Latest news with #AnnaIsaacson


Hindustan Times
14 hours ago
- Sport
- Hindustan Times
NFL's 'social justice' move: Here's what new directive on endzone messages says
The NFL, for the sixth straight time, has decided to continue its mandate of asking teams to feature social justice messages at endzones for all games. All teams get to pick from five versions according to what best suits them for one end of the field, as 'It Takes All Of Us' remains constant on the other end. The only change in the list compared to last season is 'Inspire Change' replacing 'Vote'. (Getty Images via AFP) The announcement 'All 32 NFL teams will again this year be forced to stencil a 'social justice' message in their endzones. They must choose from the following options: 'End Racism,' 'Stop Hate,' 'Choose Love,' 'Inspire Change,' 'It Takes All of Us,' an account posted on social media. The only change in the list compared to last season is 'Inspire Change' replacing 'Vote'. These messages will complement the league's other cause campaigns such as Salute to Service and Crucial Catch, which will also appear in end zones during select weeks this season, reports the Associated Press. The reigning Super Bowl champion- the Philadelphia Eagles- will feature 'Choose Love' for their opening game against the Dallas Cowboys on September 4 and will continue to rotate through the other four options for the rest of the season. The decision on which message to pick is unilaterally taken based on what the players feel most connected to. Also Read | Sydney Sweeney to go naked if Buffalo Bills win Super Bowl 2025? Truth behind the viral claim The league will use "End Racism" along with "It Takes All of Us" in the back of end zones for all international games for the second straight season. Players will also have the option of displaying any of these five messages on their helmets for this season. The NFL comments "We're working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them," Anna Isaacson, the NFL's senior vice president of social responsibility, told The Associated Press. "For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America's most popular sport. This is an honor and responsibility that the league takes seriously, which is why we actively invest in off-field programs and on-field initiatives that promote unity.' "Choose Love continues to resonate across the league," Isaacson added. "It has become a unifying message of healing and hope, one that many players continue to wear voluntarily on helmet decals." This move is part of the NFL's social outreach initiatives. Since 2017, the NFL has provided more than $460 million to dozens of grant partners and hundreds of grassroots organizations through its Inspire Change initiative, helping benefit communities in need. Inspire Change has supported more than 650 nonprofits and 2,100 players and alumni, matching grants focused on mentorship, workforce development, and food insecurity, the Associated Press noted. - With inputs from Stuti Gupta


San Francisco Chronicle
4 days ago
- Sport
- San Francisco Chronicle
NFL teams will again stencil messages in the end zone, including 'End Racism' and 'Choose Love'
The NFL is continuing its on-field social justice messaging for a sixth straight season. All 32 teams will feature an end zone message of their choice at each home game throughout the season, selecting from four options: 'End Racism,' 'Stop Hate,' 'Choose Love,' or 'Inspire Change.' Once again, 'It Takes All of Us' will be stenciled in the opposite end zone for all games. The only change from 2024 is that 'Inspire Change' replaces 'Vote.' These messages will complement the league's other cause campaigns such as Salute to Service and Crucial Catch, which will also appear in end zones during select weeks this season. 'We're working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them,' Anna Isaacson, the NFL's senior vice president of social responsibility, told The Associated Press. 'For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America's most popular sport. 'This is an honor and responsibility that the league takes seriously, which is why we actively invest in off-field programs and on-field initiatives that promote unity.' The league will use 'End Racism' along with 'It Takes All of Us' in the back of end zones for all international games for the second straight season. The reigning Super Bowl champion Philadelphia Eagles will feature 'Choose Love' for their season opener against the Dallas Cowboys that kicks off the NFL schedule on Sept. 4. They will rotate all four league-approved end zone messages throughout the season. 'Choose Love' was first introduced in 2022 and has been embraced by the Bills following a shooting that killed 10 people at a Buffalo supermarket. 'Choose Love continues to resonate across the league,' Isaacson said. 'It has become a unifying message of healing and hope, one that many players continue to wear voluntarily on helmet decals.' Players will again have the option to display one of the five messages on their helmets this season. Since 2017, the NFL has provided more than $460 million to dozens of grant partners and hundreds of grassroots organizations through its Inspire Change initiative, helping benefit communities in need. Inspire Change has supported more than 650 nonprofits and 2,100 players and alumni, matching grants focused on mentorship, workforce development, and food insecurity.

4 days ago
- Sport
NFL teams will again stencil messages in the end zone
The NFL is continuing its on-field social justice messaging for a sixth straight season. All 32 teams will feature an end zone message of their choice at each home game throughout the season, selecting from four options: 'End Racism,' 'Stop Hate,' 'Choose Love,' or 'Inspire Change.' Once again, 'It Takes All of Us' will be stenciled in the opposite end zone for all games. The only change from 2024 is that 'Inspire Change' replaces 'Vote.' These messages will complement the league's other cause campaigns such as Salute to Service and Crucial Catch, which will also appear in end zones during select weeks this season. 'We're working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them,' Anna Isaacson, the NFL's senior vice president of social responsibility, told The Associated Press. 'For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America's most popular sport. 'This is an honor and responsibility that the league takes seriously, which is why we actively invest in off-field programs and on-field initiatives that promote unity.' The league will use 'End Racism' along with 'It Takes All of Us' in the back of end zones for all international games for the second straight season. The reigning Super Bowl champion Philadelphia Eagles will feature 'Choose Love' for their season opener against the Dallas Cowboys that kicks off the NFL schedule on Sept. 4. They will rotate all four league-approved end zone messages throughout the season. 'Choose Love' was first introduced in 2022 and has been embraced by the Bills following a shooting that killed 10 people at a Buffalo supermarket. 'Choose Love continues to resonate across the league,' Isaacson said. 'It has become a unifying message of healing and hope, one that many players continue to wear voluntarily on helmet decals.' Players will again have the option to display one of the five messages on their helmets this season. Since 2017, the NFL has provided more than $460 million to dozens of grant partners and hundreds of grassroots organizations through its Inspire Change initiative, helping benefit communities in need. Inspire Change has supported more than 650 nonprofits and 2,100 players and alumni, matching grants focused on mentorship, workforce development, and food insecurity. ___


Economic Times
5 days ago
- Sport
- Economic Times
NFL's social justice campaign enters sixth year with refreshed messaging
The defending Super Bowl champion Philadelphia Eagles will open the season on September 4 against the Dallas Cowboys with 'Choose Love' in their end zone. (Image Credit: X) For the sixth straight season, the NFL will feature on-field social justice messages at all games. Each of the league's 32 teams will display one of four approved slogans - 'End Racism', 'Stop Hate', 'Choose Love' or 'Inspire Change' - in one end zone during home games. The opposite end zone will read 'It Takes All of Us' at every game. The only change from 2024 is that 'Inspire Change' replaces 'Vote.' International games will continue to feature 'End Racism' and 'It Takes All of Us' in the back of both end zones. These messages are part of the league's broader cause campaigns, including Salute to Service and Crucial Catch, which will appear during select weeks. Talking to The The Associated Press, Anna Isaacson, the NFL's senior vice president of social responsibility, emphasised the league's commitment to amplifying player voices and fostering unity, noting that football has long brought people from diverse backgrounds together to enjoy America's most popular sport. The defending Super Bowl champion Philadelphia Eagles will open the season on September 4 against the Dallas Cowboys with 'Choose Love' in their end zone. They will rotate all four messages during the season. 'Choose Love,' introduced in 2022, gained prominence after the Buffalo supermarket shooting that killed 10 people and has since been widely embraced as a message of healing and will again be allowed to display one of five messages - including 'It Takes All of Us' - on helmet decals. Since launching the Inspire Change initiative in 2017, the NFL has contributed over $460 million to grant partners and grassroots organisations. The league views these combined on-field and off-field efforts as a serious responsibility to promote unity and drive positive community impact.


Time of India
5 days ago
- Sport
- Time of India
NFL's social justice campaign enters sixth year with refreshed messaging
For the sixth straight season, the NFL will feature on-field social justice messages at all games. Each of the league's 32 teams will display one of four approved slogans - 'End Racism', 'Stop Hate', 'Choose Love' or 'Inspire Change' - in one end zone during home games. The opposite end zone will read ' It Takes All of Us ' at every game. The only change from 2024 is that 'Inspire Change' replaces 'Vote.' International games will continue to feature 'End Racism' and 'It Takes All of Us' in the back of both end zones. These messages are part of the league's broader cause campaigns, including Salute to Service and Crucial Catch, which will appear during select weeks. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Sleep Apnea Ruined My Life – Then I Found This Simple Trick Health Insight Undo Talking to The The Associated Press, Anna Isaacson , the NFL's senior vice president of social responsibility, emphasised the league's commitment to amplifying player voices and fostering unity, noting that football has long brought people from diverse backgrounds together to enjoy America's most popular sport. The defending Super Bowl champion Philadelphia Eagles will open the season on September 4 against the Dallas Cowboys with 'Choose Love' in their end zone. They will rotate all four messages during the season. Live Events 'Choose Love,' introduced in 2022, gained prominence after the Buffalo supermarket shooting that killed 10 people and has since been widely embraced as a message of healing and hope. Players will again be allowed to display one of five messages - including 'It Takes All of Us' - on helmet decals. Since launching the Inspire Change initiative in 2017, the NFL has contributed over $460 million to grant partners and grassroots organisations. The league views these combined on-field and off-field efforts as a serious responsibility to promote unity and drive positive community impact.