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Apple likely to unveil iPhone 17 Pro Max in September 2025: Expected design and camera upgrades
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Apple is gearing up for the launch of its next iPhone series – iPhone 17 series in September 2025, continuing its annual tradition of fall releases. The series is rumoured to offer four models this year – iPhone 17, iPhone 17 Pro,
iPhone 17 Pro Max
and an all-new slim iPhone – iPhone 17 Air. Similar to the past years, iPhone 17 Pro Max is expected to be the most-expensive among all models. While official details remain under wraps, leaks and analyst reports suggest that Apple is focusing on both design and performance enhancements this year. The iPhone 17 Pro Max is expected to feature a thinner and lighter titanium frame, a smaller Dynamic Island cutout, and notable improvements to its camera system, particularly in low-light and telephoto performance. Here's what we know about the upcoming iPhone 17 Pro Max
Apple iPhone 17 Pro Max features (expected)
Based on industry leaks and analyst reports, the device is likely to feature a thinner and lighter design, continuing the company's shift toward titanium frames for durability and weight reduction. Apple is also rumored to reduce the size of the Dynamic Island, offering users a cleaner front display with more screen real estate.
The iPhone 17 Pro Max is expected to retain its 6.7-inch display size but with slimmer bezels and an upgraded LTPO OLED panel that offers better brightness and power efficiency.
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Under the hood, the iPhone 17 Pro Max may be powered by the new A19 Pro chip, which could be built on a cutting-edge 2-nanometer process, delivering faster performance and greater energy efficiency, especially for on-device AI applications. Apple is also expected to increase RAM on the device to support more complex multitasking and machine learning tasks.
In terms of camera improvements, rumors suggest an upgraded periscope telephoto lens for better zoom and enhanced low-light photography. The front-facing camera could see improvements in both quality and biometric capabilities. It is rumoured that all models under iPhone 17 series may offer a 24MP selfie camera, a major upgrade over the 12MP sensors found in the iPhone 16 series.
Battery life may get a boost thanks to efficiency gains and possibly new battery technology. On the software side, iOS 19 is expected to power the device, potentially offering deeper integration of AI features and a more customizable user interface.
Apple iPhone 17 Pro Max price (expected)
Pricing is likely to remain in line with the iPhone 15 Pro Max, though more storage options may be introduced. More details are expected to emerge as the launch window approaches.
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