Latest news with #AnuradhaGupta
Forbes
08-08-2025
- Business
- Forbes
From Matchmakers To Market Makers: Why The Marriage Industry Must Evolve
Anuradha Gupta is a serial entrepreneur and the Founder of Vows for Eternity, a bespoke matchmaking service. Marriage in India is not just a personal milestone—it's a social institution, a financial event and, in many ways, a microcosm of the country's larger ecosystem. For generations, families have approached marriage with strategic foresight: Savings begin at birth, social networks are activated early and weddings become large-scale productions steeped in ritual, reputation and regional customs. It's also a resilient industry. Despite economic downturns, digitization and even a global pandemic, the demand for marriage—as both an institution and an industry—remains deeply entrenched. Over the past 12 years working at the intersection of relationships, behavior and business, I've seen firsthand how marriage in India has evolved, not quietly or gradually, but in sharp, deliberate shifts. The evolution of marriage in India reflects wider societal, economic and even technological trends, and it has created a multi-billion-dollar opportunity that many are only just beginning to understand. The Changing Face Of Marriage Preferences And Planning Historically, matchmaking in India was an unstructured, high-context practice. Extended families and community elders played the role of connectors, operating within informal networks governed by social norms around caste, language, religion and regionality. Compatibility was narrowly defined and personal preferences were often secondary. The digital age introduced a new paradigm. In the late 1990s and early 2000s, online platforms made partner discovery scalable. These platforms democratized access but introduced their own challenges: Volume without vetting, visibility without depth. The process became more transactional, often overwhelming and left users navigating thousands of profiles without meaningful differentiation. By the early 2010s, rising disposable incomes and shifting consumer expectations began reshaping the landscape. Across industries, from financial planning to fitness, people sought personalization, and relationship-building was no exception. The demand grew for curated, intentional introductions tailored to individual values, goals and lifestyles. Scholars have noted that traditional arranged marriage systems are transforming as ideas associated with modernity, such as individual choice and companionate marriage, gain ground in India. These ideational shifts, influenced by both global narratives and local aspirations, are increasingly shaping how Indians approach relationships. What emerged was a high-trust, high-touch service model: Blending human insight with behavioral science and technology to deliver quality over quantity. What Today's Clients Want Marriage may be a social institution, but relationships today are deeply personal. And modern Indians, especially those in their 30s and 40s, are no longer interested in ticking checkboxes handed down by previous generations. They're seeking partnerships rooted in friendship, aligned ambition and shared life philosophies. People want someone they can talk to, travel with and grow alongside. Compatibility now includes factors like emotional intelligence, political views, lifestyle habits and long-term goals. Whether it's a client in Mumbai or Manhattan, the core desire is the same: Not just to get married, but to marry well. And they're willing to invest in that process. Why The Business Of Marriage Still Thrives Contrary to common narratives, marriage is not declining—it's being redefined. The average age of marriage has risen, and in urban centers, it's becoming common for individuals to marry at a slightly older age. According to the National Family Health Survey, conducted by the Ministry of Health and Family Welfare and the Indian Institute of Population Sciences, the median age of first marriage among women (aged 20 to 49) has increased by two years from 2005-06 to 2019-21. The increase is even more pronounced among men aged 25 to 29, notably 2.3 years during the same period. Moreover, women aged 30 to 34 now make up 17.7% of all currently married women aged 15 to 49, underscoring that marriage in the 30s is no longer an exception but a growing norm. As this mindset shifts, new household models are emerging: DINK (Dual Income, No Kids) couples, live-in relationships, blended marriages, long-distance marriages. Each demands a level of understanding and cooperation that goes beyond tradition. From an industry perspective, the implications are significant. The business of marriage is evolving from access to alignment and from discovery to discernment. Dating apps offer exposure, but rarely offer direction. While social media tells us love stories, it doesn't teach us how to build one. In between lies a growing space for structured, emotionally intelligent support systems to help people navigate the complexity of modern relationships. Tech Isn't Enough Technology has transformed many aspects of human interaction, but there are limits. Algorithms optimize for visibility and volume, but often lack nuance. Clients drawn to human-led services aren't just seeking profiles—they're seeking clarity, accountability and meaningful outcomes. Crucially, many systems still fail to consider complexities like second marriages, age diversity, regional variation or cross-cultural compatibility. These aren't edge cases but increasingly common scenarios requiring thoughtful, human-centric design. The future of this space won't be determined by scale alone. It will be shaped by systems that understand and respect individual context, whether cultural, emotional or aspirational. The Road Ahead Twelve years in, the truth is clear: The institution of marriage isn't crumbling—it's evolving. And in many ways, marriage today is undergoing the same kind of disruption that industries like education, wellness and finance once did. People don't want the cheapest or fastest option—they want the most aligned. This shift offers valuable lessons beyond the business of relationships. For entrepreneurs, marketers, service designers and policymakers, the evolution of marriage in India is a case study in how legacy systems respond to changing values, rising aspirations and the growing demand for personalization. Just as consumers now want fitness plans and investment advice aligned with their lifestyle, they also want relationship support that respects their emotional needs, cultural complexity and long-term vision. This is true across industries: Relevance now hinges not on scale alone but on sensitivity, context and trust. This evolution teaches us that success lies in balancing data with depth and access with understanding. Even the most traditional structures are not static but deeply responsive to the social fabric. And smart businesses evolve alongside them, not by discarding the past but by reimagining it for the future. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Newsweek
19-07-2025
- General
- Newsweek
What To Do if Your Child Gets Hit by Another, According to Parenting Expert
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. When your child is hit by another, it can feel like time slows down. Do you go to your child first? Say something to the other kid? Look for the parent? Certified parenting coach Anuradha Gupta told Newsweek that it is one of those "awkward, hard-to-navigate moments"—and one that she has experienced herself. In a carousel post on Instagram, 34-year-old Gupta (@mommyandmishti) laid out a clear, four-step response for parents. Her first rule: go to your child. Gupta told Newsweek about a moment when her daughter was hit by another toddler at the park while the other child's parent wasn't looking. "I felt an adrenaline rush, but I knew I had to stay grounded," Gupta said. "I stepped in right away, gently moved my daughter away, and focused on her first. "I got down to her eye level and said, 'That wasn't OK. I saw that. I'm right here.' She was stunned, and my job was to make her feel safe." That leads to step two: hold the boundary—even if the other child isn't yours. "I turned to the other child, kindly but clearly, and said, 'We don't hit. Hitting hurts. If you want to play with her, you can say something, like, can I play?' I wasn't trying to scold him, just offer guidance. Had his parent seen it, I'm sure she would've stepped in." Still, many parents feel uncomfortable speaking up. Gupta suggested redirecting attention to your own child or using inclusive, non-blaming language such as, "Let's use gentle hands." "Looks like both of you wanted that toy—let's take turns." "Come here, love. I saw that. I'm right here." Step three is to give your child the words. Gupta said that most toddlers don't know what to say when something like this happens. "Sometimes, I'll also gently say to the parent, 'Just letting you know, he hit her a moment ago. She's OK, but I stepped in so she felt supported.' Most parents really appreciate it when it's said with compassion, not criticism," Gupta said. A mother, spending time with her kids outdoors in a park, holds her child as she talks. A mother, spending time with her kids outdoors in a park, holds her child as she talks. Victor Canales As the old saying goes, practice makes perfect. When your toddler is calm and you are in a safe environment, such as the home, Gupta said you should try the fourth step: role-play. "These everyday situations are actually big teaching opportunities," she added. "When my daughter got hit, of course I comforted her first. But I also wanted to give her something she could carry into the next moment, something to do if it ever happened again. "So, I said things like, 'You can say stop' or 'No.' You can hold your hand out. You can walk away and tell a grown-up." These steps aren't just about stopping one hit; they are lifelong lessons. "Learning how to speak up, hold a boundary [and] stay calm," Gupta said. "These are skills that will support her not just in toddlerhood, but in friendships, school, adult relationships and beyond."
Entrepreneur
28-06-2025
- Business
- Entrepreneur
The Telecom Enabler: Anuradha Gupta, CEO, Amantaya
Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. "We offer a comprehensive range of services designed to address the diverse needs of our global clientele. Our offerings include product development, system integration, testing, and consultancy, with a focus on wireless and digital technologies. We provide end-to-end solutions that enable our clients to navigate the complexities of digital transformation, ensuring they stay ahead in a rapidly evolving market,' said Anuradha Gupta, CEO, Amantaya. Amantya is the first in India to offer a 5G SA Core and Network-in-a-Box, enabling diverse deployments from smart logistics and Industry 4.0 to connectivity in underserved areas. "With TTDF funding, our 5G SA Core will become carrier-grade within the next year, incorporating enhanced scalability, reliability and advanced features to support large-scale network deployments and complex use cases," she added. The solutions are driving global impact in the telecom domain by fostering economic growth, creating job opportunities, and enabling innovation. By unlocking new use cases across industries, it anticipate generating over 2,000 new jobs in diverse domains over the next five years. "Cost-efficiency and flexibility are central to our offerings," the CEO said. The growth plans for the next two years are centered around expanding market presence, fostering innovation and entering new geographies. "We are dedicated to advancing our research and development initiatives to create cutting-edge technologies in wireless, Digital, and AI domains. This includes expanding our accelerators and solutions portfolio, ensuring they continue to align with customer needs. We aim to deepen our collaborations with leading industry players across Indian and global markets to fast-track the adoption of 5G and allied technologies. Our growth plans include entering new markets such as Japan and the EU, alongside strengthening our presence in established regions like India, the USA, the UK, Canada, and the Middle East. Additionally, we are committed to supporting the Government of India's 'Make in India' initiative by developing indigenous 5G solutions," Gupta explained. Factsheet: Year of inception: 2018 No. of employees:800+ Major clients: Verizon, DISH, TCS, C-DOT, and more IP developed/patented (no. - if more than one and names)– 5G SA Core, 5G Network-in-a-Box, Multi-Access Gateway, and Test Automation Tools for RAN, Core, and Wi-Fi testing.
United News of India
16-06-2025
- Sport
- United News of India
Sportspersons serve as ambassadors; messengers of peace: DG J&K YSS
Jammu, June 16 (UNI) Jammu and Kashmir Director General Youth Services and Sports, Anuradha Gupta, on Monday termed sportspersons as the messengers of peace, prosperity, and harmony, stating that these personalities often serve as brand ambassadors due to their influence, popularity, and ability to connect with wide audiences. Anuradha this morning flagged off the J&K contingent for the 78th Senior National Aquatic Championship here from Maulana Azad Stadium. A contingent of 10 swimmers with 5 men and 5 women, selected on merit, will be proceeding for the event to be organised by the Swimming Federation of India at Bhuvneshwar in Odisha from June 22 to 26. Congratulating J&K Swimming Association for its endeavours in providing playing opportunities to J&K youth and promoting sports in every nook and corner of the Union Territory, Anuradha said that J&K possessed immense sporting talent and the dire need is to hone it at the grassroots level. She wished the contingent the best of luck and advised them to play the game with sporting spirit and preserve the sanctity of the same. Hoping for a good show from these swimmers at the national scene, the DG J&K YSS advised them to give their best and bring laurels for themselves, their parents, coaches, mentors and the Union Territory as well. She advised the athletes to leave no stone unturned in blossoming at the national scene and give a message to the society that sports and games serve as the best tool to empower the nation. Organised by Jammu and Kashmir Swimming Association, the Flag Off Ceremony was held under the overall supervision of President J&K Swimming Association, Ramandeep Singh Soodan, General Secretary, Bharat Kumar Sharma; Joint Secretary Cum Coach Babita Rani and Treasurer Vikas Mahajan. UNI VBH ARN
United News of India
11-06-2025
- Sport
- United News of India
Anuradha replaces Rajinder Tara as new DG J&K Youth Services
Jammu, June 11 (UNI) Anuradha Gupta on Wednesday assumed charge of Director General Youth Services and Sports Jammu and Kashmir after replacing outgoing Director General Rajinder Singh Tara here at the Directorate of Youth Services and Sports, Sports House, Maulana Azad Stadium. Anuradha Gupta has served the Union Territory in various capacities, including Deputy Commissioner Samba, Deputy Commissioner Udhampur, Director School Education Jammu and Controller Legal Metrology, J&K. At the outset, Rajinder Singh Tara introduced Anuradha Gupta to the officers and officials of the Directorate and briefed her about the activities and programmes of the department. Tara said apart from the sports activities, the department also carries out various programmes regarding youth development, including the National Youth Festival and orientation programmes. Anuradha Gupta, however, said that she considered it a privilege to serve the department which is involved with the development and welfare of youth, adding that youth are the pillars of the nation and sportspersons are the messengers of peace. "I am grateful to the government for providing me this opportunity of serving youth," she added. "The government is committed to promoting sports in every nook and corner of the Union Territory, and I take it as an added responsibility to do the job in a most befitting manner," Anuradha Gupta maintained. UNI VBH ARN
