7 days ago
Enchanteur enchants with elegance in latest TVC
Enchanteur, a French-inspired fragrance from the house of Wipro Yardley, has launched a campaign for its perfumed body lotion.
Set in France, the campaign tells the story of a chance encounter between a woman and a man in an elevator. Captivated by her scent, he clings to the only thing she leaves behind – a scarf dropped in haste as the doors close behind her. The two cross paths again at a martial arts class, and because of the woman's well-moisturised skin, the man loses the match.
The pair is then seen reunited with a backdrop of the iconic Eiffel Tower, where the male lead returns the scarf.
Creative agency AHA said it developed the campaign to tell a story of quiet strength and elegant resolve – qualities Enchanteur says define both the product and the woman it's made for.
'With this campaign, we set out to create more than just a visual narrative. We wanted to build a character and a world that felt emotionally grounded and culturally resonant,' said Sushobhan Chowdhury, Founder & Creative Strategist, AHA.
'The fragrance became our metaphor for presence. Something that stays, moves with you, and leaves an impression,' Chowdhury added.
To realise the story, the production team said it auditioned more than 40 women before casting the Italian-Brazilian lead, who trained in MMA choreography, to bring both physical authenticity and elegance to the screen.
'We brought together a global team across five countries to realise one idea with absolute clarity,' Chowdhury said. 'From scripting to set design to choreography, every frame was engineered to hold emotion, not just aesthetics. That is the kind of storytelling we believe in at AHA. It is intentional, human, and built to endure.'
'Our creative interactions with AHA and Wipro along with Martin ensured we got a good start on the prep,' echoed Kinjal Tanna, Producer, KKDD Films Dubai.
Further commenting on the collaboration behind the campaign, Film Director Martin Arnaldo said: 'It's truly inspiring to see what can be achieved when a talented team comes together for the first time.'
'I extend my gratitude to KKDD Films for their initial approach and for championing my reel to our agency, AHA.,' he continued. 'Their seamless coordination, from the initial pitch all the way to the online delivery, was instrumental in threading everything together.'
According to Arnaldo, the creating the campaign went smoothly, as the creative team at AHA were hands-on in helping fine-tune the directorial vision, which ensured a united front to the client.
'This allowed for a deeper understanding of the brand's positioning and how to beautifully align our vision with their identity in today's fast-changing world,' Arnaldo said.
Finally, Arnaldo credited the campaign's success to 'thoughtful choices,' noting that the team prioritised certain elements – particularly crew selection and equipment – to maximise impact in today's budget-conscious industry.
Credits:
Client: Wipro Arabia Ltd – Enchanteur
Agency: AHA
Agency Founder: Sushobhan Chowdhury (S C)
Production house: KKDD Film Production LLC
Director : Martin Arnaldo
D.O.P : Parrk Piriyapakdeekul
Producer : Kinjal Jagdish Tanna
Service Production : Benetone Films – Kulthep Narula (Thailand)
Associate Producer : Ankush Tandon
First A.D. : Kevin Thomson
Offline edit : Utsav Bhagat
Colorist : Blanca Monagas (Spain)
Online : Abhishek (Famous Studios)
Online Editor : Pinkesh Surtani
Sound Engineer : Cmith Sarkar
