Latest news with #Asclepius
The Hindu
25-05-2025
- Health
- The Hindu
The Caduceus symbol: history behind the iconic doctor's symbol
Symbols have been an important societal element since time immemorial, but have you ever wondered how certain symbols came about? Moreover, did you know a certain medical symbol we stumble upon every day was not meant as a representation of the profession but rather a misinterpretation? In the world of medicine, one of the most recognised yet often misunderstood symbols is the Caduceus. From ambulances to hospital logos and doctors' vehicles, the Caduceus frequently appears as a representation of healthcare and healing. However, this winged staff with two serpents entwined around it is steeped in ancient mythology and has a fascinating—and sometimes controversial—history in its adoption by the medical profession. The Staff of Asclepius and the backstory Contrary to popular belief, the Caduceus is not historically associated with healing or medicine. A different but similar-looking symbol, the Rod of Asclepius, is in fact associated more with the same field. This symbol features a single serpent wrapped around an unadorned staff, with no wings, and is associated with Asclepius, the Greek god of healing and medicine, who was widely revered in the ancient world. Asclepius was a demigod and healer so skilled that he was said to be able to bring the dead back to life. His sanctuaries, known as Asclepieia, served as healing centres where the sick would come for treatment, often through ritual, rest, and holistic therapy. The serpent in his symbol is thought to represent rejuvenation and renewal, as snakes periodically shed their skin. How did the mix-up happen then? The confusion between the Caduceus and the Rod of Asclepius began in the 19th Century, particularly in the United States. In 1902, the U.S. Army Medical Corps adopted the Caduceus as its emblem. The symbol then began appearing more frequently in North American medical contexts, gradually becoming mistaken as the true emblem of medicine. This misassociation was further cemented by its use on ambulances, in hospitals, and by various healthcare institutions. Despite its widespread use, many medical professionals and scholars argue that the Rod of Asclepius remains the more appropriate symbol due to its historical and mythological ties to healing and medicine. The World Health Organization (WHO), the American Medical Association (AMA), and the British Medical Association (BMA), among others, use the Rod of Asclepius. Story of Caduceus Hermes is an Olympian deity from the ancient Greek religion and mythology, considered to be the herald or messenger of the gods. He is also known as Mercury in Roman mythology and is widely considered the god of commerce, communication, travel, and trickery as well as the protector of human heralds, travellers, thieves, merchants, and orators. He also plays the role of the psychopomp or 'soul guide' (conductor of souls into the afterlife). His staff, the Caduceus, was a winged rod with two serpents intertwined in a symmetrical spiral. A common mythological story associated with the origin of the Caduceus symbol is how it was created when Hermes threw his staff at two snakes in the attempt to end a fight between them. The snakes stopped their battle and wrapped themselves around the rod. This combination of staff and two snakes became the symbol for resolving disputes peacefully. In time, it also became a mark of commerce. The global view The confusion between the Caduceus and the Rod of Asclepius appears to be more prevalent in the United States than in other parts of the world. In Europe and many non-Western countries, the Rod of Asclepius is more consistently used as the medical symbol. This divergence can sometimes create confusion among international medical professionals and organisations. Furthermore, other cultures have their own symbols of healing. In ancient India, Ayurveda traditions emphasised the balance between bodily elements (doshas), often represented through symbolic diagrams rather than a staff. In China, the Yin-Yang symbol represents balance in health, showing another cultural approach to representing wellness and healing. Symbolism Behind the Caduceus Dual Serpents: These can represent duality and balance, such as health and illness, life and death, or the physical and spiritual aspects of healing. Wings: The wings are often interpreted as a symbol of speed and protection. In modern emergency medicine, this could represent rapid response and care. Staff: The central rod may signify support, authority, or the backbone of the healthcare system. Modern Use and Continued Debate Today, both symbols can be found in use around the world, but their meanings and appropriateness continue to be debated. There are also discussions within the medical community about the importance of understanding and preserving symbolic accuracy. Misusing the Caduceus may seem trivial to some, but to others, it reflects a broader lack of attention to history, tradition, and meaning. The symbol a society chooses to represent its healthcare system carries more than aesthetic value. It reflects the principles, history, and cultural narratives of healing. Understanding the true meaning behind these symbols encourages a deeper appreciation for the values that underpin the healthcare profession: knowledge, healing, compassion, and ethical practice. As medicine continues to evolve, so too should the awareness of the symbols that represent it, ensuring they reflect the noble purpose they are meant to serve.
Metro
02-05-2025
- Metro
The 'Rome of Portugal' is a lesser-visited gem that's 20°C in May
With tens of millions of tourists flocking to its ancient streets every year, Rome can feel suffocating. In the summer it becomes so flooded with people it can be difficult to enjoy – not to mention the sweltering heat. And this year is set to attract more crowds than ever: the Italian capital is celebrating its Jubilee Year 2025, and the death of Pope Francis has already brought droves of pilgrims to the Vatican. But there are ways to enjoy a Roman holiday without stepping foot in the Eternal City. One of them is across the continent in Portugal, where the country's third city has been dubbed the 'Portuguese Rome.' Braga, a small city in the far north of Portugal, is the less touristy sister of Lisbon and Porto. In 2024, it was named Europe's next emerging destination in the prestigious World Travel Awards. Fuel your wanderlust with our curated newsletter of travel deals, guides and inspiration. Sign up here. A mainstay of the Roman empire, Braga has had much significance in Portugal's history. From ornate architecture to ancient buildings and a thriving culinary scene, the city has everything that Rome does, without the crowds. Often referred to as the heartland of Portugal, Braga is a historic city steeped in religious heritage. That can only mean it's home to a swathe of elaborate churches. Portugal's most photographed church, Bom Jesus do Monte, is located in Tenoes, just outside the city, with a Baroque stairway leading up a hilltop. Towering 116 metres high, the church captures a sweeping panorama of the surrounding region. Braga Cathedral is even older, built between 1070 and 1093 on the ruins of a Roman temple. Incorporating Gothic, Baroque, Manueline and Renaissance styles, the church has a museum filled with local relics. Elsewhere, the Chapel of São Frutuoso was constructed in the sixth century AD, making it one of the oldest buildings in the entirety of Portugal. According to tradition, it was built to replace an ancient Roman temple dedicated to Asclepius, AKA, the god of medicine and good health. There's also the Santa Barbara Garden, which is attached to the 14th century Archbishop's Palace, one of the city's most important historic structures. But enough about churches. Braga also has a charming city centre with tree-lined streets, fashion boutiques and beautiful gardens. It's cute but compact, definitely doable in one weekend. The city has a thriving food scene, and many regional delicacies to try. A good starting point is bacalhau (salted cod) and caldo verde (soup with potatoes, kale and chorizo), followed by bife à Bragança (a traditional steak dish) andpastel de nata (the famous custard tarts). The city is home to nine Michelin restaurants and myriad trendy bars. TripAdvisor reviewers recommend checking out the Sardinha Biba nightclub if you fancy a dance. The easiest way to get to Braga from the UK is to fly to nearby Porto. In May, one-way fares start from as little as £28 if you fly from London Stansted, or £58 flying from Manchester. From Porto, it's less than a 40-minute drive. Taxis typically cost around £50. For accommodation, the average cost of a hotel room in Braga during the summer season is between £75 and £90. The best time to visit Braga is undoubtedly the summer. More Trending In May, temperatures reach highs of 20°C, perfect walking weather. In July and August, the mercury can reach 25°C. If sun isn't your thing, temperatures for the rest of the year don't typically dip much below 10°C. In January and February, expect highs of 14°C, while in November it remains a pleasant 17°C. Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: Missed out on Glastonbury tickets? Here's 5 'hidden gem' festivals you've probably never heard of MORE: Woman dragged off Ryanair flight after 'on-board fight' diverts it to Italy MORE: Spanish 'mini Maldives' gets brand new TUI flight from UK airport
Associated Press
20-03-2025
- Business
- Associated Press
Weleda Unveils Its First Comprehensive Modernization of the Brand Appearance in over 100 Years
Weleda refreshes its brand identity, reaffirming its Swiss roots to appeal to new audiences and strengthen its premium positioning. First comprehensive revision of the Weleda logo and visual brand world in the history of Weleda Expertise in medicinal plants, research, and Swiss heritage take centre stage Weleda AG, the global leader in certified natural skincare and anthroposophic medicines, introduces a renewed brand identity. The logo, corporate design, and overall brand presence have been modernized – marking the first comprehensive modernization of the brand appearance in the company's history since its founding in 1921. 'Our brand identity is now more modern, clear, and elegant – while staying true to our roots and values,' says CEO Tina Müller. 'Weleda is evolving. A strong brand stays relevant by adapting to the needs of today,' says Müller. The company underwent a comprehensive modernization process with the brand and design agency Peter Schmidt Group, as part of its evolution as a purpose-driven company. 'Refreshing our brand identity strengthens our positioning – 'Beauty and health in harmony with people and nature' – while supporting our corporate strategy of 'Growth with responsibility'. Weleda is strengthening its connection with younger audiences while reinforcing its position in the premium segment,' Müller explains. The new Weleda logo remains true to its anthroposophic-inspired typography while evolving into a finer, more elegant, and contemporary design. The tagline has also been refreshed: rather than referencing the founding year, it now highlights Weleda's unique expertise. 'With 'Natural Science' or 'Swiss Natural Science', we highlight our extensive knowledge in medicinal plants, cultivated over more than 100 years. Through scientific research, we unlock nature's potential to create highly effective, naturally active formulations,' says CMO Susanne Schgaguler. 'Every plant is thoughtfully selected, carefully cultivated, harvested, and processed. Our products support the body's natural vitality – with nature as the foundation of our business in every respect'. Weleda also reinforces its Swiss heritage through the new tagline. 'With 'Swiss Natural Science', we highlight what has always been deeply embedded in Weleda's DNA – our Swiss roots and our commitment to formulating high-quality products using the finest natural ingredients in our Swiss laboratories,' says Schgaguler. In line with its high sustainability standards, Weleda will gradually roll out the new packaging over the coming months. 'We are implementing the new logo step by step, ensuring that no packaging materials are wasted,' says Schgaguler. After the transition of the Weleda natural skincare lines, the pharmaceutical packaging will also be updated. The Weleda symbol has also been modernized while preserving its meaning. The brand symbol with The Rod of Asclepius, a symbol of harmony between beauty and health, has been given a more refined and aesthetic design. 'Refreshing a brand with over a century of history is a great responsibility,' says Heidrun Angerer, Executive Creative Director at Peter Schmidt Group. Over a 12-month process, Weleda worked closely with the Hamburg-based agency to revitalise the brand. 'We were working with a brand that has remained consistently true to its rigorous quality standards – an approach that is more relevant today than ever before. However, for younger consumers and discerning shoppers seeking high-quality products, this commitment was not always easy to decipher. Together with the Weleda team, we defined the level of renewal we saw as necessary and appropriate for the brand, ensuring alignment with its philosophy, messaging, and the intrinsic value of its products. Our goal was to create a visual language around the new logo that would be instantly recognisable to Weleda fans while also making it more accessible to new audiences,' explains Heidrun Angerer. 'The result is a brand identity that resonates with the spirit of the times. From April, the new Weleda logo will be present across all customer touchpoints – on social media, in our online shop, on digital platforms, and in physical retail,' says Susanne Schgaguler. 'Refreshing a century-old brand is a significant responsibility. But I believe this evolution reflects the vision of our founders. Ita Wegman and Rudolf Steiner dedicated their lives to continuous development,' says Tina Müller. Weleda Project Team: Tina Müller, CEO Susanne Schgaguler, CMO Esther Giessler, Head of Brand Andrea Lederer, Chief Digital Officer Peter Schmidt Group Project Team: Heidrun Angerer, Executive Creative Director Tobias Herber, Design Markus Buchhammer, Senior Director Consulting You can download Weleda's updated visual and brand assets via this WeTransfer link. About Weleda Weleda AG is a Swiss public limited company with its headquarters in Arlesheim near Basel. Weleda is represented in over 50 countries and employs around 2,500 people. Weleda is the world's leading manufacturer of certified natural cosmetics and anthroposophic pharmaceuticals. Weleda runs six gardens of its own using biodynamic cultivation methods and is particularly committed to biodiversity and healthy soils. Weleda is a certified B Corp. More information about the Weleda Group can be found at
