McLaren Middle East hits the road with the UAE's female supercar community
Last month, McLaren Middle East brought together members of the UAE's female supercar community for a women-only event that highlighted shared passions, individuality, and a growing presence within the region's automotive scene. The gathering, held in collaboration with TUMI at Leña, served as both a social and cultural moment for a community that's often underrepresented in the industry.
Lauren Dowdy, Regional Marketing Manager for the Middle East, India and Africa, McLaren said, 'This initiative was rooted in hyperpersonalisation, but it extended far beyond that. It was a celebration of the UAE's vibrant female supercar community, designed to create a unique and memorable experience that could resonate with our audience on a deeper level.'
She continued, 'By combining the thrill of high-performance driving with the elegance of fine dining, we aimed to craft an event that reflected the sophistication and passion of the women who inspire us. The addition of TUMI's bespoke touch – providing hand-engraved perfume bottles for each guest – further elevated the personalisation aspect of the event.'
Among the participants were leading figures including Hanan Sobati, founder of the Arabian Gazelles – the UAE's largest female-only supercar club – along with media personalities Rama Murad and Walaa Hennaoui.
'We were thrilled to have prominent figures like Hanan Sobati, founder of the Arabian Gazelles – the UAE's largest female-only supercar club – as well as media personalities Rama Murad and Walaa Hennaoui join us, allowing us to further amplify our message and spread this celebration of the female supercar community far and wide,' said Dowdy.
Sobati added: 'We truly appreciate McLaren's commitment to creating unique experiences for women in the supercar world, which are setting a new standard in the industry.'
The event began at McLaren Dubai, home to the world's largest standalone McLaren showroom and service facility. Guests were welcomed and invited to test drive a selection of McLaren models, including the Artura and Artura Spider hybrids, the McLaren GTS, and the 750S and 750S Spider. Several privately owned vehicles were also on display, including a customised MSO McLaren Senna.
'While we don't have any firm numbers on this, feedback across the board has been positive and we plan to monitor these metrics through ongoing customer feedback, social media sentiment analysis, and engagement tracking over the coming months to measure the long-term impact of initiatives such as this one,' said Dowdy.
'We of course measure tracking metrics such as test drive bookings, customer enquiries, and sales conversions on an ongoing basis and will hopefully be able to see the effects of this push reflected in the metrics moving forward, allowing us to also inform future campaigns,' she added.
The event celebrated the growing influence of UAE's female supercar community and their presence in the industry.
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