Latest news with #Anti-CounterfeitingCommittee
Fashion United
28-07-2025
- Business
- Fashion United
Temu joins INTA to combat counterfeiting
China-based online marketplace Temu has joined another international organisation committed to fighting counterfeiting. On Monday, the e-commerce specialist announced that it had joined the International Trademark Association (INTA) as a corporate member. Temu stated it would also be involved in the Anti-Counterfeiting Committee. 'With this membership, Temu is intensifying its efforts to promote the protection of intellectual property rights and further strengthen trust in online commerce through cross-industry collaboration,' the company explained in a statement. Alastair Gray, INTA's director of anti-counterfeiting, praised the move. 'INTA welcomes Temu's participation in anti-counterfeiting initiatives,' he said in a statement. 'These include the organisation's annual anti-counterfeiting workshop and the internet cease and desist training programme. Both formats serve to exchange best practices and better connect relevant stakeholders.' 'Constructive cooperation in these areas' helps to 'secure intellectual property rights, remove counterfeit products from platforms and thus protect consumers,' Gray added. A Temu spokesperson explained the company's rationale. 'Membership in INTA and participation in the Anti-Counterfeiting Committee underscore Temu's ongoing commitment to a trustworthy online shopping experience,' he explained, according to a statement. 'We value collaboration with industry partners and other stakeholders and are committed to working together to advance intellectual property protection.' The controversial platform operator joined the International Anti-Counterfeiting Coalition (IACC), which is also dedicated to combating product piracy, in May. Temu has repeatedly faced accusations of offering counterfeit goods on its marketplace. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
Cision Canada
24-07-2025
- Business
- Cision Canada
Temu Joins International Trademark Association to Strengthen Global IP Protection
BOSTON, July 24, 2025 /CNW/ -- Temu, the global online marketplace, has joined the International Trademark Association (INTA) as a corporate member and serves on its Anti-Counterfeiting Committee. INTA is a global association that brings together more than 6,700 organizations, representing over 37,000 trademark professionals and brand owners across 181 countries. By joining INTA, Temu deepens its commitment to building a trusted online marketplace and advancing global IP protection through broader, cross-industry collaboration. "INTA welcomes TEMU's willingness to engage in anticounterfeiting initiatives, including in the Association's annual Anticounterfeiting Workshop and Online Takedown Certificate Program which serve to share best practices and connect stakeholders," said Alastair Gray, Director of Anti-Counterfeiting, INTA. "Constructive collaboration with these efforts can contribute to the protection of intellectual property rights for INTA members and support the removal of counterfeit products from the platform which ultimately protects consumers." At the 2025 INTA Annual Meeting held in San Diego in May, Temu participated in the Anti-Counterfeiting Committee Roundtable, serving as a moderator to facilitate discussions among brand owners, online platforms, and government officials on emerging technologies, best practices for collaboration, and strategies to strengthen global anti-counterfeiting efforts. "Joining INTA and serving on its Anti-Counterfeiting Committee reflects Temu's ongoing commitment to ensuring a trustworthy online shopping experience," said a Temu spokesperson. "We value collaboration with industry peers and stakeholders and are dedicated to advancing collective efforts in intellectual property protection." Temu also participates in INTA-led online workshops, including the Online Platform Notice and Takedown Certification Program, which outlines the latest procedures and best practices used by e-commerce platforms and social media companies. These workshops aim to enhance the quality and accuracy of rights-holder notices, promoting more effective takedown processes and content moderation. Since launching in 2022, Temu has made significant investments in IP enforcement. Its measures include comprehensive seller vetting and compliance training, 24/7 algorithmic monitoring with manual review, a dedicated IP protection portal and brand registry to streamline takedown submissions, and an internal enforcement team that handles claims with speed and accuracy. About Temu Temu is a global e-commerce platform connecting consumers with millions of manufacturers, brands, and business partners. Operating in more than 90 markets worldwide, Temu is committed to providing affordable, high-quality products that enable customers to live better lives.
