Mira Group acquires and relaunches Cristinaeffe
Mira Group, a Campania-based Italian fashion company founded by Antonio Miranda in 2012, has announced the acquisition of Bologna-based womenswear label Cristinaeffe, founded in 1991. The acquisition will become operational with the Spring/Summer 2026 season.
Cristinaeffe's acquisition is part of Mira Group's positioning strategy within the affordable luxury segment, said Miranda.
"The acquisition of Cristinaeffe is an important step for our group. We are excited to be able to add value to a brand that was successful in the recent past, a well-known label with a strong identity and clear international commercial potential. After more than ten years of experience and tangible results in fashion manufacturing and distribution, we are ready for this new challenge with vision and enthusiasm," he added.
Cristinaeffe's new distribution network will rely on a regional sales organisation to promote wholesale growth in Italy, and on commercial partnerships in Spain, Portugal, Benelux, Germany, and Poland. The first Cristinaeffe presentations under new ownership are scheduled during the summer edition of Pitti Uomo, and in the run-up to Milan Fashion Week.
Mira Group produces and distributes proprietary brands such as Le Sarte del Sole, Mealys, and Mironce, and is a licensee of Coconuda and Marc Ellis womenswear. The company, which generated a revenue of approximately €11 million in 2024, sells its creations via more than 1,000 doors across Europe and, thanks to acquisition and licensing strategies, is preparing to enter its first non-EU markets.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
an hour ago
- Fashion Network
Kisah Apparels raises Rs 13 crore from Wow Momo, others
Men's ethnic wear brand Kisah Apparels has secured Rs 13 crore ($1.52 million) in a pre-series A funding round led by Sagar Daryani, founder of Wow Momo. The round also saw participation from Apoorv Salarpuria, Rahul Todi, Vinod Dugar, and Inflection Point Ventures. The company will utilise the funds to expand its offline footprint, scale its direct-to-consumer (D2C) business, and brand-building initiatives. Kisah claims to have grown from a revenue range of Rs 40 to 45 crore to a current run rate exceeding Rs 100 crore, all while maintaining positive operating cash flow and profitability. The brand's strategic roadmap focuses on expanding touchpoints, strengthening customer loyalty, and building a resilient omnichannel presence. Commenting on the funding, Yash Sarawagi, co-founder CEO of Kisah Apparels in a statement said, 'E-commerce gave us pan-India reach and deep customer insights, which are now fuelling our D2C and offline growth, backed by data, customer pull, and positive cash flow at the company level.' Founded in 2018 by Yash Sarawagi and Yashwi Ladasaria, the Kolkata-based brand offers ethnic wear tailored for Gen Z and millennial consumers. It currently runs two physical stores and plans to open three more across major Indian cities.
Fashion Network
21 hours ago
- Fashion Network
Nike partners with NorBlack NorWhite for collaborative collection
Global sportswear brand Nike has partnered with Indian apparel brand NorBlack NorWhite to launch a collection that reimagines the traditional Indian tie-dye technique bandhani through sportswear silhouettes. The partnership marks Nike's first collaborative collection with an India-based label. "Our global collab with Nike is officially live, and heard we are India's first to ever do it," announced NorBlack NorWhite on Facebook. "Fifteen years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena, but here we are and it's feeling too beautiful. Grateful for everyone who brought this to life." The collection features women's apparel ranging from shorts and tops to tights and bras. Accessories include sneakers and a crossbody bag, all designed to transition from the sports field to the street. With a campaign shot in Jaipur by photographer Bharat Sikka, the collection's promotions also highlight several Indian sportswomen, including sprinter Priya Mohan and wrestler Anshu Malik. The collection has launched globally on Nike's e-commerce store as well as in select offline outlets. "We were briefed by Nike around the themes of Burst and Ripple," NorBlack NorWhite's founders Mriga Kapadiya and Amrit Kumar told Elle India about the collaboration. "The inspiration came from how radiant a singular ripple can transpire into larger movements, especially in textile form. The bleeding colors from tie-dye felt like the perfect metaphor. Fruition stood out to us — this moment felt like the explosion of flavors and feelings that have been building for years." After relocating to India, Canada-born entrepreneurs Mriga Kapadiya and Amrit Kumar launched NorBlack NorWhite in 2009. The brand is known for its work with indigenous artisan communities, especially in the Kutch region of Gujarat.
Fashion Network
21 hours ago
- Fashion Network
Nike partners with NorBlack NorWhite for collaborative collection
Global sportswear brand Nike has partnered with Indian apparel brand NorBlack NorWhite to launch a collection that reimagines the traditional Indian tie-dye technique bandhani through sportswear silhouettes. The partnership marks Nike's first collaborative collection with an India-based label. "Our global collab with Nike is officially live, and heard we are India's first to ever do it," announced NorBlack NorWhite on Facebook. "Fifteen years ago when NBNW was born, we couldn't imagine bringing our love for bandhani (tie-dye) into the sports arena, but here we are and it's feeling too beautiful. Grateful for everyone who brought this to life." The collection features women's apparel ranging from shorts and tops to tights and bras. Accessories include sneakers and a crossbody bag, all designed to transition from the sports field to the street. With a campaign shot in Jaipur by photographer Bharat Sikka, the collection's promotions also highlight several Indian sportswomen, including sprinter Priya Mohan and wrestler Anshu Malik. The collection has launched globally on Nike's e-commerce store as well as in select offline outlets. "We were briefed by Nike around the themes of Burst and Ripple," NorBlack NorWhite's founders Mriga Kapadiya and Amrit Kumar told Elle India about the collaboration. "The inspiration came from how radiant a singular ripple can transpire into larger movements, especially in textile form. The bleeding colors from tie-dye felt like the perfect metaphor. Fruition stood out to us — this moment felt like the explosion of flavors and feelings that have been building for years." After relocating to India, Canada-born entrepreneurs Mriga Kapadiya and Amrit Kumar launched NorBlack NorWhite in 2009. The brand is known for its work with indigenous artisan communities, especially in the Kutch region of Gujarat.
