10-06-2025
Creative Mills appoints Ashish Mehrishi as new CEO
Creative Mills has appointed Ashish Mehrishi as its new chief executive officer, signalling a renewed strategic focus on innovation, global expansion, and value chain transformation. The leadership change is aimed at accelerating the company's ambitions in both Indian and international markets.
Mehrishi brings over three decades of experience in India's textile and apparel industry, having held senior roles across numerous companies, Apparel Resources India reported. Mehrishi most recently served as chief executive officer at BRFL Textiles. Prior to that, the executive was chief marketing officer for apparel fabrics and home textiles at Birla Century, and director of Birla Advance Knits. Mehrishi's earlier career includes senior leadership positions at Alok Industries and Indo Rama Synthetics.
Creative Mills operates an advanced integrated processing facility, offering a wide range of fabrics including 100% cotton, cotton blends, CVC products, and polyester microfibres in both dyed and printed formats. The company serves the fashion, lifestyle, and home textile segments, according to its website.
Under Mehrishi's leadership, Creative Mills plans to scale up manufacturing, deepen its sustainability efforts, and broaden its international footprint. The company aims to strengthen its role as a preferred partner for global brands and a key player in the evolving textile landscape.
