Latest news with #AnguillaTouristBoard
Travel Daily News
3 days ago
- Business
- Travel Daily News
Anguilla promotes tourism product at CHTA Marketplace
Anguilla tourism officials promoted the destination at CHTA Marketplace in Antigua, highlighting sustainability, market growth, and new travel trade opportunities. THE VALLEY, ANGUILLA – A delegation from Anguilla's tourism sector, led by the Hon. Cardigan Connor, Minister of Health, Sports, and Tourism, participated in the Caribbean Hotel and Tourism Association's (CHTA) Caribbean Travel Marketplace held in St. John's, Antigua. In attendance were the newly appointed Director of Tourism, Jameel Rochester, Deputy Director of Tourism, Chantelle Richardson, and Board Director, Sean Richard of the Anguilla Tourist Board (ATB). The Anguilla delegation also comprised of the Anguilla Hotel & Tourism Association Vice President, Sandra Richardson, CEO Cherecia Lewis, Hoteliers Will Fleming of Anguilla Great House, Rolf Masshardt and Lockhart Hughes of Carimar Beach Club and Sally Glen of Aurora Anguilla Resort & Golf Club. As part of the official proceedings, the Hon. Cardigan Connor, Minister of Health, Sports, and Tourism, had the opportunity to meet with the Prime Minister of Antigua and Barbuda, the Hon. Gaston Browne, and the Minister of Tourism and Investment, the Hon. Charles Fernandez. The CHTA Marketplace, recognized as the region's premier tourism marketing event, was held in Antigua for the first time. Along with a two-day tradeshow, the event showcased the Caribbean tourism product offerings and featured regional group meetings, a Travel Forum, and a Direct Booking Summit for hotels. According to CHTA, nearly 800 delegates, 173 suppliers from 25 Caribbean destinations, and 83 buyer companies from 16 international markets – including Canada, the United States, Argentina, Italy, Germany, the UK, and the UAE – were in attendance. The 9,000 meetings generated new opportunities. As the Anguilla Tourist Board engaged in productive discussions with members of the travel trade, primarily tour operators and trade and consumer media professionals Anguilla formed part of the destination briefing, as Hon. Cardigan Connor delivered an overview of Anguilla's pathway for tourism excellence at the press conference for the international media in attendance. Minister Connor emphasized the island's commitment to cultivating a tourism sector that balances economic develop and authenticity, while ensuring that Anguilla remains a premier and sustainable travel destination. The delivery also provided the media with an overview of Anguilla's market performance, destination statistics and growth, airlift development, tourism investments, digital innovation, and sports tourism. 'We remain passionate and dedicated to enhancing Anguilla's tourism experiences,' said Minister Connor. 'Thanks to the continued support of our stakeholders, travel partners, and the media, Anguilla maintains its position as a premier destination in the Caribbean,' he added.
Travel Daily News
28-05-2025
- Business
- Travel Daily News
Anguilla Tourist Board appoints Jameel Rochester
Jameel Rochester is appointed Anguilla's new Director of Tourism, bringing extensive hospitality experience and leadership to strengthen the island's tourism sector. THE VALLEY, ANGUILLA – The Honourable Cardigan Connor, Minister of Health, Sport, and Tourism, has announced the appointment of Anguillian, Jameel Rochester, as Director of Tourism at the Anguilla Tourist Board (ATB). This appointment, along with Amelia Vanterpool-Kubisch as Chairperson and Mrs. Chantelle Richardson as Deputy Director of Tourism, fulfills the Minister's commitment to having Anguillians in key leadership roles within the island's tourism sector. Rochester brings a diverse and impressive portfolio of experience to his new role. Most recently, he held the position of Assistant Rooms Division Manager at Wymara Resort and Villas in the Turks and Caicos. Before moving to the Turks and Caicos, he served as General Secretary (CEO) of the Anguilla Football Association. His private sector experience includes leadership positions with several prestigious hospitality brands in Anguilla, including Zemi Beach House, LXR Hotels & Resorts, Four Seasons Resort and Residences Anguilla, and Cap Juluca, A Belmond Hotel, Anguilla. Mr. Rochester has gained experience in the financial services sector through his roles at the National Bank of Anguilla Ltd., and CIBC First Caribbean International Bank. This is Rochester's second stint at the Anguilla Tourist Board (ATB). Rochester has held several leadership positions within the organization, most notably serving as Manager, Destination Experience, Acting Manager of Corporate Affairs and Acting Marketing Officer. His academic background is equally impressive. Rochester holds a Master of Science in International Hospitality Management from Les Roches University, a Master of Science in General Management Studies (with distinction), and a Bachelor of Science in General Management Studies from the University of the West Indies. He also possesses a certificate in Hospitality and Tourism Management. In making the appointment, the Minister commented, 'Jameel's academic achievements, combined with his extensive professional experience, have equipped him with the skills and insight necessary to lead complex operations, ensure sound financial management, and drive strategic success in Anguilla's tourism industry.' He continued, 'This well-earned accomplishment is a true reflection of Jameel's hard work, his commitment to Anguilla, and we are pleased that he resigned his position in the Turks & Caicos to return home to lead the Anguilla Tourist Board.' Chairperson of the Anguilla Tourist Board, Amelia Vanterpool-Kubisch, welcomed Rochester, saying, 'As our tourism industry rapidly evolves in response to digital innovation and shifting consumer behavior, a new generation of leaders must take the helm. Their fluency with emerging communication tools and selling platforms positions them to drive engagement, enhance customer experiences, and keep the industry competitive in a global market.' She concluded, 'Empowering this next wave of talent is not just beneficial; it's crucial for the sustainable growth and relevance of tourism in the modern age, and we welcome Jameel to lead the team at the ATB.' Rochester assumed the responsibility as Anguilla's Director of Tourism on May 15th, 2025.
Travel Daily News
13-05-2025
- Business
- Travel Daily News
Anguilla Tourist Board launches 'Exclusively Yours' 2025 campaign
Anguilla Tourist Board launches 2025 'Exclusively Yours' campaign to boost summer visitation, targeting luxury and mid-luxe travelers across global markets. THE VALLEY, ANGUILLA – The Anguilla Tourist Board (ATB) announce the launch of its highly anticipated summer marketing initiative, the 'Exclusively Yours' campaign. This campaign, now in its second year, is an extension of last year's successful initiative, designed to reinforce Anguilla's appeal as an ideal summer vacation choice for both luxury and mid-luxe travelers, driving increased visitation from June through early September. Creatively inspired by the intimacy of handwritten correspondence, 'Exclusively Yours' leverages clean visuals and aspirational storytelling that embody Anguilla's promise of 'Less Screen Time, More Island Time.' Targeting deluxe travelers, including families, couples, groups, solo adventurers, and day-trippers from nearby islands, the campaign positions Anguilla as a premier year-round destination, emphasizing summer months as an ideal travel window. By promoting immersive experiences beyond Anguilla's world-renowned beaches—such as diving, adventure sports, vibrant local culture, and diverse mid-market stays – the campaign aims to convert day visitors into extended-stay guests and further boost international arrivals, building upon a robust growth trajectory already evident from 2024's performance. 'After 2024's success, where we saw a 25% and 20% increase in stayovers for traditionally slow periods in June and July, respectively, we agreed to a continuation in 2025. The campaign allows for the traveler to have access to amazing offers by not only our 5-star properties but also our villas, boutique hotels, and charming escapes. This year, the campaign is expanded to include our experience creators/ tours and rentals and to further entice our daytrippers from neighboring islands to extend their stays,' said Kimberly King-Lestrade, Chief Marketing Officer. The initiative also features exclusive offers from esteemed on-island partners. Priority markets for the campaign include the United States, United Kingdom, Canada, Italy, and key Latin American countries such as Brazil, Argentina, Colombia, and Chile, alongside targeted regional outreach in St. Maarten/St. Martin. The campaign will primarily unfold across key digital and social platforms, including Instagram, Facebook, and enhanced by native advertising, influencer collaborations, and experiential events. Anguilla Tourist Board has also planned immersive activations and partnerships with select media outlets and influencers, designed to provide authentic first-hand experiences. 'The 'Exclusively Yours' campaign positions Anguilla as a leading summer destination for both high-end luxury travelers and the growing mid-luxe market, significantly strengthening our brand visibility globally,' said King-Lestrade. 'We look forward to welcoming travelers seeking unparalleled personalized experiences, delivered as only Anguilla can.'
