Latest news with #Asfar
Muscat Daily
14-07-2025
- Entertainment
- Muscat Daily
Dhofari traditions showcased at fashion fest in Russia
Salalah – Omani designers Hana bint Said al Maashani and Asfar bint Hamran Khamis participated in the 18th edition of the Linen Palette Fashion Festival in Plyos, Russia alongside designers and artists from around the world. Owner of a label called Lychee Dhofar, Asfar presented her collection 'Glory and Authenticity', which she described as inspired by Omani heritage and designed to reflect the evolution of traditional fashion in line with modern global trends. 'The collection is rooted in the traditional Dhofari identity. We used velvet fabric embroidered with zari threads and beads by hand, combining it with modern elements such as Swarovski crystals and motifs drawn from Omani culture,' she said. Models wore accessories traditionally associated with Omani women, including silver jewellery. Asfar said her collection aimed to promote Omani identity and foster global appreciation of its heritage through contemporary fashion. Asfar bint Hamran Khamis Designer Hana presented the latest line from her Rose Gallery called 'Global Fashion with an Omani Spirit'. The collection reimagined the traditional Dhofari dress using contemporary silhouettes and global fashion elements, while preserving its cultural authenticity. The participation of Gulf designers at the event was attributed by organisers and Russian officials to an effort to foster artistic and creative exchange between Russia and the Gulf states. Oman's presence at the festival was supported by Dr Mona al Mansouri, founder of Dar al Mansouri Fashion in the UAE, as part of her initiative to promote Gulf talent and highlight Arab identity on international platforms.
Trade Arabia
15-05-2025
- Business
- Trade Arabia
Asfar, Minor Hotels to blend Thai and Saudi hospitality
Saudi tourism investment company Asfar has signed a strategic Memorandum of Understanding (MoU) with Minor Hotels, marking a significant milestone in its hospitality investments. The agreement aims to create vibrant tourism destinations across the Kingdom, focusing on local content and community empowerment, reported SPA. The MoU will integrate locally inspired designs, products, and experiences into properties, ensuring authentic experiences and sustainable economic opportunities for local communities. The agreement will also develop lifestyle-oriented properties catering to evolving traveller preferences across the Kingdom's most promising tourism destinations. The signing ceremony was presided over by CEO of Asfar Dr. Fahad bin Mushayt and Senior Vice President of Minor Hotels Middle East and Africa Amir Golbarg, at Future Hospitality Summit (FHS) in Saudi Arabia. Dr Mushayt said: 'This agreement with Minor Hotels is a strategic leap forward in our mission to unlock the full tourism potential of Saudi Arabia. By bringing globally respected hospitality brands into promising destinations, we're not only enriching our investment portfolio — we're also introducing unique guest experiences that blend the warmth of Thai hospitality with the depth and authenticity of Saudi culture. Together, we are shaping destinations that deliver on the promise of Vision 2030 and leave a lasting impact on communities, visitors, and the tourism landscape at large.'
Zawya
15-05-2025
- Business
- Zawya
Asfar, Minor Hotels to blend Thai and Saudi hospitality
Saudi tourism investment company Asfar has signed a strategic Memorandum of Understanding (MoU) with Minor Hotels, marking a significant milestone in its hospitality investments. The agreement aims to create vibrant tourism destinations across the Kingdom, focusing on local content and community empowerment, reported SPA. The MoU will integrate locally inspired designs, products, and experiences into properties, ensuring authentic experiences and sustainable economic opportunities for local communities. The agreement will also develop lifestyle-oriented properties catering to evolving traveller preferences across the Kingdom's most promising tourism destinations. The signing ceremony was presided over by CEO of Asfar Dr. Fahad bin Mushayt and Senior Vice President of Minor Hotels Middle East and Africa Amir Golbarg, at Future Hospitality Summit (FHS) in Saudi Arabia. Dr Mushayt said: 'This agreement with Minor Hotels is a strategic leap forward in our mission to unlock the full tourism potential of Saudi Arabia. By bringing globally respected hospitality brands into promising destinations, we're not only enriching our investment portfolio — we're also introducing unique guest experiences that blend the warmth of Thai hospitality with the depth and authenticity of Saudi culture. Together, we are shaping destinations that deliver on the promise of Vision 2030 and leave a lasting impact on communities, visitors, and the tourism landscape at large.' Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
Leaders
13-02-2025
- Business
- Leaders
ASFAR Collaborates with Alojaimi Holding to Launch Urban Resort in Hail
The Saudi Tourism Investment Company (ASFAR) has signed an agreement with Alojaimi Holding to collaborate in developing a major urban resort in Hail, Arab News reported. As a wholly owned company by the Public Investment Fund (PIF), ASFAR held the signing ceremony on the sidelines of events for the PIF and private sector. The resort will span an area of 50,000 sq. meters and boast various facilities and services, a bazaar, as well as restaurants and cafes. Commenting on the occasion, ASFAR CEO Fahad bin Mushayt stated that the destination will make a real difference in Hail's tourism infrastructure. In line with the Saudi Vision 2030, the resort will further diversify the economy and improve the region. The CEO underscored that Hail represents one of the most promising destinations in the Kingdom and features multiple tourism potentials. Related Topics: Hail, Asfar Sign MoU to Enhance Attractiveness of Cities Heritage Authority, Asfar Sign MoU to Activate Heritage Assets Asfar, Rakaz Sign Agreement for Tourism Projects Short link : Post Views: 5 Related Stories
