Latest news with #Antenna
Time Business News
26-05-2025
- Science
- Time Business News
How Distributed Antenna Systems Transform Student Life on Campus
Seamless connectivity has become as essential to student life as textbooks and lectures. College campuses are not just centers of learning but also vibrant communities where students work, socialize, and manage busy schedules—all reliant on dependable wireless communication. However, as the number of connected devices on campus continues to skyrocket, traditional cellular infrastructure often struggles to keep up, leaving students frustrated with slow speeds and dead zones. The solution? Distributed Antenna Systems (DAS), a cutting-edge approach to campus communication technology that is transforming the student experience in profound ways. Understanding Distributed Antenna Systems and Their Role At its core, a Distributed Antenna System is a network of spatially separated antennas connected to a common source. This configuration distributes cellular signal throughout building interiors and across expansive outdoor spaces, overcoming the limitations of single large antennas or towers. For college campuses that span acres with multiple buildings, DAS has emerged as a strategic upgrade to the traditional network, ensuring that strong, consistent signals cover every inch of the grounds. Enhanced Connectivity in College Dorms Dormitory life serves as the energetic heart of student living, but dense construction materials, crowded living spaces, and the presence of countless personal devices tend to degrade wireless signals. A weak signal can be more than just an annoyance—it can force students to crowd into hallways or common rooms in search of service, disrupting both privacy and comfort. Distributed Antenna Systems provide an effective student connectivity solution by deploying compact antennas throughout residential buildings. This network ensures that everyone in the dorm enjoys reliable access to calls, messages, streaming services, and academic resources, whether they are studying late at night or keeping in touch with family back home. Enhanced college dorm cellular signal not only supports academics, it also dramatically elevates students' sense of security and well-being. Impact in Common Areas and Social Hubs Common areas like libraries, student unions, cafeterias, and outdoor quads are where students gather to collaborate, relax, or attend events. These high-traffic zones demand robust, high-capacity connectivity. Distributed Antenna Systems provide the bandwidth necessary to support hundreds or even thousands of simultaneous device connections. Students can video chat, access digital course materials, and stream media without lag or interruptions, underpinning the convenience and inclusivity that define a modern, digital campus infrastructure. Classroom Environments and Academic Performance Inside classrooms, faculty and students increasingly rely on mobile devices and cloud-based tools for research, participation, and sharing resources. When connectivity falters, teaching and learning are both disrupted. DAS smooths the academic experience by extending strong, consistent coverage into every classroom, helping instructors deliver multimedia content, students take digital notes, and everyone connect to online quizzes or virtual labs. This reliability fosters a tech-forward academic setting where limited signal is never an obstacle to innovation and engagement. Benefits for Student Productivity and Leisure Reliable connectivity doesn't just help with academics; it's vital for students' digital lifestyles and downtime, too. Video streaming, social media, mobile gaming, and content creation are all integral parts of student leisure. With DAS, lagging streams and dropped connections become a thing of the past, letting students enjoy entertainment or share moments with friends worldwide. Moreover, group projects, remote internships, and participation in virtual organizations are all simpler and more effective when campus communication technology supports seamless collaboration from any location on campus. Support for a Safe, Secure, and Future-Ready Campus Distributed Antenna Systems also play an important role in campus safety and emergency communications. With better coverage, students can reliably access emergency alerts and safety apps from anywhere—be it a secluded lab or a remote corner of a parking lot. For campus officials, DAS provides the backbone for future innovations such as smart security systems, IoT-enabled classrooms, and large-scale virtual events, creating a truly digital campus infrastructure that grows alongside technological advances. In summary, Distributed Antenna Systems do far more than improve signal strength. They are a foundation for the modern, digitally connected campus, enhancing academic achievement, social activity, safety, and leisure. By delivering comprehensive and reliable student connectivity solutions—whether in dorms, common areas, or classrooms—DAS sets the stage for an enriched and empowered student life, paving the way for campuses to thrive in the digital era. TIME BUSINESS NEWS
Business Wire
21-05-2025
- Business
- Business Wire
Antenna Group Adds to Influencer Marketing Capabilities With Strategic Investment in AI-Powered Creator Platform No Logo
NEW YORK--(BUSINESS WIRE)--Antenna Group, a global marketing and communications agency, today announced its strategic investment for a minority ownership stake in AI-powered creator platform No Logo. With the integration of No Logo's creator platform, Antenna Group will begin providing its clients in the climate, real estate and health sectors with a frictionless, efficient tool that enables brands to identify and partner with creators who are authentic advocates for their mission. Through No Logo, brands can tap into a new channel for connecting with purpose-led creators working in areas including advocacy & social impact, sustainable living, fitness & wellness, and more. No Logo operates across the Americas and Europe. Its prior work has encompassed campaigns with global brands and organizations such as Adobe, Meta, REI, and the United Nations, connecting them with creators who collectively reach an audience of over 100 million across TikTok, Instagram, YouTube, and other platforms. 'Adding No Logo to our technology stack supercharges our partnerships with conscious brands, organizations and enterprises that are driving the world forward in a progressive and redemptive direction,' said Keith Zakheim, CEO of Antenna Group. 'The media landscape has evolved significantly since Antenna was founded in the early 2000's, with influencer marketing emerging as a critical and foundational storytelling platform.. For conscious brands, influencer-powered storytelling demands a higher level of authenticity to truly resonate, and with No Logo we have an innovative tool that empowers our clients to engage their audiences in deeper, more meaningful and enduring ways.' 'Authentic partnerships are at the core of our company; not just with creators, but with the strategic partners we choose to grow with. This partnership with Antenna reflects that commitment, built on our shared values and deep expertise in helping conscious brands tell meaningful stories,' said Nicholas Guy, Founder of No Logo. 'As the creator economy continues to rapidly evolve, our collaboration with Antenna, powered by the latest technology and a creator-first mindset, positions us to shape the next generation of creator partnerships. Together, we will help a new wave of brands, including B2B and B2B2C, engage with creators with more authenticity, scale and impact.' Research shows that 65% of B2B decision-makers trust third-party content, such as that from industry influencers, when researching new products and services. Meanwhile, LinkedIn reports that 80% of B2B marketers engaging in influencer marketing say it improves brand credibility and accelerates pipeline development. Antenna Group's investment in No Logo follows several recent developments in its global expansion and evolution, including last year's acquisition of Czech Republic-based public relations and marketing firm Rubikon PR and the launch of the agency's new 'Fully Conscious' brand identity earlier this year. About Antenna Group Antenna Group is a global marketing and communications agency that partners with Fully Conscious brands—those with the courage to lead transformative change across Climate & Energy, Real Estate, Health, and beyond. Our clients include visionary corporations, startups, investors, and nonprofits who recognize that meaningful impact requires more than awareness; it demands bold action. In today's Age of Adoption, where every sector must incorporate sustainable solutions into foundational systems, we amplify brands standing at the forefront of change, shaping a better future for our planet and its people. To learn more, visit
Yahoo
20-05-2025
- Business
- Yahoo
Streaming-Video Subscribers Are Leaning Into Ad-Supported Plans
More people are paying to watch ads while they stream video, according to new research. The share of premium streaming video on-demand subscriptions that include ads rose in the first quarter to reach 46%, according to a report released Tuesday by consumer data research firm Antenna. (That figure doesn't include free plans and a few other arrangements.) Ad-supported subscriptions rose by nearly a third, the report said, while ad-free ones ticked lower. Ad-supported tiers represented nearly 60% of gross additions in the first quarter, Antenna said, dipping slightly year-over-year in part due to the 2024 streaming of an NFL playoff game on Comcast-owned (CMCSA) Peacock. Plans with ads tend to be less expensive than ad-free ones, making them attractive to cost-conscious consumers as subscription prices rise, while setting up the streaming companies with another revenue stream. (Netflix (NFLX) said in April that the company expected a "rough doubling" of ad revenue this year.) But they also tend to have higher subscriber churn, according to Antenna. Read the original article on Investopedia
The Verge
20-05-2025
- Business
- The Verge
Nearly half of streaming subscriptions are for plans with ads
Ad-supported tiers are proving to be popular with streaming customers. New data from subscription analyst firm Antenna shows that 46 percent of Discovery Plus, Disney Plus, Hulu, HBO Max, Netflix, Paramount Plus, and Peacock subscribers in the US are paying for ad-supported plans, and that around 75 percent of subscribers have at least tried them. Many streaming services have ad-supported tiers — HBO Max launched its $9.99 ad plan in 2021, followed by Netflix's $6.99 and Disney Plus's $7.99 plans in 2022, for example. But in its Q2 2025 State of Subscriptions report, Antenna notes that half of the big streaming platforms it analyzed didn't offer an ad-supported plan two years ago, and only a third of subscriptions to services that did were for an ad plan. Comparatively, 71 percent of net subscriber additions over the last nine quarters have been driven by ad plans according to Antenna's data, with no meaningful differences in demographic and loyalty compared to ad-free subscribers. It's a win-win for streaming companies that can reap the benefits of both additional advertising revenue and growth from providing more affordable memberships. Antenna reports that 65 percent of users who had subscribed to ad-supported plans were completely new to the streaming service, with users who had switched from pricer ad-free tiers accounting for only 11 percent of subscriptions. Netflix's ad tier has especially taken off, having doubled in subscribers over the last year. That success is emboldening the platform to start experimenting with its advertising model, with interactive and pause screen ads coming in 2026, and plans to in the future.
Euronews
12-05-2025
- Politics
- Euronews
UK government sets out new policies to 'significantly' cut immigration
Syria has agreed to take back any of its citizens who are intercepted trying to reach Cyprus by boat, the Mediterranean island country's deputy minister for migration has said. Nicholas Ioannides confirmed that two inflatable boats each carrying 30 Syrians were turned back in recent days in line with a bilateral agreement agreed by Nicosia and Damascus. Cypriot navy and police patrol boats intercepted the two craft after they put out a call for help. The boats were subsequently escorted back to Syria. Ioannides told private TV station Antenna that there's been an uptick of migrant vessels trying to reach Cyprus from Syria, unlike in recent years when boats would primarily depart from Lebanon. Cyprus and Lebanon have a long-standing agreement to send back migrants. Cyprus' deputy migration minister said his government and their Syrian counterparts are trying to fight back against people traffickers who are supplying an underground market for labourers. According to Ioannides, human traffickers are cutting deals with local employers to bring in Syrians. This is despite laws that prevent asylum-seekers from working prior to the completion of a nine-month residency period. "The message we're sending is that the Cyprus Republic won't tolerate the abuse of the asylum system from people who aren't eligible for either asylum or international protection and just come here only to work," Ioannides said. The Cypriot government decided last week not to automatically grant asylum to Syrian migrants, but to examine their applications individually on merit and according to international and European laws. This came six months after the ousting of dictator Bashar al-Assad in Syria. From a total of 19,000 pending asylum applications, 13,000 have been filed by Syrian nationals, according to Ioannides. After al-Assad was toppled in December last year and a new transitional government took power, some 2,300 Syrians have either dropped their asylum claims or rescinded their international protection status, while 2,100 have already left Cyprus for Syria. Both the UN refugee agency and Europe's top human rights body have urged the Cypriot government to stop pushing back migrants trying to reach the island by boat. Cyprus denies doing anything wrong. Meanwhile, four people, including two small children, have died during an attempt to cross from Africa to Europe, a German charity has said. The nonprofit group RESQSHIP said that dozens of migrants had departed western Libya on a flimsy rubber boat with a failing engine. On Saturday afternoon, the group's civilian vessel NADIR found 62 of them in international waters where Malta is responsible for search and rescue. By the time the group reached them, two children aged three and four were dead and a third person was found unconscious and died later, it said. Frontex, the European border and coastguard agency, and the Maltese Armed Forces did not immediately respond to requests for comment. The Mediterranean Sea is the world's deadliest migration route, with nearly 32,000 recorded fatalities since 2014, according to the International Organisation for Migration. Prime Minister Keir Starmer has said the UK risks becoming an "island of strangers" unless stricter immigration rules are enacted, as his government unveiled a slate of sweeping policies aimed at reducing the number of people coming to Britain. The government intervention follows the success of the hard-right Reform party at this month's local elections, where it gained control of 10 of the 23 councils contested and won 677 of the 1,600 council seats up for grabs. Speaking at a Downing Street press conference ahead of the publication of the government's policy paper, Starmer vowed to "take back control of our borders," echoing a often used by Brexit campaigners. Estimates from the the Office for National Statistics (ONS) show that net migration fell in the year to June 2024, from a high of 906,000 the year before. Starmer pledged to lower migration "significantly" by the end of this parliament, though he did not commit to a number. "Nations depend on rules, fair rules. Sometimes they are written down, often they are not, but either way, they give shape to our values, guide us towards our rights, of course, but also our responsibilities, the obligations we owe to each other," he said. "In a diverse nation like ours, and I celebrate that, these rules become even more important. Without them, we risk becoming an island of strangers, not a nation that walks forward together." Taking aim at the previous Conservative government, he said it was "frankly incredible that net migration quadrupled in four short years to nearly one million." He said under the policy plan, migration would come back under control and be "selective." Net migration to the UK was estimated at 224,000 in the year to June 2019, before falling to an estimated 111,000 in the year to June 2020 due to the pandemic, according to ONS figures. It then rose to 254,000 in the year to June 2021, before increasing sharply to 634,000 in the year ending June 2022, and again to 906,000 the following year. It now appears to be falling, with the latest estimates putting it at 728,000 in the year to June 2024. The rise in net migration in recent years has been attributed to the war in Ukraine, British nationals arriving in the UK from Hong Kong, and an increased number of international students coming to the UK for studies, many of whom could not do so in previous years because of the pandemic. Another factor is changes to the UK's immigration system post-Brexit, which introduced new visas for some types of work. This has boosted the numbers coming to the UK from non-EU countries. The policy paper includes plans to tighten English language requirements for immigrants, including testing of improvements over time. It will also ramp up the qualifications people require to be eligible for a skilled work visa, bringing them up to the graduate level. The government also hopes to reduce numbers by ending foreign nationals' right to apply for settlement in the UK after five years. They will instead have to wait for 10 years. The plan will also impact UK care homes, who rely in large part on foreign workers, as the new measures end their ability to recruit staff from abroad. It said there will be a "transition period" until 2028 where visas can be extended and foreign nationals living in the UK can apply for social care jobs. There are concerns this will aggravate staff shortages in the UK's social care sector: even with international staff recruitment, care homes have struggled to fill positions, with official figures showing that there were 131,000 vacancies in social care in England alone last year. Prof Martin Green OBE, Chief Executive of Care England, described the government's announcement as a "crushing blow to an already fragile sector," saying that while "international recruitment wasn't a silver bullet…it was a lifeline." In an effort to bring down the number of foreign students, the white paper also commits to tighten the requirements educational institutions must meet in order to recruit international students. Graduates will only be able to remain in the UK for up to 18 months after completing their studies, reduced from two years for most students. Pope Leo XIV met with more than 6,000 journalists and media workers on Monday, just days after his election, continuing a tradition upheld by his predecessors, Pope Francis in 2013 and Pope Benedict XVI in 2005. As he entered the Vatican auditorium, he received a warm welcome and a standing ovation. 'Thank you for this wonderful reception,' he told the crowd. In a 15-minute address, Pope Leo XIV mainly reflected on the role of communication as a tool to achieve peace. 'The way we communicate is of fundamental importance: we must say 'no' to the war of words and images, we must reject the paradigm of war,' he said. 'Let us disarm communication of all prejudice and resentment, fanaticism and even hatred. Let us free it from aggression,' he continued. The new pontiff emphasised the need to 'strive for a different kind of communication—one that does not seek consensus at all costs, avoids aggressive words, and rejects the culture of competition.' 'Peace begins with each one of us: in the way we look at others, listen to others, and speak about others,' he said, repeating the idea that communication plays a crucial role in fostering peace. Pope Leo XIV also highlighted the value of press freedom and expressed solidarity with journalists currently imprisoned worldwide. 'The suffering of these imprisoned journalists challenges the conscience of nations and the international community, calling on all of us to safeguard the precious gift of free speech and of the press,' he said. At the end of the address, Pope Leo XIV stepped off the stage to greet a few journalists, exchanging smiles and brief words.
