Latest news with #Arani
Yahoo
22-05-2025
- Automotive
- Yahoo
VW tops Carwow configuration rankings but faces supply shortfalls
Volkswagen remains the most-configured brand on the Carwow platform year-to-date*, accounting for 8.9% of all vehicle configurations, according to the company's latest data. BMW and Audi followed with 7.3% and 7.1% shares respectively. The German manufacturer also leads in consumer enquiries, receiving 9.1% of total leads delivered to Carwow's retail partners in 2025 so far. Volkswagen enquiries rose 10% year-on-year in April, reflecting strong market interest that is consistent with broader registration trends. Data from the Society of Motor Manufacturers and Traders (SMMT) shows Volkswagen's share of UK new car registrations increased from 8.03% in 2024 to 9.08% in 2025. This embedded content is not available in your region. However, Carwow has identified a gap between supply and demand for Volkswagen vehicles. Around two-thirds of UK locations have a shortfall in stock from Volkswagen retailers. The largest imbalances are in Leeds, Nottingham, Derby, Leicester and Newcastle upon Tyne. Collectively, these regions generate 8% of all Volkswagen configurations and enquiries via Carwow and account for 10% of Volkswagen sales on the platform, suggesting 'high purchase intent and less retailer competition', the company said. The Tiguan remains Volkswagen's most-configured model on Carwow, with a 1.5% share across all marques. It is followed by the Golf and Polo, each accounting for 0.9% of configurations. Battery electric vehicle (BEV) interest also continues to grow across Carwow, with configurations up 39% and enquiries up 79% year-on-year. Volkswagen's ID range ranked fifth for both BEV configurations and enquiries in April. Volkswagen is also proving popular in the used car market. Three models appeared in Carwow's list of the top 10 'most profitable'* used cars sold via its daily online auctions in Q1 2025. The 2020 Golf GTI ranked second with a potential margin of £3,386, followed by the 2021 Golf R (£3,196) and the 2020 Tiguan (£2,702). Commenting on the data, Sepi Arani, Managing Director of Media & Commercial at Carwow, noted that 'competition for market share amongst brands is continuing to ramp up', with Volkswagen holding a strong position but facing growing pressure from new market entrants. 'Despite Volkswagen retaining the top spot in the list of most-configured manufacturers, it has dropped in the rankings of most popular models on Carwow as a whole,' Arani said. He also pointed to the rising visibility of Chinese brands, with the JAECOO 7 currently the most-configured model in Q2 and eight of the top 10 most-viewed reviews on the platform featuring Chinese marques. Arani said that established OEMs 'need to address their gap in supply so they can continue to meet strong consumer demand' in an increasingly competitive market. * 1 January to 15 May 2025 ** The difference between actual selling prices at a Carwow auction and cap 'Retail' valuations – indicative of the potential dealer profit before fees and prep costs. "VW tops Carwow configuration rankings but faces supply shortfalls" was originally created and published by Motor Finance Online, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Yahoo
25-04-2025
- Automotive
- Yahoo
Chinese EV brands surge in popularity on Carwow as BYD leads growth
Consumer interest in Chinese electric vehicle (EV) brands continues to rise sharply in the UK, with BYD recording the strongest growth on Carwow's platform in March 2025. According to the online automotive marketplace, configurations of BYD models increased by 449% year-on-year, while enquiry volumes rose by 990%, outpacing all other brands. Carwow also reported an 836% year-on-year rise in the number of BYD enquiries passed on to retailers during Q1 2025. The company said this reinforced BYD's position as the UK's fastest-growing car brand, with a 33% increase in leads compared with the previous quarter. Carwow Managing Director of Media & Commercial, Sepi Arani, described BYD's launch in Europe as 'exceptionally well executed,' noting that its Euro 2024 sponsorship contributed to a sharp rise in awareness. 'We saw awareness climb from 28% pre-tournament to 44% afterwards, and it reached 58% in March this year,' he said. The platform also noted rising interest in other Chinese marques. Enquiries for OMODA models increased by 41% in Q1 2025 compared with Q4 2024, while JAECOO enquiries jumped 531% in March versus the previous month. Carwow's latest consumer sentiment data shows a gradual shift in attitudes towards Chinese car brands. In early 2023, 24% of surveyed users said they would consider a Chinese vehicle for their next purchase. By early 2025, that figure had risen to 39%. Among Carwow's ten most viewed car reviews in March, nine were battery electric vehicles (BEVs), and eight featured Chinese brands. BYD's Seal and Sealion 7 topped the list, followed by Tesla's Model Y, MG's HS, and the Omoda 5. Other popular models included the Jaecoo 7, BYD Dolphin, Seal U, and MG4, alongside Audi's Q4 e-tron. Arani added that Carwow's platform offers 'a unique proposition for legacy and new brands alike', allowing emerging manufacturers such as BYD to 'target in-market customers throughout the car-changing funnel'. "Chinese EV brands surge in popularity on Carwow as BYD leads growth" was originally created and published by Motor Finance Online, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
