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Forbes
24-07-2025
- Business
- Forbes
Cultivating Leadership: Lessons From A CEO Who Started At The Bottom
Beth Forester is CEO of Animoto, a video creation platform, with 20+ years in marketing, leadership, and building customer-first products. As CEO, one of the most rewarding parts of my position is helping people step into roles they didn't initially imagine for themselves. My path to leadership wasn't linear or traditional. I started as an entrepreneur and small-business owner in the creative industry, and when I made the leap into tech, I had never worked in a corporate environment. I made a hard pivot into the tech world at age 46, after years of running my own creative business. I started at Animoto as an individual contributor in marketing, and over time, I grew into increasingly senior roles: from customer owner to product marketing manager, then director of product marketing, vice president of marketing, and eventually CEO, all at the same company. Fortunately, I had managers who guided me in learning how to gain buy-in for ideas I was passionate about. I was actively learning, constantly stretched and always engaged. That experience shaped a perspective I carry still, a deep appreciation for the quiet, steady kind of potential that doesn't announce itself. It's the kind that needs space to emerge, guidance to develop and trust to grow. These are the principles I return to when developing high-potential employees, especially those who may not see themselves as leaders … yet. Start By Listening Every quarter, set aside time for one-on-one conversations with employees who show sparks of potential. These aren't performance reviews or goal-setting meetings. They're real conversations: open, candid and personal. Ask what they enjoy, where they feel stuck and what they're curious to learn. Sometimes people have a clear path in mind, and sometimes they're figuring it out. Either way, these conversations reveal strengths that otherwise go unnoticed and let your team know their growth is on your radar, even if a formal opportunity isn't open yet. Takeaway: Spotting potential before someone raises their hand can be the start of their next chapter. Communicate The Vision And Connect The Dots One of the most valuable things you can offer as a leader is clarity. When people understand where the company is headed, why it matters and how individual work connects to that bigger picture, they show up differently. They take more ownership, make better decisions and start thinking like leaders, even before carrying leadership titles. Takeaway: Clarity builds confidence. Confident people lead. Share Your Process It can be easy to fall into the trap of giving directives, but that approach is disempowering and can limit growth. Sharing how you approach challenges, think through trade-offs and make decisions creates transparency and models critical thinking. Over the years, I've found that when you bring others along in your process, it does more than build alignment. It helps others learn how to do the same. It equips your team with tools to navigate ambiguity, build sound judgment and develop the confidence to lead. Takeaway: Teach people how to think, and you're not just building execution—you're building leadership. Replace Micromanagement With Asking Questions When a member of your team is stepping into something new, your instinct might be to keep them close and give hyper-detailed instructions, but micromanagement sends the wrong message. It says, 'I don't trust you to figure it out.' I try to be present as a coach—present for checking in, offering support and serving as a sounding board—but also step back to let people own their decisions and growth. Instead of giving people the answers, I ask questions that help them work toward a solution: • What outcome are you aiming for? • What are the risks? • How confident do you feel in your approach? This kind of coaching builds decision-making muscle. It encourages critical thinking, weighing trade-offs and taking ownership of choices. You're not hovering or micromanaging, you're creating space for people to learn how to do their best work. Takeaway: Growth doesn't come from knowing the answers. It comes from learning how to find them. Make It Safe To Share Unpolished Ideas Not every good idea shows up polished. Many don't. I remember times when I held back from sharing an idea until I felt like I had every answer, but solving hard problems in a silo doesn't lead to better solutions; it slows things down. Create a culture where people feel comfortable speaking up before they've figured everything out. Make space for early ideas through asynchronous brainstorms, open problem-solving sessions and regular cross-functional feedback. Research discussed in the Harvard Business Review (paywall) found that team members at high-trust companies (which likely includes those that create a sense of safety) are 76% more engaged, 50% more productive and 74% less stressed than those at low-trust companies. At Animoto, one of our guiding mantras is: 'There are no bad ideas, only learnings.' When it feels safe to contribute early, we hear more perspectives, better solutions emerge and trust deepens across the team. Takeaway: Innovation starts when someone feels safe enough to say, 'What if …' Remember, Empowerment Benefits Everyone Many of the strongest leaders at Animoto today started in roles without the 'manager' title. They were engaged, curious and consistently raised their hand to help. We gave them visibility, trust and growth opportunities, and they rose to the occasion. These journeys didn't just benefit the business. They showed everyone around them what was possible. When team members see peers grow into leadership roles, it makes that path feel possible for them, too. It sends a powerful message: 'You don't have to come in with the title. You can grow into it here.' Investing in people builds morale. But it also creates resilience, strengthens your leadership pipeline, and builds a culture where growth is expected, supported and celebrated. Investing in your people means benefits for everyone involved. Your next great leader might already be in the room. The question is: Are you giving them the chance to rise? Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Associated Press
04-04-2025
- Business
- Associated Press
Redbrick Acquires Quartz from G/O Media To Drive Next Phase of Growth for Pioneering Digital Media Company
Redbrick, a company that builds, acquires, and supports innovative businesses, today announced the acquisition of pioneering digital media company Quartz and The Inventory, the consumer product media company, from G/O Media for an undisclosed amount. The addition of Quartz to Redbrick's portfolio of forward-looking tech and media properties brings renewed momentum to the trusted publisher and will serve as the foundation for expanding into next-generation media strategies. Amid the ongoing transformation of the media industry due to evolving consumer behaviors and emerging technologies such as AI, Redbrick sees a new opportunity to help shape the future of media. Redbrick's previous digital media investments include the launch of Digital Entrepreneur in 2024, a biweekly interactive magazine aimed to help entrepreneurs. 'As the media landscape continues to shift, the only way to survive and thrive is by embracing the advancements in innovation to connect and engage with audiences,' said Tobyn Sowden, CEO at Redbrick. 'Redbrick's portfolio will serve as the foundation for the future of media, enabling media companies like Quartz to develop direct relationships with audiences, deliver personalized experiences wherever people are watching, and create a more sustainable ecosystem with better advertising touchpoints.' Quartz marks Redbrick's fifth major acquisition. Last month, the company acquired Paved, a newsletter advertising platform connecting publishers and advertisers, which Redbrick will integrate with Quartz. This will enable Quartz to connect with Paved's premium marketplace of top advertisers like Uber, DoorDash, and Salesforce, and better monetize its newsletter subscription base of more than one million opt-in members. 'For over a decade, Quartz has covered the biggest news stories essential to the business leaders of today and tomorrow,' said Dan Hirschhorn, editor in chief, Quartz. 'The way we connect with audiences is evolving and today marks a new chapter for Quartz as we work with Redbrick to help shape the future of media as the landscape rapidly transforms.' Redbrick is a Certified B Corporation™, demonstrating its commitment to building an equitable and sustainable future. The Redbrick technology portfolio aims to give entrepreneurs, teams, and companies the competitive edge they need, and includes Animoto for video production, Delivra for email and SMS marketing, Duplex for syndicated news discovery, Leadpages for sales enablement, Paved for newsletter advertising, and the Shift 'power browser.' Oaklins worked with both Redbrick and G/O Media throughout the acquisition. About Redbrick Redbrick builds, acquires, and operates innovative companies, providing the strategic guidance and shared resources that enable them to scale. With expertise in finance, people and culture, and marketing, Redbrick fuels the success of its portfolio—Animoto, Delivra, Duplex, Leadpages, Paved, and Shift—while supporting long-term sustainability. Headquartered in Victoria, BC, Redbrick is a Certified B Corporation and has been recognized as one of Canada's Top Small and Medium Employers for five consecutive years. About Quartz SOURCE: Redbrick Copyright Business Wire 2025. PUB: 04/04/2025 03:28 PM/DISC: 04/04/2025 03:28 PM
Yahoo
27-01-2025
- Business
- Yahoo
E-Learning Market in UK to Grow by USD 12.66 Billion (2025-2029), Academic Sector Innovations Drive Growth, Report on How AI is Driving Market Transformation
NEW YORK, Jan. 26, 2025 /PRNewswire/ -- Report with the AI impact on market trends - The E-learning market in UK size is estimated to grow by USD 12.66 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 16.8% during the forecast period. Increasing adoption of learning process enhancements in academic sector is driving market growth, with a trend towards increase in adoption of microlearning. However, threat of rising in-house content development poses a challenge. Key market players include Adobe Inc., City and Guilds Group, Cornerstone OnDemand Inc., D2L Inc., Day One Technologies Ltd., First Media Solutions Ltd., John Wiley and Sons Inc., JPMorgan Chase and Co., Learning Pool, Learning Technologies Group Plc, Looop Online Ltd., McGraw Hill LLC, NETEX KNOWLEDGE FACTORY S.A., Pearson Plc, SAP SE, Semcon, Skillsoft Corp., Sponge Group Holdings Ltd., Totara Learning Solutions Ltd., and WillowDNA. Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF E-Learning Market In UK Scope Report Coverage Details Base year 2024 Historic period 2019 - 2022 Forecast period 2025-2029 Growth momentum & CAGR Accelerate at a CAGR of 16.8% Market growth 2025-2029 USD 12.66 billion Market structure Fragmented YoY growth 2022-2023 (%) 13.6 Regional analysis UK Performing market contribution Europe at 100% Key countries UK Key companies profiled Adobe Inc., City and Guilds Group, Cornerstone OnDemand Inc., D2L Inc., Day One Technologies Ltd., First Media Solutions Ltd., John Wiley and Sons Inc., JPMorgan Chase and Co., Learning Pool, Learning Technologies Group Plc, Looop Online Ltd., McGraw Hill LLC, NETEX KNOWLEDGE FACTORY S.A., Pearson Plc, SAP SE, Semcon, Skillsoft Corp., Sponge Group Holdings Ltd., Totara Learning Solutions Ltd., and WillowDNA Market Driver The E-learning market in the UK is set for growth as educational institutions and corporations adopt microlearning. This approach to learning uses bite-sized content, including videos, audio, texts, and infographics, delivered through preferred devices. Microlearning's efficiency and just-in-time support help address knowledge gaps and facilitate personalized, adaptive learning. Tools like Venngage, Animoto, and PechaKucha aid in creating engaging infographics for microlearning courses. The e-learning market is experiencing significant growth, with various technologies and approaches shaping the industry. Adaptive learning and microlearning are current trends, allowing personalized education and bite-sized content consumption. Artificial Intelligence and Machine Learning are also key elements, enhancing the learning experience through intelligent recommendations and interactive content. Virtual Reality and Augmented Reality are transforming training programs, providing and engaging experiences. Classroom training is being supplemented with e-learning, offering flexibility and cost savings. The future of education is digital, and e-learning providers must stay updated with these trends to remain competitive. Request Sample of our comprehensive report now to stay ahead in the AI-driven market evolution! Market Challenges E-learning market in the UK is facing a challenge due to the rise of in-house course content development. Companies and educational institutions use authoring tools like Adobe Captivate, Articulate Storyline, and Gomo Learning to create personalized digital learning experiences. In-house teams develop courses with images, videos, and updates based on learner engagement. These tools link to Google Analytics for learner data and export to SCORM and Tin Can API. This trend may decrease market demand for third-party content providers. The e-learning market is experiencing significant growth, with various technologies and methods used for delivering education digitally. However, this industry faces several challenges. One major challenge is ensuring student engagement and interaction in an online learning environment. Another challenge is providing equal access to education for all students, regardless of their location or socio-economic background. Additionally, the use of technology in education requires continuous updates and improvements to keep up with the latest trends. Furthermore, data security and privacy are crucial concerns in the e-learning industry. Lastly, the cost of developing and implementing effective e-learning programs can be a barrier for some organizations. Despite these challenges, the e-learning market continues to evolve and innovate, offering new solutions to address these issues and provide high-quality education to learners around the world. Discover how AI is revolutionizing market trends- Get your access now! Segment Overview This e-learning market in UK report extensively covers market segmentation by End-user 1.1 K-12 1.2 Higher education 1.3 Corporate Product 2.1 Packaged content 2.2 Solutions Deployment 3.1 On-premises 3.2 Cloud Geography 4.1 Europe 1.1 K-12- The UK's K-12 E-learning market is expanding due to the requirement for Learning Management Systems (LMS) and student information systems (SIS). This growth is driven by the demand for digital content, including digital publications and E-learning tools. Blended learning, flipped classrooms, and multi-device learning are facilitated by LMS. The use of mobile devices for E-learning is increasing, and AI provides personalized feedback and content. Virtual and augmented reality technologies offer learning experiences. E-learning content developers create multimedia content for K-12 students, enhancing accessibility and convenience. Companies like Box produce customized learning materials, fueling the market's growth. Download a Sample of our comprehensive report today to discover how AI-driven innovations are reshaping competitive dynamics Research Analysis The E-learning market is experiencing significant growth due to advanced learning methodologies and the digitalization of classrooms in various educational institutions. This trend is particularly prominent in K-12 education and childhood education, where e-learning solutions have become essential for remote learning. The use of electronic gadgets such as computers, PCBs, and LEDs facilitates course delivery and student registrations in higher education. However, challenges such as inadequate internet access and slow loading times persist, necessitating ongoing efforts to improve connectivity and e-learning infrastructure. 5G networks hold promise for addressing these issues and enhancing the overall e-learning experience. The e-learning market companies are investing in training and development to provide effective and efficient educational solutions for students. E-learning and electronic learning continue to transform the way we teach and learn, offering flexibility and convenience while maintaining the importance of face-to-face interaction. Market Research Overview The E-learning market refers to the delivery of educational content and instruction via electronic devices, including computers, tablets, and smartphones. This mode of education has gained significant popularity in recent years due to its flexibility, accessibility, and cost-effectiveness. E-learning encompasses various formats such as video lectures, interactive simulations, virtual labs, and online assessments. It caters to diverse learning needs, from K-12 education to professional development and skill training. The market is driven by technological advancements, increasing internet penetration, and the need for continuous learning in a rapidly evolving world. E-learning solutions enable learners to access quality education from anywhere, at any time, and at their own pace. It also offers personalized learning experiences and real-time feedback, making education more engaging and effective. Table of Contents: 1 Executive Summary2 Market Landscape3 Market Sizing4 Historic Market Size5 Five Forces Analysis6 Market Segmentation End-user Product Deployment Geography 7 Customer Landscape8 Geographic Landscape9 Drivers, Challenges, and Trends10 Company Landscape11 Company Analysis12 Appendix About Technavio Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. Contacts Technavio ResearchJesse MaidaMedia & Marketing ExecutiveUS: +1 844 364 1100UK: +44 203 893 3200Email: media@ View original content to download multimedia: SOURCE Technavio Sign in to access your portfolio
