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Forbes
12 hours ago
- Business
- Forbes
Data Architecture: How Tech Leaders Can Future-Proof Their Analytics Strategy
Jagadish Gokavarapu, VP of Technology at Wissen, 25+ years in IT and Services, specializing in AI and digital transformation. In an era where data is a strategic asset, organizations often falter not because they lack data—but because their architecture doesn't scale with their needs. Leaders must design data ecosystems that align with business strategy while balancing cost, complexity and agility. This article explores common architectural pitfalls and outlines how executives can make smarter, outcome-driven decisions when it comes to data and analytics infrastructure. 1. Let Business Use Cases Drive Architectural Choices Too often, leaders adopt trending architectures—real-time pipelines, serverless functions—without fully evaluating their business need. The result? Over-provisioned systems and inflated costs. Real-time pipelines are powerful, but they're not always necessary. A company reporting weekly sales doesn't benefit from a high-frequency event-driven architecture—it just inherits its cost and complexity. Instead, aligning technical architecture with actual business latency requirements (real-time, near-real-time, batch) ensures both operational efficiency and long-term maintainability. 2. Serverless Isn't A Strategy—It's A Tool Serverless computing reduces operational overhead and scales with demand. However, it's not universally applicable. Workloads involving long-running or compute-intensive tasks can be more efficiently handled using containerized or server-based deployments. Executives should treat serverless as part of a larger strategy, not the foundation of one. Use it where agility and cost-efficiency are paramount—for example, for infrequent data collection tasks or on-demand analytics. But when stability, control or debugging depth matter, a hybrid model is often better. 3. Build A Tech Stack That's Modular, Not Monolithic No single tool or platform fits all analytics scenarios. A modular architecture lets you evolve components independently based on changing needs. For example: Apache Kafka or AWS Kinesis for high-throughput, real-time streaming. Apache Airflow or Azure Data Factory for orchestrated batch workflows. dbt or Snowflake for SQL-based transformations and modeling. Selecting tools by workload type ensures the system remains maintainable and avoids the bloat of unnecessary tools or duplicated functions. 4. Observability Begins With Logging—Not Dashboards Observability isn't just about metrics and dashboards. It starts with structured, consistent logging across the stack. Without proper logs and audit trails, even the best monitoring tools offer limited value. In several architecture redesigns I've led, simply introducing a logging strategy improved incident response time and enabled better capacity planning. Logging not only supports compliance and debugging—it's critical for performance tuning and long-term optimization. Treat it as a core architectural requirement, not an afterthought. 5. Leverage AI And Low-Code To Address The Skills Gap As technologies evolve faster than teams can upskill, AI and low-code platforms provide a scalable solution. AI-powered monitoring tools can detect anomalies, automate remediation and optimize infrastructure dynamically. Low-code tools enable faster pipeline development, especially for business-driven use cases. This dual approach doesn't replace engineers—it amplifies their impact. I've implemented low-code solutions that reduced onboarding time for new analysts, freeing up senior engineers to focus on innovation. Make Architecture A Strategic Lever, Not A Technical Silo Your data architecture should serve as a growth engine, not a cost center. By making intentional choices—based on business goals, not hype—you can architect a system that is scalable, efficient and adaptable. The leaders who invest in observability, modularity and AI/low-code enablement today will be the ones driving tomorrow's data-first strategies. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
News24
a day ago
- Business
- News24
Gwyneth Paltrow stars in Astronomer's clever spin post-‘Coldplaygate' fallout
Astronomer is spinning the publicity from 'Coldplaygate' in its favour. The tech company was thrust into the spotlight after its CEO and chief people officer went viral. They were caught embracing and trying to hide when captured on the jumbotron at a Coldplay concert earlier this month. Both parties have since resigned from their positions at the company. Taking on the adage that all publicity is good publicity, the company released a promotional video featuring Gwyneth Paltrow, Coldplay frontman Chris Martin's ex, as a temporary spokesperson. Paltrow and Martin famously 'consciously uncoupled' in 2014 after ten years of marriage. In the 1-minute clip posted on Astronomer's X account, the Academy Award winner says the company has hired her to answer the most common questions the company has been asked recently. The first question, appearing on screen, reads, 'OMG! What the actual f?' To which Paltrow responds, 'Yes, Astronomer is the best place to run Apache Airflow [an open-source workflow management platform]' and that the company is 'thrilled' that so many people are interested in data workflow automation. The next question is how the company's social media team has been holding up after the viral clip. Paltrow replies that there is still room available at the company's upcoming conference in September. The clip ends with Paltrow saying, 'We will now be returning to what we do best: Delivering game-changing results for our customers. Thank you for your interest in Astronomer.'
Daily Mirror
3 days ago
- Entertainment
- Daily Mirror
Gwyneth Paltrow 'hired' as spokesperson for Astronomer after Coldplay scandal
Gwyneth Paltrow has made a surprise appearance as a 'spokesperson' for tech firm Astronomer, after its former CEO and head of HR were embroiled in a scandal at a Coldplay gig Gwyneth Paltrow, the Oscar-winning actress and ex-wife of Coldplay's Chris Martin, made an unexpected appearance on Astronomer's LinkedIn page this week. She delivered a tongue-in-cheek message as the company's self-proclaimed "temporary spokesperson" in the aftermath of a viral workplace scandal involving its former CEO. The video was posted following public scrutiny surrounding the former Astronomer CEO and the Head of HR. The pair resigned after they were caught on the kiss-cam at a Coldplay concert in Boston on July 16. Their awkward reaction caught the attention of Coldplay frontman Chris Martin, Paltrow's former husband, who joked on stage that the pair were either "having an affair or just shy". Both of them stepped down from their positions a few days later amidst backlash and allegations that the incident revealed deeper problems within the tech firm. Neither has responded to our request for comment or spoken publicly about the matter. In what seems to be an attempt to inject some humour into the situation, Astronomer shared a video of Paltrow in a mock corporate setting, reports the Mirror US. "Thank you for your interest in Astronomer. Hi, I'm Gwyneth Paltrow," she announces in the video, dressed in a button-down blue shirt. "I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer. Astronomers have received a lot of questions in the last few days, and they wanted me to answer the most common ones. "Yes! Astronomer is the best place to run Apache Airflow," she responded to a query. "We've been thrilled that so many people have a newfound interest in data workflow automation. As for the other questions we've received. Yes, there is still room available at our Beyond Analytics event in September. "We will now be returning to what we do best, delivering game-changing results for our customers. Thank you for your interest in Astronomer." The tongue-in-cheek video sparked a reaction in the comment section. "Thanks, but I still don't know what Astronomer or TechChoice do," one commenter penned. Another wrote, "And an Astronomer shows how it can see beyond a sky full of stars! Cold! Well played! !". "Clever way to reach the right audience, unexpected but memorable. Though I have to say, the question and answer felt like they were on different airflows entirely. Unless that was the point... to show how things that drift off still find their way back?" a third chimed in.
The South African
3 days ago
- Business
- The South African
Gwyneth Paltrow steps up as spokesperson amid scandal
Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin, has taken on the role of 'temporary spokesperson' for the data automation company Astronomer. This follows a viral scandal that shook the business world. The CEO, Andy Byron, and the Chief People Officer, Kristin Cabot, caught public attention when they shared an intimate embrace. This sparked intense scrutiny on the company. They were caught on a kiss-cam during a Coldplay concert in Boston on 16 July 2025. This incident sparked widespread rumours of an affair and ultimately led to both executives' resignations, according to Page Six. In a tongue-in-cheek video released on Astronomer's LinkedIn and other social media pages on 25 July 2025, Paltrow introduced herself with a smile. 'I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer.' She addressed the flood of questions the company had received lately, deftly sidestepping the allegations of a scandalous affair. When the on-screen text posed the question 'OMG! What the actual f—,' she replied with a quip.'Yes! Astronomer is the best place to run Apache Airflow,' referring to the firm's data workflow software. She added, 'We're thrilled to see so many people suddenly interested in data workflow automation.' The actress continued by responding to another question about managing social media. She also seized the opportunity to promote the company's upcoming Beyond Analytics event in September, inviting people to join. In her closing remarks, Paltrow said, 'Now, we'll return to what we do best… delivering game-changing results for our customers. Thank you for your interest in Astronomer.' This light-hearted video aimed to reclaim the narrative and restore confidence in Astronomer after the unexpected negative attention. Chris Martin himself joked about the viral moment during the Boston concert, saying, 'Either they're having an affair or they're just very shy,' which further fueled the online buzz. Following the scandal, both Andy Byron and Kristin Cabot resigned swiftly. The incident also drove a surge in Coldplay's streaming numbers, with a 25% rise in on-demand audio streams reported in the days after the concert. This showed how a viral scandal can unexpectedly benefit the band's popularity. She made light of the situation while focusing on the company's strengths. By leveraging her public profile, particularly as Martin's former wife, Astronomer has managed to soften the blow. The company redirect attention to its core business in data automation, a field increasingly relevant worldwide, including South Africa's growing tech sector. Industry observers have described the exchange as 'a clever PR move.' They noted that Paltrow's involvement brings a blend of humour and star power that helps Astronomer emerge from the scandal with a refreshed public image. Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1. Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
AsiaOne
3 days ago
- Entertainment
- AsiaOne
Gwyneth Paltrow stars in Astronomer ad after viral Coldplay 'kiss cam' video, Entertainment News
Gwyneth Paltrow is starring in a new ad for Astronomer. Almost two weeks after the tech company's married CEO, Andy Byron, was caught on a Coldplay concert kiss cam with his arms around his HR executive Kristin Cabot, Gwyneth has been hired as a "temporary" spokesperson for Astronomer. Gwyneth, 52 - who was married to Coldplay frontman Chris Martin from 2003 until 2016 - appeared in a short video on Astronomer's social media speaking about the company's strengths. She said: "I've been hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer. Astronomer has gotten a lot of questions over the last few days, and they wanted me to answer the most common one." The first question, "OMG! What the actual f***?", then appeared on the screen in writing. However, she dodged the question and said: "Yes, Astronomer is the best place to run Apache Airflow, unifying the experience of running data, ML and AI pipelines at scale. We've been thrilled so many people have a newfound interest in data workflow automation." View this post on Instagram A post shared by Astronomer (@astronomer_io) The next question to Astronomer was, "How is your social media team holding..." However, she moved on before the whole question could be asked, saying: "We will now be returning to what we do best, which is delivering game-changing results for our customers. Thank you for your interest in Astronomer." The video was captioned: "Thank you for your interest in Astronomer." At Coldplay's July 15 concert, a cameraman panned across the crowd and showed Byron and Cabot in an embrace. In a video shared to TikTok, as the couple frantically tried to dodge the camera, Chris, 48, could be heard saying: "Oh, look at these two. All right, c'mon, you're okay. "Oh, what? Either they're having an affair or they're just very shy." [[nid:720384]] Both Byron and Cabot have since resigned from the company.
