Latest news with #ArabyAds
Zawya
13-05-2025
- Business
- Zawya
ThePubverse and TCL forge exclusive CTV advertising partnership in the Middle East
DUBAI, UAE – ThePubverse, the media monetization solution and Connected TV (CTV) advertising division of ArabyAds, and TCL Electronics ( today announced an exclusive partnership to revolutionize targeted advertising across the Middle East's smart TV landscape. This strategic collaboration enables ThePubverse to offer advertisers premium access to TCL's growing smart TV ecosystem in the region, further cementing both companies' commitment to advancing CTV advertising throughout the Middle East. The partnership grants ThePubverse exclusive representation rights for TCL's smart TV advertising inventory in the Middle East, expanding ArabyAds' CTV ecosystem while providing TCL with access to ThePubverse's extensive advertiser network. Combining ThePubverse's data-driven advertising technology with TCL's market presence creates a powerful platform for brands seeking to engage Middle Eastern households on the biggest screen in their homes. "The convergence of television and digital technology is fundamentally reshaping how brands and consumers connect in the digital age," said Mahmoud Fathy, CEO and Co-founder of ArabyAds. "This partnership with TCL represents our bold vision for a future where advertising becomes an enriching part of the viewing journey. We're not simply placing ads on screens; we're creating meaningful moments that resonate with audiences long after they've finished watching. Together with TCL, we're pioneering a new era where data-driven precision meets the emotional power of television, transforming every living room into a canvas for authentic brand storytelling." "This partnership with ThePubverse is a significant step for TCL in the Middle East," said Rebecca, Head of BD at TCL. "By combining our smart TV ecosystem with ThePubverse's advanced advertising capabilities, we can offer advertisers precise targeting and impactful ad formats. This collaboration will enhance the CTV experience for both brands and viewers, and we look forward to driving the future of smart TV advertising in the region." Through this alliance, Middle Eastern advertisers gain access to high-impact advertising formats across TCL's smart TV platform, including premium home screen placements and immersive video ad inventory. ThePubverse's advanced targeting capabilities and transparent measurement solutions will power both direct and programmatic advertising opportunities, delivering precision and accountability to brands investing in CTV. As CTV adoption accelerates across the Middle East, with projections estimating over 50 million households streaming content by the end of 2025, his partnership positions both ThePubverse and TCL to lead the transformation of television advertising in this rapidly evolving market. This collaboration expands ThePubverse's connected TV portfolio, building on ArabyAds' successful partnerships across the UAE, Saudi Arabia, Egypt, and Turkey, while strengthening TCL's position in the region's digital ecosystem. About ThePubverse ThePubverse is ArabyAds' publisher monetization business unit, delivering premium advertising inventory, advanced targeting capabilities, and transparent measurement solutions to advertisers across the Middle East. As part of the ArabyAds ecosystem, ThePubverse bridges traditional advertising with digital precision, enabling brands to engage audiences on the largest screen in the home with measurable results. About TCL Electronics: TCL Electronics ( is a leading consumer electronics brand and leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more. Media Contact: pr@
Campaign ME
24-03-2025
- Business
- Campaign ME
ArabyAds and VIDAA expand partnership to CTV advertising on Hisense smart TVs
Following a successful collaboration, ArabyAds, the Middle East's leading digital advertising company, VIDAA, a global leader in Smart TV operating systems, and Hisense, a global television manufacturing powerhouse, are pleased to announce the expansion of their strategic partnership. This agreement strengthens ArabyAds' exclusive advertising representation across VIDAA's and Hisense's Smart TV ecosystem in the UAE and KSA, reinforcing their commitment to transforming the Connected TV (CTV) advertising landscape in the region. By leveraging VIDAA's cutting-edge Smart TV platform and Hisense's dominant market position, ArabyAds will provide advertisers with a state-of-the-art, data-driven advertising solution that reaches millions of households. This partnership enables brands to tap into premium CTV inventory, including home screen placements and high-impact video ads, delivering highly targeted and measurable advertising experiences. Mahmoud Fathy, CEO and Founder of ArabyAds, added, 'CTV adoption is accelerating across MENA, with projections estimating over 50 million households streaming content by 2025. This partnership is a game-changer, allowing brands to leverage Hisense's substantial user base and VIDAA's Smart TV technology to reach audiences with precision and efficiency. By offering premium CTV inventory alongside advanced targeting and analytics, we are helping advertisers achieve unprecedented engagement and impact.' 'At VIDAA, we are thrilled to extend our partnership with ArabyAds,' said Guy Edri, CEO of VIDAA. 'Our collaboration has empowered advertisers and brands with innovative Smart TV solutions that cater to local needs and preferences. By continuing this partnership, we are confident that we will further enhance the Connected TV advertising experience in the region,' he added. Over the last year, VIDAA has developed a robust global advertising platform that allows advertisers to reach consumers on the largest screen in the home. The Smart TV OS platform has been rolled out on more than 30 million devices globally across over 400 brands, including Hisense and Toshiba. Leveraging its global reach, VIDAA assists publisher and advertiser partners in connecting with high-value audiences through targeted and interactive ads across its platform. Through its collaboration with ArabyAds, VIDAA Smart TVs become a powerful gateway for Connected TV advertising, enabling brands to tap into a large and highly engaged audience across the UAE and Saudi Arabia. This partnership allows advertisers access to millions of premium large-screen display ad placements in the region every month to leverage ArabyAds' data-driven CTV advertising solutions, ensuring precision targeting, interactive ad formats, and measurable performance. By bridging the gap between traditional TV advertising and digital marketing, this collaboration enhances brand storytelling and consumer engagement at scale, transforming large-screen entertainment into a dynamic advertising ecosystem.
Zawya
24-03-2025
- Business
- Zawya
ArabyAds and VIDAA expand partnership to connected TV advertising on Hisense Smart TVs in the UAE and Saudi Arabia in 2025
Following a highly successful collaboration, ArabyAds, the Middle East's leading digital advertising company, VIDAA, a global leader in Smart TV operating systems, and Hisense, a global television manufacturing powerhouse, are pleased to announce the expansion of their strategic partnership. This agreement strengthens ArabyAds' exclusive advertising representation across VIDAA's and Hisense's Smart TV ecosystem in the UAE and KSA, reinforcing their commitment to transforming the Connected TV (CTV) advertising landscape in the region. By leveraging VIDAA's cutting-edge Smart TV platform and Hisense's dominant market position, ArabyAds will provide advertisers with a state-of-the-art, data-driven advertising solution that reaches millions of households. This partnership enables brands to tap into premium CTV inventory, including home screen placements and high-impact video ads, delivering highly targeted and measurable advertising experiences. Mahmoud Fathy, CEO and Founder of ArabyAds, added: "CTV adoption is accelerating across MENA, with projections estimating over 50 million households streaming content by 2025. This partnership is a game-changer, allowing brands to leverage Hisense's substantial user base and VIDAA's Smart TV technology to reach audiences with precision and efficiency. By offering premium CTV inventory alongside advanced targeting and analytics, we are helping advertisers achieve unprecedented engagement and impact." "At VIDAA, we are thrilled to extend our partnership with ArabyAds," said Guy Edri, CEO of VIDAA. "Our collaboration has empowered advertisers and brands with innovative Smart TV solutions that cater to local needs and preferences. By continuing this partnership, we are confident that we will further enhance the Connected TV advertising experience in the region,' he added. Over the last year, VIDAA has developed a robust global advertising platform that allows advertisers to reach consumers on the largest screen in the home. The Smart TV OS platform has been rolled out on more than 30 million devices globally across over 400 brands, including Hisense and Toshiba. Leveraging its global reach, VIDAA assists publisher and advertiser partners in connecting with high-value audiences through targeted and interactive ads across its platform. Through its collaboration with ArabyAds, VIDAA Smart TVs become a powerful gateway for Connected TV advertising, enabling brands to tap into a large and highly engaged audience across the UAE and Saudi Arabia. This partnership allows advertisers access to millions of premium large-screen display ad placements in the region every month to leverage ArabyAds' data-driven CTV advertising solutions, ensuring precision targeting, interactive ad formats, and measurable performance. By bridging the gap between traditional TV advertising and digital marketing, this collaboration enhances brand storytelling and consumer engagement at scale, transforming large-screen entertainment into a dynamic advertising ecosystem. About ArabyAds ArabyAds is a global technology company founded in Dubai in 2013, specializing in e-commerce marketing through a suite of data-driven advertising solutions. Recognized as the 'Best E-Commerce Marketing Platform 2021' by Entrepreneur Middle East and 'Marketing Platform of the Year 2023' by the Mobile Marketing Association (MMA) MENA, ArabyAds supports brands across every stage of the customer journey—from acquisition to retention and monetization. With an emphasis on innovation, transparency, and advanced analytics, its comprehensive ecosystem spans performance marketing, influencer marketing, retail media, and Connected TV services. By blending creativity and measurable strategies, ArabyAds consistently delivers tangible, lasting results for advertisers throughout the MENA region and beyond. About VIDAA Launched in 2014, VIDAA is a global leader in smart TV platforms, offering cutting-edge technology and user-friendly experiences. With more than 400 brand partners and over 30 million connected devices worldwide, VIDAA provides viewers with access to a broad range of global and local content, with a focus on ease of use, speed, and security. VIDAA's platform is known for its seamless integration of apps, streaming services, and live TV, delivering an all-in-one entertainment hub to millions of homes. The company continues to innovate by investing in long-term software support, keeping its devices current with the latest advancements in smart TV technology.
Broadcast Pro
26-02-2025
- Business
- Broadcast Pro
ArabyAds, LG Ad Solutions and TVekstra partner to boost CTV advertising in Turkey
Through this collaboration, Turkish advertisers will gain access to TVekstra's LG CTV inventory, backed by ArabyAds' data-driven marketing technology and measurement solutions. ArabyAds, a global ad-tech company, has strengthened its exclusive partnership with LG Ad Solutions by collaborating with Turkey's CTV advertising platform, TVekstra. This strategic move aims to transform the Connected TV (CTV) advertising landscape in Turkey—while reinforcing its position as a key link between Europe and the Middle East. Through this expanded collaboration, Turkish advertisers will now have exclusive access to TVekstra's premium LG CTV inventory, powered by ArabyAds' advanced data-driven marketing technology and transparent measurement solutions. By integrating TVekstra's in-depth market expertise with LG Ad Solutions' state-of-the-art CTV technology, the partnership enables brands to reach consumers on Smart TVs with precision and scale. Advertisers can leverage both direct and programmatic buying models, including programmatic guaranteed deals, to optimise campaign performance. Speaking about the potential of this partnership, Merve Eraslanoğlu, CEO and Co-Founder of TVekstra , said: 'As Turkey's leading CTV advertising platform, TVekstra is excited to work alongside ArabyAds and LG Ad Solutions to elevate the CTV advertising landscape in Turkey. This collaboration provides advertisers with an unparalleled opportunity to reach highly engaged audiences through LG's premium Smart TV ecosystem. By leveraging our deep understanding of the Turkish media landscape, we aim to deliver innovative, performance-driven CTV solutions that generate measurable impact for brands.' Mahmoud Fathy, CEO and Co-Founder of ArabyAds , added: 'Turkey's thriving digital ecosystem presents a significant opportunity for brands to bridge Europe and MENA with cutting-edge Connected TV solutions. Our partnership with TVekstra and LG Ad Solutions ensures that advertisers can tap into a robust and scalable CTV infrastructure, combining strategic, data-led insights with a seamless advertising experience.' Ed Wale, VP, International of LG Ad Solutions, noted: 'Expanding our partnership into Turkey with TVekstra is a major milestone for the partnership. The success we've achieved in MENA has proven the power of our CTV solutions, and with TVekstra's expertise, we are confident in delivering exceptional advertising experiences for Turkish brands. Together, we are unlocking new growth opportunities in a vibrant and rapidly growing market.' By offering exclusive inventory access, precise targeting, and transparent performance measurement, this partnership is set to reshape the future of CTV advertising in Turkey.
Campaign ME
21-02-2025
- Business
- Campaign ME
ArabyAds, LG Ad Solutions expand CTV partnership to Turkey
ArabyAds has expanded its exclusive partnership with LG Ad Solutions by joining forces with TVekstra in Turkey. This milestone hopes to mark a significant step in redefining Connected TV (CTV) advertising in one of the most dynamic and digitally evolving markets, strengthening Turkey's position as a bridge between Europe and the Middle East. 'Turkey's thriving digital ecosystem presents a significant opportunity for brands to bridge Europe and MENA with cutting-edge Connected TV solutions,' said Mahmoud Fathy, CEO and Co-Founder of ArabyAds. 'Our partnership with TVekstra and LG Ad Solutions ensures that advertisers can tap into a robust and scalable CTV infrastructure, combining strategic, data-led insights with a seamless advertising experience.' Through this expanded collaboration, Turkish advertisers will gain exclusive access to TVekstra's premium LG CTV inventory, backed by ArabyAds' data-driven marketing technology and transparent measurement solutions. 'This collaboration provides advertisers with an unparalleled opportunity to reach highly engaged audiences through LG's premium Smart TV ecosystem,' said Merve Eraslanoğlu, CEO and Co-Founder of TVekstra. 'By leveraging our deep understanding of the Turkish media landscape, we aim to deliver innovative, performance-driven CTV solutions that generate measurable impact for brands.' TVekstra claims its extensive local expertise and deep market penetration combined with LG Ad Solutions' CTV technology, enables brands to connect with consumers on the big screen with unmatched precision and scale. The offering includes both direct and programmatic buying models, allowing advertisers to leverage programmatic guaranteed deals to optimise campaign performance. 'The success we've achieved in MENA has proven the power of our CTV solutions, and with TVekstra's expertise, we are confident in delivering exceptional advertising experiences for Turkish brands. Together, we are unlocking new growth opportunities in a vibrant and rapidly growing market,' said Ed Wale, VP, International of LG Ad Solutions. As Turkey continues to establish itself as a key player in the regional tech and advertising ecosystem, the partnership between ArabyAds, LG Ad Solutions, and TVekstra aims to drive innovation in the CTV space. By offering exclusive inventory access, precision targeting, and transparent measurement, this collaboration is poised to set new benchmarks for the future of CTV advertising in Turkey.
