Latest news with #AnthonyFerry
Techday NZ
5 days ago
- Business
- Techday NZ
PriceSpider unveils Wayvia to advance AI-driven retail insights
Technology provider PriceSpider has announced the introduction of its new brand, Wayvia, bringing to market a suite of products designed to support brands as they navigate an increasingly complex, AI-driven commerce environment. Wayvia builds on PriceSpider's experience, drawing on over two decades of shopper and retail intelligence. The new brand's product strategy expands on PriceSpider's previous offerings, now integrating deeper artificial intelligence capabilities and broadening its media and data solutions for brands seeking to drive revenue across multiple channels. AI infrastructure Central to Wayvia's launch is the debut of Wayvia MCP (Model Context Protocol), an AI infrastructure that utilises more than 20 years of company data on shopper behaviour, pricing intelligence and market trends. The infrastructure is designed to provide brands with direct, natural language access to product and market data, removing the need for traditional dashboards, SQL databases or manual queries. The company states that Wayvia MCP is the first enterprise-grade solution of its kind, giving AI agents secure, native access to commerce data by implementing the Model Context Protocol directly into its system. "Wayvia reflects our belief that the future of commerce will be shaped as much by intelligent systems as by human decisions," said Anthony Ferry, CEO of Wayvia. "As AI agents and algorithms increasingly influence how products are discovered and purchased, brands need more than traditional dashboards - they need infrastructure built for AI. And Wayvia MCP is our commitment to giving brands the tools to compete, adapt and lead in this new era of commerce." Changing shopper journeys Wayvia's launch signals a response to what the company sees as a shift in retail, where shopping behaviour is becoming less linear and more influenced by algorithms, personalised recommendations, and AI-powered pricing and inventory updates. With retail and shopper intelligence available from any channel, brands are able to access more detailed insights into customer behaviours and optimise the path to purchase, whether in offsite advertising, onsite experiences or through AI agent-driven commerce solutions. The company's stated aim is to provide a smarter path to revenue for brands. This involves equipping them with the visibility, analysis and tools needed to compete within a retail space that has become more complex with the increasing use of digital and omnichannel selling strategies. Core areas According to Wayvia, its core product areas include the activation of omnicommerce path and audience data, the connection of shoppable media with retailer transactions, and the provision of retail intelligence that includes product-level price, availability, channel performance and AI-supported decision making. Wayvia's approach allows brands to apply analytics and AI to power operations and customer journeys, aiming to make shopping experiences more efficient while providing better visibility into real-time data such as pricing and stock availability. Evolution from PriceSpider PriceSpider was originally formed as a price-comparison tool and went on to develop "Where to Buy" technology as part of its service to brands. Over the years, the business evolved into a broader platform aimed at full-funnel omnicommerce performance, supporting brands' adaptability as the retail landscape changed. The renaming and relaunch as Wayvia marks a formal transition to a wider technology focus, with the company maintaining its foundational strengths such as a stable leadership team, reliable client solutions and strong industry partnerships. Wayvia states that it remains committed to enabling global brand growth, with its expansion intended to reflect increased capacity to deliver insights and strategic value through data, AI, and commerce intelligence. With Wayvia, clients are expected to have access to the global network of retailer and media partners that PriceSpider had developed, while benefiting from new capabilities derived from AI and advanced analytics. The changeover keeps in place the core features and partnerships that established the company's credibility, while broadening the set of tools available to brands to engage customers in today's retail environment.
Yahoo
5 days ago
- Business
- Yahoo
Wayvia Ushers in New Era of AI-Driven Omnicommerce with Commerce Intelligence Engine
Formerly known as PriceSpider, Wayvia harnesses over 20 years of shopper and retail intelligence to fuel the next generation of AI-driven commerce IRVINE, Calif., July 24, 2025 (GLOBE NEWSWIRE) -- Wayvia, the omnicommerce enablement leader formerly known as PriceSpider, debuts today with a bold product vision built for a new era of commerce where AI, data and intelligent agents shape the path to purchase. The launch signals a new chapter for the company, with an expanded product strategy, deeper AI capabilities and more powerful media and data solutions designed to help brands drive revenue across every channel. As part of the launch, the company is introducing Wayvia MCP (Model Context Protocol), an intelligent AI infrastructure built on more than two decades of shopper data, pricing intelligence and market behavior. Purpose-built as an AI-native commerce intelligence engine, Wayvia MCP eliminates the need for dashboards, SQL or manual queries by enabling natural language access to live product and market data. It is the first enterprise-grade solution to give AI agents direct, secure access to commerce data through a native implementation of the Model Context Protocol. 'Wayvia reflects our belief that the future of commerce will be shaped as much by intelligent systems as by human decisions,' said Anthony Ferry, CEO of Wayvia. 'As AI agents and algorithms increasingly influence how products are discovered and purchased, brands need more than traditional dashboards - they need infrastructure built for AI. And Wayvia MCP is our commitment to giving brands the tools to compete, adapt and lead in this new era of commerce.' Commerce is no longer linear. Algorithms determine what products get seen, AI agents shape consumer choices and real-time pricing and inventory data drive conversions. Wayvia equips brands with the intelligence and tools to compete in this dynamic environment. With shopper and retail intelligence from any channel, brands have more insight into their shoppers' behaviors while improving the path to purchase, from offsite, onsite and agentic commerce and beyond. Wayvia's product strategy centers on building a smarter path to revenue, giving brands the visibility, tools and intelligence they need to compete across an increasingly complex retail landscape. Core areas include: Omnicommerce Data: Activate omnicommerce path and audience data to power analytics, optimize shopping journeys and enable AI solutions. Shoppable Media: Connect shoppable media and shopping agents from any channel to retailer conversions. Retail Intelligence: Compete with product-level price, availability, channel performance and AI-powered decisions. Founded nearly two decades ago as a price-comparison tool, PriceSpider was an early pioneer of 'Where to Buy' technology and has since evolved into a full-funnel omnicommerce performance platform built to meet the growing demands of modern brands. The launch of Wayvia marks the next chapter in that evolution, reflecting the company's expanded capabilities and vision for the future of AI-driven commerce. Wayvia represents the next evolution of PriceSpider, combining its proven foundation with smarter, more adaptive technology and deeper insight into real-time pricing, product availability and shopper behavior. Wayvia preserves the core elements that built its credibility, including a stable leadership team, trusted solutions, strong partnerships and a deep commitment to enabling brand growth at a global scale. To learn more about Wayvia, please visit About Wayvia: Wayvia is the global leader in omnicommerce data and brand enablement. By connecting shopper and retail intelligence across every channel, brands gain deeper insight into consumer behavior and unlock new opportunities to improve the path to purchase, whether through offsite media, onsite experiences or agentic commerce. Backed by the world's largest network of retailer and media partnerships, Wayvia offers brands the retail intelligence to power analytics, optimize shopping journeys and enable AI solutions. For more information, please visit to learn more. Media Contact For Wayvia:SamsonPRwayvia@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
11-06-2025
- Business
- Yahoo
PriceSpider Doubles Down on Innovation with New Product Features and Integrations to Help Brands Convert Smarter and Grow Faster
The leader in shoppable media helps brands navigate an increasingly complex and AI-driven landscape with more in-depth retail intelligence, plus more new tools rolling out to help boost sales and drive higher conversions IRVINE, Calif., June 11, 2025 (GLOBE NEWSWIRE) -- PriceSpider, the global leader in shoppable media solutions for omnichannel brands, today announced a powerful slate of new innovations across its Shoppable and Price Monitoring product suites that underscore its commitment to AI and data-driven commerce. The latest enhancements equip brands with deeper insights and more control over the path to purchase. Building on strong momentum in Q1, the company is executing on an ambitious product roadmap to help brands navigate complex omnichannel landscapes, maximize retail media performance and drive higher conversion. 'Brands face increasing pressure to perform in a landscape growing more complex daily between tariffs and the rising impact of AI on every part of the commerce ecosystem,' said Anthony Ferry, CEO and co-founder of PriceSpider. 'Brands need more than performance marketing. They need actionable insights, automation at scale and innovative tools that put them ahead of the curve. And that's what we're building.' From new shoppable integrations to real-time analytics and predictive intelligence, PriceSpider's product momentum is shaping a future where brands can act faster, adapt smarter and optimize across every touchpoint. PriceSpider's recent product highlights include: DoorDash Integration – Unlocks access to over 500,000 stores through DoorDash for frictionless, last-mile delivery. Meta Integration – Enables brands to engage shoppers with dynamic product ads with real-time availability in Meta's Advantage+ ecosystem. Custom Commerce API – Steps up personalization by giving brands full control over shoppable experiences. Salsify Partnership – Expands longtime collaboration to simplify high-quality content delivery for shoppable activations. Looking ahead, PriceSpider is focused on deepening its analytics and scaling its global retail intelligence capabilities. Current PriceSpider innovations underway, with more exciting announcements slated for Q3: Traffic Benchmarking Report – Real-time industry comparisons to guide performance optimization. Basket Analytics – Real-time visibility into shopper behavior post-click, including when a specific brand does not make it into the final purchase, to offer insights beyond traditional cart abandonment. Stock Intelligence Module – More visibility into stockout trends and retailer availability to optimize retail media spend. Price Intelligence Expansion – Enhanced global pricing trends, competitor behavior and promotion dynamics to increase competitive wins. Third-Party Marketplace Reporting – Enhanced management of channel integrity and unauthorized seller risk on platforms like Amazon and Walmart. PriceSpider has redefined the shoppable category in giving brands control over the critical moments of the shopper journey across the offsite and onsite experience with a platform-agnostic solution that spans across any channel, any digital touchpoint and any path to purchase. The company is doubling down on what matters most: delivering intelligence, integration and efficiency to boost sales and drive higher conversions. For more information about PriceSpider, please visit About PriceSpider: PriceSpider is the global leader in Shoppable Media Solutions for omnichannel brands. Our advanced platform integrates full-funnel shopper insights, conversion analytics, and retailer data — empowering brands to optimize the path to purchase, enhance media performance, and maximize sales across all channels. Backed by the largest global network of retailer and media partnerships, PriceSpider combines powerful analytics with seamless commerce experiences to help brands drive profitable conversions at scale while enabling shoppers to effortlessly discover, research, and purchase the products they love. Visit to learn more. Media Contact For PriceSpider:SamsonPRpricespider@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
