Latest news with #AnyoneButYou
Daily Mail
12 hours ago
- Business
- Daily Mail
Sydney Sweeney causes wild jump in struggling retailer's stock price after surprise announcement
Sydney Sweeney is giving American Eagle new star power — and its stock price a major jolt. The Hollywood A-lister, who made her name in Euphoria, White Lotus and Anyone But You, is the face of the denim brand's fall campaign. News of the collaboration sent American Eagle's ailing stock up more than five percent Thursday morning, even though the stock is still down 45 percent over the past year. It is usually the investments from titans like Warren Buffet that move stocks that much. Some analysts say the spike puts American Eagle in line to join other 'meme stocks' — companies whose prices are driven more by online hype than fundamentals. The trend took off during the pandemic as bored workers stuck at home plotted on social media to push up prices of struggling stocks like GameStop and AMC in a bid to spite hedge funds that had better the would fall more. Eventually, those stocks collapsed as their businesses couldn't support the social media-fueled hype. The meme stock craze returned this week. Kohl's saw its stock surge 40 percent in one day after a frenzy of share buying. 'Once a stock falls under the 'meme' category, the price movements can be violent and volatile, so it's certainly not for everyone,' Bret Kenwell, a US investment analyst at eToro, previously told 'Chasing can result in being burned.' However, American Eagle will be hoping that retaining the Anyone But You bombshell is enough to revive its bottom line. 'With Sydney Sweeney front and center, she brings the allure,' president Jennifer Foyle said. 'We add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.' Sweeney's campaign will focus on American Eagle's most famous product, its denim jeans. 'I have great jeans…now you can too,' wrote Sweeney on Instagram as she debuted one of the commercials. Sweeney — who has previously partnered with brands such as Dr. Squatch, Baskin-Robbins and Jimmy Choo — has also designed her own American Eagle jeans with a butterfly design. The collaboration sent American Eagle's stock up more than five percent on Thursday morning Sweeney, pictured in hit film Anyone But You, also designed her own jeans for the campaign The company's stock price is still down 45 percent over the last year All net proceeds from the jeans will benefit Crisis Text Line. Meanwhile, Sweeney is preparing to launch her own lingerie brand — with some very powerful backers. The venture has backing from Amazon billionaire Jeff Bezos and his new wife, Lauren Sanchez, who have invested in new brand. A source told Us Weekly that her new lingerie line is launching 'very soon.' 'This has been a huge project for her and something she's been working on for the last year,' the source added.
Time of India
a day ago
- Business
- Time of India
How did Sydney Sweeney spark off a Meme Stock frenzy as American Eagle shares soar
Actress Sydney Sweeney , widely recognized for her roles in "Euphoria" and "Anyone But You," has unexpectedly ignited a fresh surge in meme stock trading, with American Eagle Outfitters becoming the latest beneficiary. Following the announcement that Sweeney would headline the brand's fall marketing campaign, shares of American Eagle jumped over 9% in midday trading Thursday, later spiking more than 17% in after-hours trading. A Meme Stock Reawakens With over 13% of its shares currently sold short, American Eagle's stock characteristics fit the profile that typically attracts social media-fueled retail investor frenzies. This high short interest, combined with a well-known retail name and a celebrity endorsement, made it ripe for a meme stock rally. 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Traders cited the announcement as a trigger for piling into the stock, recalling similar speculative waves seen during the height of meme stock mania in 2021. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like This Is Why Smart People Always Keep Baking Soda At Home Read More Undo Sydney Sweeney's Impact: 'She Brings the Allure' American Eagle's fall campaign, set to launch later this year, will spotlight its denim collection — with Sweeney as the face of the brand. The campaign's theme, 'Sydney Sweeney Has Great Jeans,' includes 3D billboard activations, interactive Snapchat lenses, and AI-powered virtual try-ons for shoppers. "She brings the allure," said Jennifer Foyle, American Eagle's president and creative director. 'We add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.' According to the company, jackets and jeans designed with Sweeney in mind will also be rolled out during the campaign. Live Events Sweeney, in a statement, expressed her deep connection with the brand, noting, 'They have literally been there with me through every version of myself.' Social Media Buzz Lifts AEO Sweeney's alignment with American Eagle appears to have galvanized retail investors , some of whom have compared the event to earlier meme stock moments. Comments on WallStreetBets suggest that Sweeney's involvement was 'the only DD (due diligence) needed' to invest. As a result, American Eagle became the fifth-most mentioned stock on Stocktwits. The virality mimics earlier rallies in companies like GameStop and AMC, where a blend of internet fandom, short interest, and brand recognition fueled unpredictable spikes in value. Joining the 2025 Meme Stock Wave American Eagle now joins a broader 2025 meme-stock resurgence. Companies like Opendoor Technologies, Krispy Kreme, GoPro, and Kohl's have all experienced unusual trading activity in recent sessions. Each has been targeted by social media-fueled investors capitalizing on high short interest and low stock prices. In Wednesday's trading alone, GoPro and Krispy Kreme saw wild swings, with earlier rallies focused on Opendoor and Kohl's. Investors often act on momentum and coordinated social cues, causing cascading short squeezes that can push stocks up dramatically. Stock Performance and Financial Outlook Despite Thursday's rally, American Eagle shares are still down 35% year-to-date and had fallen 21% in 2024. The surge tied to Sweeney offers a temporary reprieve, but analysts remain cautious about the long-term financial outlook. In May, the company reported a fiscal first-quarter loss and withdrew its full-year 2025 guidance, citing macroeconomic uncertainty. Retail analysts, including Corey Tarlowe of Jefferies, flagged 'ongoing headwinds facing the consumer,' which may affect revenue and margins for the remainder of the year. Jefferies maintains a "hold" rating, noting American Eagle's efforts to reduce sourcing from China to under 10% and diversify its supply chain. Out of six brokerages tracking the company via Visible Alpha, four rate the stock as 'hold,' with just one issuing a 'buy' recommendation. Next Earnings Awaited American Eagle is not expected to report its next earnings until September 4, with many large retail chains scheduled to release quarterly figures in mid-August. Until then, market observers expect American Eagle to remain volatile, particularly if meme traders continue to target it. The company's recent marketing pivot toward high-profile celebrity endorsement may offer both a brand lift and short-term shareholder optimism, though how long that momentum will last remains unclear. Meme Stock Mania: A Summer Return? With retail traders again boasting large intraday gains — one Reddit user claimed to be 'up $45,000 in about an hour' — meme-stock culture seems to be experiencing a mid-2025 revival. Sydney Sweeney's campaign appears to have provided the perfect spark at the right time. As other meme stocks such as GoPro and Opendoor trend upward, American Eagle's brush with celebrity may have just rewritten its near-term story. FAQs Why is Sydney Sweeney associated with a meme stock rally? Sydney Sweeney, known for her roles in Euphoria and Anyone But You , was recently announced as the face of American Eagle's fall marketing campaign. This announcement led to a dramatic surge in the company's stock price, driven by online chatter and social media-fueled retail investor enthusiasm — the hallmarks of a meme stock rally. What is a meme stock, and how does it relate to American Eagle? A meme stock is a company's stock that gains sudden popularity through online communities, often leading to large and unpredictable price swings. American Eagle fits the meme stock profile with over 13% of its shares sold short, a well-known retail brand, and now a viral celebrity endorsement by Sweeney.
Express Tribune
a day ago
- Entertainment
- Express Tribune
Did Sydney Sweeney just save American Eagle with a single pair of jeans?
Sydney Sweeney has lit a fire under the fashion world and Wall Street is feeling the heat. The Euphoria and Anyone But You actress has become the face of American Eagle's fall 2025 campaign, and her influence is proving lucrative. Within hours of the campaign launch, American Eagle's stock surged by more than 10 percent, fuelled by retail investors and online buzz. The campaign, cheekily titled Sydney Sweeney Has Great Jeans, features the 27-year-old star in nothing but denim. The centrepiece is The Sydney Jean, a limited-edition design that includes a butterfly detail symbolising support for domestic violence awareness. All proceeds from the jeans will be donated to Crisis Text Line, a nonprofit offering mental health support. 'I wanted to do something in support of a cause that was really important to me,' Sweeney told InStyle. Her message of empowerment and authenticity is resonating with Gen Z audiences; a demographic American Eagle has been desperate to reclaim. 'There is something so effortless about American Eagle,' she said. 'It is the perfect balance of being put together but still feeling like yourself.' That balance seems to be working. Reddit communities like WallStreetBets quickly took notice, with users praising both the campaign and the potential investment opportunity. The retailer, navigating an environment of cautious consumer spending and tariff uncertainty, appears to be banking heavily on this celebrity push. Industry analysts have called the campaign American Eagle's most ambitious and expensive to date. It is running across high-visibility platforms including the 3D Sphere display in Las Vegas. Whether the hype leads to lasting sales remains to be seen, but one thing is certain; Sydney Sweeney's star power has delivered an immediate financial jolt. She's modelling jeans and moving markets at the same time.
Time of India
a day ago
- Entertainment
- Time of India
Sydney Sweeney's cheeky new campaign sends American Eagle stock soaring; internet says 'she's taking down the woke era'
Sydney Sweeney is officially that girl. From breakout roles to viral red carpet moments, she's mastered the art of going viral without even trying. Now, she's proving she's not just an internet favourite but a serious brand mover. Her new American Eagle campaign dropped this week, and, like clockwork, the internet went wild. Between the nostalgic denim looks, that signature Sydney smile, and just the right amount of Y2K energy, the campaign exploded across TikTok, Instagram, and Reddit. And as it turns out, everything Sydney touches really does turn to gold, including American Eagle's stock price. American Eagle stock sees major rally after Sydney Sweeney campaign. After the campaign launch, American Eagle Outfitters (AEO) stock shot up over 6% during Wednesday's trading session, then soared more than 22% in after-hours trading. At one point, the stock was up as much as 25% in pre-market activity, erasing most of the brand's year-to-date losses. According to the spike wasn't just retail hype, but a mix of short interest, Reddit buzz, and genuine excitement around the Sydney Sweeney campaign fuelled the surge. With more drops reportedly on the way, fans and investors are now watching AE's next moves closely. The ad features the Anyone But You actress in a fitted tank top and classic blue jeans, crouched over a car as she pretends to fix it. She then strolls away with her back to the camera, the shot lingering on a close-up of her jeans, which is now seen as a not-so-subtle nod to early 2000s advertising tropes. Sydney Sweeney for American Eagle's Fall 2025 campaign Why Sydney Sweeney? Dubbed the 'Sydney Sweeney Has Great Jeans' campaign, it's American Eagle's biggest investment to date. Featuring limited-edition denim pieces, including a signature 'Sydney Jean', the campaign elevates AE's core brand message while leveraging Sweeney's classically cool persona. The push includes flashy OOH stunts like 3D billboards, Sphere displays in Las Vegas, and AI-powered virtual try-ons via Snapchat. Sweeney brings the exact mix of laid-back confidence and early-2000s energy that Gen Z is eating up. The campaign taps into low-rise jeans, oversized denim jackets, baby tees, and that effortless cool vibe. It's nostalgic without trying too hard and current without feeling forced. Reddit and TikTok give it the green light What really pushed this into viral territory was the chatter on Reddit and TikTok. On Reddit, users in both fashion and stock subreddits started pointing out how effective the campaign was. Some even noted a rise in mall foot traffic. Meanwhile, TikTok is filled with people recreating Sweeney's looks or calling the campaign 'the first time AE has looked cool in years.' The campaign dropped just in time for back-to-school shopping. That timing, combined with Sweeney's popularity and a growing appetite for Y2K-inspired fashion, gave American Eagle exactly what it needed to stand out in a competitive market. It's a smart move that's paying off both on the sales floor and in the stock market. Is the 'woke era' over? As the campaign continues to go viral, it's sparking more than just denim hauls and Sydney Sweeney fan edits. While many are calling her the new-gen bombshell, effortlessly bringing back that early-2000s charm, others are questioning what her image represents. Notably, the Euphoria star recently made headlines for teaming up with Dr. Squatch to sell soap that included her bath water. Sydney Sweeney is single handedly taking down the woke ideology!Full Power to you 🥳 Some social media users argue that by starring in a campaign so rooted in the male gaze, she's unintentionally pushing the progress of women in media and fashion a decade backwards. Several users pointed out that the aesthetic feels like a throwback to the era when women were used to sell products by simply posing beside them, often with a car in the background and little context, as they declare the 'woke era' is officially over.
The Irish Sun
2 days ago
- Entertainment
- The Irish Sun
Sydney Sweeney goes topless under just a denim jacket and makeup-free for American Eagle photoshoot
SYDNEY Sweeney has gone completely topless under just a denim jacket for a makeup-free for American Eagle photoshoot. American actress Sydney Sweeney , 27, looks sensational in sizzling new snaps shared by the brand for her brand new fall 2025 fashion campaign. Advertisement 6 Sydney posed topless in only a denim jacket for the new American Eagle campaign Credit: American Eagle 6 She looked sensational as she posed up a storm Credit: American Eagle 6 The campaign is for fall 2025 Credit: American Eagle 6 The new denim collection is called Sydney Has Good Jeans Credit: American Eagle 6 In another snap she donned a white tank top with some lighter denim jeans Credit: American Eagle Posing in dark indigo denim while strewn across the floor in one snap, the stunning star ditched her bra completely as she smized for the camera. Her blond locks were styled in waves, with her tresses cascading over her shoulder. Not only did she ditch her bra, but she ditched makeup too. There were several other glamorous shots from the shoot, too, including one of Sydney gazing over her shoulder, and another of her with her hands in the air. Advertisement Read More about Sydney Sweeney The brand then went on to share a video "audition" of Sydney, where she can be heard saying: "Hi, I'm Sydney Sweeney." She then said: "I'm available for the American Eagle jeans campaign shoot." SYDNEY'S NEW CAMPAIGN Wearing a pair of wide-legged denim jeans and a cropped white shirt, Sydney then posed up a storm before a voiceover said: "Sydney Sweeney Has Great Jeans." The caption for the post read: " Not a cameo. Not a test run. Sydney Sweeney just dropped the denim performance of the year. @Sydney_Sweeney has great jeans, and you can too ." Advertisement Most read in Celebrity Latest Breaking Reacting to the video, and Sydney's denim collection, one person wrote: "This is epic !!!" Another added: "Love her. Icon indeed." Massive American film star becomes favourite to be next Bond girl as she is pals with new 007 director "Love her. I wonder if I will look this good in those jeans," penned a third. "ICONIC," said a fourth. Advertisement WEDDING CALLED OFF The Anyone But You star was due to marry businessman Jonathan Davino, 41, this spring but "major issues" got in the way, sources said earlier this year. "Sydney and Jonathan have been having major issues but are not fully split," an insider told They added: "Things are not great right now, but they aren't throwing in the towel yet. "They are working on their relationship but have called off the wedding for now." Advertisement The pair were meant to tie the knot in Chicago this spring, the source said, but plans are now on hold. "The wedding is not happening, and they aren't having further discussions about it," they added. According to the insider, Sydney "wanted to cancel everything and couldn't handle the stress". Discussing the couple's issues, the insider revealed a lot of their relationship problems stem from Sydney being "extremely busy with work commitments". Advertisement Sydney and Jonathan met in 2018 and got engaged in February 2022. 6 The new campaign launched today Credit: American Eagle
