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Time of India
16-05-2025
- Entertainment
- Time of India
No light-&-sound show at Victoria after tech glitch
Kolkata: The popular Son-et-Lumiere show at Victoria Memorial was suspended on Thursday due to technical issues with its sophisticated projection system . According to Victoria Memorial Hall director Anurag Kumar, a fault initially affected three of the 10 projectors during Wednesday's performance. Whilst two were fixed, the third requires an imported part from Hong Kong. "The component has to be sourced from abroad. That could take around four-five days," he stated. The 3D visual experience on the building's eastern facade requires several projectors working in unison through projection mapping technology. The present show, 'Kolkata — The City of Joy', introduced two years ago, presents Kolkata's heritage through a dialogue between a personified Kolkata and an animated Angel of Victory statue from the memorial's central dome. It covers various aspects including the Independence movement, notable personalities, artistic luminaries, social reform contributions and cultural narratives. Weekly attendance peaks at 4,000 during winter but has reduced to approximately 600 in recent weeks during the summer lull. The programme is suspended during rainfall. VMH generates annual revenue of Rs 30 lakh from the Son-et-Lumiere. The programme operates in three languages: Bengali (Tuesday, Friday and Sunday), Hindi (Thursday and Saturday), and English (Wednesday). The outdoor venue with open-air seating necessitates cancellation during wet weather.


Fashion Value Chain
14-05-2025
- Business
- Fashion Value Chain
Shraddha Kapoor Joins Eureka Forbes to Promote Smart Home Hygiene
Eureka Forbes Ltd, a leader in India's health and hygiene sector, has announced Shraddha Kapoor as the new face of its vacuum cleaner range. The collaboration marks a key step in the brand's ongoing mission to promote cleaner, healthier homes with next-gen home cleaning technology. With a four-decade legacy and unmatched reach, Eureka Forbes is aiming to connect more deeply with modern, urban households through this partnership. At the core of this push is the Forbes SmartClean Robotic Vacuum Cleaner, featuring powerful suction, wet mopping capabilities, AI integration, and LiDAR technology for intelligent navigation and seamless cleaning. 'A clean home is the foundation of a healthy mind and body,' said Shraddha Kapoor. 'With Eureka Forbes' SmartClean Robotics, we're blending innovation with lifestyle.' Echoing this vision, Anurag Kumar, Chief Growth Officer, stated that Shraddha represents a generation focused on mindful living and smart choices, making her the ideal ambassador as the brand evolves toward smarter hygiene solutions. From robotic vacuums to advanced deep-cleaning models, Eureka Forbes continues to shape the future of home hygiene in India, now with a renewed focus on tech-enabled convenience and lifestyle integration.


Business Standard
12-05-2025
- Business
- Business Standard
Eureka Forbes onboards Shraddha Kapoor to champion a cleaner, healthier India
BusinessWire India Mumbai (Maharashtra) [India], May 12: Eureka Forbes Ltd, India's leading player in the health and hygiene industry, has announced actress Shraddha Kapoor as the brand ambassador for its iconic range of vacuum cleaners. As a category leader trusted by millions of Indian households for over four decades, this collaboration marks a significant milestone in the brand's journey to champion cleanliness and inspire healthier living across homes in India. As a market leader in vacuum cleaning with over four decades of legacy, Eureka Forbes has consistently brought cutting-edge home cleaning technology to Indian households, backed by an unmatched service network. The new Forbes SmartClean Robotic Vacuum Cleaners combine powerful suction with wet mopping, delivering spotless floors with ease. Powered by AI and next-gen LiDAR technology, these smart devices offer precision, intelligence, and unmatched convenience. Partnering with Shraddha Kapoor, Eureka Forbes aims to connect with today's young, urban consumers who value smart, health-conscious living reinforcing its mission to empower homes with cleaner, healthier solutions. Talking about her association with Eureka Forbes, Shraddha Kapoor said, "I am indeed delighted to be associated with the Eureka Forbes family. I have always believed that a clean home is the foundation of a healthy mind and body, and the spaces we live in deeply influence how we function as individuals. Eureka Forbes as a brand has been championing clean, healthy living and I'm proud to be associated with a brand that has made clean living a lifelong mission. With innovations like the Forbes SmartClean Robotics range, which blends intelligent technology with effortless convenience, Eureka Forbes is redefining the future of home hygiene. I truly hope that together we can inspire many more to embrace this way of life." Anurag Kumar, Chief Growth Officer, Eureka Forbes Ltd said, "We're pleased to welcome Shraddha Kapoor to the Eureka Forbes family as the face of our Vacuum Cleaners. She represents a generation that values mindful living, smart choices, and purposeful innovation, qualities that mirror our brand ethos. At Eureka Forbes, we've been pioneering home hygiene solutions for over 40 years, and with our new Forbes SmartClean Robotics range, we are redefining what effortless cleanliness looks like in today's homes. Shraddha's authenticity and strong connect with young Indian households makes her the perfect partner in our journey to build a cleaner, healthier India, one smart home at a time." With its customer-first approach, Eureka Forbes continues to lead the market with innovative, intuitive, and efficient vacuum cleaners that make home cleaning effortless and effective. With a wide range of solutions from robotic cleaners to deep-cleaning vacuums, the brand has constantly evolved to meet the dynamic needs of modern households. (ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)


Mint
12-05-2025
- Business
- Mint
Eureka Forbes onboards Shraddha Kapoor to champion a cleaner, healthier India
Mumbai, Maharashtra, India – Business Wire India Eureka Forbes Ltd, India's leading player in the health and hygiene industry, has announced actress Shraddha Kapoor as the brand ambassador for its iconic range of vacuum cleaners. As a category leader trusted by millions of Indian households for over four decades, this collaboration marks a significant milestone in the brand's journey to champion cleanliness and inspire healthier living across homes in India. As a market leader in vacuum cleaning with over four decades of legacy, Eureka Forbes has consistently brought cutting-edge home cleaning technology to Indian households, backed by an unmatched service network. The new Forbes SmartClean Robotic Vacuum Cleaners combine powerful suction with wet mopping, delivering spotless floors with ease. Powered by AI and next-gen LiDAR technology, these smart devices offer precision, intelligence, and unmatched convenience. Partnering with Shraddha Kapoor, Eureka Forbes aims to connect with today's young, urban consumers who value smart, health-conscious living reinforcing its mission to empower homes with cleaner, healthier solutions. Talking about her association with Eureka Forbes, Shraddha Kapoor said, "I am indeed delighted to be associated with the Eureka Forbes family. I have always believed that a clean home is the foundation of a healthy mind and body, and the spaces we live in deeply influence how we function as individuals. Eureka Forbes as a brand has been championing clean, healthy living and I'm proud to be associated with a brand that has made clean living a lifelong mission. With innovations like the Forbes SmartClean Robotics range, which blends intelligent technology with effortless convenience, Eureka Forbes is redefining the future of home hygiene. I truly hope that together we can inspire many more to embrace this way of life." Mr. Anurag Kumar, Chief Growth Officer, Eureka Forbes Ltd said, 'We're pleased to welcome Shraddha Kapoor to the Eureka Forbes family as the face of our Vacuum Cleaners. She represents a generation that values mindful living, smart choices, and purposeful innovation, qualities that mirror our brand ethos. At Eureka Forbes, we've been pioneering home hygiene solutions for over 40 years, and with our new Forbes SmartClean Robotics range, we are redefining what effortless cleanliness looks like in today's homes. Shraddha's authenticity and strong connect with young Indian households makes her the perfect partner in our journey to build a cleaner, healthier India, one smart home at a time.' With its customer-first approach, Eureka Forbes continues to lead the market with innovative, intuitive, and efficient vacuum cleaners that make home cleaning effortless and effective. With a wide range of solutions from robotic cleaners to deep-cleaning vacuums, the brand has constantly evolved to meet the dynamic needs of modern households. Divya Prabhu, Adfactors PR, +91-9920991644; Vinesh Prabhu, Adfactors PR, +91-9820016495; Mansi Muskan, Adfactors PR, +91-7856866499