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Made tough choice to close fast-fashion delivery startup Blip: Co-founder Ansh Agarwal
Made tough choice to close fast-fashion delivery startup Blip: Co-founder Ansh Agarwal

Mint

time2 days ago

  • Business
  • Mint

Made tough choice to close fast-fashion delivery startup Blip: Co-founder Ansh Agarwal

New Delhi, Jul 13 (PTI) Bengaluru-based startup Blip, which was into fast fashion delivery, has been shut down, co-founder Ansh Agarwal said in a LinkedIn post, citing limited capital and go-to-market challenges. Blip offered 30-minute doorstep delivery of the latest fashion apparel and accessories in Bengaluru, and its closure highlights the broader strain on early-stage innovation for startups, as they face harsh funding realities, despite promising growth narratives of the quick commerce space. In the backdrop of cautious investor sentiments and fierce competition, new ventures, overall, struggle to scale up and face operational challenges within the country's evolving startup ecosystem. Among the prominent startups that have shut down over the last one year are Koo, touted as an Indian replica of Twitter, now X (that blamed failed attempts at partnerships and harsh funding winter for its closure), and Nithin Kamath-backed edtech Stoa School. "Update: We are shutting down Blip after building for over a year. We have finally called it a day. While we continue to believe in this space, bootstrapping the business with limited capital made it extremely difficult for us to participate in the market," Agarwal wrote in a post. The Blip model, being different from the rest, did a lot of first-in-market implementations that took its own time to convince stakeholders. It affected a go-to-market strategy and "slowed things considerably down for us", he said. "The result of limited working capital and failure to implement our go-to-market in an efficient manner, it didn't make sense for us to continue, and hence, we had to make a difficult choice to shut blip down," he said. Agarwal conceded that he personally continues to believe in the space and understands the need for verticalisation of quick-commerce in general. "Sadly, it won't be us. I am extremely proud of what we did at blip. Being first in the market and changing the narratives with the resources we had kept me awake at night, but it was all worth it," he further said. Thanking co-founder Sarvesh Kedia, Agarwal said he couldn't have asked for a better partner, one who could take anything thrown at him, with rigour.

Quick fashion delivery startup Blip shuts down in less than a year
Quick fashion delivery startup Blip shuts down in less than a year

Time of India

time3 days ago

  • Business
  • Time of India

Quick fashion delivery startup Blip shuts down in less than a year

Ansh Agarwal, cofounder of quick fashion delivery startup Blip , announced that the company has shut down operations less than a year after launch. This has come when the rapid ecommerce space, particularly in the fashion segment has seen backing from venture capital firms as well as foray of larger a LinkedIn post, Agarwal wrote, 'After building for over a year, we've finally called it a day. While we still believe in this space, bootstrapping with limited capital made it incredibly hard to compete.'Blip had taken a differentiated approach with several 'first-in-market implementations', he said, adding that this came with challenges — particularly around convincing stakeholders, which slowed their go-to-market efforts.'With limited working capital and an inefficient GTM (go-to-market) execution, continuing didn't make sense,' Agarwal said. 'We had to make the tough call to shut Blip down.'The closure comes even as quick fashion delivery is gaining momentum and investor interest . As ET reported last month, brands like Newme, Slikk, and Blip, along with platforms such as Myntra , Ajio, and Nykaa , are experimenting with ultra-fast fashion delivery models. In May, Bengaluru-based 60-minute fashion delivery startup Slikk raised $10 million from Nexus Venture Partners and Dungarwal, founder of fashion brand Snitch , said while quick delivery sparked early interest through platforms like M-Now, Slikk, and Knot, most consumers still gravitate toward wardrobe staples. 'We've done polls with users, and most said they don't buy clothes last-minute unless there's a sudden plan or urgent need,' he Blip's shutdown, Agarwal remains bullish on the category. 'I still believe in the space and the need to verticalise quick commerce — just not through us,' he said.

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