28-05-2025
YAST founder honoured with Asean Outstanding Women Entrepreneur award
Law poses with her trophy.
KUCHING (May 29): YAST Group chairlady and founder Esther Law Lee Poh has been conferred the Asean Outstanding Women Entrepreneur Excellence Award at the 2025 Asean Leadership and Partnership Forum (ALPF), held in Kuala Lumpur on May 25.
Originally from Lundu, she received the regional honour in line with this year's ALPF theme, 'Leadership and Partnership'.
The forum, a leading platform promoting regional economic cooperation, business collaboration and partnerships as well as inclusive and sustainable development, annually honours distinguished individuals and companies contributing to Asean's growth and prosperity.
In her acceptance remarks, Law described the conferment as a meaningful milestone, coinciding with both her 20th year in the healthcare sector and YAST Group's 10th anniversary.
She attributed the award to collective efforts in fostering symbiosis within a business ecosystem built on collaboration and mutual growth.
'I have always believed that relationships are at the core of empowerment. By nurturing strong connections among diverse stakeholders, we work towards creating a fertile ground for a fulfilled innovation model,' she said in a release.
'Leadership is not about exerting control over others; rather, it is about cultivating an environment where everyone feels valued and inspired to contribute their best selves.'
Law also shared that her leadership philosophy is guided by the 'Partnership-As-A-Service' model that emphasises harmony within an ecosystem, where businesses, communities and individuals work together in the spirit of mutual support.
'In a world that is becoming increasingly interconnected, the ability to harmonise relationships within an ecosystem is vital.
'Just as in nature, where different species coexist and support one another in a delicate balance of symbiosis, we too must strive to create environments where businesses, communities, and individuals work together for mutual benefit.'
Law extended her appreciation to KSI, her family, mentors, venture partners, and the YAST team, as well as support networks including Toastmasters International, Lions International, Junior Chamber International, and her church community.
'As Malaysians, our homeland holds immense meaning, especially as Malaysia moves forward as the chair of Asean 2025. It reinforces our commitment to sustained regional peace, stability, and prosperity.
'Together, we are building a legacy not only for ourselves but for future generations who will inherit a more equitable and empowered world,' she said.
