Latest news with #AppleVision
News18
26-05-2025
- Business
- News18
Apple's AR Smart Glasses Could Launch In 2026: What We Can Expect
Last Updated: Apple is obsessed about competing with Meta in the smart glasses arena and its first product could roll out by next year. Apple's big AR push could now go into 2026 as new reports claim the company will bring its AR-powered smart glasses later next year. Apple is likely to keep things simple with these smart glasses and offer features that we have seen with the Meta Ray Ban smart glasses in the market. The report from Bloomberg, quoting an Apple employee, says the company is not likely to include this product in the Apple Vision lineup and have a new series for this category with toned-down AR features sprinkled with AI. The Apple AR smart glasses could be unveiled some time in late 2026 with the product available in the market by early 2027. Just like the Ray Ban glasses, Apple could adopt the same set of features to keep the price competitive. The device should have a camera and a mic so that you can record the surroundings and even enable music playback from the built-in speaker. However, Apple is tipped to add its own premium signature design and materials which will make it lightweight and easy to wear. The smart glasses are definitely coming into their own with the advent of AI and it seems Apple wants a big piece of this segment. Apple's CEO, Tim Cook is apparently obsessed with the product and more than AI, he is focused on making this device become a success. Apple clearly sees Meta as its closest rival in this space even though Google and Samsung have their own Android XR plans coming through later this year. But Cook is said to be making his mission to beat Meta with its own AR smart glasses. 'It's the only thing he's really spending his time on from a product development standpoint," an earlier Bloomberg report highlighted his interest. Google Glasses can rise again thanks to GenAI and the sudden popularity of this product. The Meta smart glasses come for around $250 (Rs 21,250 approx) which makes it far more accessible and appealing than the $3,299 priced Vision Pro headset. We are hoping that the company finds the right balance between its design, hardware and performance to deliver a product that not only excites the consumers but gives Apple some leverage in the market after its recent AI struggles. First Published: May 26, 2025, 10:25 IST
Forbes
15-05-2025
- Health
- Forbes
Apple Is Developing Tech So Users Can Control Devices With Only Their Thoughts
Apple is boldly embracing brain-computer interface (BCI) technology to enable users to control its devices using only their thoughts—a novel frontier for the company. Earlier this week, it was announced that the tech giant is working with Synchron, a company that has been pioneering BCI research and work for more than a decade. The company was founded by Dr. Tom Oxley, a neurointerventionalist and technologist. Synchron has developed a stent-like implant that can be inserted using a (relatively) minimally invasive procedure on an individual's motor cortex. The stent was reportedly granted FDA clearance for human trials in 2021, and works to detect brain signals and translate them into software-enabled relays; in the case of an Apple device, the relays can select icons on a iPhone or iPad. The video below shows a user's experience with Synchron's BCI in conjunction with the Apple Vision headset. Apple is working to establish the standards for BCI devices and protocolize what their use could look like across its device landscape. The company is expected to open up the technology and protocols to third-party developers in short order. Among the primary goals of BCI technology is to enable the millions of individuals worldwide that may have limited physical functions to use devices. For example, the World Health Organization reports that globally, over 15 million people are living with spinal cord injuries. Many of these individuals may experience some type of loss of physical or sensory functions over the course of their lifetimes. This is where BCIs can truly make a difference—enabling individuals to control electronic devices purely with their thoughts. In fact, reports indicate that the BCI industry is expected to grow at a CAGR of 9.35% from 2025 to 2030 and has huge potential to become a trillion dollar market within the next decade. Undoubtedly, BCIs have become a popular topic of conversation in recent years, especially due to the significant amount of progress that has been made in the field. Notably, Elon Musk's Neuralink has been especially vocal about its immense success. The company is developing its own BCI technology stack with a visionary goal to 'create a generalized brain interface to restore autonomy to those with unmet medical needs today and unlock human potential tomorrow.' Neuralink especially made waves when it released its 'Monkey MindPong' video (below), which showed a Macaque monkey playing the classic game of Pong and navigating the controller solely with its thoughts. Given that Synchron's interface is a stent-like device, the company has developed a minimally invasive procedure for its insertion. Neuralink has developed its own surgical robot to be able to implant its device with precision. Unsurprisingly, these procedures are incredibly complex and require immense technical proficiency and medical expertise. Therefore, all of this work, despite the promising potential and results, is ultimately dependent on government approval and oversight, pending the clearance of numerous safety and reliability tests. Furthermore, a significant amount of work still needs to be done with regards to the long-term efficacy of this technology as well as its impacts on the physical body. However, if done correctly, millions of individuals stand to potentially benefit from this revolutionary technology.
