Latest news with #Anne-CecileViolland
Yahoo
2 days ago
- Business
- Yahoo
Lawmakers in France back bill to tackle fast fashion's environmental toll
The legislation targets the curtailment of fast fashion trends and aims to control the surge in market volumes and associated detrimental effects in France. The bill seeks to bolster awareness among consumers in France regarding the ecological consequences of fast fashion, while also promoting options for clothing reuse and repair. The proposal looks to broaden the scope for adjusting eco-contributions based on the ecological footprint of garments. It also includes provisions to ban advertisements from firms and products that are linked with fast fashion practices. A total of 337 senates voted in favour of the bill with only one dissenting vote on 10 June 2025. The bill was proposed by member of parliament Anne-Cecile Violland and several of her colleagues. It was passed by the National Assembly on 14 March last year. The Senate's Committee on Regional Planning and Sustainable Development examined the bill in the same month. The legislation is not yet finalised, as a joint committee of senate and national assembly members is scheduled to convene from September to create a unified version before the law's ultimate ratification. Notification to the European Commission is also required prior to the final endorsement to ensure compliance with EU regulations. Globally, the apparel industry sees over 100 billion pieces of clothing sold each year. France has experienced a significant increase in clothing sales over the past decade, with an additional one billion items pushing the annual total to 3.3 billion products, equating to more than 48 items per person. The textile and fashion sector is a major contributor to environmental concerns, accounting for roughly 10% of worldwide greenhouse gas emissions—surpassing the combined emissions from all international flights and maritime shipping. Facing this intense competition, France's traditional clothing industry is under pressure. In light of climate change commitments, there is a pressing need to revert to sustainable levels of production in the industry. The Textiles Industry Union in France labelled the bill "a first step" and expressed hope for its "rapid adoption," despite it not fully meeting their expectations. Following recommendations from the Committee on Regional Planning and Sustainable Development, the French Senate has refined the definition of fast fashion to legally solidify the framework. The amendments include promoting product repairability and specifying regulations for online marketplaces. The senate also aims to enhance consumer awareness messages by including information about the social impacts of products. To achieve these objectives, the senate has resolved to redirect funding towards recycling operations within France, rather than supporting collection and recycling infrastructure abroad. This move is intended to bolster domestic recycling capabilities. It also seeks to adopt a more balanced strategy that is less punitive regarding fast fashion advertising. This includes banning influencers from promoting fast-fashion items, as they are currently key marketing channels for such brands. Additionally, it mandates concise environmental impact disclosures in advertising content for fast-fashion products. "Lawmakers in France back bill to tackle fast fashion's environmental toll" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Fashion United
2 days ago
- Business
- Fashion United
French Senate to vote on regulating fast fashion
The French Senate is due to vote Tuesday on a bill to regulate the fast fashion industry, by sanctioning companies and banning advertisements. The bill is targeted at Chinese-founded e-commerce giant Shein, which has a reputation for selling lower quality clothes at a very low price. Easy to order and replace, fast fashion items are exported to France on a large scale, causing pollution and saturating markets. Adopted by the lower house National Assembly in March 2024, the bill will be voted on by the Senate later on Tuesday and is expected to pass, with backing from the government and widespread support in the chamber. The vote is not the final legislative hurdle: a joint committee of senators and lower house deputies is expected to meet from September to produce a joint text, prior to the final adoption of the law. The text plans to "reduce the environmental impact of the textile industry", said Anne-Cecile Violland, the centre-right member of parliament who proposed the bill. Fast fashion is a growing market in France and between 2010 and 2023, the value of advertised products grew from 2.3 billion euros to 3.2 billion euros. Around 48 clothing items per person are released into the French market each year, and 35 are thrown away every second in the country, according to the state environmental agency Ademe. Fast fashion poses a "triple threat", said the minister for ecological transition, Agnes Pannier-Runacher. "It promotes overconsumption, causes ecological disaster and threatens our businesses," she said. Slamming an "invasion" of products that "do not last", the minister expressed hope it would help change things in Europe. Once adopted in France, the European Commission will be notified to ensure it complies with European law according to Pannier-Runacher. Targeting fast fashion The Senate, dominated by the right, modified the bill to target "ultra" fast fashion companies, such as Asian websites Shein ou Temu. The Senate's amendments plan to leave out French and European brands that may be affected by the bill, such as Zara, H&M and Kiabi. The fashion giants will still be obliged to notify their customers about the environmental impact of their products, according to the new bill. "I have no intention of making French brands that contribute to our country's economic vitality pay a single euro," said rapporteur Sylvie Valente Le Hir, member of the right-wing The Republicans party. The bill will impose stricter sanctions on fast fashion companies by scoring their "environmental communication". This "eco-score" will affect all fast fashion companies, Pannier-Runacher said. Those with the lowest scores will be taxed by the government up to 5 euros per product in 2025 and up to 10 euros by 2030. This tax cannot go beyond 50 percent of the price of the original product. Advertisement ban The bill would impose sanctions on influencers who promote such products and ban fast fashion advertisements. The regulation of the fast fashion industry will only succeed with a "collective effort", and not by targeting "a single actor," Shein spokesperson Quentin Ruffat told RTL radio on Monday. According to Ruffat, the law will add "a tax of 10 euros per sold item of clothing by 2030" and "impact the purchasing power" of French people. Environmental organisations are also worried that the law may be misinterpreted. Debates may amount to an interesting framework which still lacks substance, according to Green Senator Jacques Fernique. On Monday, the Textiles Industry Union (UIT) recognised the bill as "a first step" and hoped for its "rapid adoption ... even if the text does not entirely fit our expectations".(AFP)
France 24
2 days ago
- Business
- France 24
French Senate to vote on regulating fast fashion
The bill is targeted at Chinese-founded e-commerce giant Shein, which has a reputation for selling lower quality clothes at a very low price. Easy to order and replace, fast fashion items are exported to France on a large scale, causing pollution and saturating markets. Adopted by the lower house National Assembly in March 2024, the bill will be voted on by the Senate later on Tuesday and is expected to pass, with backing from the government and widespread support in the chamber. The vote is not the final legislative hurdle: a joint committee of senators and lower house deputies is expected to meet from September to produce a joint text, prior to the final adoption of the law. The text plans to "reduce the environmental impact of the textile industry", said Anne-Cecile Violland, the centre-right member of parliament who proposed the bill. Fast fashion is a growing market in France and between 2010 and 2023, the value of advertised products grew from 2.3 billion euros to 3.2 billion euros. Around 48 clothing items per person are released into the French market each year, and 35 are thrown away every second in the country, according to the state environmental agency Ademe. Fast fashion poses a "triple threat", said the minister for ecological transition, Agnes Pannier-Runacher. "It promotes overconsumption, causes ecological disaster and threatens our businesses," she said. Slamming an "invasion" of products that "do not last", the minister expressed hope it would help change things in Europe. Once adopted in France, the European Commission will be notified to ensure it complies with European law according to Pannier-Runacher. Targeting fast fashion The Senate, dominated by the right, modified the bill to target "ultra" fast fashion companies, such as Asian websites Shein ou Temu. The Senate's amendments plan to leave out French and European brands that may be affected by the bill, such as Zara, H&M and Kiabi. The fashion giants will still be obliged to notify their customers about the environmental impact of their products, according to the new bill. "I have no intention of making French brands that contribute to our country's economic vitality pay a single euro,' said rapporteur Sylvie Valente Le Hir, member of the right-wing The Republicans party. The bill will impose stricter sanctions on fast fashion companies by scoring their "environmental communication". This "eco-score" will affect all fast fashion companies, Pannier-Runacher said. Those with the lowest scores will be taxed by the government up to 5 euros per product in 2025 and up to 10 euros by 2030. This tax cannot go beyond 50 percent of the price of the original product. Advertisement ban The bill would impose sanctions on influencers who promote such products and ban fast fashion advertisements. The regulation of the fast fashion industry will only succeed with a "collective effort", and not by targeting "a single actor," Shein spokesperson Quentin Ruffat told RTL radio on Monday. According to Ruffat, the law will add "a tax of 10 euros per sold item of clothing by 2030" and "impact the purchasing power" of French people. Environmental organisations are also worried that the law may be misinterpreted. Debates may amount to an interesting framework which still lacks substance, according to Green Senator Jacques Fernique. On Monday, the Textiles Industry Union (UIT) recognised the bill as "a first step" and hoped for its "rapid adoption ... even if the text does not entirely fit our expectations".
