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Mira Group acquires and relaunches Cristinaeffe
Mira Group acquires and relaunches Cristinaeffe

Fashion Network

time19-05-2025

  • Business
  • Fashion Network

Mira Group acquires and relaunches Cristinaeffe

Mira Group, a Campania-based Italian fashion company founded by Antonio Miranda in 2012, has announced the acquisition of Bologna-based womenswear label Cristinaeffe, founded in 1991. The acquisition will become operational with the Spring/Summer 2026 season. Cristinaeffe's acquisition is part of Mira Group's positioning strategy within the affordable luxury segment, said Miranda. "The acquisition of Cristinaeffe is an important step for our group. We are excited to be able to add value to a brand that was successful in the recent past, a well-known label with a strong identity and clear international commercial potential. After more than ten years of experience and tangible results in fashion manufacturing and distribution, we are ready for this new challenge with vision and enthusiasm," he added. Cristinaeffe's new distribution network will rely on a regional sales organisation to promote wholesale growth in Italy, and on commercial partnerships in Spain, Portugal, Benelux, Germany, and Poland. The first Cristinaeffe presentations under new ownership are scheduled during the summer edition of Pitti Uomo, and in the run-up to Milan Fashion Week. Mira Group produces and distributes proprietary brands such as Le Sarte del Sole, Mealys, and Mironce, and is a licensee of Coconuda and Marc Ellis womenswear. The company, which generated a revenue of approximately €11 million in 2024, sells its creations via more than 1,000 doors across Europe and, thanks to acquisition and licensing strategies, is preparing to enter its first non-EU markets.

Mira Group acquires and relaunches Cristinaeffe
Mira Group acquires and relaunches Cristinaeffe

Fashion Network

time19-05-2025

  • Business
  • Fashion Network

Mira Group acquires and relaunches Cristinaeffe

Mira Group, a Campania-based Italian fashion company founded by Antonio Miranda in 2012, has announced the acquisition of Bologna-based womenswear label Cristinaeffe, founded in 1991. The acquisition will become operational with the Spring/Summer 2026 season. Cristinaeffe's acquisition is part of Mira Group's positioning strategy within the affordable luxury segment, said Miranda. "The acquisition of Cristinaeffe is an important step for our group. We are excited to be able to add value to a brand that was successful in the recent past, a well-known label with a strong identity and clear international commercial potential. After more than ten years of experience and tangible results in fashion manufacturing and distribution, we are ready for this new challenge with vision and enthusiasm," he added. Cristinaeffe's new distribution network will rely on a regional sales organisation to promote wholesale growth in Italy, and on commercial partnerships in Spain, Portugal, Benelux, Germany, and Poland. The first Cristinaeffe presentations under new ownership are scheduled during the summer edition of Pitti Uomo, and in the run-up to Milan Fashion Week. Mira Group produces and distributes proprietary brands such as Le Sarte del Sole, Mealys, and Mironce, and is a licensee of Coconuda and Marc Ellis womenswear. The company, which generated a revenue of approximately €11 million in 2024, sells its creations via more than 1,000 doors across Europe and, thanks to acquisition and licensing strategies, is preparing to enter its first non-EU markets.

Mira Group acquires and relaunches Cristinaeffe
Mira Group acquires and relaunches Cristinaeffe

Fashion Network

time19-05-2025

  • Business
  • Fashion Network

Mira Group acquires and relaunches Cristinaeffe

Mira Group, a Campania-based Italian fashion company founded by Antonio Miranda in 2012, has announced the acquisition of Bologna-based womenswear label Cristinaeffe, founded in 1991. The acquisition will become operational with the Spring/Summer 2026 season. Cristinaeffe's acquisition is part of Mira Group's positioning strategy within the affordable luxury segment, said Miranda. "The acquisition of Cristinaeffe is an important step for our group. We are excited to be able to add value to a brand that was successful in the recent past, a well-known label with a strong identity and clear international commercial potential. After more than ten years of experience and tangible results in fashion manufacturing and distribution, we are ready for this new challenge with vision and enthusiasm," he added. Cristinaeffe's new distribution network will rely on a regional sales organisation to promote wholesale growth in Italy, and on commercial partnerships in Spain, Portugal, Benelux, Germany, and Poland. The first Cristinaeffe presentations under new ownership are scheduled during the summer edition of Pitti Uomo, and in the run-up to Milan Fashion Week. Mira Group produces and distributes proprietary brands such as Le Sarte del Sole, Mealys, and Mironce, and is a licensee of Coconuda and Marc Ellis womenswear. The company, which generated a revenue of approximately €11 million in 2024, sells its creations via more than 1,000 doors across Europe and, thanks to acquisition and licensing strategies, is preparing to enter its first non-EU markets.

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