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New York Times
7 days ago
- Entertainment
- New York Times
Loud Fashion in Minimal Colors
In Fashion shows the best of the season's runway collections, as seen in the pages of T Magazine. Model: Peng Chang at Women 360. Hair: Yoann Fernandez at Artlist. Makeup: Lisa Michalik at Artlist. Manicurist: Melvyn Renaud at Artlist. Set designer: Céline Corbineau. Casting director: Chouaïb Arif at Artlist. Production: Robin De Gélas at Artlist. Photo assistants: Emil Kosuge, Hugo van Manen. Stylist's assistant: Amélie Richart
Forbes
22-07-2025
- Entertainment
- Forbes
Taking Back Creative Control In The Age Of Generative AI
Ira Belsky, Artlist cofounder and Co-CEO. getty When AI first came into our lives, it did so with a bang, not a whisper. In every creative field—from design to filmmaking to music—we were told AI could do what we do, only faster, cheaper and, often, alarmingly well. The result? A quiet panic. The kind creatives rarely talk about openly. But the real gut punch isn't just that AI can create. It's that suddenly, anyone can call themselves a creator. The tools promise instant expertise, and the market rarely questions it. Creative work is starting to feel like a race, and everyone else seems to have a head start. If you're a creator who has spent years honing your craft, developing your eye and building your instincts, then you understand the feeling of losing control—not just of your tools, but of your profession, your identity, your value. Here's what I've learned: Creativity has never been about speed. It's about vision and turning an idea in your mind into something tangible and meaningful. That's where current AI tools, despite all their promise, still fall short. The technology is impressive. But the control—the ability to direct, shape and fully own the output—is where it's still playing catch-up. Creativity Is A Translation, Not A Shortcut At its core, creativity is the act of control. Whether you're writing a song, directing a film, designing a landing page or editing a reel, it starts in your head, with a deeply personal vision. The work of a creator is the work of translation: from intangible to tangible, from idea to artifact. So far, AI has largely skipped this crucial middle step. It spits out results based on prompts and patterns—often incredible, sometimes uncanny, but rarely fully aligned with what you had in mind. Your role as the creator shifts. You go from making to tweaking, selecting, settling. That's not control, that's compromise. AI breakthroughs are real. But the tools built on them haven't kept pace. Most have been designed to dazzle, not to collaborate. Take video production, where this disconnect is especially clear. Traditionally, shooting a video meant managing tight budgets, complex logistics and precise timelines. Scripts mapped every moment. Storyboards visualized every shot. Shot lists defined camera angles, lighting and movement. Control wasn't optional—it was essential. A single day of shooting could cost thousands, so reshoots could derail entire projects. Creative control became a discipline. Now, AI video tools promise to eliminate those constraints. No crews. No costs. No timelines. Just prompt and generate. But in removing logistical friction, they've introduced creative friction. They've stripped away the very craft that made great video possible. This is where AI disrupts the deeply human process of translating vision into output. The technology can generate stunning visuals, but it still struggles to honor the creative decisions that give meaning. It's not enough to just generate. We need tools that let us direct. Learning From The Old To Build The New This isn't the first time creators have faced constraints and fought to preserve creative authority. The history of every medium is one of working within limits, without compromising vision. Early digital artists developed iconic styles using limited machines. Indie filmmakers made magic on tiny budgets. Game developers turned low memory into immersive worlds. Constraints didn't stifle creativity; they shaped it. The pattern is clear: Embrace limitations, but never surrender control. Consider desktop publishing. When software like Illustrator and Photoshop became widely available, many designers feared their craft would be devalued. Some worried that mass access would lead to amateur work or a drop in quality. But over time, these tools proved empowering, offering professionals greater flexibility, precision and creative freedom. Desktop publishing was the creative tech revolution of its time, and it's a strong analogy for how we can view AI today—not as a threat, but as a tool to evolve the craft. Today, creative technology companies such as Adobe are following a similar trajectory with AI. Features like Generative Fill don't overwrite your process—they extend it. You can define where AI acts, refine results and remain the author of the work. This approach treats AI as a collaborator that enhances creative workflows rather than replacing the creator. This is the blueprint for the future of creative AI. Now is the time to build a 'controllability layer.' AI shouldn't be a black box delivering finished products. It should respect and mirror how creators think and work, opening new possibilities while preserving creative authorship. Now Is The Time To Shape The Future Building that controllability layer is just the start. The choices we make now will determine whether AI becomes a blunt instrument or a precision tool in the creative process. For creators, the path forward is about clarity. Don't get distracted by viral AI content that prioritizes novelty over nuance. Focus on tools that amplify your voice, not replace it. Look for applications that preserve your creative decision-making while handling the technical heavy lifting. Experiment with intention. Stay grounded in your principles. For those building the tools, this is your moment. The foundation exists, but the next phase requires creative partnership. Study how creative professionals work. Understand the micro-decisions that happen throughout the process. Design interfaces that honor those workflows and extend creative reach. The Road Ahead We're at a turning point—a chance to move from fear to fluency, from reacting to leading the charge. AI tools don't just help you create—they collaborate. They enhance creativity and return agency to where it belongs: in the hands of the creator. Every creative revolution has been powered not by tools that replaced artists, but by those that empowered them. AI is no different. The future belongs to those who take back creative control and use these tools to amplify their unique vision. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Yahoo
11-04-2025
- Business
- Yahoo
Free Trade Expert Takes Down the Best Arguments for Tariffs
Can you avoid the cost of tariffs by buying only American-made products? Will tariffs promote domestic manufacturing while filling federal tax coffers? Is free trade killing jobs? No, no, and certainly not, explains Daniel Hannan, a conservative member of the House of Lords in the United Kingdom and president of the Institute for Free Trade. "Tariffs will push up the cost not only of the imported stuff obviously with the tariff but also that the domestic industries will raise their prices as well because they no longer have the competition," Hannan tells Reason. "And what does that mean? It means that every American has less disposable income. They've all got to spend more money to live at the same level that they were living at before without any gain." In an exclusive sit-down with Reason, Hannan debunks some of the most common arguments for tariffs and explains why free trade remains underappreciated—despite a remarkable track record of lifting billions out of poverty and making it possible for human beings to work and live in better conditions than ever. And that's true even if other countries are imposing tariffs on American goods. "Just because somebody else is shooting himself in the foot, the worst possible response is to take aim and blow off a couple of your own toes in order to show them," he says. President Donald Trump has imposed 10 percent tariffs on nearly all imports into the United States (and far higher tariffs on goods from China). Trump says he wants to stop other countries from taking advantage of America, but his trade war is rattling stock markets and threatens to reduce Americans' standard of living. Hannan says protectionism never works, but that's a lesson that politicians and voters seemingly have to learn and relearn periodically. "Free trade is always unpopular, but it always works. What, in the end, convinces people is not theory, but practice," says Hannan. "After the [Smoot-Hawley] tariffs, people understood that protectionism made everybody poorer, especially the people it was most designed to protect, the people on lower incomes. I have a horrible feeling that we're about to go through that learning process again." Music credits: "Goals" by Rex Banner via Artlist; "Daydream" by Audiopanther via Artlist; "Dark Sparks" by Raz Burg via Artlist; "Bubbles Drop" by Cosmonkey via Artlist; "A Girl Can Dream" by Emily Lewis via Artlist; "Big Fat Tummy" by Ge Gilter Fish via Artlist; "Sensation Station" by Novembers via Artlist; "Hey Honey" by The Talbot Brothers via Artlist; "Come Around" by Danya via Artlist; "Valley of Lights" by Romeo via Artlist Video Editor: Danielle Thompson Producer: Daniel Hannan The post Free Trade Expert Takes Down the Best Arguments for Tariffs appeared first on Sign in to access your portfolio
