Latest news with #AnnekaGupta
Bloomberg
3 days ago
- Business
- Bloomberg
Combating the $10 Trillion Business of Cybercrime
Anneka Gupta, Rubrik's Chief Product Officer, discusses the emergence of so-called AI agents, which are being hailed as the next frontier in enterprise automation. She also explains how her company assists when the use of such technological tools yields unintended results. Anneka speaks with Carol Massar and David Gura on Bloomberg Businessweek Daily. (Source: Bloomberg)
Time of India
4 days ago
- Business
- Time of India
Rubrik launches ‘Agent Rewind' AI visibility solution
NEW DELHI: Multinational cybersecurity firm Rubrik on Thursday launched the ' Agent Rewind ' solution, powered by the Predibase artificial intelligence ( AI ) infrastructure, to help organisations gain visibility into AI agents and undo any mistakes. This comes at a time when businesses are turning to GenAI-driven agents, which can interact with their environment and execute tasks, to help achieve certain goals efficiently sans human intervention. However, this has led the possibility of these agents – or software – making inadvertent changes to applications and data, as well as technical malfunctions and legal issues, challenges that Rubrik's solution aims to solve. 'In highly regulated sectors in India such as banking, financial services & insurance (BFSI) and healthcare, maintaining transparency is critical,' said Sathish Murthy, chief technology officer (CTO), India and Asia Pacific and Japan (APJ), Rubrik. 'The introduction of Agent Rewind offers enterprises a powerful tool that provides audit trails of AI-driven actions. The ability to safely rewind AI actions will give them the confidence to experiment without fear of irreversible mistakes,' he added. Rubrik said its Agent Rewind solution makes previously opaque AI actions visible, auditable, and reversible, creating an audit trail and immutable snapshots that facilitate safe rollback. Current observability tools only show what happened, but not why or how to reverse high-risk actions. "As AI agents gain autonomy and optimise for outcomes, unintended errors can lead to business downtime," said Anneka Gupta, chief product officer at Rubrik. "Agent Rewind integrates Predibase's advanced AI infrastructure with Rubrik's recovery capabilities to enable enterprises to embrace agentic AI confidently.' According to the research agency International Data Corporation (IDC), while companies are considering investing in AI, they do not take into account the mistakes that AI agents can and will make. 'Agentic AI introduces the concept of 'non-human error,' and as with its human counterpart, organisations should explore solutions that allow them to correct potentially catastrophic mistakes made by agentic AI,' said Johnny Yu, research manager at IDC.
Channel Post MEA
4 days ago
- Business
- Channel Post MEA
Rubrik Introduces Agent Rewind
Rubrik has announced the launch of Agent Rewind, following the close of Rubrik's acquisition of Predibase. Agent Rewind, powered by Predibase AI infrastructure, will enable organizations to undo mistakes made by agentic AI by providing visibility into agents' actions and enabling enterprises to rewind those changes to applications and data. 'As companies consider investing in AI, they often don't take into account the mistakes that AI agents can and will make,' said Johnny Yu, Research Manager at IDC. 'Agentic AI introduces the concept of 'non-human error,' and as with its human counterpart, organizations should explore solutions that allow them to correct potentially catastrophic mistakes made by agentic AI.' 'As AI agents gain autonomy and optimize for outcomes, unintended errors can lead to business downtime,' said Anneka Gupta, Chief Product Officer at Rubrik. 'Agent Rewind integrates Predibase's advanced AI infrastructure with Rubrik's recovery capabilities to enable enterprises to embrace agentic AI confidently. Today's organizations will now have a clear process to trace, audit, and safely rewind undesired AI actions.' AI agents possess significant potential, yet, like humans, they are prone to mistakes that result in unintended business disruption. Recent incidents of AI agent errors highlight a spectrum of situations ranging from technical malfunctions and legal issues to even the deletion of entire production databases. A recent study found that AI agents are frequently becoming disoriented, choosing incorrect shortcuts, and struggling to complete even simple multi-step tasks, revealing critical flaws that undermine their reliability and effectiveness. Agent Rewind makes previously opaque AI actions visible, auditable, and reversible, creating an audit trail and immutable snapshots that facilitate safe rollback. Current observability tools only show what happened, but not why or how to reverse high-risk actions. 'Agent Rewind will close the loop on what happened, why it happened, and how to undo it,' said Chad Pallett, Chief Information Security Officer at BioIVT, a global research partner and biospecimen solutions provider for drug and diagnostic development. 'When using AI, there is a need for observability and secure rollback. Rubrik and Predibase will provide not just data safety and model speed, but also AI recoverability. In a market craving true observability and remediation, Agent Rewind is the answer I've been waiting for.' When AI goes awry, Agent Rewind offers: Context-Enriched Visibility: Surfaces agent behavior, tool use, and impact while contextualizing each action, mapping it back to its root cause – from prompts to plans to tools – to enable precise recovery when something goes wrong. Surfaces agent behavior, tool use, and impact while contextualizing each action, mapping it back to its root cause – from prompts to plans to tools – to enable precise recovery when something goes wrong. Safe Rollback: Uses Rubrik Security Cloud to rewind what changed, whether that's files, databases, configurations, or repositories. Uses Rubrik Security Cloud to rewind what changed, whether that's files, databases, configurations, or repositories. Broad Compatibility: Will integrate seamlessly with a wide range of platforms, APIs, and agent builders, including Agentforce, Microsoft Copilot Studio, and Amazon Bedrock Agents, and will be compatible with any custom AI agent.
Scoop
5 days ago
- Business
- Scoop
Rubrik Develops ‘Undo' Button For AI Agent Mistakes
PALO ALTO, Calif. – August 12, 2025 – Rubrik, Inc. (NYSE: RBRK), the Security and AI company, today announced the launch of Agent Rewind, following the close of Rubrik's acquisition of Predibase. Agent Rewind, powered by Predibase AI infrastructure, will enable organisations to undo mistakes made by agentic AI by providing visibility into agents' actions and enabling enterprises to rewind those changes to applications and data. 'As companies consider investing in AI, they often don't take into account the mistakes that AI agents can and will make,' said Johnny Yu, Research Manager at IDC. 'Agentic AI introduces the concept of 'non-human error,' and as with its human counterpart, organisations should explore solutions that allow them to correct potentially catastrophic mistakes made by agentic AI.' "As AI agents gain autonomy and optimise for outcomes, unintended errors can lead to business downtime," said Anneka Gupta, Chief Product Officer at Rubrik. "Agent Rewind integrates Predibase's advanced AI infrastructure with Rubrik's recovery capabilities to enable enterprises to embrace agentic AI confidently. Today's organisations will now have a clear process to trace, audit, and safely rewind undesired AI actions." AI agents possess significant potential, yet, like humans, they are prone to mistakes that result in unintended business disruption. Recent incidents of AI agent errors highlight a spectrum of situations ranging from technical malfunctions and legal issues to even the deletion of entire production databases. A recent study found that AI agents are frequently becoming disoriented, choosing incorrect shortcuts, and struggling to complete even simple multi-step tasks, revealing critical flaws that undermine their reliability and effectiveness. Agent Rewind makes previously opaque AI actions visible, auditable, and reversible, creating an audit trail and immutable snapshots that facilitate safe rollback. Current observability tools only show what happened, but not why or how to reverse high-risk actions. "Agent Rewind will close the loop on what happened, why it happened, and how to undo it," said Chad Pallett, Chief Information Security Officer at BioIVT, a global research partner and biospecimen solutions provider for drug and diagnostic development. "When using AI, there is a need for observability and secure rollback. Rubrik and Predibase will provide not just data safety and model speed, but also AI recoverability. In a market craving true observability and remediation, Agent Rewind is the answer I've been waiting for." When AI goes awry, Agent Rewind offers: Context-Enriched Visibility: Surfaces agent behaviour, tool use, and impact whilecontextualising each action, mapping it back to its root cause – from prompts to plans to tools – to enable precise recovery when something goes wrong. Safe Rollback: Uses Rubrik Security Cloud to rewind what changed, whether that's files, databases, configurations, or repositories. Broad Compatibility: Will integrate seamlessly with a wide range of platforms, APIs, and agent builders, including Agentforce, Microsoft Copilot Studio, and Amazon Bedrock Agents, and will be compatible with any custom AI agent. To gain further insight into Agent Rewind and Rubrik's perspective on the challenges and opportunities of AI Agents, read more on Rubrik's blog or see a demo here. About Rubrik Rubrik (NYSE: RBRK) is on a mission to secure the world's data. With Zero Trust Data Security™, we help organisations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data and identity across enterprise, cloud, and SaaS applications. We help organisations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.
Zawya
10-04-2025
- Business
- Zawya
Rubrik introduces new cyber resilient solution with Google Cloud
Dubai, UAE - Cloud Next '25 - In its ongoing commitment to deliver comprehensive cyber resiliency, Rubrik (NYSE: RBRK) today announces upcoming capabilities designed to help ensure Google Cloud customers can quickly recover their business from a cyberattack or operational disruption. Surviving a Cyberattack: Beyond Backup Recovery "As organizations increasingly shift their business-critical data to the cloud, they're confronted with new challenges in protecting sensitive information against rapidly evolving cyber threats—challenges their traditional security technologies simply can't address," explained Anneka Gupta, Chief Product Officer at Rubrik. "We aim to empower Google Cloud customers to address these challenges with confidence, enabling them to strengthen their cyber resilience, streamline data protection, optimize backup and recovery processes, and ensure business continuity in the face of any cyber incident.' 'For organizations navigating today's complex cyber threat landscape, comprehensive cyber resiliency is non-negotiable,' said Stephen Orban, Vice President of Migrations, ISVs, & Marketplace at Google Cloud. 'Our collaboration with Rubrik provides customers with the tools and technologies to establish isolated recovery environments on Google Cloud, fortified by the proactive security insights and expertise of Mandiant." Achieving Complete Cyber Resilience and Recovery Precisely designed for Google Cloud, this collaboration delivers: Cloud-Based Isolated Recovery Environment in Google Cloud – Rubrik, in collaboration with Mandiant, is developing a cloud-based isolated recovery solution on Google Cloud. This solution is designed to enhance organizational cyber resilience by ensuring business-critical data backups are secure from cyber threats and efficiently, safely replicated to Google Cloud via Rubrik's Secure Vault after an incident. By leveraging Rubrik's Data Threat Analytics and Orchestrated Application Recovery Playbooks, combined with Mandiant's periodic security assessments and Incident Response services, it aims to establish a secure recovery environment on Google Cloud, to enable swift core application restoration and business continuity. Strengthened protection of Google Cloud Engine and Google Cloud SQL – New threat-analytics capabilities are planned for Anomaly Detection, Data Discovery and Classification, Turbo Threat Hunting, and Threat Monitoring. These capabilities are designed to work together to proactively detect cyber threats, accelerate incident response and recovery, and ensure sensitive data remains protected and compliant. Enterprise-grade protection for Google Workspace – Rubrik's solution is designed for Google Workspace customers, to help them protect their mission-critical SaaS data from cyber threats, insider risks, and accidental deletion, through newly-offered immutable backups, automated anomaly detection, and rapid, granular recovery. Rubrik's strengthened protection of Google Cloud Engine is available now. New threat analytics capabilities, expanded protection of Google Cloud SQL, expanded protection of Google Workspace, and Cloud-Based Isolated Recovery Environment are planned to be generally available at a later date. To learn more, visit Rubrik's booth #3140 and #1210 in the Expo Hall at Google Cloud NEXT 2025 or request a demo here. About Rubrik Rubrik (NYSE: RBRK) is on a mission to secure the world's data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked. For more information, please visit and follow @rubrikInc on X (formerly Twitter) and Rubrik on LinkedIn. SAFE HARBOR STATEMENT: Any unreleased services or features referenced in this document are not currently available and may not be made generally available on time or at all, as may be determined in our sole discretion. Any such referenced services or features do not represent promises to deliver, commitments, or obligations of Rubrik, Inc. and may not be incorporated into any contract. Customers should make their purchase decisions based upon services and features that are currently generally available. Media Contact: Meghan Fintland Head of Global PR, Rubrik
