ArabyAds, LG Ad Solutions and TVekstra partner to boost CTV advertising in Turkey
Through this collaboration, Turkish advertisers will gain access to TVekstra's LG CTV inventory, backed by ArabyAds' data-driven marketing technology and measurement solutions.
ArabyAds, a global ad-tech company, has strengthened its exclusive partnership with LG Ad Solutions by collaborating with Turkey's CTV advertising platform, TVekstra. This strategic move aims to transform the Connected TV (CTV) advertising landscape in Turkey—while reinforcing its position as a key link between Europe and the Middle East.
Through this expanded collaboration, Turkish advertisers will now have exclusive access to TVekstra's premium LG CTV inventory, powered by ArabyAds' advanced data-driven marketing technology and transparent measurement solutions. By integrating TVekstra's in-depth market expertise with LG Ad Solutions' state-of-the-art CTV technology, the partnership enables brands to reach consumers on Smart TVs with precision and scale. Advertisers can leverage both direct and programmatic buying models, including programmatic guaranteed deals, to optimise campaign performance.
Speaking about the potential of this partnership, Merve Eraslanoğlu, CEO and Co-Founder of TVekstra , said: 'As Turkey's leading CTV advertising platform, TVekstra is excited to work alongside ArabyAds and LG Ad Solutions to elevate the CTV advertising landscape in Turkey. This collaboration provides advertisers with an unparalleled opportunity to reach highly engaged audiences through LG's premium Smart TV ecosystem. By leveraging our deep understanding of the Turkish media landscape, we aim to deliver innovative, performance-driven CTV solutions that generate measurable impact for brands.'
Mahmoud Fathy, CEO and Co-Founder of ArabyAds , added: 'Turkey's thriving digital ecosystem presents a significant opportunity for brands to bridge Europe and MENA with cutting-edge Connected TV solutions. Our partnership with TVekstra and LG Ad Solutions ensures that advertisers can tap into a robust and scalable CTV infrastructure, combining strategic, data-led insights with a seamless advertising experience.'
Ed Wale, VP, International of LG Ad Solutions, noted: 'Expanding our partnership into Turkey with TVekstra is a major milestone for the partnership. The success we've achieved in MENA has proven the power of our CTV solutions, and with TVekstra's expertise, we are confident in delivering exceptional advertising experiences for Turkish brands. Together, we are unlocking new growth opportunities in a vibrant and rapidly growing market.'
By offering exclusive inventory access, precise targeting, and transparent performance measurement, this partnership is set to reshape the future of CTV advertising in Turkey.
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