05-08-2025
- Entertainment
- Cosmopolitan
'Absolutely vile': Tesco launches nostalgic birthday cake sandwich - 7 reviews on the viral food moment
This been the summer of viral food trends. First it was Dubai chocolate everything, then M&S released a wave of internet faves including chunky cookies, and a strawberries and cream sandwich, and now Tesco has entered their hat into the ring with their latest invention - a birthday cake sandwich.
Yesterday (4th August) the supermarket launched a new limited edition sandwich as part of its meal deal. Except this isn't your standard lunch fare. Inspired by a childhood classic of a birthday cake, the new sandwich features the flavours of classic Victoria sponge and sprinkles. It's £3.00 on it's own or £4.00 with a drink and snack.
The new sandwich is available for just four weeks, so if you want to try it, don't delay in heading to your nearest Tesco.
But is it actually worth trying? Well already many shoppers have been down to their local Tesco to try it out.
The Liverpool Echo reported the sandwich said the "cream cheese icing and jam were overpowering compared to the brioche bread" and added that it in fact "didn't taste much different to your standard birthday cake." We're not sure we'll be replacing our usual birthday cake for this though.
Others were less convinced with the new sandwich, with TikTok food creator Angelina PJ criticising the sandwich and saying how it was far too sweet. Speaking to camera in her review yesterday she said: "Oh my gosh it's so sweet, I can't. As you can see I'm a bit speechless".
Meanwhile over on this morning's [5 August] edition of Lorraine, host Christine Lampard reviewed the sandwich alongside guests Sarah Hewson and Ayesha Hazarika, who were in agreement over not liking the sandwich.
And on X many people were complaining about hte sandwich with one person trying it and saying it "wasn't worth it", and reminded them of B&M's birthday cake candle. Another said it looks "absolutely vile" and another questioned why the sandwich had bread and instead argued they could have used thin slices of cake.
Over on Instagram foodie account Newfoodsuk reviewed the viral sandwich and gave their verdict: "Trying the new Birthday Cake Sandwich from @tesco 🎂 Wow, it was very sweet indeed! You do also get a strong cream cheese flavour too! 😅 Very intriguing sandwich for sure!".
Will you be trying it?
Lydia Venn is Cosmopolitan UK's Senior Entertainment and Lifestyle Writer. She covers everything from TV and film, to the latest celebrity news. She also writes across our work/life section regularly creating quizzes, covering exciting new food releases and sharing the latest interior must-haves. In her role she's interviewed everyone from Margot Robbie to Niall Horan, and her work has appeared on an episode of The Kardashians. After completing a degree in English at the University of Exeter, Lydia moved into fashion journalism, writing for the Daily Express, before working as Features Editor at The Tab, where she spoke on BBC Radio 4's Woman's Hour and Talk Radio. She has an encyclopedic knowledge of Gilmore Girls and 00s teen movies, and in her free time can be found with a margarita in hand watching the Real Housewives on repeat. Find her on LinkedIn.
