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Business Standard
31-07-2025
- General
- Business Standard
Latur: A Decade of Tremendous Revival by The Art of Living
PRNewswire Bengaluru (Karnataka) [India], July 31: Since 2013, the drought-prone region of Latur in Maharashtra has witnessed a remarkable transformation. Inspired by world-renowned humanitarian and spiritual leader Gurudev Sri Sri Ravi Shankar, and with Shri Gomare Mahadev at the helm, The Art of Living Social Projects launched a river rejuvenation initiative that has since grown into a far-reaching ecological mission - uniting water conservation, plantation drives, natural farming, and climate-resilient fodder cultivation. As part of this continuing effort, and in addition to the 5 lakh trees already planted, plans are afoot to plant another 2 lakh saplings. From Rivers to Roots: Expanding the Rejuvenation Mission The river rejuvenation efforts began with the goal of reviving dying water bodies across Latur. But as volunteers and experts worked on the ground, it became clear that merely reviving rivers was not enough. Long-term sustainability would require restoring the land's biodiversity and empowering local communities, particularly farmers. Thus, plantation and natural farming were integrated into the project. Since then, over 5 lakh saplings - including native, medicinal, herbal, and flowering species - have been planted to restore the biodiversity of the region. These efforts not only reduced soil erosion but also helped increase farmer incomes by providing horticulture plants such as custard apple, guava mango, and sweet lime. Fodder Cultivation: A Climate-Resilient Solution Recognising the growing threat of climate change - especially to livestock and dairy productivity - the team has now taken up fodder cultivation on 200 acres of land as part of a climate adaptation strategy. Out of the planned 2 lakh saplings, 1 lakh will be dedicated to fodder species, and 1 lakh to wild and horticultural species. What makes this approach so important is its focus on animal well-being and nutrition. As noted by the team, cows instinctively know what to eat when they are unwell or nutrient-deficient. However, when confined or deprived of natural grazing options, their health deteriorates - affecting not just milk yield but also the vitality of future generations. The project ensures that irrigation, soil conservation, water conservation, and proper fencing are in place to support the saplings through the critical early years. These steps are vital for ensuring high survival rates and long-term ecological balance. Nature's Intelligence: Birds, Bees, and Biodiversity The plantation strategy goes beyond human input, relying on nature's own intelligence to sustain biodiversity. Flowering plants are included specifically to attract birds, bees, and pollinators, helping natural regeneration. When birds eat the fruits, the seeds that pass through their systems tend to sprout better, thanks to enzymatic treatment in the gut. The Art of Living Social Projects harnesses this natural process, allowing barren lands to become fertile over time without human interference. In some cases, thriving jungles emerged in as little as seven years, driven solely by birds and animals. To support this biodiversity, small ponds are also created across plantation sites, ensuring water availability for 9 to 10 months annually. These water bodies invite animals like birds and rodents, whose droppings are processed by microbes to create Jivamrut, a powerful bio-fertiliser that enhances soil fertility and microbial activity. This aligns with traditional Vedic farming practices, where Jivamrut is seen as a living elixir for the earth. Exceptional Results and Collaborative Models The Art of Living Social Projects' plantation model boasts a 100% plant survival rate - a remarkable feat compared to the government benchmark of 60%. This success has laid the foundation for deeper collaborations and expanded ecological efforts. Two major projects are currently underway: Fodder Growth for Climate Change Project 1. Partners: Vyakti Vikas Kendra India (VVKI), Atlas Copco, and Maharashtra Animal and Fisheries University, Nagpur 2. Status: MoU signed in 2024 3. Goal: 2 lakh saplings over 3 years 4. Focus: Fodder and wild species plantation to mitigate climate impacts on livestock Ecological Restoration with SBI and Forest Department 1. Partners: State Bank of India, VVKI, and Maharashtra Forest Department 2. Status: MoU signed in 2024 3. Current Phase: Plantation in progress following 6 months of meticulous site preparation including land surveys, water retention treatments, and removal of invasive species. Community Mobilisation and Model Plantations On World Environment Day (5 June 2025), The Art of Living Social Projects organised a plantation drive at Defence Institute of Advanced Technology (DIAT) Pune where 2,000 saplings were planted. This initiative is part of a larger plan to develop model plantations in Vidarbha and Pune Additionally, the Pune Ashram is nurturing a model farm cultivating avocado, mango, and guava through sustainable practices under the YLTP (Youth Leadership Training Program). These models not only demonstrate best practices but also offer scalable templates for rural development and environmental protection. A Template for Regenerative Development What began as a river revival campaign in Latur has grown into a holistic environmental mission, balancing the needs of nature, animals, and local livelihoods. AoL's innovative use of traditional knowledge, scientific collaboration, and community involvement is restoring degraded lands, boosting rural incomes, and building resilience against climate change. As trees take root and birds return, cows thrive and communities come together - this flourishing landscape offers a new vision for rural India: one rooted in regeneration, respect, and reverence for nature. Media contact: Manish Singh marketing@ +91-9820671217 About The Art of Living Social Projects The Art of Living Social Projects is committed to creating lasting societal impact through transformative initiatives. With a focus on holistic development, the organisation continues to uplift individuals and communities - earning recognition and accolades along the way. Follow: Like: Post: Message:
Business Standard
13-06-2025
- Lifestyle
- Business Standard
Pioneering Sustainable Solutions: The Art of Living's 4R Approach
PRNewswire Bengaluru (Karnataka) [India], June 13: Water, the elixir of life, is under severe threat worldwide, and India is no exception. Inspired by the world famous humanitarian and spiritual leader Gurudev Sri Sri Ravi Shankar, The Art of Living Social Projects has proactively addressed this crisis, pioneering transformative water conservation initiatives that blend traditional wisdom with modern solutions. At the core of its efforts is the innovative 4R Approach - Reduce, Reuse, Recharge, and Recycle - a holistic, year-round model that integrates community action, technological breakthroughs and environmental protection, providing a roadmap for a water-secure India. Reduce: Inspiring a Grassroots Revolution Water conservation begins with awareness. The Art of Living Social Projects has been instrumental in educating communities to adopt mindful water usage through public awareness campaigns and training programmes. The Youth Leadership Training Program (YLTP) is a pillar of this grassroots revolution. Designed to address the unique challenges faced by rural youth - limited resources, vulnerability to negative influences, and lack of direction - this initiative turns obstacles into stepping stones for progress. YLTP instills the belief that 'Change begins with me.' Participants are equipped with tools for personal growth, including the Sudarshan Kriya, to enhance mental clarity and resilience. Beyond self-improvement, these young leaders return to their communities as agents of change, leading capacity-building projects and spreading awareness about water conservation. Their actions ignite a chain reaction of transformation, nurturing a self-sufficient future. Reuse: Smart Water Management makes Every Drop Count In areas where rain is scarce, reusing water becomes a vital practice for survival. The Art of Living Social Projects integrates Nature-Based Solutions (NBS) to treat grey and black water, making it suitable for reuse in households, industries, and agriculture. This recycled water not only meets daily needs but also replenishes groundwater reserves, providing a vital buffer in the face of prolonged dry spells. By integrating ecological processes into water management, this approach ensures a viable supply while safeguarding the environment. Recharge: Tapping the Earth's Reservoirs With agriculture heavily reliant on groundwater, replenishment becomes a lifeline. The Art of Living Social Projects employs a ridge-to-valley approach to capture and direct rainwater back into the ground. By leveraging natural terrain, every drop of rain contributes to groundwater recharge. Complementary initiatives like soil conservation, afforestation, and the desilting of rivers and lakes further enhance groundwater retention; collectively strengthening the water table and ensuring year-round availability for farming communities. Recycle: Nature's Purifiers at Work Water recycling isn't just about reducing waste; it's about restoring balance to ecosystems. The Art of Living Social Projects employs enduring purification techniques, including bioremediation and phytoremediation, which use plants and natural agents to clean polluted water naturally. Ingenious solutions such as these are central to the organisation's efforts to promote durable water practices across industries and communities. A shining example of nature-based solutions (NBS) for water revival is the restoration of Radha Kunj Lake at the Art of Living International Center in Bengaluru. Driving all the creative, eco-friendly transformative initiatives is meticulous planning. Experts in geology, hydrology, and remote sensing collaborate to identify optimal sites for building water structures. Using advanced tools and on-ground validation, teams execute action plans with unparalleled precision. CSR partnerships amplify the impact, creating long lasting solutions that address both rural and urban water challenges. A Legacy of Leadership with a Vision for the Future With over a century of collective expertise, The Art of Living Social Projects' core team seamlessly blends traditional knowledge with cutting-edge technology. Their approach encourages communities to take ownership of water conservation, transforming individuals into guardians of sustainability. Through initiatives like YLTP and workshops, The Art of Living Social Projects has developed networks of water trustees who are actively safeguarding their resources. A notable success story is the women-centric Naganadhi River project, where over 44,000 women, trained as water conservation champions, revived the Naganadhi. Their remarkable efforts were recognised by Prime Minister Modi for the third time in the 100th episode of Mann Ki Baat. This grassroots empowerment goes beyond skill-building; it instills a deep sense of ownership. From rural farmers adopting water-efficient practices to urban planners integrating resilient designs, these efforts are sparking a ripple effect of positive change across the country. As the organisation continues to innovate and lead, its 4R Approach serves as a model for creating a water-positive and environmentally balanced future for India. About The Art of Living Social Projects The Art of Living Social Projects is dedicated to creating a positive societal impact through transformative water conservation initiatives. With a focus on holistic development, the organisation works to improve the well-being of individuals and communities. Understanding the deep connection between human health and environmental vitality, the organisation places a strong emphasis on preserving and conserving water resources. Through sustainable practices, afforestation projects, and ecological education, the organisation aims to safeguard and restore water systems, ensuring that future generations inherit a thriving, balanced ecosystem alongside prosperous communities. Follow: Like: Post: Message: Photo -
Yahoo
13-06-2025
- Lifestyle
- Yahoo
Pioneering Sustainable Solutions: The Art of Living's 4R Approach
BENGALURU, India, June 12, 2025 /PRNewswire/ -- Water, the elixir of life, is under severe threat worldwide, and India is no exception. Inspired by the world famous humanitarian and spiritual leader Gurudev Sri Sri Ravi Shankar, The Art of Living Social Projects has proactively addressed this crisis, pioneering transformative water conservation initiatives that blend traditional wisdom with modern solutions. At the core of its efforts is the innovative 4R Approach - Reduce, Reuse, Recharge, and Recycle - a holistic, year-round model that integrates community action, technological breakthroughs and environmental protection, providing a roadmap for a water-secure India. Reduce: Inspiring a Grassroots Revolution Water conservation begins with awareness. The Art of Living Social Projects has been instrumental in educating communities to adopt mindful water usage through public awareness campaigns and training programmes. The Youth Leadership Training Program (YLTP) is a pillar of this grassroots revolution. Designed to address the unique challenges faced by rural youth - limited resources, vulnerability to negative influences, and lack of direction - this initiative turns obstacles into stepping stones for progress. YLTP instills the belief that 'Change begins with me.' Participants are equipped with tools for personal growth, including the Sudarshan Kriya, to enhance mental clarity and resilience. Beyond self-improvement, these young leaders return to their communities as agents of change, leading capacity-building projects and spreading awareness about water conservation. Their actions ignite a chain reaction of transformation, nurturing a self-sufficient future. Reuse: Smart Water Management makes Every Drop Count In areas where rain is scarce, reusing water becomes a vital practice for survival. The Art of Living Social Projects integrates Nature-Based Solutions (NBS) to treat grey and black water, making it suitable for reuse in households, industries, and agriculture. This recycled water not only meets daily needs but also replenishes groundwater reserves, providing a vital buffer in the face of prolonged dry spells. By integrating ecological processes into water management, this approach ensures a viable supply while safeguarding the environment. Recharge: Tapping the Earth's Reservoirs With agriculture heavily reliant on groundwater, replenishment becomes a lifeline. The Art of Living Social Projects employs a ridge-to-valley approach to capture and direct rainwater back into the ground. By leveraging natural terrain, every drop of rain contributes to groundwater recharge. Complementary initiatives like soil conservation, afforestation, and the desilting of rivers and lakes further enhance groundwater retention; collectively strengthening the water table and ensuring year-round availability for farming communities. Recycle: Nature's Purifiers at Work Water recycling isn't just about reducing waste; it's about restoring balance to ecosystems. The Art of Living Social Projects employs enduring purification techniques, including bioremediation and phytoremediation, which use plants and natural agents to clean polluted water naturally. Ingenious solutions such as these are central to the organisation's efforts to promote durable water practices across industries and communities. A shining example of nature-based solutions (NBS) for water revival is the restoration of Radha Kunj Lake at the Art of Living International Center in Bengaluru. Driving all the creative, eco-friendly transformative initiatives is meticulous planning. Experts in geology, hydrology, and remote sensing collaborate to identify optimal sites for building water structures. Using advanced tools and on-ground validation, teams execute action plans with unparalleled precision. CSR partnerships amplify the impact, creating long lasting solutions that address both rural and urban water challenges. A Legacy of Leadership with a Vision for the Future With over a century of collective expertise, The Art of Living Social Projects' core team seamlessly blends traditional knowledge with cutting-edge technology. Their approach encourages communities to take ownership of water conservation, transforming individuals into guardians of sustainability. Through initiatives like YLTP and workshops, The Art of Living Social Projects has developed networks of water trustees who are actively safeguarding their resources. A notable success story is the women-centric Naganadhi River project, where over 44,000 women, trained as water conservation champions, revived the Naganadhi. Their remarkable efforts were recognised by Prime Minister Modi for the third time in the 100th episode of Mann Ki Baat. This grassroots empowerment goes beyond skill-building; it instills a deep sense of ownership. From rural farmers adopting water-efficient practices to urban planners integrating resilient designs, these efforts are sparking a ripple effect of positive change across the country. As the organisation continues to innovate and lead, its 4R Approach serves as a model for creating a water-positive and environmentally balanced future for India. About The Art of Living Social Projects The Art of Living Social Projects is dedicated to creating a positive societal impact through transformative water conservation initiatives. With a focus on holistic development, the organisation works to improve the well-being of individuals and communities. Understanding the deep connection between human health and environmental vitality, the organisation places a strong emphasis on preserving and conserving water resources. Through sustainable practices, afforestation projects, and ecological education, the organisation aims to safeguard and restore water systems, ensuring that future generations inherit a thriving, balanced ecosystem alongside prosperous communities. Follow: Photo - - View original content to download multimedia: Sign in to access your portfolio
