitiv Deal

KUALA LUMPUR, May 15 (Bernama) -- Capillary Technologies, an artificial intelligence (AI)-powered loyalty management firm, has acquired Kognitiv, a provider of omnichannel loyalty solutions, in a move to strengthen its global footprint and expand its presence in the North American market. This marks Capillary's fourth acquisition in the loyalty sector since 2021, reinforcing its strategy of growth through mergers and acquisitions, according to a statement. "The acquisition represents a pivotal moment in Capillary's journey to redefine how brands foster customer relationships," said Capillary Technologies Co-founder and Chief Executive Officer (CEO), Aneesh Reddy.

Capillary Tech buys assets of customer loyalty services firm Kognitiv
Capillary Tech buys assets of customer loyalty services firm Kognitiv

Time of India

time15-05-2025

  • Business
  • Time of India

Capillary Tech buys assets of customer loyalty services firm Kognitiv

Capillary Technologies, backed by Warburg Pincus, has acquired assets from the bankrupt Canadian firm Kognitiv, expanding its North American presence and gaining access to over 30 enterprise clients. This acquisition marks Capillary's third in North America as it prepares for a public offering later this year. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Bengaluru-based Capillary Technologies , which provides customer engagement and loyalty software services, said that it acquired certain assets of Kognitiv , a Canadian company that helps clients manage their customer loyalty terms of the deal were had last month filed for protection from creditors under the bankruptcy law in the US, after having accumulated liabilities of more than $10 Warburg Pincus-backed Capillary, which is planning to go public later this year, this is its third acquisition in North company derives more than 60% of its revenue from the US market. The deal will give Capillary access to more than 30 enterprise clients including leading hotel companies in Australia and New Zealand, the UK, Middle East and the US, the company said in a news to sources, Capillary is acquiring a part of Kognitiv's assets without taking its debt Reddy, cofounder and CEO of Capillary Technologies, said: 'Kognitiv's expertise in omnichannel loyalty solutions and their presence in North America complements our global expansion strategy.'For the year ended March 2025, the company reported a 24% year-on-year increase in operating revenue to Rs 598 crore. Capillary turned profitable during fiscal 2025, posting a net profit of Rs 13 crore, against a net loss of Rs 59 crore in FY24, as per its annual November last year, ET reported that Capillary revived its plans for a public issue , through which it could raise as much as Rs 2,000 crore. The company had first filed its draft prospectus with the Securities and Exchange Board of India in December 2021 but then deferred the June 2023, Capillary raised $45 million through a mix of equity and debt from investors including Avataar Ventures and its limited partners, in addition to Pantheon, 57Stars and Unigestion. The round was extended in early 2024 to include secondary transactions, during which Warburg Pincus and American Express partially exited. The round finally closed at $140 Technologies was founded in 2008 by IIT-Kharagpur alumni Aneesh Reddy, Ajay Modani and Krishna Mehra. Modani and Mehra have since moved on from the business, leaving Reddy at the helm. In August 2023, the company elevated senior executives Sridhar Bollam and Ananth Choubey to the cofounder company powers backend loyalty programmes for major corporations and conglomerates such as the Tata Group, Aditya Birla Group, Domino's, Shell, and IndiGo.

Capillary Technologies Acquires Kognitiv, Strengthening Global Leadership in Loyalty Management
Capillary Technologies Acquires Kognitiv, Strengthening Global Leadership in Loyalty Management

Yahoo

time15-05-2025

  • Business
  • Yahoo

Capillary Technologies Acquires Kognitiv, Strengthening Global Leadership in Loyalty Management

Strategic acquisition aims to expand Capillary's enterprise client portfolio and enhance its position in the US, ANZ, and Asian markets DALLAS & BENGALURU, India & SYDNEY & SINGAPORE, May 15, 2025--(BUSINESS WIRE)--Capillary Technologies, an AI-powered loyalty management company, today announced the acquisition of Kognitiv, experts in offering intelligent, omnichannel loyalty solutions. This strategic acquisition marks Capillary's fourth investment in the loyalty space since 2021, significantly expanding its global footprint and strengthening its position in the North American market. The acquisition aligns with Capillary's strategy of expansion through mergers and acquisitions. By integrating Kognitiv's innovative solutions, Capillary will enhance its ability to deliver data-driven personalization across the customer lifecycle, enabling marketing effectiveness and consumer engagement for global brands to win customer loyalty. Kognitiv's client roster includes more than 30 enterprise brands such as Petsmart, Hallmark, Yuu Rewards, Kirkland's, Curaleaf, Sharjah Co-op and Leading Hotels of the World, and this acquisition further solidifies Capillary's presence in the US, ANZ, SEA and UAE markets. This adds to Capillary Technologies' 100+ brands across geographies including more than 15 Fortune 500 customers, and the development strengthens its global leadership position recognized in the Forrester Wave Loyalty Solutions Report. "This acquisition represents a pivotal moment in Capillary's journey to change how brands build meaningful customer relationships," said Aneesh Reddy, Co-founder and CEO of Capillary Technologies. "Kognitiv's expertise in omnichannel loyalty solutions and their presence in North America complements our global expansion strategy. Together, we aim to deliver innovative and effective loyalty solutions that create genuine value for both brands and their customers." Jim Sturm, President of North America at Capillary Technologies, added, "We've been strategically expanding our loyalty capabilities through targeted acquisitions since 2021. With Persuade, Brierley+Partners, and Tenerity's Digital Connect Assets (now Rewards+) already under our umbrella, the addition of Kognitiv enhances our technological capabilities and expands our global reach." Tim Sullivan, CEO of Kognitiv, expressed enthusiasm about the merger: "Joining forces with Capillary Technologies marks an exciting new chapter for Kognitiv. Our shared vision of inspiring lifetime loyalty through deeper customer relationships makes this a natural fit. Capillary's technological expertise and global presence, combined with our specialized loyalty solutions and established client relationships, will look to create new opportunities for innovation in the loyalty space." The acquisition builds upon Kognitiv's history in loyalty solutions, including its 2020 merger with Aimia's Loyalty Solutions business. Kognitiv currently serves clients in over 20 countries, and its team brings experience in creating and managing successful loyalty programs. Following the acquisition, Capillary Technologies will continue to advance its AI-powered loyalty software, with a focus on delivering exceptional customer experiences and measurable business outcomes for brands worldwide. Find out more about Capillary technologies at Find out more about Kognitiv at View source version on Contacts Media Contact: Jubin Mehta; 7831941353

Capillary Technologies Acquires Kognitiv, Strengthening Global Leadership in Loyalty Management
Capillary Technologies Acquires Kognitiv, Strengthening Global Leadership in Loyalty Management

Business Wire

time15-05-2025

  • Business
  • Business Wire

Capillary Technologies Acquires Kognitiv, Strengthening Global Leadership in Loyalty Management

DALLAS & BENGALURU, India & SYDNEY & SINGAPORE--(BUSINESS WIRE)--Capillary Technologies, an AI-powered loyalty management company, today announced the acquisition of Kognitiv, experts in offering intelligent, omnichannel loyalty solutions. This strategic acquisition marks Capillary's fourth investment in the loyalty space since 2021, significantly expanding its global footprint and strengthening its position in the North American market. The acquisition aligns with Capillary's strategy of expansion through mergers and acquisitions. By integrating Kognitiv's innovative solutions, Capillary will enhance its ability to deliver data-driven personalization across the customer lifecycle, enabling marketing effectiveness and consumer engagement for global brands to win customer loyalty. Kognitiv's client roster includes more than 30 enterprise brands such as Petsmart, Hallmark, Yuu Rewards, Kirkland's, Curaleaf, Sharjah Co-op and Leading Hotels of the World, and this acquisition further solidifies Capillary's presence in the US, ANZ, SEA and UAE markets. This adds to Capillary Technologies' 100+ brands across geographies including more than 15 Fortune 500 customers, and the development strengthens its global leadership position recognized in the Forrester Wave Loyalty Solutions Report. "This acquisition represents a pivotal moment in Capillary's journey to change how brands build meaningful customer relationships," said Aneesh Reddy, Co-founder and CEO of Capillary Technologies. "Kognitiv's expertise in omnichannel loyalty solutions and their presence in North America complements our global expansion strategy. Together, we aim to deliver innovative and effective loyalty solutions that create genuine value for both brands and their customers." Jim Sturm, President of North America at Capillary Technologies, added, "We've been strategically expanding our loyalty capabilities through targeted acquisitions since 2021. With Persuade, Brierley+Partners, and Tenerity's Digital Connect Assets (now Rewards+) already under our umbrella, the addition of Kognitiv enhances our technological capabilities and expands our global reach." Tim Sullivan, CEO of Kognitiv, expressed enthusiasm about the merger: "Joining forces with Capillary Technologies marks an exciting new chapter for Kognitiv. Our shared vision of inspiring lifetime loyalty through deeper customer relationships makes this a natural fit. Capillary's technological expertise and global presence, combined with our specialized loyalty solutions and established client relationships, will look to create new opportunities for innovation in the loyalty space." The acquisition builds upon Kognitiv's history in loyalty solutions, including its 2020 merger with Aimia's Loyalty Solutions business. Kognitiv currently serves clients in over 20 countries, and its team brings experience in creating and managing successful loyalty programs. Following the acquisition, Capillary Technologies will continue to advance its AI-powered loyalty software, with a focus on delivering exceptional customer experiences and measurable business outcomes for brands worldwide.

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