10 hours ago
- Entertainment
- Fashion Network
Ranbir Kapoor's lifestyle brand Arks expands portfolio with launch of fragrance line
Arks, a premium lifestyle brand by actor Ranbir Kapoor has expanded its product portfolio with the launch of its first-ever fragrance line 'Arks Day'.
The Arks Day fragrance has been launched with a campaign featuring Ranbir Kapoor alongside Varun Duggirala (entrepreneur), Anshuka Parwani (yoga & wellness expert), Sukhmani Gambhir (stylist and influencer), Rob (artist), Sahiba Bali (actress), Barkha Singh (actress), and Moses Kaul (actor).
Commenting on the launch, Ranbir Kapoor in a statement said, 'Arks Day brings back a lot of memories from my childhood—the places I felt drawn to, the people who made me feel at home. We wanted to capture that essence in this first bottle. It's familiar, grounding, and made for those who carry their world with quiet strength.'
Abhinav Verma, co-founder CEO of Arks added, 'Arks Day marks our entry into an exciting category that aligns with our vision of building a holistic lifestyle brand. It's a strategic step—extending our philosophy into scent and deepening how consumers experience ARKS beyond apparel and sneakers.'
The ARKS Day fragrance retails priced at Rs 2,999 is available at the Arks Studio in Mumbai, Arks website, and quick commerce platform Swiggy Instamart.
