Latest news with #AppleUltra

AU Financial Review

The watches that do more than just tell the time

Imagine you're a proud Franco-Swiss watch manufacturer, a tenth the size of market leader Rolex, but somehow you need to appeal to the same set of watch enthusiasts, most of whom already have a dozen or so timepieces. It poses quite a challenge – what would persuade collectors to seriously consider a timepiece like yours? One way is to create pieces that relegate the importance of time to a supporting act. In other words, a watch that rewards your downward glance with a different kind of satisfaction and assumes if it's timing to the second you're after, you'll reach for the phone in your pocket – or wear your Apple Ultra that day.