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McLaren Middle East hits the road with the UAE's female supercar community
McLaren Middle East hits the road with the UAE's female supercar community

Campaign ME

time17-04-2025

  • Automotive
  • Campaign ME

McLaren Middle East hits the road with the UAE's female supercar community

Last month, McLaren Middle East brought together members of the UAE's female supercar community for a women-only event that highlighted shared passions, individuality, and a growing presence within the region's automotive scene. The gathering, held in collaboration with TUMI at Leña, served as both a social and cultural moment for a community that's often underrepresented in the industry. Lauren Dowdy, Regional Marketing Manager for the Middle East, India and Africa, McLaren said, 'This initiative was rooted in hyperpersonalisation, but it extended far beyond that. It was a celebration of the UAE's vibrant female supercar community, designed to create a unique and memorable experience that could resonate with our audience on a deeper level.' She continued, 'By combining the thrill of high-performance driving with the elegance of fine dining, we aimed to craft an event that reflected the sophistication and passion of the women who inspire us. The addition of TUMI's bespoke touch – providing hand-engraved perfume bottles for each guest – further elevated the personalisation aspect of the event.' Among the participants were leading figures including Hanan Sobati, founder of the Arabian Gazelles – the UAE's largest female-only supercar club – along with media personalities Rama Murad and Walaa Hennaoui. 'We were thrilled to have prominent figures like Hanan Sobati, founder of the Arabian Gazelles – the UAE's largest female-only supercar club – as well as media personalities Rama Murad and Walaa Hennaoui join us, allowing us to further amplify our message and spread this celebration of the female supercar community far and wide,' said Dowdy. Sobati added: 'We truly appreciate McLaren's commitment to creating unique experiences for women in the supercar world, which are setting a new standard in the industry.' The event began at McLaren Dubai, home to the world's largest standalone McLaren showroom and service facility. Guests were welcomed and invited to test drive a selection of McLaren models, including the Artura and Artura Spider hybrids, the McLaren GTS, and the 750S and 750S Spider. Several privately owned vehicles were also on display, including a customised MSO McLaren Senna. 'While we don't have any firm numbers on this, feedback across the board has been positive and we plan to monitor these metrics through ongoing customer feedback, social media sentiment analysis, and engagement tracking over the coming months to measure the long-term impact of initiatives such as this one,' said Dowdy. 'We of course measure tracking metrics such as test drive bookings, customer enquiries, and sales conversions on an ongoing basis and will hopefully be able to see the effects of this push reflected in the metrics moving forward, allowing us to also inform future campaigns,' she added. The event celebrated the growing influence of UAE's female supercar community and their presence in the industry.

2025 McLaren Artura Spider at Lightning Lap 2025
2025 McLaren Artura Spider at Lightning Lap 2025

Yahoo

time20-02-2025

  • Automotive
  • Yahoo

2025 McLaren Artura Spider at Lightning Lap 2025

From the March/April 2025 issue of Car and Driver. Class: LL5 | Base: $319,918 | As Tested: $388,793 Power and Weight: 690 hp • 3575 lb • 5.2 lb/hp Tires: Pirelli P Zero Corsa PZC4; F: 235/35ZR-19 (91Y) MC-C, R: 295/35ZR-20 (105Y) MC-C McLarens never roll off the car hauler short on speed, and the brand's newest junior supercar is another hallmark of its quest for velocity. Despite being down two cylinders to every other McLaren we've lapped, the Artura Spider's 596-hp twin-turbo 3.0-liter V-6 is an enthusiastic little thing. Sandwich a 94-hp electric motor between it and the crisp-shifting eight-speed dual-clutch automatic for a total of 690 horses, and the Spider reaches 162.2 mph on the Front Straight. But a plug-in hybrid has a weight disadvantage. The Artura Spider packs on 359 pounds compared with the 600LT Spider and doesn't exit Hog Pen with the same forward momentum, ultimately coming up 3.1 mph slower on the Front Straight despite having a marginally better power-to-weight ratio. The Artura's 1.05 g's in Turn 1 can't touch the 600LT's 1.14 g's, and in the many spots around VIR where there are quick transitions, the 600LT maintains an advantage. Though the 600LT laps 1.4 seconds quicker, the Artura is no slouch. In many ways, it's easier to drive. Rather than the 600LT's massive hit of boost brought on by the twin-turbo V-8, you get a more linear ramp up to peak power and greater confidence getting back onto the throttle on corner exit without triggering a huge slide. The Artura prefers the electronically controlled dampers' softest setting to attack VIR's curbing, and when it's time to lay into the brakes, the pedal is always firm and reassuring. Just as in other McLarens, the Artura's electrohydraulically assisted steering is a thing of beauty, with resistance that builds naturally. And the available grip from the Pirelli P Zero Corsa PZC4 tires is broadcast in high definition. So what if the Artura Spider is a smidge heavier and doesn't sound as good? It's an absolute joy to drive, and of the nearly 350 cars we've lapped at VIR, every gas-powered car that's been quicker has more displacement. A win is a win. The three fastest recorded speeds on the Front Straight all belong to McLarens. The only other car to crack 170 mph was last year's Lucid Air Sapphire. Speedy Kiwis, indeed. 765LT: 174.6 mph, Lightning Lap 2021 Senna: 172.9 mph. Lightning Lap 2019 720S: 171.7 mph, Lightning Lap 2018 Back to Lightning Lap 2025 You Might Also Like Car and Driver's 10 Best Cars through the Decades How to Buy or Lease a New Car Lightning Lap Legends: Chevrolet Camaro vs. Ford Mustang!

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