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Ascott Expands Resort Portfolio with Multi-Typology Brand Strategy to Tap on Rising Leisure Travel Demand
Ascott Expands Resort Portfolio with Multi-Typology Brand Strategy to Tap on Rising Leisure Travel Demand

The Sun

timea day ago

  • Business
  • The Sun

Ascott Expands Resort Portfolio with Multi-Typology Brand Strategy to Tap on Rising Leisure Travel Demand

SINGAPORE - Media OutReach Newswire – 11 August 2025 - The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), is scaling its global resort footprint through asset-light expansion. Riding on growing demand for experiential stays, Ascott now has around 50 properties in resort destinations in operation and under development worldwide, supported by 11 new signings in the past 10 months secured via management and franchise agreements. These represent about 5% of its global portfolio of over 1,000 properties, reflecting a strategic focus on the fast-growing leisure segment[1]. This momentum is driven by Ascott's multi-typology brand strategy, which adapts well-loved brands such as Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection and The Unlimited Collection for resort settings. This approach enables efficient scaling in high-potential destinations while fulfilling lifestyle aspirations of its growing Ascott Star Rewards membership and delivering brand-led solutions that drive long-term value for property owners. Recent signings across Asia and the Middle East reflect Ascott's strategic expansion into key leisure hotspots. These include iconic beach destinations such as Patong Beach in Phuket and Jimbaran Beach in Bali. Ascott is also entering Marjan Island, Ras Al Khaimah's premier man-made coral island known for its pristine beaches. In Vietnam, Ascott is growing its presence in Phu Quoc, voted the world's second-best island[2], and Nha Trang, an established coastal city often dubbed the 'Riviera of the South China Sea'. The company is also capitalising on emerging opportunities in fast-growing destinations such as Cam Ranh, an up-and-coming aviation and leisure hub, and Sam Son, a rising domestic and regional tourism hotspot. Additionally, Ascott is entering Labuan Bajo, Indonesia — the gateway to Komodo National Park, a UNESCO World Heritage site. In South Korea, it is tapping demand in Gangneung, the leading east coast destination and host of the 2018 Winter Olympics. Ascott's push into resort destinations capitalises on robust industry tailwinds. Global leisure travel spend is projected to triple to US$15 trillion by 2040, fuelled by increasing demand from the burgeoning middle class in emerging markets such as China, India and Saudi Arabia, the rise of experience-led younger travellers, and surging domestic and regional tourism1. Notably, over 70% of travellers from emerging markets now combine business and leisure trips, highlighting the growing importance of bleisure travel1. Within this broader trend, the global resort segment – valued at US$300.03 billion in 2023 – is forecast to reach US$945.38 billion by 2030, growing at 18.2% CAGR, driven by rising disposable incomes, increased international travel, and preference for destination-led, experience-rich stays [3]. Ms Serena Lim, Chief Growth Officer, Ascott, said: 'As leisure travel continues to outpace global tourism growth[4], we are seeing strong momentum from property owners eager to grow with us in the resort space. Owners are drawn to our flex-hybrid model, which optimises returns and mitigates risk in dynamic leisure markets by serving both short and extended stays within a single operational framework. Complemented by our multi-typology brand strategy, we align the right brand and format to each resort setting, enabling differentiated, locally attuned guest experiences while staying responsive to evolving travel trends. Backed by a loyal and expanding member base seeking elevated leisure experiences, Ascott is well-positioned to deliver long-term value through exceptional resort stays, creating results for owners, delight for guests and impact across the markets we serve.' Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: 'Resorts represent a powerful extension of Ascott's brand promise to let guests 'Stay Your Way', unlocking a world of leisure-led experiences that elevate our Ascott Star Rewards (ASR) programme to new heights. From sun-drenched beachfront villas and serene mountain retreats to château stays and immersive wellness escapes, each resort adds lifestyle richness to the loyalty journey, deepening member engagement and incentivising cross-destination travel. At the same time, a growing base of loyal ASR members fuels demand for these differentiated resort offerings globally — accelerating our resort expansion strategy with data-backed insights and a ready community of experience-driven travellers. Ascott's flex-hybrid model and multi-typology brand approach allow us to scale trusted urban brands into resort destinations with local authenticity and operational excellence, creating a virtuous cycle that benefits guests, members and property owners alike.' Expanding Reach Across Leisure Hotspots Ascott is expanding into sought-after resort destinations with new property signings that deliver diverse, experiential stays. In Thailand, Ascott Abov Patong Phuket Resort will feature 254 rooms and comprehensive leisure facilities including all-day dining, a swimming pool, rooftop bar, pool bar, spa, gym, kids' club and event spaces. Located just 150 metres from iconic Patong Beach and surrounded by tourist attractions, the resort enjoys a prime position in Thailand's leading leisure destination, known for its strong year-round demand and diverse visitor base. Guided by the brand's understated luxury philosophy, Ascott Abov Patong Phuket Resort will showcase its 'Fine Arts Inspired by Nature' concept, blending luxury, tranquility and local artistry in perfect harmony. The project also includes Residences at Ascott Abov Patong Phuket, a 227-unit branded residence, with completion targeted for 2027. Ascott is also scaling its resort portfolio in Vietnam. Somerset Nha Trang, part of the landmark Libera Nha Trang development, will bring the brand's trusted family-friendly resort living to one of Vietnam's most popular beach destinations. Meanwhile, Citadines Selavia Phu Quoc will anchor a mixed-use precinct on the island's popular southwest coast. Opening in 2027, this 369-unit beachfront development will offer premium amenities including a spa with onsen facilities, all-day dining and expansive event spaces. In Cam Ranh, along Long Beach, Ascott will debut the HARRIS brand in Vietnam with the 693-unit HARRIS Resort Cam Ranh. Designed as an all-in-one resort destination, it will feature specialty dining, a beach club, water park and recreational facilities. Business travellers will also be catered for with a ballroom and dedicated meeting spaces. Slated to open in 2026, HARRIS Resort Cam Ranh marks the brand's continued expansion beyond Indonesia into high-potential Southeast Asian markets. Separately, Lasong Hotel & Villas Sam Son by The Unlimited Collection in Thanh Hoa began opening in phases in April 2025, less than six months after signing. The resort offers a distinctive retreat on one of Vietnam's most storied beaches, blending boutique hotel rooms, private villas, wellness amenities – including a Korean jjimjilbang and dedicated spa – a grand ballroom and culturally inspired dining. As the second property under The Unlimited Collection in Vietnam after Anmira Resort & Spa Hoi An by The Unlimited Collection, it underscores Ascott's commitment to culturally immersive experiences in fast-growing leisure destinations. In Indonesia, the 120-key lyf Labuan Bajo marks Ascott's debut in one of the country's most sought-after resort destinations, a rising eco-tourism hub and gateway to UNESCO-listed Komodo National Park. Opening in 2027, the property will introduce lyf's experience-led social living concept to Labuan Bajo, featuring vibrant communal spaces, coworking zones and curated local experiences designed to foster connection and exploration among next-generation travellers. Three other resort developments across Indonesia are also slated to open from 2026 to 2028. In Bali, the 57-unit Oakwood Jimbaran Villas and Residences Bali will provide direct access to the renowned shores of Jimbaran Beach, while the 366-unit Oakwood Premier Berawa Beach Bali will offer upscale beachfront living in the trendsetting district of Canggu. In Sanur, the 180-unit Oakwood Sanur Bali will be positioned within the Special Economic Zone, adjacent to the highly anticipated Bali International Hospital – a future hub for medical tourism. Featuring ocean views and convenient beach access alongside diverse accommodation choices, the property will blend coastal charm with wellness-focused amenities, complemented by recreational facilities, event spaces and destination dining experiences. In South Korea, Ascott is introducing its Oakwood brand to Lagoon Town, a landmark resort complex under development in Gangneung's Cultural Olympic Special Zone. Overlooking both Gyeongpo Lake and Gyeongpo Beach, the 500-key property will meet rising demand for leisure-led extended stays on Korea's scenic east coast. Located just five minutes from Gangneung Station and two hours from Seoul via KTX, the property is positioned to become a key coastal retreat for domestic and international travellers. In the UAE, Al Mahra Resort by The Crest Collection is set to open in 2027 on Marjan Island, Ras Al Khaimah's flagship beachfront leisure destination. The resort will feature 539 uniquely designed rooms and luxury suites with a comprehensive selection of amenities including all-day dining, specialty restaurants, bars, a spa, swimming pool, gym, kids' playroom, club lounge and flexible event spaces – making it a standout destination for upscale coastal getaways. These additions expand Ascott's growing resort portfolio, which includes ski retreat Oakwood Suites Chongli in China's premier winter sports hub, the all-villa Oakwood Ha Long near Vietnam's UNESCO-listed Ha Long Bay, Somerset Pattaya on Thailand's vibrant coast and Château Belmont Tours by The Crest Collection in France's Loire Valley. Ascott will also debut its Preference brand in the Philippines with Balai Dajao by Preference in Siargao island, the country's celebrated surfing capital. The 100-unit property featuring suites and villas is expected to operate from late 2027. With over 20 new properties in resort destinations set to open over the next three years, Ascott continues strengthening its lifestyle hospitality presence in key leisure markets worldwide. Explore Ascott's resort destinations at

Singapore's Ascott, Malaysia's Coronade to partner on landmark hotel in Johor-Singapore SEZ
Singapore's Ascott, Malaysia's Coronade to partner on landmark hotel in Johor-Singapore SEZ

CNA

time4 days ago

  • Business
  • CNA

Singapore's Ascott, Malaysia's Coronade to partner on landmark hotel in Johor-Singapore SEZ

20 Singapore-based firms are expanding into Johor, seven months after the Johor-Singapore Special Economic Zone agreement was signed. It brings Singapore closer to its target of 100 projects in 10 years at the SEZ. To support the growth of business travelers and tourists, a landmark hotel will be built within the economic zone. The 207-room hotel is a collaboration between Singapore's Ascott Limited and Malaysia's Coronade Properties. Named the Ascott Coronation Square Johor Bahru, the hotel, which is expected to open in the second half of 2029, will be about 2.3km from Woodlands Checkpoint. Nadirah Zaidi reports.

CNA938 Rewind - From Wimbledon to Fukuoka: Inside Ascott's Gan Hup Tan's Holiday Highlights
CNA938 Rewind - From Wimbledon to Fukuoka: Inside Ascott's Gan Hup Tan's Holiday Highlights

CNA

time10-07-2025

  • Entertainment
  • CNA

CNA938 Rewind - From Wimbledon to Fukuoka: Inside Ascott's Gan Hup Tan's Holiday Highlights

CNA938 Rewind - From Wimbledon to Fukuoka: Inside Ascott's Gan Hup Tan's Holiday Highlights In 'Destination Anywhere', Melanie Oliveiro finds out about the holidays of Gan Hup Tan, Vice President (Marketing, Loyalty & Partnerships) at The Ascott Limited. Tan will highlight trips to France, England and Japan. In France, he'll recall going to Roland Garros - the French Open in May, visiting the museum Centre Pompidou for its unique architecture, and savouring must-eat bites & meals. In England, Tan will talk about going to Wimbledon for lawn matches, spending hours at the Seven Dials neighbourhood at Covent Gardens and grabbing a cup of java at Monmouth Coffee. And as for Japan, Tan will talk about Fukuoka city – known as the home of the tonkotsu ramen and Tenjin, an area where there's fun to be had at some Christmas markets.

Citadines arrives in Istanbul as The Ascott Limited opens new property in Maslak
Citadines arrives in Istanbul as The Ascott Limited opens new property in Maslak

Tourism Breaking News

time03-07-2025

  • Business
  • Tourism Breaking News

Citadines arrives in Istanbul as The Ascott Limited opens new property in Maslak

Post Views: 55 The Ascott Limited announced the opening of Citadines Maslak Istanbul, marking a bold stride in the group's ongoing expansion in the Middle East, Africa, and Türkiye region. With 148 serviced units ranging from sleek studios to spacious four-bedroom apartments, the property is designed for short- and long-stay guests seeking flexibility without compromise. Strategically located in Istanbul's bustling Maslak district, home to multinational headquarters, global financial institutions, and vibrant cultural venues, the new property exemplifies the Citadines brand promise of offering the freedom to live and work with flexibility and comfort. This launch further accelerates Citadines' rapid ascent as Ascott's fastest-growing brand, with around 200 properties both operating and in the pipeline across over 30 countries to date. Set against the backdrop of Istanbul's captivating blend of heritage and modernity, Citadines Maslak Istanbul offers guests a stylish and private retreat amid the city's dynamic energy. Whether travelling for business or leisure, guests are perfectly positioned at the epicentre of Istanbul's key commercial, cultural, and recreational zones. Multinational corporations such as Ericsson, Cisco, and Ford, as well as leading educational institutions like Nisantasi University and Istanbul Technical University, are located nearby, making it ideal for corporate travellers and visiting academics alike. Holidaymakers can explore Istinye Mall, Emirgan Park, Rumeli Fortress, and Bebek Sahili, all within a 30-minute drive. The property is also easily accessible, located just 40 minutes from Istanbul International Airport. Each residence offers separate living and dining areas, fully equipped kitchenettes, and modern amenities tailored to the needs of urban explorers. On-site facilities include a gymnasium and sauna, business centre, guest lounge, meeting room, and a breakfast lounge and restaurant, catering to the active and sophisticated lifestyles of today's travellers. The opening also introduces the brand's new suite of signature programmes, designed to deliver uniquely tailored guest experiences rooted in local culture and global hospitality excellence. These include: activ∞, a curated programme promoting wellness, exploration, and cultural immersion within and around the city, For the Love of Coffee, a brand initiative celebrating Istanbul's iconic café culture through in-house artisanal brews and local collaborations, in addition to Ascott Star Rewards Integration, a seamless loyalty benefits that reward guests across Ascott's global portfolio. Vincent Miccolis, Managing Director for The Ascott Limited in the Middle East, Africa, and Türkiye, commented: 'Citadines Maslak Istanbul is more than a new opening, it's a symbol of our commitment to our growth ambitions in Türkiye. As Istanbul solidifies its position as a global gateway city, this property delivers the modern, dynamic, and experience-led stays today's travelers expect. This opening represents a compelling growth story for Citadines. This is a market where the demand for hybrid, lifestyle-centric accommodation is rising fast and we are moving quickly to meet it.' The Citadines brand is leading Ascott's expansion across strategic urban hubs. This property reflects the growing demand for hybrid, experience-led accommodation models across high-growth gateway cities like Istanbul. The city welcomed over 17 million visitors in 2024, further cementing its status as a cultural and commercial bridge between Europe and Asia. Today, Ascott's global footprint spans more than 990 properties in over 230 cities, with two-thirds already operational. The company is advancing its growth through a multi-typology brand strategy designed to scale and diversify its presence across key markets. Citadines' momentum also mirrors Ascott's global strategy to reach 160,000 units by 2028, supported by a diverse brand portfolio and strong pipeline across Asia Pacific, Europe, and the Middle East, Africa, and Türkiye region. The Citadines brand in particular has emerged as a global growth engine, with its modern, flexible model resonating across demographics and geographies.

Wyndham Opens 100th Days Inn Property in China
Wyndham Opens 100th Days Inn Property in China

Skift

time19-06-2025

  • Business
  • Skift

Wyndham Opens 100th Days Inn Property in China

The Tourism Authority of Thailand announced Indian tourist arrivals to the Kingdom have exceeded one million, even before the halfway mark of 2025. This follows a record-breaking 2024 during which Thailand welcomed 2.1 million Indian travelers, part of more than 35 million international travelers for the year. The TAT continues to intensify its focus on India through joint promotions, customized campaigns, and trade engagement events. The Crest Collection has debuted in Thailand as The Ascott Limited introduced its story-driven luxury brand through the official opening of La Clef Bangkok on Sukhumvit Soi 38. The property includes 115 bespoke serviced residences ranging from studios to two-bedroom apartments. The launch reinforces Ascott's strategy to diversify its luxury portfolio and cater to both long-stay expatriates and discerning short-term business travelers. Amenities include an onsen and swimming pool, a residents' lounge, and a fitness center. Wyndham Hotels & Resorts announced a major milestone in Asia Pacific with the opening of its 100th Days Inn hotel in China. The 100th property is the Days Inn by Wyndham Shantou Jinping. Wyndham said its Days Inn brand in China has averaged double-digit net room growth over the past five years, contributing to a 14% increase in Wyndham's overall direct franchising business over the same period. Its pipeline in China expanded 25% year-over-year through the end of the first quarter. The Days Inn by Wyndham Shantou Jinping is a four-star, 83-room hotel nestled between the commercial center of Jinping District and Shantou Bay. The hotel features a fitness center, breakfast buffet, free WiFi, and a business center. IHG Hotels & Resorts said it is accelerating the growth of its brands in Japan's second-largest city, Osaka. The city is receiving global attention as it is hosting the World Expo Osaka Kansai. IHG has expanded its portfolio in the city in the past year to 10 open hotels with 3,249 rooms across seven brands. That is more than the seven properties and 1,859 rooms IHG has in Tokyo. The past year in Osaka included the debut of Luxury & Lifestyle brand Vignette Collection through the rebranding of the RIHGA Royal Hotel Osaka, and the Midscale conversion brand Garner, with a trio of this brand on properties. Coming up soon will be the introduction of Holiday Inn Osaka Namba and InterContinental Osaka. Its Upper Luxury brand, Regent, is expected to open there in 2028. Overall, in Japan, IHG has 54 hotels operating across 10 brands, with 17 properties in its pipeline. Imperial Hotel, Ltd. will begin accepting room reservations for the Imperial Hotel, Kyoto, in Japan this autumn. The hotel will have a total of 55 rooms across three distinct areas, each defined by its architectural styles, which include Preservation, Renovation, and Extension. The most exclusive suite will feature one-of-a-kind spaces such as a terrace overlooking the Higashiyama Mountains and an up-close view of the Yasaka Kaikan gazebo. The main building will preserve and renovate the historic Yasaka Kaikan and the north wing extension. Guestrooms in the newly built section are designed to blend in with the streetscape of traditional wooden townhouses, while respecting the 12-meter height limit in the Gion-machi south side district where the Yasaka Kaikan is located. Amenities include restaurants and bars, wellness facilities including a spa, swimming pool, and gym. The development is expected to be completed in October 2025 with a full opening in Spring of 2026. Indian Hotels Company Limited announced the signing of a new greenfield hotel in Mysuru under its premium Vivanta brand. The move reinforces IHCL's growing presence across Karnataka and highlights Mysuru's potential as a key hospitality destination. MakeMyTrip has launched a two-part capital raise comprising a public equity offering and a private convertible note issuance, with the combined proceeds to be used for repurchasing a portion of its Class B shares from Group. The two transactions total over $3 billion and could reduce stake in MakeMyTrip from around 45% to about 20%. MakeMyTrip is offering 14 million ordinary shares in a registered public offering with an overallotment option for the underwriters for another 2.1 million shares. The senior notes will total $1.25 billion with an option for initial purchasers to buy up to an additional $187.5 million. The friendly partnership does not seem as friendly, as MakeMyTrip warned that the interests of and its affiliates may be different or conflict with the interests of its other shareholders. This also comes at a time when Indian authorities are scrutinizing Chinese investments in companies more closely. Personnel Moves Dusit Thani announced the appointment of Mr. Chanin Donavanik as Acting Chairman of the Board of Directors, replacing Arsa Sarasin. Professor Emeritus Dr. Khunying Suchada Kiranandana was appointed as Vice Chairman of the Board, replacing Mr. Chanin Donavanik. Lemon Tree Hotels announced that Vishvapreet Singh Cheema was named as President of the company. Niket Sood has taken on the role of Vice President – Commercial Strategy. Cheema was responsible for overseeing operations across South West Asia at IHG Hotels & Resorts before joining Lemon Tree Hotels. Sood previously led the topline strategy for Accor in South Asia. Encalm Hospitality announced the appointment of Sandeep Singh as Vice President – Projects, effective May 2025. Singh will lead the implementation of Encalm's expansive projects, including premium airport lounges, five-star terminal hotels, inflight catering kitchens, wellness zones, and curated retail experiences. He previously held senior leadership roles at organizations such as Prestige Group, ITC Hotels, Taj Hotels, and Royal Orchid Hotels. He directed the development of India's largest hotel, currently under construction – Marriott's 779 keys at Aerocity, Delhi.

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