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Time of India
12 hours ago
- Entertainment
- Time of India
Bathwater Bliss: Sydney Sweeney's bathwater becomes luxe soap sensation
Sydney Sweeney is selling 5,000 bars of soap infused with drops of her actual bathwater in a limited-edition collab with Dr. Squatch, sparking backlash online. While some call it clever marketing, many fans are upset over the objectification of the rising star. Sydney Sweeney has done a lot of things, starred in Euphoria, stolen scenes in Anyone But You, and pretty much become the internet's favorite It Girl. But just when you think she couldn't surprise us more, she goes and launches a soap made from her actual bathwater. The limited-edition soap, cheekily called 'Bathwater Bliss,' is part of a quirky and unexpected collab with natural grooming brand Dr. Squatch. And no, this isn't some gimmick from a late-night comedy sketch. It's an actual, legit product—and people are losing their minds over it. Wait…Her actual bathwater? Earlier this year, Sydney teamed up with Dr. Squatch for a steamy ad campaign. Picture this: Sweeney lounging in a bathtub full of bubbles, talking all things self-care while promoting their Natural Body Wash. The ad went viral. And fans? Well, they took it to a whole new level—joking (or maybe not joking?) about wanting to buy the water she bathed in. Turns out, Sydney was paying attention. Instead of brushing it off as internet noise, she leaned all the way into it. 'Fans always joke about wanting my bathwater,' she told GQ. 'So I was like, this is such a cool way to have a conversation with the audience and give them what they want—but also, hopefully encourage them to take care of themselves in a healthy way.' And so, 'Bathwater Bliss' was born. What's actually in the soap? So how do you go from bathwater to bar soap? Here's the scoop. The team at Dr. Squatch took water from Sydney's promotional bath shoot, the same one from that viral ad, and used it as an ingredient in the soap. But don't worry, it's not just water and wishful thinking. The bar is also made with exfoliating sand and pine bark extract, which give it a fresh, woodsy vibe. The whole idea is to blend Sweeney's glam with Squatch's rugged, outdoorsy appeal. It's weird. It's wild. And it's working. Launch details: Mark your calendars If you're even thinking about getting your hands on this soap, set your alarm. Sydney Sweeney bathwater soap launch date, time 'Bathwater Bliss' drops on Friday, June 6, at 12 p.m. EST, and it's only available on Dr. Squatch's website. They're making just 5,000 bars, so don't expect it to hang around for long. Oh, and here's the kicker—100 super lucky buyers will receive a special edition bar that actually contains Sydney's real bathwater. Like, not just 'inspired by,' but literally from her tub. Is it a little over the top? Absolutely. But it's also Sydney Sweeney, and that's kind of the point. While the concept is definitely playful (okay, let's be real—borderline absurd), Sweeney says there's a deeper intention behind the bubble bath madness. At its core, this is a self-care moment, packaged in the most Sydney Sweeney way possible. 'I honestly think it's a really fun, full-circle moment,' she said in an interview. 'This is just such a cool way to connect with people and also promote something positive—taking care of yourself, having a little fun, not taking things too seriously.' Marketing genius or pure chaos? Whatever your take, you've got to admit it's genius marketing. Sydney Sweeney managed to turn an internet joke into an actual product—and got a major brand to roll with it. Dr. Squatch, known for its cheeky ads and natural products, seems like the perfect match for a stunt like this. Whether you're a die-hard fan, a curious shopper, or just someone who appreciates a good celebrity side hustle, 'Bathwater Bliss' is definitely one for the books. Will it sell out instantly? Probably. Will people actually use it or keep it as a novelty? Who knows. Either way, Sydney's soap is scrubbing away the rules of traditional branding—one sudsy bar at a time. One step to a healthier you—join Times Health+ Yoga and feel the change
Perth Now
14 hours ago
- Entertainment
- Perth Now
‘Down bad': Fans go wild for star's bathwater soap
Loyal fans of American actress Sydney Sweeney are going berserk online after the Anyone But You actress revealed she was selling soap with her 'actual' bathwater in it. The 27-year-old announced she was collaborating with handmade soap brand Dr Squatch to sell 'Sydney's bathwater soap' designed for men. 'You kept asking about my bathwater after the Dr Squatch ad... so we kept it,' she told her 25.2 million Instagram followers. 'Introducing Sydney's Bathwater Bliss! A very real, very limited-edition soap made with my actual bathwater.' Sydney Sweeney. Credit: BANG - Entertainment News Die-hard fans of the Euphoria star unreservedly voiced their desire to purchase Sweeney's bathwater soap. 'Thanks, I'll take 100,' one fan wrote. 'This is edible, right,' another said. Another person simply posted a GIF of George Clooney running in desperation. However, remarks of disbelief dominated the comments section. One user received more than 30,000 likes on their comment, 'We need to look at ourselves in the mirror.' Another user said, 'Imagine being down bad enough to buy this,' their comment received 11,828 likes. 'Everyday we stray further from god,' a third person chimed in. Sweeney said her followers started demanding samples of her bathwater after she first partnered with Dr Squatch to promote their body wash. In the commercial she appeared in a bubble bath, now she's selling her suds. 'When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,' Sweeney said in a press release. The soap bar features exfoliating sand and pine bark extract, combined with a splash of the actress' bathwater. According to the brand's statement, the scent 'channels two of the best places on Earth: the great outdoors and Sydney Sweeney's bathtub'. Sweeney, who recently became single, added: 'It's weird in the best way. 'Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural.'
Economic Times
a day ago
- Entertainment
- Economic Times
Sydney Sweeney is selling her used bathwater — Here's how fans are reacting
From Viral Campaign to Limited-Edition Product What's Inside the Bar? Live Events A Commentary on Celebrity Culture Fans React to the Soapy Sensation Limited Run, Unlimited Buzz FAQs What is 'Bathwater Bliss'? Is there really bathwater in the soap? (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Hollywood actor Sydney Sweeney , known for her breakout performances in Euphoria and Anyone But You, is making headlines once again—this time for blending personal branding with bold product innovation. The Emmy-nominated actress has teamed up with men's grooming brand Dr. Squatch to release a limited-edition bar of soap dubbed Bathwater Bliss, which, according to the company, contains actual water from Sweeney's promotional bath shoot, as per a report by idea stemmed from a previous campaign in which Sweeney, 27, appeared in a playful, tongue-in-cheek advertisement for Dr. Squatch's Natural Body Wash. In the ad, the actress soaked in a bubble bath while teasing viewers with the line 'dirty little boys'—a moment that quickly went viral and sparked a frenzy among her online than ignore the ensuing online chatter, Sweeney leaned into the absurdity. 'When your fans start asking for your bathwater, you can either ignore it or turn it into a bar of Dr. Squatch soap,' Sweeney remarked in a press release issued this week.'It's weird in the best way, and I love that we created something that's not just unforgettable—it actually smells incredible.'The Bathwater Bliss bar is formulated with exfoliating sand, pine bark extract, and what the company claims is a splash of water from the bath featured in Sweeney's ad. In homage to her Pacific Northwest roots, the scent profile combines hints of Douglas fir and moss—evoking the great outdoors with a twist of Hollywood 5,000 bars have been produced, and they will be made available for purchase starting Friday, June 6, at noon EST, exclusively through Dr. Squatch's stunt, though unconventional, reflects Sweeney's growing self-awareness as a public figure subject to intense and often inappropriate scrutiny online. From comments on her red carpet appearances to viral vacation photos, the actress has frequently found herself the subject of public a recent interview, Sweeney admitted she was initially unaware of the 'erotic undertones' associated with fan requests for her bathwater. Yet, rather than retreat from the spotlight or engage in criticism, she opted to transform the moment into a tongue-in-cheek commercial venture—one that playfully challenges internet behavior while promoting natural personal expected, reactions to Bathwater Bliss have been intense. Social media platforms lit up with commentary ranging from amusement to disbelief. 'What has the world come to…' one user wrote, while another quipped, 'Never thought I'd see the day that washing my mouth out with soap wasn't a punishment.' Some fans even questioned broader implications: 'Are straight men ok?'While the campaign has elicited mixed reactions, it has undeniably succeeded in generating conversation—and demand. Like Laufey's upcoming tour supporting her new album A Matter of Time, which is expected to sell out across major North American venues, Sweeney's soap experiment is poised to become a sellout hit in its own right, albeit in a different aisle of pop Bliss is a limited-edition bar of soap created by Sydney Sweeney in collaboration with men's grooming brand Dr. Squatch. It's said to include a splash of water from Sweeney's promotional bath to Dr. Squatch, yes—a 'splash' of water from the bath used in the original ad shoot is included in the soap's formula.
Yahoo
a day ago
- Business
- Yahoo
Sydney Sweeney Is Allowing Fans To Feel, Smell, And Taste Her Bathwater — Yup, You Read That Right
Listen, after Gwyneth Paltrow began selling scented candles called "This Candle Smells Like My Vagina," nothing celebrities do surprises me anymore. So, when I heard Sydney Sweeney was going to profit off of her bathwater, I didn't even budge. So, how did this come about? Here's a little background story. Back in October 2024, the Anyone But You star was featured in a Dr. Squatch body wash commercial. "Hello, you dirty little boys," Sydney said while taking a bubble bath. "Are you interested in my Well, you can't have it, because this isn't for boys. It's for men." The video generated so much attention that people in the comments were literally begging to drink the bathwater she was sitting in. Well, the people spoke and the hygiene brand listened! Today, Dr. Squatch introduced their latest limited edition natural soap: Sydney's Bathwater Bliss, made from Sydney's bathwater. Related: 24 Strange, Gross, And Totally Surprising Facts About Red Carpet Outfits "You kept asking about my bathwater after the @drsquatch ad," she wrote in the caption. "So we kept it." And, of course, people on the internet had a lot to say about it: Related: Sophie Turner Opened Up About Her "Incredibly Sad" Split From Joe Jonas Sydney's soap officially goes on sale on June 6 at Okay, now tell me what you think of this brand collaboration? Is it giving, "get your money, sis," or "eww, wtf?" Let me know in the comments! Also in Celebrity: "I Can't Emphasize Enough How Filthy Some Of These People Are": 39 Hollywood Secrets People Have Learned From Working With Celebs Also in Celebrity: If You Think You're Smarter Than The Average Celebrity, Prove It By Correctly Answering These Questions They Got Wrong On "Jeopardy" Also in Celebrity: 12 Celebs Who Came Out At A Young Age, And 13 Who Came Out Way Later In Life
Buzz Feed
a day ago
- Entertainment
- Buzz Feed
Sydney Sweeney Sells Bathwater To Fans, People React
Listen, after Gwyneth Paltrow began selling scented candles called "This Candle Smells Like My Vagina," nothing celebrities do surprises me anymore. So, when I heard Sydney Sweeney was going to profit off of her bathwater, I didn't even budge. So, how did this come about? Here's a little background story. Back in October 2024, the Anyone But You star was featured in a Dr. Squatch body wash commercial. "Hello, you dirty little boys," Sydney said while taking a bubble bath. "Are you interested in my Well, you can't have it, because this isn't for boys. It's for men." The video generated so much attention that people in the comments were literally begging to drink the bath water she was sitting in. Well, the people spoke and the hygiene brand listened! Today, Dr. Squatch introduced their latest limited edition natural soap: Sydney's Bathwater Bliss, made from Sydney's bath water. "You kept asking about my bathwater after the @drsquatch ad," she wrote in the caption. "So we kept it." And, of course, people on the internet had a lot to say about it: Sydney's soap officially goes on sale on June 6 at Okay, now tell me what you think of this brand collaboration? Is it giving, "get your money, sis," or "eww, wtf?" Let me know in the comments!
